Community Outreach & Communications

Rebecca Sanborn StoneAssociate Director, CROs

{a riddle}

TIPS12

For Engagement &

Communications

#1Know Your Community

PTO Members

PreschoolersLadies Who lunch

Bethel Mafia

Fire Dept.

Mobile homePark

Commuters

Business Association

New residents

Non-EnglishSpeakers

Conservationcommission

Grange

Historic Society

Young families Gilead

seed savers

#2Know Your

Goals

Happy Bystanders

Bystanders

Spreaders

Participants

Evangelists

Instigators

#3 Meet People Where They

Are

#4 Find

Connectors

#5 Keep it

Local

#6Surprise

Them

#7 Mix It Up

#8 Tell Stories

#9Call to Action

#10 Use

Technology… Sometimes

#11 Just Do It.

#12 Celebrate!