Date post: | 18-Oct-2014 |
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Business |
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Own Your Storyor
Someone Else Will
Joshua Duncan@joshua_d
#PCATX
Good marketing uses the products to help tell a story.
Bad marketing tells stories about products.
- Simon Sinek
Define Your Story
We help X do Y doing Z
A DIGITAL PRESENCE IS JUST A WAY OF LIFE
We are competing for the moment.We are competing for the future.We are competing for relevance.
- Brian Solis
Own your Story
Companies can never be sure about the final stories circulating in the market. Hence, telling authentic stories in the beginning is always
best.
- Philip Kotler, “Marketing 3.0”
Things that GLOW. ”
– Seth Godin
“There's an argument for transparency….The market, though, often seeks out the translucent.
Write One, Run Everywhere
“Marketing is not a battle of products,It is a battle of perceptions”
- Ries & Trout
“Strategy without tactics is the
slowest route to victory. Tactics
without strategy is the noise before
defeat.” – Sun Tzu
Evolve your Story
When you make a decision, it results in an action. And the accumulation of those decisions and actions become how people describe you and think of you.
It becomes your “story”
- Jeanne Bliss, “I Love You More Than My Dog”
Is this good?
Own Your Storyor
Someone Else Will
Joshua Duncan@joshua_d
Image Credits• Story -http
://www.flickr.com/photos/umjanedoan/497411169/sizes/z/in/photostream/• Mint – www.mint.com• Content Grid - http://blog.eloqua.com/the-content-grid-i-all-so-meta/• Spiderman -
http://www.flickr.com/photos/polvero/3422530445/sizes/l/in/photostream/• Dinosaurs -
http://www.flickr.com/photos/superamit/3886055392/sizes/o/in/photostream/
• Napkin - http://www.flickr.com/photos/hammock/3605669058/sizes/l/in/photostream/
• Amazon - http://mashable.com/2011/07/22/facts-amazon-com/#205832-The-First-Book-Sale
• Content map - http://www.contentmarketinginstitute.com/2011/04/content-mapping-b2b-marketing/
• 2012 - http://www.flickr.com/photos/creative_stock/6603724951/sizes/l/in/photostream/
• Seth - http://sethgodin.typepad.com/seths_blog/2012/02/transparent-or-translucent.html