Out on a limb (Issue 48)

ISSUE 48 AUGUST/SEPTEMBER 2008

News

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RETAILERS have been feelingcautious this month after newsemerged that a third of theUK’s footwear industry is beingpushed to the brink of failureby sliding profits and escalatingdebts.

The review of the top 1,000companies in the footwearsector claimed that allmanagers are facing a difficulttrade off between protectingprofit margins and appealing toprice sensitive customers.

It is now left to individualstores to decide if they need totake the advice offered whichincluded cutting costs and jobsand even turning awayunprofitable work.

However, better news is on theway with Pure, Moda and GDSgearing up for strong shows, allreporting a lot of interest fromexhibitors and buyers alike.

In our Mood preview we lookat the biggest brands showingand the industry seminar’s thatwill be available from a seriesof industry experts. This issuewe also take a look at thefootwear and accessorydesigners of the future with afocus on this summer’s RoyalCollege of Art graduates, meetthe man in charge of the UK’sBest Women’s Shoe Shop,Spice and look at the latest USbrand to hit our shores, theglamorous Seychelles.

Finally, we speak to a retailerwho has done what manyretailers dream of doing –taken the plunge and launchedher own footwear line.

Store director Laura Allnatt hasteamed up with Cordwainerstrained designer Rachele Daviesto create an 18 style, wholesalewomen’s line forspring/summer 09 which isnow set to debut at Pure.

Interest inbig threeshows ...

‘Masai shoesare betterfor joints’ By Louise Cordell

A UNIVERSITY study concludesMBTs are better for the knees, hips and ankles than wearingconventional shoes – but claims they reduce cellulite or burn extra calories were notproven.

Manufacturers of the MasaiBarefoot Technology trainers claimthe shoes simulate the natural gaitof the Masai tribe who walkbarefoot on soft surfaces like sand– which help to alleviate back painand muscular tension whilestrengthening and toning musclesin the legs and feet.

However, these health benefitshave been widely debated, so theCentre for Sport and ExerciseSciences at Sheffield HallamUniversity was commissioned to putthe shoes through a two monthprogramme of laboratory testing.

The study used a 3D motionanalysis computer system to analysethe effects of walking on peoplewearing MBTs compared with thosewearing normal shoes.

Lead researcher Tim Vernon said:“Before we did the tests we had toteach the subjects how to usethem, because it is a whole newphilosophy of walking.

“They give you a more uprightposture and, as we found, in doingthis, reduce strain on the body.

“The results show significantdifferences in the joint movementsexperienced between wearing MBTsand conventional footwear.

“The study indicates reduced'loading', meaning there is lessstress put on the body and thismeans you can remain active forlonger.”

Results of the study were revealedat the first International MBTConference, where more than 50

national distributors gathered tohear the findings

Dr Rav Naik, a Sheffield-based GPand orthopedic physician, is MBTsUK clinical director.

He said: “This is a professionalclinical study, done under controlledcircumstances and it shows peoplewho suffer from back and jointproblems can benefit from usingMBTs.

“The shoes were launched aroundeight years ago, but before this allthe information we had wasanecdotal evidence. Now we havethe proof.”

Footwear specialist launches shoe amnestyLUXURY footwear specialist OliverSweeney is showing its greener sideby launching a shoe amnestyprogramme with Green WorldRecycling.From this month, the company iscalling for customers to donate anybrand of used shoes which will thenbe re-sold to raise money forenvironmental and sustainableprojects in the developing world. Initially the scheme will be launched

in the Oliver Sweeney stores inLondon and Leeds, which will act asa collection point for Green WorldRecycling.Donations will then be sold in the UKand Europe and the money raisedwill support projects in India andAfrica including improving conditionsin village schools, redevelopingirrigation systems and setting upagricultural training schemes. Charley Sowden, Oliver Sweeney

marketing manager, said: “We arereally proud to be offering some helpto communities in need byreinforcing the recycling mentalityand improving impoverished areasdirectly.”While the shoe amnesty is takingplace, Oliver Sweeney will also beoffering any customers who donateto the scheme a ten per centdiscount off its mainline collection.

YOUNG designers will get the chance topresent their original collectionsalongside more established labels atGDS this September. The young fashion area ‘Design Attack’will allow 100 talented footwear andaccessory designers to exhibit in theurban and streetwear SoulExpresssection. The event area will be stagedlike a station concourse, complete witha railway carriage and tracks, withdancers performing on a rotatingplatform in among luggage, trolleys andticket offices. Three theme ‘main streets’ have beenset up to guide visitors through theexhibits, ‘Fifth Avenue’, ‘Disco Street’and ‘The Bronx’. There will also be agenuine restaurant car available servingfood and refreshments with live DJs andlight effects for entertainment. To draw particular attention to theyoung designers, GDS will also beholding the SoulExpress Fashion Awards2008. Categories include ‘Best Shoe’and ‘Best Outfit’ and winners will get asponsored stand for the March 2009show. The Main Association of theGerman Footwear Industry will also bepresenting the Footwear Fashion FutureAward to a young designer for theeleventh time.

Design attack

A picture from the Masai BarefootTechnology ad campaign

Contents Issue 48 August/Sept 2008

COVER STORY

NEWS

RETAIL REVIEW

SPOTLIGHT

KIDS AT MODA

KIDS

ACCESSORIES

ACCESSORIES

Hush Puppies steps into fashion

Sara bags a new look for men

Sweet success for Lollipop

Hollywood marches on UK scene

Collection’s looking pretty in pink

Why parents are sweet on collection

Berlin inspiration

Jewellery showroom opens

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8

10

16

34

37

39

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SalesTony Barry - Sales & Marketing Director

Beverley Green - Sales Manager([email protected])

Karrie-Anne Nowell - Sales Executive([email protected])

Advertising ContactsTel: 01226 734333 | Fax: 01226 734477

EditorialAndrew Harrod - Group Editor

Judith Halkerston - Group Deputy Editor

Nicola Hyde - News Editor

Louise Cordell - Editor

Christina Eccles - Reporter

Mary Ferguson - Reporter

Lyndsey Smith - Reporter

Editorial ContactsTel: 01226 734694 | Fax: 01226 734705Email: [email protected]

Design & ProductionStewart Holt - Studio Manager([email protected])

Kyle Wilkinson - Design & Production([email protected])

Circulation01226 734695 (24 hour hotline)Email: [email protected]

HUSH Puppies, famous for theircasual style, are taking the brand tonew levels with spring and summer2009 making a bold move into thefashion arena.

The brand are launching an ultra-modern women’s collection thatincludes updated versions of HPclassics from cork wedges andchunky wooden heels, the hallmarksof signature casual style, and othermore daring designs.

Fierce cone heels, sling backs andretro peep-toes provide a strong

fashion element and withmany styles given a vintagetwist, the collection sitswell with the romantic

trend.

Similarly the men’scollection has taken

popular designsand

brought them up to date addingstylishly designed uppers and newmaterials and leather effects.

Hand-sewn sandals in waxy casualleathers are ideal for wear with jeansand boat shoes and loafers havebeen created in light, innovativematerials such as canvas to be wornwith the season’s relaxed tailoring.

Over-stitching, buckles and a varietyof quality leathers imbue thecollection with a modern energy andsport elements are introduced tomake styles that are city slick.

The kids’ range isbigger than everbefore this season.

Mainline styleshave beenfurthered tofeature in morecolours and fabricsand also benefitfrom enhanced fit.

Design in thisrange alsodemonstrates

the same attentions to detail as menand women’s and styles exhibitbeautiful embroidery amongst othereffects sure to catch your eye.

Wolverine suedes have also beenincorporated to make sure coloursstay bright.

For more information: Hush Puppies Europe,3 The Osiers Office Park, Braunstone,

Leicester LE19 1DY.Call: 0116 281 4300 or

fax: 0116 281 4354.

Brand stepsinto thefashion arena

News

Jean-Pierre takes on md roleA NEW managing director hasbeen appointed to deal withMerrell and Patagonia Footwear.

Jean-Pierre Petit has been hired by Wolverine World Wide OutdoorGroup after spending over 13 years in the outdoor, sporting goods and consumer productindustries.

Onder Ors, international senior

vice president for Wolverine WorldWide’s Outdoor Group, said:“Jean-Pierre’s deep experiencewith internationally respectedbrands will aid in his managementand growth of the Outdoor Groupin the EMEA region.

“I am confident that he ispassionate about the Merrellbrand and, more importantly,understands the operational side

of the business to continue toposition both Merrell andPatagonia Footwear for long-termgrowth with the aim of marketleadership in this region.”

In his new role Jean-Pierre will beresponsible for leading, directingand inspiring the EMEAmanagement teams to increaserevenues and position both brandsfor long term growth.

The number of visitors attending thisyear’s Bread and Butter in Barcelonadropped by 2.5 per cent compared tolast July.Just over 89,000 people attended thetrade show’s seventh year and thedrop in visitor numbers has beenattributed to the fact that the July2007 show was the best everattended event.

Despite this, show organisersreported an increase in visitors fromEastern Europe, the USA, Asia andSouth America.The new Bread and Butter format forthe fashion textile industry, TheSource, which was launched thisseason also got off to a good start, attracting nearly5,000 visitors.

Successfulseries ofeventscontinuesTHE Off-Price Show Londoncontinues its successfulseries of events at Olympia,London on September 21-22.

Now in its ninth year, theshow offers buyers (tradeonly) an exceptionalopportunity to view andorder from stock ranges notnormally availableelsewhere.

Leading fashion wholesalers,importers, specialist stockhouses, stocklot traders,retailers and brands offerboth branded andunbranded fashiongarments and footwear atthe lowest possible prices tothe trade.

These companies whoexhibit offer both current in-season stock as well as endof range, end of season,over makes, cancelled ordersat highly discounted rates –often at 50 per cent (ormore) below normal tradeprices.

Suppliers trade in both smalland large volumes, giving alltypes of buyers, from smallindependent stores to largemultiples, excellentopportunities to snap updeals not availableanywhere else.

The show also gives buyersthe ability to increase theirrange of supplier contacts,each show features manynew exhibitors, thus givingthem the double benefit ofsourcing new contacts andmerchandise and keeping acompetitive edge over theirrivals.

THE Colour Studio at RainbowClub is going from strength tostrength, as more girls are optingto have shoes dyed not only forweddings but also for other specialoccasions.

The rise in popularity of end ofschool ‘proms’ – once an Americanpreserve, means that more andmore girls are looking forsomething special, and different,to make them stand out.

The Colour Studio has years ofexpertise in hand colouring shoesand bags perfectly, and canguarantee colour matching whencolouring shoes or bags from theextensive ranges at Rainbow Club.

From the fun and funky Else, to thestylish allure of Rainbow Club, andwith the launch of the catwalk-inspired Couture collection, there issomething for everyone, from thebride who wants to wear her shoesagain, to bridesmaids who want thattop to toe look, and of course themother of the bride, whose task it isto look perfect all day long.

The new Couture collection is moredirectional, sexy and evening-inspired, using Swarovski crystal trimsand luxurious Italian silk satins, andeach of the ten styles can be handcoloured to match any gown.

The Else collection has been broughtright up-to-date with eight brandnew styles, each of which can behand coloured free of any charge.

Shoes to dye forprove so popular

Young champ holes titleTHIS year’s International GolfChampionship of the Shoe, Leatherand Allied Trades has been won bythe youngest champion in 50 years.

Andrew Molloy, 25, came first out of100 competitors at the event held atthe Hillside Golf Club, Lancashire inJune.

The funds raised were presented toRichard Paice, president of FootwearFriends, and Paul Patrick, presidentof the Leather and Hide TradesBenevolent Institution.

The Wilbur Muirhead Scratch Cupwas retained by Craig Hamilton from

Barnard Castle, and presidentGeoffrey Mawer won the TurnerBowl. The Ladies Championship waswon by Sheila Burridge fromChippenham in Wiltshire and therunner up was Kate James fromEuroleathers, in Northampton.

Finally, the International Matchbetween England and Wales andScotland and Ireland was a draw,with England and Wales retainingthe trophy as holders from 2007.

In 2009 the Championship will be atSlaley Hall, in Northumberland, June17-19.

News


By Louise Cordell

FOOTWEAR design graduate PhilippaStanton has been awarded first prizeat Italy’s Lineapelle Awards with acreation inspired by Darwin’s theoryof evolution.

The De Montfort University studententered her ‘Shoevolution’ design, ashoe that can be turned into a boot.

She said: “I wanted to create a shoethat evolves with the trends insteadof just being replaced for the latestfashion every season.

“Rather than buying a whole newboot, you can just buy the updates.

“The design is eco friendly because itavoids the ‘throw away’ culture thathas developed and I think it also tapsinto a return to a desire for longlasting quality rather than cheaperbut shortlived items.”

The shoes have removable sectionssuch as the heel and parts of theupper, which can be replaced withthe following season’s trends.

The joining mechanisms are a seriesof neodymium magnets of differentshapes and sizes, which also work tocreate a magnetic force which isbeneficial for circulation.

Philippa added: “My main objectionwith the fashion world today is howquickly things become fashionable,

and then immediately unfashionable.

“Seasons and trends change sorapidly with styles constantlyaltering.

“Consumers pay large amounts forthe latest heel shape or print, whichwill become redundant after only afew months.

“I wanted to change this, and thatmeant creating a core unit that wastimeless and durable.”

Phillipa also recently won acompetition to design a dancingshoe for the drinks brand Lambrini.

Her idea was inspired by the currentdemand for burlesque fashion andbased on research into the ideal heelheight and style for dancing - nomore than two and a half inches anda sturdy cone shape.

The design will now be featured inthe brand’s new marketingcampaign.

She added: “ I am more interested inhigh fashion than commercialdesigns – my favourite designer of alltime is Vivienne Westwood – I’m justbetter at the wackier, moreinteresting stuff. I would also like towork more in men’s footwear in thefuture as I think it is getting a lotmore interesting and there is a lot ofroom for experimentation.”

Philippa takes top spot in Italy awards


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EmilyEaviswearingpair oneof 1000

THE organisers of Glastonburyhave joined forces with Hunterwellies to create a limited editioncollection to raise funds for charity.The limited edition boots havebeen signed by organiser EmilyEavis and artists including KTTunstall, Goldfrapp, James Bluntand Groove Armada. They will beauctioned off in September at theend of the festival season. Hunter has also created anexclusive run of 1,000 festivalboots – they will retail at £75, with£50 per sale going to the charityWaterAid. Money raised from the sale of theboots and the auction will go tofour rural communities inMadagascar to enable them togain access to safe water,sanitation and hygiene

education.Emily Eavis said: “We haveencouraged our performers andguests to sign pairs of theWaterAid boots backstage duringthe festival to ensure we couldhelp raise as much money aspossible.”WaterAid is one of the three maincharities supported by festival andeach year, teams of its volunteersensure that the toilets aremaintained and thirsty visitors arewatered, as well as raisingawareness of WaterAid and itscampaigns.Mike Todd, Hunter Bootsinternational sales director, said:“We are delighted to be involvedwith such an exciting andworthwhile project.”

Boots boost

‘Third of firmsare on brink’By Louise Cordell

A THIRD of the UK footwear industryhas been pushed to the brink offailure by low growth, sliding profitsand escalating debts, according toresearch. The findings were released byindustry analysts Plimsoll Publishingwhich carried out a financial healthcheck for the top 1,000 companiesin the footwear sector. The findings revealed that supply isoutstripping demand and alsoclaimed that all companies are facinga difficult trade off betweenprotecting profit margins andappealing to price sensitivecustomers.Senior analyst David Pattison said:“A great deal has been written onthe general slow down in the UK,but until now no one has measured the impact on thefootwear market and crucially who ismost exposed. I think these figuresjust prove the point that we have allbeen aware of that a period ofconsolidation is long overdue. Bit bybit the weaker players will beremoved from the market.”The survey rated each of the UK’slargest footwear companies based

on their overall financialperformance. 425 firms were rated‘strong’ and were the bestperforming in the market, 99 wererated ‘good’ after showingimproving financial performance andthe 123 experiencing a make orbreak year were rated ‘mediocre’.At the bottom of the scale 131 firmsreceived the ‘caution’ rating,showing a weakening financialposition and finally 222 were ratedas ‘in danger’ and in need of achange in order to survive. These were the firms in the mostdifficulty with profit margins fallingto less than four per cent of salesand the majority making a loss andtaking on debt simply to cover costs. The report also pointed out theconsequences of a period ofconsolidation, adding that up to 288 companies might need to resort to job losses, with some busin-esses needing to lose as many as 30per cent of staff in order to survive. David added: “The ‘danger’ ratedcompanies must put immediate plansin place to start to trade their wayout of problems. Cutting costs, jobsand even turning unprofitable workaway – stringent measures must beput in place before it is too late.”

News


As this summer’s Royal College of Art graduates move out into the world of design, Out On A Limb takes a look at thefuture of footwear and accessories. Louise Cordell reports.

HOLLY Cowan has created a newlook in womenswear accessorieswith her ‘body con’ bags. Her designs are inspired byarchitecture, combining sharp andstructural shapes with a femininelook.She said: “The pieces are builtaround the shapes and contours ofthe body – they are slotted in ratherthan worn.“There is a lot of detailing like inlaidperspex and a strong graphicalelement to every piece. “I describe the look as sculpturaldrama and like every design to havereal visual strength as well asfunction.”

The Royal College of Art studentinitially completed a BA in Drama,Film and Theatre and, discovering apassion for set design moved on tospend a year at Cordwainersworking on women’s accessories.Holly’s latest collection includes arange of clutch bags, tote bags andsmall arm pieces.The designs are made from leather,moulded plastic and wooden andacrylic hardware. The colour palette combines softtones with metallics and black andshe has added geometric surfacedetails using cut leathers and acrylicsproduced in collaboration withtextiles student, Sarah Angold.

SARA Ratcliffe is aiming to create a newlook in men’s bags and accessories usingbold colours and cartoon style design.

The Royal College of Art student hasstudied traditional leather goodstechniques and worked as a freelancedesigner for three years before decidingto take her masters.

She said: “I love accessories as I seethem as part of an overall look. I am allabout colour and always think about therange of shades before the design, buteverything could also work in moremuted, toned down versions.

“I want to create things that stand outfirst and that are commercialised andsaleable second.”

Her collection includes big travelling andovernight bags, shoulder belts sandalsand hats, with the smaller accessoriespicking up details from the bags.

The designs have a strong 3D elementand many are created by cutting theshapes from flat pieces of fabric andbuilding them up into the finished piece.

Inspiration for the designs is drawn fromobjects from camper vans to kitchensteamers and each piece is based on aindividual character, sometimes real,sometimes fictional.

Sara added: “I never stop absorbing andresearching. The overall feel of thecollection is a travelling streetperformance by the seaside in the 50s,and movement is the key as the bagsexpand and unfold with a mixture ofhard and soft materials playing off eachother.”

Sara now plans to continue developingher own personal projects alongsidecollaborations with other designers andcompanies.

She added: “I think there is room for alot more experimentation in menswearaccessories as the market is growing andmen are getting braver about what theywear. It is a hard business to break in to,but if you generate your ownopportunities then there are a lot ofpossibilities available.”

She added: “I like my designs to bewearable and functional and to havea life of their own when they arenong worn.“Although I am influenced bysculptural forms and graphic imagery,my main inspiration comes from theworking process, building andreinventing forms to createcontinuous lines, internal spaces andelaborate constructions. “I often start by building a solid

mould from which I create complexpatterns. “The bags then evolve in 3D tocreate flowing shapes. I worktowards objects which have a visualimpact on or off the body.”

Hollycreatesnew lookwith ‘bodycon’ bags

Sara Ratcliffe

Sara bags a newlook for men

Pictures: Sylvain DeleuTextiles: Sarah Angold


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BRINGING masculine glamour to thetraditional world of men’s shoes isthe aim behind Benjamin Shun LaiNg’s latest collection. The design student has recentlycompleted a two-year postgraduatecourse in Men’s Footwear at theRoyal College of Art and is nowhoping to move into commercialdesign.He said: “The last two years haveprovided me with some tremendousopportunities, from discussing designideas with Manolo Blahnik, toexperimenting with denim shoes forLevi’s and styling Umbro sneakers.“I have found that most men arescared of wearing somethingdifferent and I want to change that –open their minds to somethingnew.”Benjamin’s designs feature treatedblack leathers and unusual detailing,drawing inspiration from hisbackground in illustration andtheatre design. His latest collection includes classicshapes, combined with tassels, solepatterns picked out in nails, roughand scratched leathers for amasculine effect and dark crystals forelegance.He said: “I am originally from HongKong but have been in the UK for 12years and have no plans to head

back to Asia while the UK scene is sohot.“There is a market eager for cuttingedge design and great opportunitiesto build on the country’s amazingfootwear heritage. “However, I strongly believe thatthere is still a lot of room for greaterinventiveness – many major brandsseem to confuse multiple florescentcolours for real innovation in design.“There are now many new materialsand techniques at a designer’sdisposal, but they are onlyworthwhile if they are delivered welland with imagination.”Benjamin is currently working on hisfinalist submission for the ITScompetition, organised by Italianfashion agency Eve and is indiscussions with Browns of BondStreet to create and exclusive rangeof men’s footwear. He added: “I believe young designersneed greater support and morecompetitions and opportunities tofoster their talent – they are a greatbenefit.“I also think it would be great to seemore openness among footwearcompanies in terms of joint ventureswith young designers.“Ambition should be seen as theplus that it is, and as a stimulus tocreative quality.”

Benjamin bringsglamour to worldof men’s shoes


LONDON boutique Lollipop hasannounced the launch of its ownshoe collection.

The new range has been developedby store director Laura Allnatt andCordwainers trained designerRachele Davies and will be soldwholesale as well as being stocked inthe boutique.

Laura said: “The idea to create myown range has been evolving in myhead since opening the shop threeyears ago.

“I felt that my experience at shopfloor level helped me understandwhat women were looking for andwhat they felt was missing from themarket.

“When I was buying for Lollipop Iwas getting frustrated with what

was available and felt thatthere was a need for a

medium price pointcollection combining

desirable coloursand textures

with

wearable designs.”

The pair were keen to create acollection that catered for a widerange customers, while staying trueto the key look of the brand.

To do this they have produced aspring/summer line that includes 18styles and a mix of flats, boots andheels.

They have also broken the collectiondown into separate categories tohelp customers and buyers focus onthe designs that will suit them best.

Laura added: “There isa ‘classic’ rangewhich is made upof popular designsthat can berefreshed eachseason, but willstill providecontinuity forbuyers, especiallyfor the morepopular styles.

“The ‘concept’range is for the

more

adventurous customer and featuresmaterials like python skin and the‘dance’ collection includes a varietyof flat pumps as I felt that sometimesit is the simplest designs that aren’tproperly catered for.

“Finally, the ‘inspired’ range drawson vintage style and includes lots oflace detailing and leathers to createsomething really individual.

“While there are many differentstyles, a key look throughout thebrand is a strong contrast in colourand texture, which is balanced byclassic and easy to wear shapes.

“Customer feedback has taught methat women like

something that has a fashionabletwist, but is still practical and fits inwith their lifestyle.”

They have already started work onthe autumn/winter 09 collection andplan to continue developing thebrand steadily over the next fewyears. and plan to keep increasingthe number of designs available.

Laura added: “I think it is importantto take things slowly. Little and oftenis the healthiest way of buying, as ifretailers can keep updating thecollection throughout the year thencustomers will keep coming in to seewhat fresh designs are available.

“I am also really looking forward togetting the range into Lollipop asthis will allow us to get morecustomer feedback, which isessential for us as we are all aboutproviding women with what theywant.”

The Laura J autumn/winter collectionwill be available at the Lollipopboutique from next month and thespring/summer 09 line is set to debut

at Pure.

Retail review

Lollipop unwrapsits own shoecollection ...


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Californian ladies footwear brand Seychelleshave announced a pre-spring 09 injectionline that will be available from November.Featuring 17 new styles the collection has asexy edge, featuring bold details and jewelcoloured satin finishes in taupe, teal, andplum, with chunky heels, bold rosettes, andruffles on strappy burnished metallicsandals, and gold or pewter snake skinevening shoes.Emerging style favourites with buyers haveincluded deco-esque power courts that mixpatent leather and suede, on trend 70sinspired platforms with chunky blond wood

heels, and asymmetric leather and suedeboots.Seychelles’ UK distributor said: “Seychellesinjection collections are a great chance forretailers to buy into trends emerging mid-season and the collection is packed full ofmodern classics, the designers have anexceptional eye for detail and manage tostrike a perfect balance of trend and vintagelooks.”A full spring/summer 09 line with followlater in the year made up of 28 new stylesand there is also another injection collectionplanned for mid-summer.

Woman wins£7,000 afterbreaking ankleBy Louise Cordell

A WOMAN who broke her ankleafter the heel on her new shoessnapped has been awarded morethan £7,000 compensation.

Legal experts have now warned thatthe case could open the floodgatesfor hundreds of similar claims in thefuture.

Student Sophie King, 20, had to betaken to hospital in an ambulanceafter the shoes caused the injury ona night out in Manchester.

She was forced to give up hersporting activities at university and awaitressing job over the Christmasperiod while she recovered.

Sophie then decided to launch legalaction against the shoe chain Dolcis,which admitted the shoes had been

faulty and was awarded £7,200 inManchester County Court.

She was represented by personalinjury solicitor Mike Hardacre fromlaw firm Pannone LLP who said thecase could encourage other womenwho have suffered similar injuries totake legal action.

He said: “Sophie had a mostunfortunate experience andsustained serious injuries through nofault of her own.

“The Sale of Good Act is there toprotect people from merchandisethat is unsuitable for purpose andSophie was able to make her claim.

“She was also fortunate in beingable to prove when she bought theshoes and that it was the first timeshe had worn them.”

Shoes with a real kickA NEW exhibition of out of theordinary shoes has opened atCusworth Hall in South Yorkshire.

The collection includes footwearfrom around the world rangingfrom practical work wear likehobnailed boots to high fashiondesigns like Jimmy Choos.

Old fashioned heels will also be on

display with a section focussing onhistoric footwear dug up inarchaeological excavations.

The exhibition, which is set to rununtil October, also explores theorigin of ‘shoe-perstitions’including ‘putting new shoes on atable brings bad luck’ and ‘everystep taken in one shoe is a stepinto trouble’.

News

Grinders arecelebratingsuccessfulshows at Micamand GDS.Ranges exhibitedincluded theirGrinders BikerBoots range,Grinders Safetyboot range,Grinders CoolSteel and adedicated ladiesrange of allleather top endcowboy boots.For dealeropportunitiescontact Grinderson 01245 465050or e-mail:[email protected].

THE 15th Edition of TheKensington Shoe Event will takeplace September 28-30. This exhibition has developed overthe past seven years to becomethe most important showcase inthe UK for many top factoriesfrom Europe and further afield.The Kensington Shoe Event takesplace each season shortly afterMICAM in Milan. This is to ensurethat the many ranges on offer are

up-to-date and complete. Research shows that the dates ofThe Kensington Shoe Event giveUK retailers the necessary time toanalyse their current salesinformation prior to ordering forthe following season. There areseveral important brands appear-ing at The Kensington Shoe Eventfor the first time in September. These include Salvador Sapena,Fiona McGuiness, Ca D'Oro (from

Venice), Beautifeel and MocasinesPastoret. In total there are 65collections on display in theinformal yet business-likeatmosphere created inside theKensington Close Hotel.This show is certainly worth aregular visit by all footwear andfashion retailers who wish to keepa close eye on the importanttrends in the footwear industry.

Top brands make show debut

Sales boostDEMAND for seasonal footwearand clothing during the warmestMay on record has boosted retailsales figures. Sales volume for predominantlynon-food stores rose by 3.9 percent, the largest increase sinceMarch 1991 when it was 6.2 percent. This was mainly driven bytextile, clothing and footwearstores, which had a record rise of9.2 per cent. The non-seasonally adjusted valueof retail sales for the threemonths to May was 4.2 per centhigher than in the same period ayear earlier. The average weeklyvalue of sales in May was £5.3bn,seven per cent higher than inMay 2007, the largest rise for thissector since March 2002 when itwas eight per cent.

Exclusive UK rights for EvercareEVERCARE Trading have signed adistribution agreement for theexclusive rights to distribute Fidelioin the UK.Fidelio is a wide fitting Austrianbrand, producing mules, sandalsand clogs for the comfort shoemarket. The collection comprisesthree ranges: Fidelio, Soft Line andHallux.Evercare have reported strong salesperformance in a turbulent marketfor their specialised Halluxcollection.The secret of Hallux by Fidelio liesin the ingenious design of thestretchable insert that significantlyrelieves pressure upon the bunion. Hallux by Fidelio is easily adjustableand the inserts’ soft padding fits

comfortably around the bunionwhilst helping to hide differencesbetween the left and the oftenmore burdened right foot. When, as a last resort, bunions aresurgically removed, there isnormally a period of a few monthsbetween each operation.

At this time, when every step ispainful, Hallux by Fidelio, throughits’ adjustability, softness andanatomically formed removableinsole, can also be of greatbenefit. Podiatrists, chiropodists and otherhealthcare professionals haveendorsed the product. Furthermore the brand has beeninvited to exhibit at the Society ofChiropodists and Podiatrist’sconference in October.Paul Wilson of the Durham ShoeBox, said: “Customers love thesandals as they are exceptionallycushioned under foot and havesoft uppers with padded inserts,giving ample room for thosetroublesome bunions.”

NPS Shoes Ltd was founded in1881 at the height of theindustrial revolution as a workerscooperative. The Northampton-shire Productive Society was oneof the oldest cooperatives of itstype until 2006 when it thenbecame privately owned. The workforce and employeeshowever still maintain high levelsof craftsmanship and ethics datingback over 125 years.The company produces severallines of footwear ranging fromhigh quality street fashion, countryfootwear and industrial safetyboots and shoes. It also continues to manufactureusing traditional Goodyear Weltedmethods.

This autumn will see a new rangeof all leather men’s shoes goinginto production. For this,investments have been made innew tooling, including lasts andknives. Quality new leathers havealso been sourced to create aquality shoe but retaining an

affordable price. Mark Henson, sales and marketingmanager, said: “Many companieshave chosen to importcomponents and finished shoesfrom China and India. “This has led us to be asked toproduce a fully ‘made in England’traditional line of men’s shoes.”The factory also produces severallines of footwear, manufacturedunder agreement, varying fromvegetarian shoes to crepe soledcreepers. “There are still a select number ofcustomers, and end users, thatbelieve British is best and arepassionate like us to keepproducing high quality footwearhere in the UK.”

Company invests in new tooling for leather collection

Designer spotlight


BASED in California, Seychellesstarted out from the idea thatalthough vintage and boutiqueshopping was becoming moreand more popular, girls who lovedthat style were not being cateredfor in the footwear market.

The aim was to create a range ofheels, flats, pumps and wedgesthat took their inspiration fromclassic glamour, but with a twistfrom the latest designer trendsand styles.

Danny said: “We talked to somany girls who wanted to gettheir shoes in vintage storesbecause they loved the style, butthe quality or fit that they neededjust wasn’t there – we wanted toprovide something just for them.”

Rather than widespreaddistribution, the aim is for thebrand to appear only in the mostfashionable small boutiques.

The company also avoids widescale advertising, instead relyingon word of mouthrecommendations, appearances incelebrity magazines and productplacement on TV shows includingAmerican Idol.

The brand also has its fair shareof celebrity fans, including ParisHilton, High School Musical starAshley Tisdale, Miley Cyrus andJessica Alba, who drive updemand.

Danny added: “I think this

method of promotion has got usa lot of exposure in the UKalready as a huge percentage ofthe UK magazine have a lot ofAmerican celebrities in them andthat means there is already a lotof interest there.

“People love to hear aboutHollywood and all the stars, andas we are right in their backyardthen we have that instant accessand exposure.

“The thing most people likeabout vintage is that it is anindividual look and the fact thateveryone else won’t be wearingthe same thing.

“We try to stay true to that,sticking to more exclusivedistribution and no advertising,

because that would make us tooavailable.

“I think it is much more satisfyingif people catch a glimpse of ourshoes somewhere and they haveto find out about themthemselves. We want to be moredifficult to find if anything, wewant it to be like a treasure huntfor fashion lovers.”

The brand has already foundsuccess in the UK with KurtGeiger buying in the line forautumn and plans now in placeto continue this partnership into2009.

Danny added: “This is a reallyexciting step forward. The UK hasalways been a key market for usand Kurt Geiger has a stronginfluence over a lot of the biggestretailers in the country.

“We have big plans for the futurenow, with five in-house designersshopping the world for inspirationfrom fashion to architecture, toautomobiles to music.

“Our next collection will beinspired by this, appealing to theworld traveller who loves to pickup elements from many differentareas and cultures, and mixingand matching those styles.

“The trends we are focussing onare St Tropez chic and whimsicaldetailing and we are hoping for agreat response over the next yearin the UK.”

A new brand has come to UK shores with the aim of providing shoes for women with alove of unique and independent style. Danny Silvera, head of marketing and internationalsales for Seychelles Footwear, talks about importing vintage chic and Hollywood glamour.

Hollywood glamourmarches on UK scene

Danny Silvera


1. First impressions (should I stayor should I go?)

When a customer first walks intoyour shop they will form animpression in the first few secondsand this will play a major factor indetermining whether they go on tobuy or not. Through yourmerchandising a series of messagesare communicated to your customersto help them make that decision topurchase. Exactly the same is true ofyour website, except when online it’seven easier to back out and go intoanother store. So it is essential youmake the right first impression.

TIP: Most important areas to considerhere are: A) Site looks professionallydesigned and loads quickly. B) It isclear who you are and what you areabout (a good logo and tagline willhelp). C) This is clearly a shoppingsite with simple navigation.

2. Why should I buy from thiswebsite?

Your key messages are the things yousay to your visitors to answer thisquestion. They could be any numberof elements but all of them willdeliver value to the customer. Forexample: “On this site you will findquality ladies shoes at affordableprices”, or “We offer free 3 daydelivery” or “Same day dispatch”.

TIP: Take a look at some of yourcompetitors websites and see whattheir key messages are, what are theytelling their visitors to convince themto buy from the store. Think abouthow your messages could bedifferent and more convincing.

3. Find product (without thinking)

There are three rules for sitenavigation. A) It must be consistent,in that it always appears in the sameplace. B) It must be persistent so thatit doesn’t suddenly disappear. C) Itmust be familiar so that your visitorsdon’t need to think to find what theyare looking for.

TIP: You cannot go far wrong byhaving an amazon.co.uk stylenavigation, more visitors willimmediately know how to browseyour site without thinking about it.Why put hurdles in the way? if youwant to be individual do it withimages and key messages, not thenavigation.

A new trend in navigation isemerging, I call it Quick Shop. QuickShop allows users to find theproducts they are looking for in the

absolute shortest time, in the futuremany more websites will adopt thisfeature. After an expensive revamp,Marks & Spencer now use thismethod.

TIP: Try their Womenswear section,under the Quick Shop menu. Selectthe phrases that appeal then as if bymagic all relevant products will beshown immediately. Worth having alook.

4. Add to basket

Many customers idly add items totheir basket and still only have aslight interest in buying the product,its often just part of the browsingprocess. So you still have some sellingto do. Make sure it is immediatelyvery clear that an item has beenadded to the basket. Then everysingle page should clearly show thevisitor has items in their basket and aCheckout button displayed nearby.Give them every opportunity to go tothat Checkout!

TIP: Encourage visitors to Checkoutby placing a key message or two inthis area. Offering next day deliveryor 14 day easy return policy can helpthem overcome objections they maybe feeling.

5. Checkout

Now at the Checkout stage, this iswhere you have to close. In a shopyou might pleasantly ask; “Wouldyou like to pay by cash or card”. Theinternet has far more potentialtripping points as you have to guesswhat objections the visitor may have.

TIPS: Firstly, avoid distractions. Thelast thing visitors need at checkoutare lots of distracting messages.These days the best Checkouts clearall messages and allow the customerto focus on just checking out. Seewww.cafepress.com as a goodexample.

Make it easy to add their addressdetails, a postcode lookup facility willsave you lost customers.

Then the big one, payment. You arehoping that a person who has nevermet you and knows nothing aboutyou is going to give their personalcredit card details to you and hopethat you will send them something inreturn. The risk is completely on theside of the customer. Now is the timeto give some very strong reassuringmessages about why you aretrustworthy. Cafepress.com is worthlooking at for ideas, they significantlyimproved their conversions by

revamping this area of the website.They talk about “Easy Returns”, “30Day Money Back Guarantee” and“Privacy Policy”. These sorts ofmessages are very reassuring for thebuyer.

6. Wait….

The customer now simply has towait. What is going through theirmind? I suggest many would bewondering if they will ever see theitem they ordered. So, a greatopportunity for the retailer to puttheir mind at rest.

TIP: Send an email thanking them fortheir business. Tell them what areliable merchant you are and exactlywhere in the process their order isand what happens next. This will bevery reassuring. The more yourcustomer enjoys their shoppingexperience the more likely they willbe to do it again and tell theirfriends.

7. The grand opening(and potential letdown)

So, your customer ordered abeautiful par of shoes, they want tofeel proud of them. They have a

vision of the beautiful image you haddisplayed on your website. But whatthey actually receive is a browncardboard box with packaging insideand the shoes stuffed in the middle.It’s not the experience they expectedand feel a little let down.

Cognitive dissonance describes theemotion that buyers go through afterpurchasing an item. They arequestioning whether they made theright buying decision. Will this reallybe the right product to meet theirneeds? As they first experience theproduct they look for assurance, ifthey don’t get it they may feel theymade the wrong decision. This iswhere you can make a big difference.

TIP: Adding a handwritten noteabout the product itself, what theyare made from and why they arespecial will not only stimulate a bondbetween you and your customer butalso assure them at this importanttime. Helping your customer feel theyhave made the right purchasingdecision will greatly improve thechances they will buy again and tellfriends about your website.

How to sell onlineThe essential guide to providing the best online shopping experience.

David Mackley MBA BSc is MD of Intelligent Retail – the Multichannel Retailcompany specializing in Website creation and EpoS with central stock controlall from a single till system.

David can be contacted on 0845 680 0126 or [email protected].

Fashion Connect: refreshingly simple multichannel for independent retailers.www.intelligentretail.co.uk

Whether you already have a website of if you are getting onedeveloped, understanding the customer buying process willhelp you convert more sales and stand a better chance ofkeeping your existing customers. This article looks at themain stages and offers hints and tips to deliver the very bestbuying experience to your customers.

Retail solutions


The new sdea Directory ofShopfittings and Display is full ofcreative and innovative ideas to helpyou design retail interiors full oftheatre and sophistication.

Whether you are trying to source asingle retail display item or acomplete shop fit, this well knownguide is a great place to start.

It is a visual delight, with full colour,

descriptive and illustrative images ofthe huge range of products andservices that sdea membersmanufacture and supply to the retailworld.

Backed up with company profilesand full contact details, it is a fullycomprehensive buyers guide toshopfittings and display equipment,PoS, signage and visualmerchandising.

The publishers are giving away freecopies of the sdea Directory to thefirst 50 readers that request a copyand mention Out on a Limb.

sdea will help you source a reputablesupplier or an elusive retail display product via the Directory, by calling

our Infoline, the Association’s telephoneenquiry service, or online at

www.shopdisplay.org.Call 01883 348911.

New directory is full of ideas

THE new compact combinationthermal matrix printer from StarMicronics, the HSP7000 is nowavailable from DED Limited.

It features the new TSP100GT printmechanism, giving it a fantastic printspeed of 250 mm/sec. It is perfectfor retail applications as it has beendesigned with voucher endorsement,cheque printing, form filling, receiptand restaurant slip printing in mind.

Featuring intelligent auto front sliploading with instant top of formpositioning for validation andendorsement applications, it cantake slips of up to 230mm wide by297 mm long.

The thermal print station is capableof red/black, blue/black orgreen/black printing and features anauto cutter and drop in paperloading for fast paper replacement.With 203 dpi printing, it can be

capable of printing quality logos andbarcodes at speeds of up to 45receipts per minute. Interfacesavailable are RS232 Serial, Parallel,USB or Ethernet. Drivers forWindows 2000/XP/Vista, WePOS,WIN XP Embedded, OPOS, JAVAPOS, Linux, MAC & ESC POS. It isavailable in charcoal grey or starwhite.

Details from DED Limited, 01797 320636,[email protected] or visit www.ded.co.uk

New compact printer is perfect for retail use

CAMBRIDGESHIRE’s AdvancePerformance running store has been shortlisted at the British Small Business Champions Awards2008.

The BSBC Awards targets companieswith under 50 employees, and aimsto celebrate and recognise theachievements of the UK’s smallbusiness sector.

Advance Performance was selectedas an Area Finalist from 270companies across Central Britain; an area stretching across 20counties.

Samantha Hale, managing director ofAdvance Performance, said: “Wewere thrilled to receive our invitationletter to the BSBC Central AreaFinals.

“We were also honoured that localFSB branch chairman, Colin Parnell,

came along to support us on theevening.

“This is an accolade to the service we provide, our work with the running community and the attention to detail that all the team give to all ourcustomers.”

Advance Performance is nowcelebrating its 12th year of tradingand have also been winners in theretail category of the PeterboroughEvening Telegraph Business Awards2007 and the i-Vita 2008 Awards forthe business showing the bestexample of growth.

Both the Peterborough andCambridge stores have achieved astrong reputation for giving goodadvice and customer service, withresulting increases in sales andprofitability year on year.

Diary datDiary datesesPureOlympia London, 3-5 August(www.purewomenswear.co.uk)A showcase of over 800 directional womenswear brands, young creative labels, footwear and accessorycollection.

Moda FootwearNEC Birmingham, 10-12 August(www.moda-uk.co.uk)Moda will include a seminar programme which will be freeof charge to all visitors and exhibitors.The Moda catwalk show will present an overview of the seasons trends, providing an insight into key looks.

WSALas Vegas, 28-30 July(www.wsashow.com)Retail buyers will be given the chance to see the new SS08footwear and major brands.Collections will be revealed in the Style Walk Lounge and live fashion presentations will be staged.

London EdgeLondon Olympia, 7-9 September(www.londonedge.com)The trade show for alternative street and club fashion,footwear, accessories and giftwear with over 300collections available to view.

GDS/GLSMesse Dusseldorf, Germany, 12-14 September(www.gds-online.com)Highlights will include high fashion labels frominternational brands and the children’s footwearmarketplace. Other events will include fashion shows, trendpresentations and trend vision.

Boutique by Chic Ricoh Arena, Coventry, 26-28 October(www.chicuk.com)Chic is the largest dedicated fashion accessories and travelgoods showcase in the UK and is a must for all buyers ofhandbags, belts, gloves, luggage, jewellery and otherfashion accessories.

THE Society of Shoe Fitters isproviding new fitting gauges to helpretailers compete against internetsales.

Adult and junior gauges are now available for students andmembers of the Society of ShoeFitters.

They are manufactured by U.S.Brannock, a company that hasworked alongside the SSF for manyyears.

The gauges have also been producedin the most appropriate size scales,English sizes for adults andcontinental sizes for children.

Laura West, SSF secretary, said:“Retailers know that offering aprofessional, personal shoe fittingservice is one of the few avenues leftto compete against mass marketsuppliers and the internet.

“Creating ones own shop identity ismuch more important than taking onthe corporate identity of just onebrand on sale instore.

“So the aim is that the Society ofShoe Fitters gauges will bridge thatgap.

“They also have an added benefit inthat the size and width fitting scalesare not easy for the public tointerpret, giving the fitter time toexplain that no two sizes and fittingsare the same, in just in the same way as no two pairs of feet arethe same!

“If this stops the public using yourvaluable time and knowledge thenshopping elsewhere, they will beworth their weight in gold.”

Store shortlisted inbusiness awards

Society in gauge move


Moda Preview

25

A huge range of new names,including well-knowncontemporary lifestyle and kid’sbrands, are set to gather at ModaFootwear.

THE CWB Kids’ Zone, a specialistarea dedicated to children’sfootwear has been expanded even further, to provide retailerswith a wider choice of brands thanever.

Debuts at the show include newarrival Jessica Simpson, alongsidefellow US brands BCB, Max Azria

and Vince Camuto Signature.

Other first timers include fashionbrand Base London, kid’s shoesand slippers from DinosaurHunters, Duvet Ducks feather filledbooties and development anddistribution company CamutoGroup.

Joining them are Indian and Asianshoes for all occasions fromKadam, scooter brand Lambretta’sfootwear range, Brazilianshoemakers Pampili and a casualshore range from Urban Beach.

A COMPANY at the forefront ofladies footwear, Arrk Footwear isone of the leading importers ofwomen’s fashion shoes,supplying retailers all over theUK and Europe.

A company spokesperson said:“We understand the world offashion is fast moving andcompetitive.

“The quick interpretation offashion trends is very important.

“We pride ourselves on our ability toreact quickly and the need to keep inclose communication with ourcustomers. Our aim is to supply highquality fashion footwear to keep us

and our customersahead of the

competition.”

Arrk Footwear offer customersfast deliveries, competitive

pricing, continuousinnovation throughout

the season and ahigh level of

customerservice.The

company’snew website

also allows customers to get all thelatest styles at fantastic prices with asafe and secure online paymentsystem.

Company aims to stay a step ahead

Free seminars from the expertsRETAILERS will be able to benefitfrom a series of free seminars fromindustry experts at this month’sModa.On Sunday Thierry Bayle ofManagement One will be revealinghow to make your business run moresmoothly and profitably thanks tobetter leadership and managementof staff, how to prioritise the keyissues affecting your business andpragmatic and realistic solutions tobeating the competition. WWB editor, Isabella Galuschka willalso be joined by a special guest tohighlight the key essential trends for

spring/summer 09 womenswear,footwear and accessories. Then on Monday, Ray Buckler andNick Pratt of Sitemakers will besharing practical tips for successfulonline trading. They will explain how retailers canget their share of the rapidlyincreasing trend for onlinepurchasing and how to develop intoa multi-channel retailer in a series ofeasy steps. Finally, ITE’s mensweardirector Nick Cook will be exploringsome of the new season’s mostimportant looks for menswear andfootwear.

VISITORS to Chatham’s stand at thisyear’s Moda will be in with a chanceof winning an exotic Caribbeanholiday.The brand are launching their newShip to Shore range of marineinspired clothing and footwear forspring/summer 2009 and haveteamed up with the Bitter End YachtClub resort in the British VirginIslands to offer the opportunity towin holiday for two worth over£5,000.

Prabhu Kashap, Chatham’smanaging director, said: “Moda willoffer buyers the chance to see ournew Ship and Shore range whichoffers real edge and attitude and amore energetic and personalisedlook for those seeking a marineinspired look and lifestyle. The BitterEnd Yacht Club is a Caribbean islandresort that combines elegance withwater based sporting activities,making it the perfect partner for ournew collection.”

Holiday prize on offer to visitors

Moda Preview


Due to the reconstruction of the GDSfair camel active footwear andCamel Active bags created a wholenew stand, which will be open forthe first time during thisSeptembers' GDS.The stand builder ‘Winkels Messeund Ausstellungsbau GmbH’ createdthe stand together with the twolicensee partners Gabor/CamelActive footwear and BeheimInternational Brands/camel activebags.The basis of the stand is the wellknown metallic structure combiningit with huge space for productpresentations, meeting areas, socialarea with bar and space for camelactive image posters/images and thelogo.There will also be a woodenstructure around the whole booth,that combines the footwear part(shoes from Europe licensee partnerGabor and room for meetings andshoes for the Turkish Camel Activelicensee partner Promar) as well asa separated bags part (Beheim Int.Brands).The bags section has been widenedcompared to the old stand.

THE Lexus collection is for the modern woman of todaylooking for something exquisite, exclusive, elegant, stylishand sophisticated.

The new collection features many new colours, plus an arrayof practical heels and toe shapes with uppers of embroidery,beads, sequins and diamantes to match that dress, so youstand out from the crowd.

Along with the shoes come the matching handbags for theperfect finishing touch.

Available to buy in cartons or single pairs.

Lexus is simply style without compromise.

See us at: Moda, NEC Birmingham 10-12 August 2008, Hall19, Stand No. FL29; Pure, Olympia II, 3-5 August 2008Stand FO85; British Bridal Fair, Harrogate, 7-9 September

2008, Stand C79.

For more information call: 01902 456800, e-mail:[email protected] or visit: www.lexusinternational.com.

Style without compromise

LEADING men’s footwearbrand Azor La Mode are proudto present ‘The Zurich’. A highly desirable shoe, handfinished in either black orbrown Italian leather.Italian fashion stands forexclusivity, class and elegance;qualities embodied in TheZurich.The Zurich evokes thecompany’s mantra ‘A passionfor good design’ andrepresents the ultimate inItalian style. This four eyelet, stacked heelshoe is the perfectaccompaniment to any tailored

suit.The subtle detailing adds adistinctive edge making themthe perfect choice for themodern man about town.Masterfully hand crafted for animpeccable finish, theseelegant shoes combine aunique stitched design withclassic Italian styling, providingsuperior flexibility and comfort.So put your best foot forwardin The Zurich and enjoy aconfident stride as it guidesyou swiftly to the top table.

For more information call: 020 87738444, fax: 020 8773 8430 or e-mail:

[email protected]

Introducing the Zurich ...

Moda preview


PADDERS’ SS09 collection hasreceived an inspired touch from newdesign manager Debby Cooper. She said: “The first collection a newdesigner presents is always a tensetime, it is important to encapsulateall the brand values and reflect themarket trends, while presenting acommercial proposition to oursuppliers.“I loved working on this range anddo hope that it is received with theenthusiasm with which it wasconceived.”From soft leather uppers and liningsthrough to the fine floral detail onleather footbeds – the ladiescollection oozes feminine flair. The stylish Mediterranean inspiredmule collection has wide appeal andthe elegant strappy sandal Sapphire,gives a dressy summer look. Men’s styling for SS09 is easy andrelaxed – taking its lead from naturewith ethnic influences.Using natural leathers in neutraltones and interwoven detailing,

styles Antalya and Cesme effortlesslyexude confidence.This theme is carried through to themen’s adventure sandal range, wheresubtle upgrades have produced amore dynamic design with greatercomfort and support. Dual densitysoles, harder wearing outsole, shockabsorbing midsole and softer,cushioned footbeds give a technical,high performance walking sandal.For more information contact Mike Rowe on01536 534999 or email [email protected].

InspiredtouchfromdesignerDebby

Emotion shows at ModaEMOTION will be revealing itsspring/summer 09 collection atModa, with designs combiningcomfort with fashion-led design.

This range sees the introduction of‘EE’ fit to the line, meaning thatthere are now three width fittingoptions for customers to choosefrom.

The colour palette features teals,purples and pinks alongside khaki,chocolate and tan, as well as theclassic black, white and nude tones.

The collection also features newleather combinations to provide a

range of finishes, from kid leather ondaywear styles to patent courts andsandals with suede trims.

A new range of casual-distressedleathers are also used in the informalfootwear designs.

New design details include jewelledand metal trims, ruching, cut outsand contrast piping together withnew toe shapes and updated heeldesigns.

Finally, some new, edgier looks havebeen added including a range ofcourts and sandals on a platformsole and wedge using cork or wood.

News


A FOOTWEAR brand that went intoadministration is making a comebackunder the guidance of the companythat used to help make the shoes.Pod’s redesigned range will belaunched at Moda after the brandlicence was acquired by Aegis Shoes,a footwear development companythat had previously been supplyingover 60 per cent of the Pod range.Dennis McNeill, joint director ofAegis Shoes, said: “Because of ourprevious work with Pod we alreadyhad most of the moulds and werefamiliar with the designs. “The 60 per cent of stock that wesupplied had accounted for about 80per cent of their sales so we had agood knowledge of the brand.” Several companies applied to takeover the Pod licence, includingWrangler and several Indianfactories, however, after beingawarded temporary permission tosell leftover stock, Aegis Shoes werenamed as licensee.Dennis added: “I think we did agood job with the temporary licenceand as we also had somedevelopment ideas in the pipeline wewere able to show them exactlywhat we wanted to do with thebrand, and I think they wereimpressed.” The company will continue toproduce many of the current Podstyles, but also retire some of the

older designs and bring in four orfive new, more fashionable ranges. Dennis added: “We will be keepingon the Pod Originals range, includingall the lines that made the brandsuccessful, and adding some more,much needed, up to date designs. “We will also be releasing a newrange of Poddlers. Pod tried this inthe past but we think that the timeis right now for this to be verysuccessful.“There is also a new range of bootsthat we are very excited about andhave already received a greatresponse from the independentstores.” Aegis are also planning on addingone or two casual ranges in order tointroduce the brand to a widercustomer base, as well as continuingwith the core Back to School stylesand the men’s fashion line, Pod Italia. Dennis added: “At the moment a lotof people are worried about theeffects of the credit crunch onretailing, but we look at it the otherway.“People are going to wantsomething new fresh and exciting intheir stores at this time – and we aregoing to provide it.”Aegis have also kept on the bestselling agents and office staff fromPod to provide continuity for retailersand consumers.Dennis added: “We feel very positiveand we hope the new ranges will

give us a much broader appeal.“They may not be 100 per centsuccessful straight away, but theywill get people’s attention, get themtalking and let them know that Podis now catering for a much wider

audience.“The first trial will be at Moda - weare planning to show as much as wecan and are really looking forward toseeing what kind of response weget.”

Pod bounces back at Moda ...

Kids at Moda


OVER the last four years Petasil havedeveloped a remarkable reputationfor great quality, superb fittingschool shoes in widths and fromwhich they have developed excitingfashion styles which the retailer cantrust.This season’s hot colours andmaterials have been combined withPetasil’s manufacturing know-how tocreate an exciting range of newstyles, some new lightweightconstructions and the latest infashion detail. The second season of our infantcollection Little Pets by Petasil lookslike it will be a continued successreflecting as it does the intrinsicvalues of great fit and quality.

Join us on our new purpose builtstand FG7 where you will also beable to view the new designercollection from Bo-bell created byCésar, a renowned designer withexperience from famous globalbrands.For further details telephone 01604 876800.

New collection at Moda

Norvic will be showcasing its new springcollection at Moda.As well as core back to school lines the newNorvic collection features an array ofsummer essential shoes for girls and boys.The spring/summer collection is based on acolour palette of pastel pinks with shades ofcream and white for girls, whilst the boys’range is focused on an assortment of brownhues, blues and reds.

Open toed sandals and ballerinas featuringpretty appliquéd floral and jewelled touchesadorn girls’ designs, ideal as summer partyand bridesmaid shoes.Whilst for the boys’ styles, velcro fasteningsystems and contrast stitching has beenincorporated into the chunky designs toencapsulate a young and trendy feel in thecollection.

FOLLOWING on from its highlysuccessful UK re-launch inJanuary, Purple Crocodile isreturning to Moda Footwearwith another great selection ofproducts from the Bobux ofNew Zealand brand.

Bobux, established since 1991 and pioneers of the soft-soled leather baby shoe,prides itself on its use ofnatural materials that are eco-friendly.

Recommended by podiatrists,Bobux is the first choice ofmothers worldwide.

Using their own eco-leather,which surpasses both Britishand European safety standards,Bobux have extended theireco-friendly ethos to allpackaging, which is now fullyrecyclable.

The Bobux Original rangecaptures the imagination of achild through its colourful andfun designs and now I-WalkJunior and I-Walk allow Bobux

to care for small feet throughtheir next stages ofdevelopment. I-Walk are builton proper shoe lasts and use100 per cent natural leather forboth uppers and inners,allowing for the comfort andfull breathability of a child’sfoot.

With its highly competitivepricing, I-Walk fills a much needed gap for aflexible, stylish and practicalshoe in 100 per cent naturalmaterials.

Firm’s eco-friendly ethos



Kids

37

By Louise Cordell

INCH Blue’s handmade leather shoesare a hit with parents all over the UKas well as with celebrity fansincluding Charlotte Church andMylene Klass.Now, nearly ten years after shestarted out making the shoes on herliving room floor, co-founderRhiannon Owen has turned thebrand into a Europe-wide name. She said: “After I had my first child Inoticed a gap in the market forquality children’s shoes. “I had no design training so it wasbig learning curve, but it has beenvery rewarding. “The business has grown massively,but it has been a gradual thing andwe have worked hard to build up areputation for excellent productquality and customer care.“All our customers have been veryloyal, especially in today’s increasinglysaturated market, and we have

people who bought their first baby’sshoes from us and are coming backwhen they are on their fourth child.” All the shoes are made from natural,non-toxic leather which lets the footbreathe and are speciallyrecommended for babies as the nextbest thing to bare feet. The company are also particularlyproud of the low carbon footprint oftheir product with everythingdesigned and hand made in Wales,using locally sourced materialswherever possible. There are now over 100 designs inthe collection with more added eachseason.Rhiannon added: “We always aim tohave something fresh and unique toshow off and get as much feedbackas we can from customers to inspirenew designs. “This season we have introduced afew new things including a range ofmetallic colours. “At trade shows we always see the

traditionalists opting for the classicdesigns and the trend buyers lookingfor something new and different,and we aim to offer something forboth, a product range for everyone.”Inch Blue supply a wide range ofstores, from Harvey Nicholls andSelfridges through to high endindependent boutiques. They are now launching a range ofsheepskin boots in collaboration withanother local business called SusieSheepskin Shoes. This new line was driven by demandfrom customers and endless requestsfor high quality sheepskin shoes. The range was previewed at Bubbleearlier this year, receiving anexcellent response and will be

appearing at trade shows thisautumn.Rhiannon added: “When we startedthere were only one or twocompanies in competition with us,however now there are a lot,especially those offering a cheaperproduct. “But quality is critical for us as isworking with local suppliers andmaking our shoes as ‘home grown’as possible. Price is important but sois quality and our brand is anassurance of that – making ourshoes good value for money. “It is also essential to keep thingsfresh, people always want morechoices and options, and we do ourbest to provide that.”

Why everyone’s sweet on Rhiannon’s shoes

Left:RhiannonOwen andmore shoesfrom thecollection.

Accessories

REGENT Belt Company was formedin the 70s and is one of the oldestfactories in the UK producing finequality leather belts and leatheraccessories.With a reputation of excellentcraftsmanship Regent has acquiredan impressive customer base.Today, some 90 per cent of thecompany's turnover comes from

the manufacture of belts forprivate label retailers throughoutUSA, UK and Europe. Rod Bailey, product manager, said:“Having a manufacturing plant inthe UK is once again becomingbeneficial. As well as thetraditional benefits of supplyingpremium products with the Madein England mark we can offer a

whole range of newer benefits.“We can import from specialistpartners a whole range of finishedproduct or subassembly itemswhich can be completed in the UK.“We also have access to all therequired raw materials from thebest international suppliers whichcan, in turn, be made available toour offshore partners.”

Company continues to offer excellent craftsmanship

The autumn/winter 08 collection ofaccessories from SkunkFunk hasbeen inspired by the culture of pre-war Berlin.The designs are restructured andmultifunctional, with green as acentral colour scheme, combinedwith greys, turquoises, browns andpinks.There is also a strong focus ondetailing with metallic and leatherpatches and finishes.The fabrics used also reflect the pre-war inspiration including water-resistant fabrics, thickcottons, woollen cloth, all types ofknits, viscose, wool and acrylics.However, the brand also make use ofsustainable materials such asorganic cotton, soya and bamboo.This collection also includes the firstline of trademark leather garmentswith the recreation of SkunkFunkbestsellers, updated in dyed leathersand different washes to create aused appearance.

CONTEMPORARY costume jewellerysupplier Fatlip has opened a newwholesale showroom in Worcester. The new store offers many morelines of jewellery than are availableon the website including silverpendants, cotton and silk scarvesand jewellery display items. Director Steve Watmore said: “Wehave always purchased extrajewellery and accessories for ourown retail outlet and we wanted to

make these lines available to ourwholesale customers.“However as we buy many itemsfrom small crafters abroad it isn’talways possible to just add them tostandard website stock. So, theshowroom allows us to providelimited availability items and one-offssuch as the silver pieces. Later thisyear we will also be able to offer avariety of jewellery display items,such as busts and earring stands.”

New showroom opens

Show highlights latest trendsTHIS year’s International JewelleryLondon show is offering retailers theopportunity to find out about thelatest trends with a detailed seminarprogramme. The line-up will feature 21 wellknown speakers providing ideas,inspiration and vital informationabout the industry. They will also bepassing on their knowledge aboutdeveloping successful businessstrategies, product information andessential skills. Speaks include Matthew Jeatt, UKdirector of trend and fashionforecasting company, Promostyl, whowill present an overview of thetrends for 2009; Rebecca Clarke ofsuccessful e-retailer Astley Clarkewho will reveal the future of luxury

retailing online and industry expertMartin Rapaport discussing the stateof the diamond industry. A variety of technical seminars willalso provide visitors with essentialknowledge about hallmarking andgemmology, as well as generalbusiness skills. Finally, high profile industry memberswill come together for the second IJLGreat Debate, to discuss the motion'This house believes that the globaljewellery industry will deliver anethically responsible supply chain inline with consumer demand'. This will be chaired by Digby, LordJones of Birmingham, Minister ofState for Trade and Investment andwill be hosted by the BirminghamAssay Office.

Hobo International heading for EuropeLEADING US accessory brandHobo International is set tolaunch its bag, belts andeyewear collection in the UKand Europe. In America the brand has over3,000 stockists from Blooming-dales to Fred Segal and isshowcasing its autumn/winter08 and spring/summer 09collection at this summer’sshows.

The collections aim to mixpracticality with cutting edgedesign offering sophisticatedpieces in a range of colours. The line is created from Italianleathers and features purses,totes, weekenders and clutches,including signature style ‘TheLauren’ clutch, which appearedin the recent Sex and The Cityfilm.Erica Charles, UK sales and

marketing director, said: “HoboInternational is a firm favouritewith consumers stateside, andwith an avid celebrity followingsuch as Eva Longoria, JuliaRoberts, Hilary Duff and CherylCrow to name but a few, thetiming is right for expansion.We are looking to build longterm relationships with storeswith exciting plans to buildHobo International.”

Big charity hopes for little bagTHE Healthy Back Bag Company haslaunched the ‘Cause Bag’ to helpraise money for a breast cancercharity.The bag is a larger version of theBaglett with multifunctional pocketsfor purses, phones, cosmetics and abuilt in key hook. It is made fromlightweight black microfibre and apink lining embossed with the breastcancer ribbon logo, which is alsoembroidered onto the exterior spineof the bag. It also features anadjustable and detatchable shoulderstrap, allowing the bag to be worn

over the shoulder, across the body oraround the waist. Bristol-basedcharity Abreast will receive 50 percent of the proceeds from every bagsale and the company hope to raise£10,000 for the cause. Priscilla Chase, managing director ofThe Healthy Back Bag Company,said: “We already haveoverwhelming interest from ourretailers and customers andanticipate making a substantialdonation to Abreast by the end ofthe year. We expect this big little bagto be a huge success.”

Accessories


LUCY Quartermaine first workedwith silver when producing jewelleryfor her art and design A levels.

She then went on to complete a BAHons in metalwork and jewellery atSheffield Hallam University andspend a year training with asilversmith jeweller before starting upher own company.

She said: “It didn’t take long for meto realise that I loved designing on a

very small scale and getting as muchdetail as I could into small pieces.

“The university course gave me a lotof experience in many different areasof design but my year with aprofessional jeweller gave me aninsight into the more practical aspectlike sizing, that you only really pickup with experience.

“Now, four years and two childrenlater, it is going really well and

With collectionsinspired byeverything frombuttons to bow ties,Lucy Q jewelleryhas won fans fromall over the country.Now designer LucyQuartermaine ishoping to build onthe range and takeher creations toEurope.

Silver servicewith a smile ...

business is increasing all the time.”

Lucy’s range is stocked in around 60galleries and independent boutiquesaround the UK and is also soldthrough her online store.

Her signature range uses a Jigsawconcept to create innovative,glamorous pieces includingnecklaces, rings, earrings andbangles.

Her other collections include aButton line with a range of subtleand dramatic pieces, a Stone range,cast in moulds made from handpicked pebbles, a Handbag rangeand a striped and polka dot Tie andBow Tie collection.

More recently, new collections Splatand Flower have been launched andare already becoming very successful.

Lucy added: “I am quite quirky andlove creating anything that peoplecan relate to.

“I love showing silver in a simplecontext but with fun and uniqueideas behind it, and I always want touse only silver in my pieces as I lovethe flowing look it has.

“The best part for me is whenpeople see my jewellery and it bringsa smile to their face.”

In the future Lucy hopes to expandher business outside the UK, and is

exhibiting at this year’s InternationalJewellery London in order to showoff her designs to European buyers.

She added: “I am continuing toexpand and a lot of my pieces arecast and polished off site, so I amfree to concentrate on creating moredesigns and increasing sales from myonline shop.

“I would love to go to Paris and dofashion week there and maybe evenget some celebrities wearing thedesigns. Eventually I hope to openmy own shop – a place where I candisplay and sell my pieces in a reallyunique setting.”

Classified

ISSUE 46 APRIL/MAY 200842

TECHNOLOGY

ACCESSORIES

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Est. 1959, this ‘not-for-profit’ organisation offers trainingin all areas of shoe fitting, both adult and children.

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Whether you wish to achieve our full qualification(M.S.S.F.), receive instore training or merely attend a one day Workshop, we will be pleased to assist.

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Out on a limb (Issue 48)

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