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10 Online Marketing Tools and Tactics in <10 Minutes and <$10 a Day

David BerkowitzSenior Director of Emerging Media & [email protected] ./ blog.360i.com Twitter: @dberkowitz / 360i

22www.360i.com Proprietary & Confidential

Hi Small Business

Davi

d


Get yer free Playbook right here

Download at www.360i.com/playbook


Two things are often in short supply


Fortunately for you, there’s the Internet!!!

“On the Internet, everybody knows you’re an unintentional entrepreneur”


Okay, it’s not quite that easy…

:(


But there are some things you can do

DO IT NOW!


Breakdown of online marketing (perceived)


Breakdown of online marketing (actual)

10

10 Online Marketing Tools and Tactics in <10 Minutes and <$10 a Day


1) Twitter Search gives you real-time WOM


2) FriendFeed Search expands the scope


3) Google Trends: plan around cycles


4) Facebook Lexicon charts social network buzz


Tip: plan holistically around search and buzz


This Just In: search Facebook too


5) Forrester Technographics


6) Quantcast: site research and ad planning


7) Google Display Ad Builder paints the picture


8) Facebook self-service ads slice and dice


9) YouTube Insights: is your video hot or not?


Insights appear publicly for many videos


10) Scout Labs tracks buzz for a few bucks


Recap of the Top 10

1. Twitter Search

2. FriendFeed Search

3. Google Trends

4. Facebook Lexicon (and now Facebook Search)

5. Forrester Technographics

6. Quantcast

7. Google Display Ad Builder

8. Facebook Self-Service Ads

9. YouTube Insights

10. Scout Labs


Online Marketing Tips for Unintentional Entrepreneurs (<5 Minute Version)

• Each day, pick a word related to your company name, your competition, or your industry

• Spend 1 minute a day doing each of these 4 things:• Googling it – review SEO, paid• Google Trends – seasonality, regions• Twitter search – real-time buzz• Facebook search – social network buzz

• Listening will pave the way for great marketing ideas

DO IT NOW!


Breakdown of your attention span


Thank you!

David BerkowitzSenior Director of Emerging Media &

[email protected] Twitter: @dberkowitzBlog: MarketersStudio.com

Keep up on trends at blog.360i.comFollow 360i on Twitter @360i

Date post:	08-May-2015
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