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A MARKETING TECHNOLOGY REVIEW
| Date post: | 28-Nov-2014 |
| Category: |
Marketing |
| Upload: | technoledge |
| View: | 207 times |
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A MARKETING TECHNOLOGY REVIEW
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• A platform for Native Advertising
• Native Advertising is promotional content
designed to look like non-promotional content
We used to call this advertorial or infomercial
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Why did we test drive it?
To find out what it does
To test it for clients
To see if it did find new audiences for great content
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Geography: yes
Topics : not really
Publishers: it depends
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Source: Company Name
The best way to deeply
engage audiences
is to … serve up content
that is interesting
to them but not
necessarily related.’ Outbrain
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In his Outbrain test drive, Doug Kessler from Velocity Partners wondered if his ads would appear next to
‘things like sure-fire Abs pills or free Prada handbags.’
Yet, he never saw his ads and we didn’t see ours.
Outbrain ads pop up at the bottom of articles in online publications under headings like these ‘from around the web’ or ‘elsewhere on the web’
…see next page
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Blog posts on core
stuff we do like Content Marketing didn’t
resonate
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… but posts on topical issues with a marketing spin did
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Doug Kessler’s top pubishers were:
Ask Men, Spry Living, Funchoke & Clear Channel
Ours were: Fairfax and News Ltd - 7 out of the top 10
Guardian, Yahoo!7 and ZDNet.
Sydney Morning Herald delivered the most clicks.
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It wasn’t.
Our post on the Joint Strike Fighter was picked up because it was topical…
…by mainstream media with mainstream audiences…
…not companies selling IT or Biotech B2B.
…oh well
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Outbrain checks that your content meets guidelines before approving publication This might take days and may require a nudge by email
…support is responsive though
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Outbrain does drive traffic to your website but only if:
• Your content is topical • It appeals to a general audience
Lack of targeting > a quick spike in traffic from visitors
who may never return (and you may not want)
If you just want Google to see a regular spike in traffic
and spend little to get it, maybe it’s worth it.
Get the details on our blog
Read more on our blog
Contact us: + 61 (0)2 9909 0246 [email protected]
Check us out www.technoledge.com.au
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