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Lesson Objectives• Utilize the CFFP program and name its

various components• Explain the history of Smokey Bear and

the policies for the program• Implement a Smokey Bear program

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Introduction• The Cooperative Forest Fire Prevention

(CFFP) program, commonly known as the Smokey Bear program, was created to maintain a public awareness of the need to prevent wildfires.

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Introduction• The program is managed by the Forest

Service with the Advertising Council, Inc. and the National Association of State Foresters.

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History of Smokey Bear• The guardian of the forest has been a part

of the American scene for so many years it is hard to remember when he first appeared.

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History of Smokey Bear• Dressed in a ranger’s hat, belted blue

jeans, and carrying a shovel, he has been the recognized wildfire prevention symbol since 1944.

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History of Smokey Bear• Today, Smokey Bear is a highly

recognized advertising symbol and is protected by Federal law. PL 82-359 as amended by PL 92-318. He even has his own private Zip Code – 20252.

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“History of Smokey Bear”

Video Presentation

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Smokey Bear Milestones• The 40th Birthday

Celebration - 1984

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Smokey Bear Milestones• The 50th Birthday

Celebration - 1994

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Smokey Bear Milestones• The 60th Birthday

Celebration - 2004

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CFFP Program Objectives• Create and maintain a

public awareness about

wildfire prevention.

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CFFP Program Policy• The program provides a framework which

can be expanded upon.

• Using Smokey Bear for wildfire prevention messages stimulates active support.

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CFFP Program Policy• The official Forest Service policy and

guidelines can be found in FSM Chapter 3110, Cooperative Fire Prevention (CFFP) and FSH 5109.18, Chapter 20.

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CFFP Program Responsibilities• CFFP Committee• The Ad Council• Washington Office – Forest Service• Regions and Area/USDA Forest Service• State Foresters

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CFFP Committee• 3 State Foresters• The Ad council• USDA – Forest Service• Meets 3 times a year• Sets direction

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The Ad Council• Has a professional Advertising firm

• Work is reviewed before production

• Quality is critical

• Foote, Cone & Belding

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USDA Forest Service• Administers the program

• Responsive to wildland fire prevention needs of all parties

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Regions and Areas - USFS• Assigns primary responsibility for program

coordination.• Facilitates resolution of issues, concerns,

implements programs of work, activities, and serves as liaison to the WO.

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State Foresters• Each State Forester must assign

responsibility for managing the CFFP program. This may differ from state to state.

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CFFP Program Components

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Five Major Components• Public Service Advertising• Campaign and educational activities• Commercial licensing• Image and appearance• Awards and recognition

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Public Service Advertising• Presents messages to the public

• Collateral materials

• Ad Council creates and produces PSA

• Foote, Cone & Belding

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Media• Radio and television• Newspaper and magazines• Other media• Field production• Resale prohibited

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Campaign/Educational Materials• Created to reinforce fire prevention• Campaign materials feature a wide range of

material opportunities• Designed for all age groups• NASF• Distribution

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Field Production - Campaign Materials• Encouraged• Can meet a specific need• High standards apply• Insure uniformity of Smokey’s image• Only approved artwork can be used

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Educational Activities and Materials• Remind children of fire prevention

responsibilities

• Work with teachers

• Old material should not be distributed

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Commercial Licensing• Communicates Smokey’s message• Maintain the integrity as a National symbol• Ensure products maintain standards of

high quality• Generate funds

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Licensing Policy• The Director of A&FM, USDA-Forest

Service is responsible for approving commercial licensing activities.

• Day-to-day administration is contracted to a licensing contractor.

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Licensing Policy• The use of Smokey Bear as a proprietary brand

name is prohibited.• Symbol will always be used in conjunction with

an approved fire prevention message.• All licensed products will display the official logo.• Unauthorized use is punishable by law.

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Licensing Policy• Application/approval procedure• Official logo• All products are approved prior to

production• The PMS color system is standard

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Licensing Policy• Smokey cannot endorse a product.

• He may appear with a product, but his message is always wildfire prevention.

• Violations

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Image and Appearance• Official approved artwork• Costume• Acquisition and use• Appearances• Care and maintenance

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Image and Appearance• Security and disposal

• Trademark protection

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Character Appearance Guidelines• The costumed character’s popular image

can be utilized in many ways to focus attention to fire/life safety education programs.

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Character Appearance Guidelines• 1-2 years old• 2-4 years old• 4 years old• 5 years old• 6-8 years old

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Character Appearance Guidelines• 9-13 years old

• 13-21 years old

• Adults

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Character Appearance Guidelines• School programs

• Large crowds

• Special education children

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Awards and Recognition• Objective• Policy• Description• Selection criteria• Nomination process

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Awards and Recognition• Other awards

• Selection process

• Source of supply

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Lesson Objectives• Be able to utilize the CFFP program and

name its various components• Explain the history of Smokey Bear and

the policies for his program• Implement a Smokey Bear program

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