© Profitecture 2015© Profitecture 2015

50%-70% of the B2B buying process happens before contacting a vendor

Events

Ads PR

SocialMedia

Blog

Website

Email

Newsletter

Marketing efforts to influence &

create awareness

But socially engaged employees are your best brand evangelists:• Brand messages reach further when shared by

employees• Buyers trust people more than brands• Today’s B2B buyers expect access to subject

matter experts yet less than 3 in 10 agree they have as much access as they need.

• Employees have 10x the amount of social media followers than corporate accounts

Buyer defines problem/need

Buyer self-educates

Buyer narrows vendor list to

3 or 4

Buyer makes purchase

Buyer engages vendors

Your opportunity to influence

© Profitecture 2015© Profitecture 2015

According to a 2014 LinkedIn/Altimeter report, in socially engaged companies:

27% of employees are more likely to feel optimistic about their company’s future

20% of employees are more likely to stay with their current company

57% more likely to get increased sales leads

58% more likely to attract talent

Leading marketers are activating employees on social media

According to the 2013 Edelman Trust Barometer, 41% of respondents believe employees are the most credible source of information regarding their business.

The Profitecture Social Media Training & Coaching Program helps to empower employees by coaching them in learning the right tools and social media engagement skills necessary for building social authority to become company ambassadors and opportunity drivers.

74% of sellers who beat their quota by 10%+ say they have an excellent understanding about the use of social media. (2015 analysis by KiteDesk of B2B sales professionals)

© Profitecture 2015© Profitecture 2015

Why do employees join a social media coaching and training program?

What are your objectives for joining a Social Media Coaching & Training program?

I need to grow and leverage my

professional network.I want to enhance

relationships with our clients using social

media.

I’d like to understand how people are using

social media, where it is headed, and how my

organization could benefit.

I’d like strategies and techniques for using social

media in a B2B environment

I want to developa more “social

mindset” in communications.

I’m already fairly active personally; I want to evolve my

social media knowledge and skills to help achieve my

professional goals.I already have a very busy schedule. I’m

looking for a fast track to get started.

I want to learn how to use social media to find new clients and service my existing

ones.

© Profitecture 2015© Profitecture 2015

A Path for activating your employees on social mediaSales

• Lead progression• Opportunity identification• Sales efficiency

Marketing• Demand Gen• Brand enhancement• Awareness

SMEs• Thought leadership• Brand ambassadorship• Customer engagement

Your social media marketing efforts become effective in a team-oriented approach

Digital Content &

Engagement Strategy

© Profitecture 2015© Profitecture 2015

Getting Started Social Media Courses for Employees

Arm your employees with social media know-how and tools to listen, engage, and extend your organization’s reach.

• The same great content as the Premier and Guided Boot Camps that you can access and review on your own schedule.

• Review your weekly lesson online and complete your weekly assignment when you have the time.

• Eight weekly lessons presented via video; expect the same great content as the IBM Hosted class only watch at a time most convenient to you

• An independent assignment to practice that week’s lesson

• Optional weekly group calls to ask questions and share observations with your coach and other students

• Unlimited access to your coach for questions and one-on-one mentoring

PREMIER SOCIAL MEDIA BOOT CAMP

FOR: Channel Partners seeking customized proactive coaching and weekly checkpoints to stay the course.

• Eight weekly lessons presented by your coach via webinar and phone; join session same day and time each week

• A PDF and an audio recap distributed for each lesson

• An independent assignment to practice that week’s lesson

• A weekly check-in from your coach

• Unlimited access to your coach for questions and one-on-one mentoring

FOR: Channel Partners seeking independent study with regular weekly access to personal coaching.

FOR: Channel Partners seeking independent study with occasional access to a Profitecture Coach.

GUIDED SOCIAL MEDIA BOOT CAMP

SELF-PACED SOCIAL MEDIA BOOT CAMP

© Profitecture 2015© Profitecture 2015

Advanced Social Media Courses for Employees

Empower your employees with specialized skills to showcase thought leadership, spot business opportunities and nurture quality leads.

• 4 to 6 weekly Web-based seminars; one hour each focused on leveraging social channels to develop and progress sales leads

• Customized one-to-one coaching for course participants

• Access to recorded presentations

• Inclusion and leverage of IBM social ecosystem assets

• Eight weekly topic overview calls to create a repeatable methodology to leverage social media in an event-based marketing environment.

• Individual assignments and measurements

• Personalized feedback to assignments and measurements

• One-on-one coaching as often as needed

• Access to coaches via email, phone, text, Twitter and Skype

ENGAGE

FOR: Channel Partner SMEs who have completed Boot Camp training or are advanced social media users

• Four one-hour sessions designed to help Boot Camp alum take the next step in social media participation and create engagement and the underpinnings of a follower community.

• Access to recorded presentations

• Personalized feedback to assignments and measurements

• One-on-one coaching as often as needed

• Access to coaches via email, phone, text, Twitter and Skype

FOR: Channel Partner Marketers who have completed Boot Camp training

FOR: Channel Partner Sellers who have completed Boot Camp training or are advanced social media users

SOCIAL FOR EVENTS SUCCESSFUL STRATEGIES FOR SOCIAL SELLING

© Profitecture 2015

• Platform analysis/selection

• POV development

• Theme/category coaching

• Post reviews and coaching

• Monthly Web-based seminar

• Customized one-to-one coaching for course participants

• Web-based seminar to provide mobile social landscape and provide for Q&A

• Adopting the mobile mindset…how to use your mobile device as a social swiss army knife (use of photos, video, etc.)

• Review of spectrum of mobile tools

• Deep dive into minimum of two mobile tools

• Access to coaches via email, phone, text, and mobile social apps.

SOCIAL VIDEO

FOR: Channel Partner SMEs who have completed Boot Camp training or are advanced social media users

• Four one-hour webinar sessions for presentation and discussion of topic selection

• Session 1: Planning your social video

• Session 2: Shooting your video

• Session 3: Post production and enhancing your social video

• Session 4: Sharing and threading your social video

FOR: Channel Partner Marketers who have completed Boot Camp training or are advanced social media users

MOBILE SOCIAL BLOGGING ESSENTIALS

FOR: Channel Partner SMEs who have completed Boot Camp training or are advanced social media users

Advanced Social Media Courses for Employees

• Crafting effective blog posts

• Finding your voice

• Cross-posting and promotion via social networks

• Post reviews and coaching

• Monthly Web-based seminar

• Customized one-to-one coaching for course participants

FOR: Channel Partner SMEs who have completed Boot Camp training or are advanced social media users

HOW TO BLOG

© Profitecture 2015

Profitecture Clients