Nick Bolton
Chris Blok
September 2011
iMedia Brand Summit
© 2010 Viocorp International Pty Ltd. All rights reserved. 3
Agenda
2.15 – 2.30 Introductions
2.30 – 3.00 Theory
3.00 – 3.45 Scripting and storyboarding
3.45 – 5.00 Production
Viocorp will edit 5pm-9pm and hopefully clips get played at dinner tonight
© 2010 Viocorp International Pty Ltd. All rights reserved.
Introductions
Introductions
Facts and stats about online video
About Viocorp
Aims for the day
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Nick Bolton, Media and Entertainment Manager
M: 0412 101726
T: @nickybee99
W: www.nickbolton.com.au
Viocorp, Sydney, Melbourne, Singapore
T: 02 8007 6200
W: www.viocorp.com
F: www.facebook.com/viocorp
T: @viocorp
Viocorp
© 2010 Viocorp International Pty Ltd. All rights reserved.
Facts and stats about online video
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© 2010 Viocorp International Pty Ltd. All rights reserved. 7
© 2010 Viocorp International Pty Ltd. All rights reserved. 8
© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL Green screen videos
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Pre Production๏Brainstorm
• Ideas / Themes / Concepts in line with
• Messaging and Objectives
• Creative execution
๏Script and storyboard
๏Locations
๏Cast
• Talent: Casting, Auditions
๏Crew
• DOP / Director / Gaffer / First AD / Sound / Lighting / Make Up / Wardobe
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Pre Production
๏Paperwork
• Call sheet
• Shot list
• Gear checklist
• Talent release forms
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL – Concepts
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL – Storyboards
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL – Call sheet
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Case study: AGL – Talent Release Form
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Production
๏Camera
• Lens / Style of shot
๏Lighting
• White balance
๏Audio
๏Continuity
๏Safety
๏Follow the shot list
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Cameras - DIY
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Consumer – Canon 5D
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Consumer – Canon 5D
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Professional Cameras low budget
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© 2010 Viocorp International Pty Ltd. All rights reserved.
HD – Red camera
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Broadcast
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Audio – lapel
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Audio – handheld
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Audio – boom
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Post Production
๏Management:
• Project Settings in your Post Production Software ie Pixels, Data rates etc
• Log all of your footage eg shot lists
• Import into your editing software and label in an order that makes sense to you
• Title, description, metadata
๏BACK IT UP – usually in 3 places (local, hard drive and hard drive offsite
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© 2010 Viocorp International Pty Ltd. All rights reserved.
The clapper!
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Post Production
๏ Assembling Footage
• Rough cut
• Fine cutting: adding effects/transitions etc
• Lower thirds: credits, text, logos, stock photos
• Fix audio and add soundtrack
• Apply ‘grade’
๏ Approvals
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Grading
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© 2010 Viocorp International Pty Ltd. All rights reserved.
After effects
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Icons
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Lower thirds
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© 2010 Viocorp International Pty Ltd. All rights reserved.
Publishing
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๏ Web
๏ Mobile
๏ Browser
๏ Download
๏ Security
© 2010 Viocorp International Pty Ltd. All rights reserved.
Teams
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๏ Nick’s team
๏Vicki
๏Danielle
๏Papa
๏Barbara
๏ Chris’s team
๏ Markus
๏ Pradeep
๏ Helen
© 2010 Viocorp International Pty Ltd. All rights reserved.
2010 example
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© 2010 Viocorp International Pty Ltd. All rights reserved.
The Brief
Ad-Tech Director
Mark Abay is getting married soon
Create a short clip congratulating Mark,
free to offer advice, tips, etc!
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