P S Annual Meeting reakout Proposals VOTING OPEN JANUARY 7 ... · 32. Steal This Idea Development...

PBS Annual Meeting Breakout Proposals VOTING OPEN JANUARY 7 — JANUARY 11, 2019, 11:59 PM ET https://www.surveymonkey.com/r/T7YY69D

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LIST OF PROPOSED SESSION TITLES (alphabetized by category)

Audience Insights and Audience Development

1. Changing Media Landscape for PBS 2. PBS Audience Insights 2019 3. Streaming: Our greatest opportunity unlocked 4. The Social Media Playbook - Engagement Guidelines, Social Identity, and Voice

Community Engagement and Partnerships

5. 6 Candidates, 6 Outlets, 6 Platforms: Detroit Public TV's collaborative voter education project

6. Battling Opioids: How Mission-Driven Station Collaboration Can Benefit All 7. Black in Appalachia: Bolstering Narratives Through Long-term Engagement 8. Case Study: Reach New Audiences, Make Measurable Local Impact, and Lead a National

Conversation 9. Chasing the Moon: Bringing a Global Story Down to Earth 10. Emerging media as an engagement tool 11. Engage with Youth: student-led conversation about SRL youth media and fundraising 12. Engage your community to celebrate your history: The American Archive of Public

Broadcasting 13. Forging New Pathways to Today's Families and Children 14. Good Neighbors, Impactful Allies: Building & Supporting Inclusive, Effective Learning

Neighborhoods 15. Highway to Head Start: highlighting a partnership between Head Start and a smaller station 16. How can you better utilize your station's Community Advisory Panel/Board? 17. How Public Media can Partner with Regional Film Festivals 18. How to Create Winning Proposals: Station Grants & Payments for National Productions 19. Leveraging community partnerships to maximize fundraising events 20. Local Engagement and Building New Audiences for Stations Through THE ASIAN AMERICANS 21. Orchestrating Engagement: How We Work in Concert to Strengthen Community,

Membership, Impact & Brand 22. Public Media’s Essential Value in Workforce Development 23. Straight to the Heart: Connecting with Your Community through Family Pictures 24. Strategies for Successful Events with a Small Staff and Smaller Budget 25. Workforce Development: A cross-departmental, community-wide initiative

https://www.surveymonkey.com/r/T7YY69D


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Content Marketing, Public Relations and Communications 26. Be a Tour Guide, Not a Librarian 27. Building non-traditional marketing campaigns for tough-to-reach audiences 28. Gear up for Country Music, a Ken Burns Film, coming Fall 2019 29. MASTERPIECE is turning 50! How can your station make the most of this public television

milestone? 30. PBS Brand for the Digital Age 31. Social media management: the importance of integrating your off-platform efforts 32. Steal This Idea

Development and Fundraising

33. 10,000+ Members Have Spoken: What they said about you, Passport, fundraising and more! 34. A Matter of Retention 35. Build A Neighborhood of Education Donors for Fundraising Success 36. Building an Effective Stop/Loss Program in the Age of Sustainers 37. Create simple, cost-effective content featuring local experts to drive legacy giving 38. Creative Campaigns to Fund Capital 39. Developing your own unique selling proposition for donors 40. Effective Sustainer Fundraising 41. Exploring Passport Engaged Donor Behavior 42. Groundswell: Raise More Money with Online Tools & Integrated Approaches 43. Grow and Diversify Your Donor Base with Experiential Premiums 44. How to Leverage Your Board for Sustainability 45. How to Raise $30,000 in 25 Days on Kickstarter 46. How you can use Behavioral Economics to increase your revenue 47. Is Your Team Maximizing Sustainer Growth Opportunities? 48. "Made Possible In Part By ...”: Sponsor Messaging and the PBS Audience 49. Maximizing Fundraising Potential through Collaborative Digital and Social Advertising 50. On-Air Fundraising: Looking Back and Looking Forward 51. Passport Donors: Who are they and what do they mean for your evolving donor and viewing

landscapes? 52. Planned Giving for GMs and Station Leadership 53. Staffing for the Future 54. Success Continues: Pledging Strategically 55. Sustainability Course Correction 56. The Marriage of Data & Digital Fundraising 57. We Cut Pledge in Half and Still Made Money!



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Digital Content and Services 58. Real Talk - VR/AR Content for Stations 59. [Proposal Withdrawn] 60. Virtual Reality Content Made Easy 61. When Stations Create Digital-First Series: Lessons from PBS Digital Studios

Government Relations

62. Presenting Public Television's Value Proposition to Legislators Journalism and Storytelling

63. A Global Neighborhood: Putting the Editorial Principle of Inclusiveness Into Practice 64. Everything You’re Doing Wrong on Digital (and How to Fix it) 65. Local News Producer Showcase 66. PBS NewsHour/Station Collaboration - A Look Ahead to 2020 67. What is INPUT? Professional Development for Producers and Programmers

Kids, Parents, Teachers and Education

68. Edcamps & More: Strong, Local Partnerships for Early Learning Professional Development 69. It's A Rainbow-Insta-YouTube Life: What Are Kids and Parents Doing When They're Not with

PBS KIDS? 70. Know Your Audience? How Poverty and Adverse Childhood Experiences impact families 71. Learning For Littles: Professional Learning Experiences for Educators of Young Children 72. Leveraging PBS TeacherLine in Your Market for Local Impact and Revenue 73. Putting the Pieces Together - The Shifting Children’s Media Landscape and You 74. Rocket Fuel for Education Innovation Through Transformational Fundraising and

Partnerships 75. The Whole Neighborhood: Engaging and Empowering Hard-to-Reach Families with PBS KIDS

Content 76. “To Infinity and Beyond”: Math & Technology

Leadership, Management and Station Strategy

77. Change Management: Hitting All The Right Notes 78. Creating a Culture of Diversity, Equity, Inclusion and Belonging in the Public Media

Workplace 79. Developing Tomorrow’s Leaders Today 80. Disability Visibility: Raising the bar within media 81. How to stay out of the headlines: The importance of building a strong culture at the office. 82. Independent Producers: The Secret Sauce! 83. NextGen TV (ATSC 3.0) - What Station Leaders Should Be Considering and Doing NOW 84. Strategy to the other side of status quo, organizational barriers and naysayers. 85. Tennessee Public Safety Initiative



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86. The IPBS Way: Playbook for Communicating Effectively Across Your Statewide Network of Stations

87. The New Realities of Fundraising for Station Executives 88. Using Collaboration to Drive Culture Change 89. Why Mentoring Matters: Preparing the Next Generation of Public Media Leaders

Local Productions

90. Constructing a Plan: Kansas City PBS Builds Content With ‘Tent Poles’ 91. How to Produce Shareable Content: Local Content for Communities Across the Country 92. INSIGHT: A partnership delivering educational programs featuring nonprofit orgs, issues &

leaders 93. Live Local Productions Break Through the Clutter 94. Pitch, Please! Getting Content Partners on the Same Page 95. Think Global, Create Local: Producing for multiple audiences by merging new & existing

strategies 96. Town Hall Reinvented: Innovative Model for Community and Civic Engagement 97. What Every Station Needs to Know About Starting a Podcast

Technology and Station Operations

98. Buzzworthy Tech Bingo 99. Metadata 101: Creation, Presentation, and Use



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Category: Audience Insights and Audience Development

1. Changing Media Landscape for PBS Do you remember your first TV? If it had “rabbit ears”, a channel dial, and access to only a handful of stations. Even if you didn’t have a ‘broadcast only,’ or what we now call ‘Over-the-Air’ (OTA) TV set growing up, you might now. As of May 2018, more than 16 million homes have OTA status and those numbers are on the rise. As people look for more on-demand and cost-effective options, there has been a resurgence in this cable status segment. To really understand this trend, you need to understand what OTA homes actually look like. We will discuss in this session what we’ve found in these two segments that have emerged. OTA homes that have at least one SVOD service or no SVOD service. Key Takeaways: - How these homes interact with PBS can be a critical way to better understand your audience. - Questions we would like to answer, include but are not limited to: - How much of PBS' linear and non-linear viewing is made up in this segment? And do they view differently? - How much of PBS' donations come from OTA homes? - Which markets are OTA homes the most important for PBS? - How can we best leverage this growing segment for future PBS growth? Interactivity: Presentation, Q&A, possible polls throughout the presentation...TBD Potential Speakers: Mary McCormack, Account Manager, Nielsen Suzanne Teagle, Account Manager, Nielsen Justin Laporte, VP Local Audience Insights, Nielsen Submitted by: Mary McCormack, Nielsen





2. PBS Audience Insights 2019 The media landscape continues to change, with content consumers enjoying more options than ever for finding the types of content they like. While television continues to be the way most PBS viewers find their favorites, connected devices like Apple TV and Roku, and the revamped PBS.org and Passport are reaching new and growing audiences. Hear from Business Intelligence leaders Amy Sample and Kate Alany on how PBS's General Audience programming is doing thus far this season, what important trends they're noticing in the evolution of PBS's audiences, and what's going on in the industry at large that will affect your local PBS station in the future. Key Takeaways: - Trends in program viewership and audience dynamics - Viewing behavior across platforms - The Annual Audience Insights Book will be distributed at the end Interactivity: This presentation continues to be an annual favorite among attendees and is usually repeated during the conference. Potential Speakers: Amy Sample, VP Business Intelligence, PBS Kate Alany, Sr. Director Data Strategy and Operations, PBS Submitted by: Amy Sample, PBS





3. Streaming: Our greatest opportunity unlocked We all know that many television viewers are moving towards streaming. But how quickly? What does that mean for public media? And what can we do to address it? (Hint: Faster than you think. We have opportunities, but need to move quickly. We have a lot we can do right now.) In this session, you’ll see research that demonstrates how important video streaming is to public media now – and how it will be more so in the not-so-distant future. We’ll share some ways we have (quickly!) approached this challenge and turned it into an opportunity for content, viewership and membership, and together we'll brainstorm ways we can turn this evolution into an opportunity for us all. Key Takeaways: - Video streaming is pervasive – yes, even among PBS members. And we have immense opportunities to capture new audiences as a result of this shift. - We have some practical things we can do right now to keep ourselves relevant – and prominent – during this evolution - The time is now to ideate ways to get ahead of this trend – and we can start this conversation right now. Interactivity: This session includes research, content, marketing and fundraising experts who will give a short presentation and case study to frame the conversation, but the power is in the brainstorming that will ensue with our station colleagues to tackle a mission-critical issue. Potential Speakers: Juan Devis, Chief Creative Officer, Public Media Group of Southern California (KCET and PBS SoCal) Jennifer Vides, VP of Marketing & Communications, Public Media Group of Southern California (PBS SoCal and KCET) Andy Trimlett, Director of Digital Fundraising, Public Media Group of Southern California (PBS SoCal and KCET) Daniel Aguirre, Digital Marketing, Public Media Group of Southern California (PBS SoCal and KCET) Chris Schiavone, Principal, City Square Associates Submitted by: Jennifer Vides, Public Media Group of Southern California (PBS SoCal and KCET)





4. The Social Media Playbook - Engagement Guidelines, Social Identity, and Voice This breakout session will cover the PBS Social Media Playbook, which covers topics including PBS social audience profile, social identity, voice, tone, posting cadence, content formats and amplification opportunities. Key Takeaways: - Attendees will gain information around PBS social engagement protocol and best ways to cross-promote and share content. Interactivity: Q&A will be included as well as participation from audience Potential Speakers: Lori Dicker, Senior Director Digital Marketing & Social Media, PBS Ashley Carufel, Manager Social Strategy, PBS Rebecca Seawell, Sr. Manager, Social, PBS Submitted by: Lori Dicker, PBS




Category: Community Engagement and Partnerships

5. 6 Candidates, 6 Outlets, 6 Platforms: Detroit Public TV's collaborative voter education project Before the 2018 August primary, six of seven Democratic and Republican Michigan gubernatorial candidates sat for interviews with a group of six reporters from print, radio, tv and Internet outlets. Taped by a full crew in DPTV studios, the one-hour sessions covered a wide range of questions, which were the same for each candidate. Audience members submitted some of them in advance through an engagement platform. Reporters jointly finalized them. After two days of taping, DPTV produced and shared transcripts and segmented clips of each candidate’s answers to each question, arranged in YouTube playlists. Each media outlet produced its own work, embedding videos and transcripts on websites, broadcasting radio spots, and creating unique social media content. The project is replicable for other stations and adaptable to any media type-we used them all! Such collaborations are desirable, but not always fully understood. This session offers a guide that can be adapted for other partnerships. Key Takeaways: - Recognize early (and often) that media collaborations have limits and can actually make more work not less. - Be willing to produce/share content from material that isn’t optimal for your traditional platforms. - Seek partnerships with multiple outlets:radio, print, Internet, ethnic/minority community newspapers. Together you have more power to land interviews. Other outlets appreciate the greater trust and credibility of public broadcasting. Interactivity: The visual, audio, text and video content produced in the project will be demonstrated during the session. As more public television stations are attempting collaboration or seeking to extend existing partnerships, audience members will be encouraged to share their stories as well. Potential Speakers: Sandra Svoboda, program director, Detroit Public Television Submitted by: Sandra Svoboda, Detroit Public Television





6. Battling Opioids: How Mission-Driven Station Collaboration Can Benefit All This session brings together 3 different states (PA, NY & MD), to share how over 15 public media entities across these regions are combating the opioid and heroin crisis to better serve their communities. Declared a US public health emergency by the President in 2017, the epicenter of this crisis is a pandemic ravaging cities and states across America, where governors of PA, MD and other states have declared public health states of emergencies. Presenters share their successes and learnings on the work they have done around the opioid and heroin crisis. Each state’s public media has tackled the crisis in different ways, with some major similarities. This session showcases multiple ways stations can interact to each tackle part of a larger issue. It will show how the collaboration, driven by community need, led to greater station returns, partnerships and regional impact. Attendees will have an opportunity to share some of the work their stations may have done around this crisis. Key Takeaways: - The templates/models that can work for your station - How to implement a digital first strategy - How to gather funding, partners, sponsorship and state support Interactivity: We will provide a multimedia presentation to bring our words to life, with 3-5 opportunities to poll the audience and discuss (small and large group), including a simple drug deactivation pouch exercise. We will ask questions throughout the session that require participation/input and offer prizes. Potential Speakers: Cari Kozicki, VP Project Management & Culture, PBS39 Tom Currá, President/CEO & Executive Producer, VIA public media Neil Prisco, Creative Director of Marketing and Branding, VIA public media Steven J. Schupak, COO, Maryland Public Television Kathryn Larson, Senior Director of Broadcasting, WNED (if she is unavailable, David Rotterman, Senior Vice President and Chief Content Officer, WNED said he would be alternate) Submitted by: Cari Kozicki, PBS39/WLVT





7. Black in Appalachia: Bolstering Narratives Through Long-term Engagement East Tennessee PBS' Black in Appalachia initiative works to not only produce local content on the African American history and culture of the region, but purposefully acts to leave community narratives and in a better position than first encountered. Though that work, we've developed a Community History Day model that creates long term engagement with residents around local history and humanities. Key Takeaways: - Community engagement as relationship building for the long term - Acting in community as an educational resource and avoiding extractive processes - Listening - Building of free on-line resources for educators & researchers - Collaborative partnerships with higher education & local organizations Interactivity: This breakout session will be focused on the collaborative components developed in the initiative. Session will be a workshop where participants will be encouraged to talk and engage with facilitator & each other around needs & challenges associated with engagement & local content. Potential Speakers: William Isom II, Director of Community Outreach, East Tennessee PBS Brianne Wright, Archivist, City of Kingsport, Tennessee Angela Campbell, Executive Director, George Clem Multicultural Association Submitted by: William Isom, East Tennessee PBS





8. Case Study: Reach New Audiences, Make Measurable Local Impact, and Lead a National Conversation While skeptics cast doubt on the value of public television in the age of on-demand viewing, ITVS and [Rural Station(s) TBD] will show how your station can prove them wrong by making real impact on your community – a feat only the public media model can achieve. In fact, investing in impact is the best strategy for attracting the young, diverse, and engaged audiences who will become your station’s next members and differentiate your brand from the impersonal behemoths vying for your audience’s attention. How? By convening residents, institution leaders, and policymakers to watch independent documentaries together about issues that shape their lives first-hand and make their voices heard. This case study of the impact campaign built around the Independent Lens film The Providers will offer takeaways from small stations about how they activated their communities, leveraged key partners to spread the word, and tapped audiences they wouldn’t otherwise have reached. Key Takeaways: - How to scale impactful campaigns for any budget and in any market. - How to attract and retain young, diverse, and eager audiences. - How to engage local and national partners who rely on your content to achieve their goals. Interactivity: The session hinges on small stations whose efforts will inspire robust how-to Q&A. We will specifically prompt attendees to identify obstacles challenging their ability to achieve local impact and provide portable low friction solutions for their stations. Potential Speakers: Sherry Simpson-Dean, Sr. Director of Impact & Engagement, ITVS Laura Green, Director, The Providers TBD Rural Station Representative TBD Rural Station Representative TBD Rural Station Representative Submitted by: Daniel Ross, ITVS





9. Chasing the Moon: Bringing a Global Story Down to Earth American Experience's Chasing the Moon, a film by Robert Stone, reimagines the race to the moon for a new generation, upending much of the conventional mythology surrounding the effort. Coming to PBS in the summer of 2019, the six-hour series recasts the Space Age as a fascinating stew of scientific innovation, political calculation, media spectacle, visionary impulses and personal drama. American Experience and PBS will employ a multiplatform marketing approach to engage audiences around the film and the 50th anniversary of the moon landing - a unifying moment that each community in America has a deep connection to. Learn about the strategy and how your station can use these platforms and initiatives to bring a global story down to earth in your market. Come ready to share what you are already doing at your station - the countdown is on, but there’s still time to make an impact in your community! Key Takeaways: - What will be happening around the 50th Anniversary of the Moon Landing and the broadcast of Chasing the Moon - How to make the most of Chasing The Moon at your station - What are other stations doing that can be easily replicated at your station Interactivity: We want to hear what your station is doing around Chasing the Moon, what you're excited about and what you want to connect with other stations, American Experience and PBS on. Potential Speakers: Carrie Phillips, American Experience Chris Walz, PBS Matthew Midura, WGBH Station Relations Chika Offurum, American Experience Chasing the Moon station grant recipient, TBD Submitted by: Carrie Phillips, American Experience / WGBH





10. Emerging media as an engagement tool A how-to for folks wanting to take their digital series promotion and engagement with their audience to the next level. We will walk through how these decisions were made based on our content, and how production was streamlined to create consistent social assets throughout the series season. We engaged with our local community through View™ style intimate conversations live streamed to the Facebook Watch page, and gave guests and viewers opportunities to further engage in the nuances otherwise left in the comments sections. We will discuss strategy on Facebook Watch and Instagram with a limited budget. On both platforms our following grew, and our shares & overall engagement were the highest the series has garnered. We increased our community connections, with over a 100 non-profits and community orgs like GLSEN and The Trevor Project sharing our content. Several known millennial influencers engaged with our content, liking and sharing posts, and we built long term partnerships. Key Takeaways: - How to find your partners, influencers and community. - How to optimize your content for Facebook Watch and Instagram audiences. - How to get viewers engaged with the content in meaningful long term ways. Interactivity: We will conduct a mini View™ style intimate conversation with the group to demonstrate how we format that engagement in person and online. Showing what the live experience is like for the viewer. Then ask the question "How can your station optimize live events for digital programming?" Potential Speakers: Erin McIntyre, Digital Video Specialist, WNET Sophia Clark, Field Producer, WLIW Joe Harrell, Sr. Director All Arts, Executive Producer First Person Submitted by: Erin McIntyre, WNET





11. Engage with Youth: student-led conversation about SRL youth media and fundraising PBS NewsHour Student Reporting Labs youth journalists are here to talk about content, digital and social strategies to engage younger audiences and station collaborations. Following a discussion with SRL reporters and stations who are leading the way on youth engagement, you'll have the opportunity to join a small table conversation with teens about what producing news stories for a national audience has revealed to them about local attitudes towards the news media and how public media can help school districts and the general community teach how to recognize accurate, fact-based journalism. We'll also hand out a new SRL local grant tool kit so that you can use your program to connect with new and existing funders. Key Takeaways: - SRL local fundraising tool kit will enable stations to raise money from donors interested in youth engagement and diversity. - Attendees will learn how to bring young people into the station and connect them throughout different departments to inform digital and social strategies. - Journalism and media literacy is increasingly becoming an important instruction focus and tool for Civics Education. Interactivity: After a 25-minute panel conversation, SRL leaders and student journalists will host small table conversations around topics suggested by the audience. This will give attendees the opportunity to talk directly with students and explore ideas for engaging youth on digital and social platforms. Potential Speakers: Leah Clapman, Managing Editor, Education, WETA / Student Reporting Labs Elis Estrada, Director, Student Reporting Labs Station representatives from KQED, WPT, South Florida Student, TBD Student, TBD Submitted by: Leah Clapman, PBS NewsHour





12. Engage your community to celebrate your history: The American Archive of Public Broadcasting Many stations have piles of tapes in closets, basements, off-site storage, or hard drives under desks, that represent our local and national cultural heritage. Why was it kept? Because someone thought it was important. Now the American Archive of Public Broadcasting can help your station preserve and make available this important material. Through collaborative grants with stations large and small, the AAPB has preserved nearly 100,000 programs and original materials contributed by 125 TV and radio stations. Join Judy Woodruff from the PBS NewsHour, Chris Alexander from WETA, and Kevin Crane from NPT to talk about successful, funded preservation of American news and media reporting. Learn the easy steps you can take to start using this rich history through digital and social engagement initiatives. The AAPB staff will discuss the Transcribe-to-Digitize Crowdsourcing Challenge, a chance to receive free(!) digitization of tapes and to engage your community with archiving efforts. Key Takeaways: - Attendees will hear first-hand from AAPB’s Executive Advisory Council and Stations and Producers Advisory Committee about the value of participating in the AAPB. - They will learn how to use the AAPB crowdsourcing games to engage stations’ communities; utilize AAPB’s marketing toolkit to increase interest in station history; develop grant ideas and funding to support their station’s preservation activities; and better maintain content libraries. Interactivity: A discussion with participants about opportunities and challenges of archiving at their station, will include a chance to ask questions of archivists. There will be hands on activities, such as playing the AAPB’s crowdsourcing games and brainstorming methods to engage communities with these tools. Potential Speakers: Judy Woodruff, Anchor and Managing Editor, PBS NewsHour, WETA Chris Alexander, Director, Media Assets, PBS NewsHour, WETA Kevin Crane, President & CEO, Nashville Public Television Karen Cariani, Executive Director WGBH Media Library and Archives, Project Director, American Archive of Public Broadcasting, WGBH Submitted by: Karen Cariani, WGBH





13. Forging New Pathways to Today's Families and Children Reaching and influencing parents and caring adults is vital to supporting our children’s everyday growth and future success. Whether using high-tech or high-touch means, connecting and engaging with families has never been more important to our public media system or our community partners! The CPB-PBS Ready To Learn Initiative is actively incubating new strategies, tools, and pathways to families including community collaboration, multi-generational programs, parent texting, social media, and more. And, station teams are discovering what it takes to support the learning ecosystem of children and boost our collective understanding of how to effectively navigate and combine these innovative pathways. So, whether your goal is to build awareness of resources with new groups of parents, or you are ready to deepen bonds with families who have attended a training event, come join the conversation about ways to forge new pathways to families! Key Takeaways: - New strategies and tools for reaching and engaging parents and families - Knowledge of ways to combine high-tech and high-touch methods of engagement - Insight on how stations and partners are working together to forge new pathways to parents, especially in underserved communities Interactivity: Participants will be invited to share and brainstorm in pairs or small groups at different points during the session, and our facilitator and panelists will be encouraged to approach this as a room-wide conversation. Potential Speakers: Gail Thomas Strong, VP Community Engagement, WFYI Public Media Cindy Putnam, RTL Project Manager for Putnam Co Schools and WCTE Kimberly Flack, Associate GM for Educational Outreach, Arizona PBS Devon Steven, Director of Community Engagement, CPB/CPB-PBS RTL Initiative Candace Carrington, Assistant Director of Social Media, PBS Kids Submitted by: Gail Thomas Strong, WFYI Public Media





14. Good Neighbors, Impactful Allies: Building & Supporting Inclusive, Effective Learning Neighborhoods The 50th anniversary of Mister Rogers’ Neighborhood has inspired many to ask: what would Mister Rogers’ neighborhood look like in the 21st Century? How can adults (parents, educators, caregivers) who care for children come together as a unified collective to support our littlest neighbors so they can be socially and emotionally prepared for modern learning environments? The answer is that many of these early childhood collectives are already taking root across the country, often with PBS stations as a key partner. In this session, you'll hear from WGVU and KLRN--two communities building and supporting their local learning neighborhoods. Both will discuss their approaches to community partnership and engagement, specific programs they have implemented to support young children, and the important lessons they’ve learned along the way. You’ll also meet their neighbors: community partners who share the same goals and hopes for their neighborhood’s children, and who make the work possible. Key Takeaways: - Explore key attributes of a successful learning community with PBS stations serving as a key partner. - Learn how to implement the three D’s of partnership building: Develop Trust; Demonstrate Will; Define Partnership. - Craft a work plan to engage their local community: an actionable plan of 3 things they will do over the next 3 months to intentionally engage with their local early childhood community. Interactivity: Session will begin with an interactive panel discussion, with presenters using technology like Pear Deck and Mentimeter to make the presentation and discussion more dynamic. Then, participants will work with facilitators and each other to brainstorm and craft a three month work plan for engagement. Potential Speakers: Kristyn Bomberg, Education Coordinator, WGVU Public Media Amirah Vosburgh, Manager of School & Community Partnerships/WGVU Engage Co-Chair, Grand Valley State University Anissa Eddie, Pritzker Fellow, First Steps Kent and K-Connect of Kent County, MI Maricella Borroel, Director of Education, KLRN Kasi McCormick, DM, Vice President-Grants, United Way of San Antonio & Bexar County Submitted by: Kristyn Bomberg, WGVU Public Media





15. Highway to Head Start: highlighting a partnership between Head Start and a smaller station Good partnerships start right in your own backyard! Come hear more about how WILL-TV works with our local county Head Start sites, PNC Bank, and the local Kiwanis Club to offer birth to pre-K early literacy programs that serve more than 500 children with 75 volunteers. We will dive into the highs and lows experienced as well as provide time for us all to share best practices when working with smaller nonprofit organizations. Key Takeaways: - Attendees will learn the details of our program partnerships including the funding model, implementation plan, and the honest insight of the rewards and obstacles working with smaller nonprofit entities. - Attendees will also have time to share best practices for working with local nonprofits. Interactivity: To be interactive and engaging, the attendees will have time to engage in small and large group discussions to share best practices about their experiences working with smaller nonprofit entities. Potential Speakers: Kellie R. Blanden, Assistant Director of Educational Outreach & Professional Development Submitted by: Kellie Blanden, Illinois Public Media/WILL-TV.Radio





16. How can you better utilize your station's Community Advisory Panel/Board? Are you always looking for vibrant community leaders to join the Community Advisory Panel/Board (CAP/B) at your station but don't know where to start? In this session we will help you map out basic strategies on attaining and maintaining a strong, dedicated community presence with in your CAP/B. How to then turn that energy into a guiding force towards meaningful community interaction and a wealth of ideas that can transform the way the community interacts with the station. Key Takeaways: - How to connect with community leaders that help shape how the content at your station is viewed by the public. - Explore ways that CAP/B can create their own community initiatives that tie into your stations top content priorities? - Receive plenty of hands-on examples and materials that can used to kick start your station's CAP/B. Interactivity: We will have interactive examples and a google drive folder that class participants can take to use as a blue print to changing the dynamics of their station CAP/B. Potential Speakers: Yo Ann Martinez, Community Engagement, KQED Submitted by: Yo Ann Martinez, KQED





17. How Public Media can Partner with Regional Film Festivals Partnering with local film festivals can help your station connect with local producers, creatively cultivate new donors, and “claim” national content to make it local. Nashville Public Television, WGBH, UNC TV, Vermont PBS, CAAM, and POV have all partnered with regional film festivals to support filmmakers and connect with their community. Come learn and hear more about their experiences and learn how a film festival can bring your station new audiences and support. Key Takeaways: Attendees will learn about the process of local partnership acquisition, cultivating donors via content, and how to leverage partnerships for audience development. Interactivity: There will be a Q&A incorporated within the session. Potential Speakers: Chloe Gbai, Shorts & Streaming Producer - POV/American Documentary Jessica Turk, Programming Manager - NPT Rachel Raney, Director of National Productions & UNC-TV Original Content - UNC-TV Eric Ford, Programming Director - Vermont PBS Ron Bachman, Sr. Programming Director - WGBH Submitted by: Chloe Gbai, POV/American Documentary





18. How to Create Winning Proposals: Station Grants & Payments for National Productions Organizations such as CPB and PBS—as well as producing stations such as WETA and WNET—regularly post station Requests for Proposals, soliciting ideas on how stations can create local content, events, and campaigns to support the roll-out of national productions and initiatives. For series and initiatives ranging from The Great American Read to NATURE: American Spring Live to American Graduate, producers and initiative leaders rely on local stations to create innovative, exciting, and cost-effective strategies for effectively engaging their audiences and communities, and provide implementation funding. In this session, we’ll “pull back the curtain” on the station RFP and selection process, give insights on how stations can create winning proposals, and provide an inside look on proposal “do’s” and “don’ts.” Key Takeaways: - Understanding the key criteria national organizations and stations use when assessing proposals and selecting participating stations for national initiatives; - Strategies for strengthening responses to station RFPs; - Tactics for avoiding common mistakes and missteps that may jeopardize station proposals. Interactivity: The session will be a rapid-fire panel discussion. Prior to the meeting, panelists will create 10 questions they feel will be most valuable for participants. During the session, panelists will provide concise answers to each question, enabling participants to hear a variety of perspectives. Potential Speakers: Amanda Granger, Associate Director, Community Engagement, WNET (moderator) Sumner Menchero, Director, Station Strategy, PBS Amy Labenski, Senior Director, National Impact and Engagement, WETA Stephanie Aaronson, Vice President, Engagement, CPB Christopher Czajka, Senior Director, Community Engagement WNET Submitted by: Amanda Granger, WNET New York Public Media





19. Leveraging community partnerships to maximize fundraising events In this session, we will explore how a craft beer festival put WCTE on the map. Through partnering with key community stakeholders and the department of tourism, our event has been featured in podcasts, NPR, tourism magazines, state-wide tourism promotions and championed by social media influencers at NO cost to the station. By hosting a Craft Beer Festival and a Haunted Half Marathon the same day, we have created a "destination event package" that brings travelers from as far as California, to small town Middle Tennessee, to participate and partake in a fun filled weekend of events. This format has allowed us great exposure, lots of community engagement and even sparked the inception of Cookeville's first micro-brewery, whose roots began at Blues & Brews. Key Takeaways: - Attendees will hear from the director of our local Visitors Bureau and Department of Tourism about why they chose our event and the benefits of partnering with a PBS station. - Attendees will hear about the partnership formed with Red Silo, Cookeville's first micro-brewery and how that relationship has transformed into a true partnership. Red Silo credits WCTE with their success. - The reach of social media influencers and travel writers Interactivity: Multiple speakers, event photos, videos and a fun activity. Potential Speakers: Jodi Pitts, Director of Engagement & Education, WCTE Zach Ledbetter, Vice President of Visitor Development, Cookeville-Putnam County Chamber of Commerce Becky Magura, CEO, WCTE Elijah Thomen, Chief Marketing Officer, Red Silo Brewing Company Submitted by: Jodi Pitts, WCTE





20. Local Engagement and Building New Audiences for Stations Through THE ASIAN AMERICANS Join the Center for Asian American Media (CAAM), WETA, and ITVS to discuss upcoming outreach and partnership opportunities on their major multi-part history series, THE ASIAN AMERICANS, which is scheduled to debut on PBS in May 2020. Learn more about this important public media initiative, including station event support, community partnerships, and educational curriculum. Since 2000, the Asian American population has doubled to the fastest growth rate of any major racial or ethnic group in the United States. THE ASIAN AMERICANS, the first-ever comprehensive history series, will provide local PBS stations and the PBS system as a whole an unprecedented opportunity to bring this demographic into your station. Key Takeaways: - Stations will be introduced to THE ASIAN AMERICANS series, highlighting accompanying outreach, marketing and curriculum, in addition to funding and fundraising opportunities. - Best practices for effectively partnering and reaching Asian American audiences in local communities. - Session conversations will contribute to the campaign's strategic design and help build the national community network for the series. Interactivity: Session will be an engaging conversation featuring sneak preview footage from the production and live interactive voting that will shape key strategic directions for the campaign. The session will also include networking opportunities for participants to help build the partnership infrastructure. Potential Speakers: Jeff Bieber, Executive Producer, WETA Pat Kwoh, Curriculum Project Manager, THE ASIAN AMERICANS Renee Tajima-Pena, Series Producer, THE ASIAN AMERICANS Donald Young, Executive Producer, CAAM Submitted by: Donald Young, Center for Asian American Media (CAAM)





21. Orchestrating Engagement: How We Work in Concert to Strengthen Community, Membership, Impact & Brand Hear from PBS, ITVS, POV, PBSd Theatrical Distribution, and UNC-TV on ways to craft and support local/national engagement initiatives and find out how your station can plug into these engagement opportunities, exploring ways to build community, membership, impact, and brand. The session will highlight the successes of specific campaigns; examine how lessons learned become best practices; elevate the concept that engagement can translate into membership; and ask the audience for insights about how our system can boost engagement as a way to set us apart from the crowded media landscape. Key Takeaways: - How PBS, ITVS, POV, PBSd, and UNC-TV work in concert to chart an engagement calendar that other stations can tap into to support their engagement goals. - How specific engagement case studies have worked and haven’t worked. - Brainstorm about how we can boost engagement as a system. - Strengthen the concept that engagement can translate into membership. Interactivity: We’ll use the orchestra metaphor to show how our respective groups approach engagement and work with stations to create a symphony that only enhances our system. In addition to spirited conversation, we may add Sli.do or another meeting tool to help maintain the energy and flow of the session. Potential Speakers: Sumner Menchero | Director, Station Strategy | PBS Sara Giustini | Theatrical Distribution, PBS Distribution Sherry Simpson Dean | Senior Director, Engagement and Impact | ITVS Erika Howard |Senior Director, Station Marketing & Audience Engagement | POV Rachel Raney | Director of National Productions & UNC-TV Original Content Submitted by: Sumner Menchero, PBS





22. Public Media’s Essential Value in Workforce Development American Graduate: Getting to Work is building awareness around high-demand skilled career pathways. Learn from Nine Network, WNET, and WGBH about how upcoming national programming and local engagement opportunities reinforce the essential value of public media. Throughout this session, attendees will dig into the resources and programming stations can use to create the impact in their communities and shape the future of work. Key Takeaways: - Understanding of assets and opportunities locally related to American Graduate: Getting to Work - Greater understanding of the impact stations can have on workforce development and high-demand career pathways in their communities. Interactivity: Through a panel discussion, resource sharing and brainstorming session, stations will walk away with a better picture of workforce development and how they can use the Public Media Model for Engagement in their community to create impact. Potential Speakers: Amy Shaw - Nine Network Submitted by: Caroline Campana, Nine Network of Public Media





23. Straight to the Heart: Connecting with Your Community through Family Pictures How does your station stay relevant at a time when the world is incredibly fractured? By connecting to people’s hearts. Family pictures USA is a new series coming to PBS that will help you tap into your communities that are thirsting for connection and meaning. Family Pictures USA is a TV show and digital engagement strategy that explores neighborhoods and cities through the lens of the family photo album. Hosted by Thomas Allen Harris, the series enlarges our understanding of history, our diversity, and our shared values locally and nationally. Join us for an interactive photo-sharing event and hear from the series producers and station partners about how you can engage your audiences through broadcast and digital engagement activities––and maybe become the next stop for the series! Key Takeaways: - Attendees will take away simple engagement-through-social-media ideas that take limited resources to engage audiences around the series. - They will also learn how the series employs an engagement-to-production model in collaboration with PBS stations and community partners. - Finally, and importantly, you will leave this session feeling more connected to our public media family. Interactivity: Bring your cell phone! Attendees will participate in a short, photo-sharing exercise and in an event demo with host Thomas Allen Harris. The producers and stations will give a quick play by play on how it all works and share some simple digital engagement ideas to take home. Potential Speakers: Thomas Allen Harris, Host/Executive Producer, Family Pictures USA Don Perry, Executive Producer, Family Pictures USA Rachel Raney, Director of National Programming and Original Content, UNC-TV Amy Shumaker, Associate General Manager for Content, WGCU Dennis Palmieri, President, Impact Media Partners (Moderator) Submitted by: Amy Shumaker, WGCU





24. Strategies for Successful Events with a Small Staff and Smaller Budget WPSU generally holds between 40-50 community events and activities each year with a staff of 1 full-time Event Coordinator, 1 Marketing Director, 1 Social Media Manager, and 1 Community Engagement Manager. Hear how we pull off so many successful events while still working on a million other projects around the station. We'll give you tips for working with PBS KIDS materials so that you don't have to reinvent the wheel, how to find community partners for staffing and sponsorships, and how to attract volunteers to fill in the gaps when you have a small staff. We'll also lead you through the planning mechanisms we use for events as small as 75 kids and families, up to several thousand at our three-day Vietnam Wall experience. Key Takeaways: - Finding and partnering with sponsors for events - Using PBS and PBS KIDS materials for events and activities - Working with your volunteers instead of putting them to work Interactivity: We will use video/stills from our most successful events & bring along the tools we use to plan events. We will share best practices learned from our early childhood education graduate assts. for collecting/showing impact and ways to get parents to work with their kids in "simple interactions." Potential Speakers: Laura Miller, Marketing Director, WPSU Tamra Fatemi-Badi, Event Coordinator, WPSU Submitted by: Tamra Fatemi-Badi, WPSU





25. Workforce Development: A cross-departmental, community-wide initiative “Workforce development” has emerged as a pressing, community-wide issue. Those who do not have the needed education and training are at risk of being left behind. But students who acquire the right skills are in high demand on the job market. A lack of awareness has been a barrier to solving this problem. WQED is uniquely able to address this issue with its reach to families, educators, and the general community. “Future Jobs” includes a documentary, a short video series, an online hub, and community events. The content is being brought into schools for screenings with discussion guides for teachers and parents. The project started from Corporate Support, having heard from multiple sources that job training was a top priority. The idea was brought to other departments in WQED including Production and Education. Working collaboratively, WQED put together a powerful program. Future Jobs has been well received with unprecedented sponsor funding and community partnerships. Key Takeaways: - “Cross pollination” of ideas can be a powerful aid to growing sponsor revenue, and helps the station to stay agile and relevant in responding to important community issues. - The initiative provided opportunity for Corporate Support to build multiplatform, high-engagement packages that have been effective for growing sponsor revenue. - Stations can leverage the power of different departments to create powerful programs that tackle big subjects. Interactivity: Breakout groups will discuss how to reach different demographics (students, teachers, parents, etc) and consider community partners and sponsorships. Participants will be encouraged to discussion topics including: “How do you work with other departments on this initiative?” and other key questions. Potential Speakers: Sharon Steele, Director of Corporate Support, WQED Multimedia Sara Lucci, Corporate Support Account Executive, WQED Multimedia Gina Masciola, Program Manager, Education, WQED Multimedia Matthew Planchak, Interactive/Digital Manager, WQED Multimedia Submitted by: Sharon Steele, WQED Multimedia




Category: Content Marketing, Public Relations and Communications

26. Be a Tour Guide, Not a Librarian Having a strong digital presence isn't enough in 2019. Learn to develop a strong and consistent voice for your brand. Become a beacon to connect viewers to stories with meaning, add context, and illuminate diverse topics and perspectives. We show you how you can deepen relationships, spark curiosity, and inspire action. Key Takeaways: - How adding voice and context can deepen relationships with your audience. - How to serve as a tour guide for your audience, not just a librarian. - How PBS is shifting its content strategy for PBS.org to incorporate the new brand voice -- and how PBS stations are a key part of the strategy. Interactivity: This session will heavily involve digital video, social and fun digital elements like GIFs. The session will rely heavily on visual examples from PBS, PBS Digital Studios and local station projects like TPT Rewire. Potential Speakers: Matt Schoch, Director, Content Strategy, PBS Betty Alvarez, Culture Editor, PBS TBD, Local Station Editorial TBD, Local Station Editorial Submitted by: Matt Schoch, PBS





27. Building non-traditional marketing campaigns for tough-to-reach audiences Public media tells important stories, and provides critical services our communities can’t find elsewhere. Marketing and communications teams know that - often -- these stories and services are most appealing to specific populations and affinity groups that we can’t reach on our air. This is the kind of opportunity we embrace—a chance to maximize the wealth of tools at our disposal to build integrated campaigns that reach finite audiences with great impact. This session will detail times Marketing and Communications teams had to take matters into their own hands. PBS SoCal will share how its multi-platform “Summer Learning Day” campaign reached a diverse group of tough-to-reach audiences. KCET will explain how its team shook up marketing around a program experiencing low viewership to deliver the best results in nine seasons of the series. Attendees will hear best practices for creating highly-targeted multi-platform campaigns, and have the opportunity to brainstorm new ideas. Key Takeaways: - Alternative marketing tools and tactics -- there’s more to life than on-air spots and clever Facebook copy. - Ways we can target very specific audiences - without breaking the bank. - Unique metrics of success—moving beyond ratings and press hits. - How to pitch internally for a campaign budget and resources Interactivity: This session will include two 15- minute case studies, leaving 20+ minutes for small group brainstorm sessions where attendees can apply the best practices, tools, and tricks they learned to help their colleagues and counterparts address their marketing challenges. Potential Speakers: Jennifer Vides, VP of Marketing, Public Media Group of Southern California (moderator) Sheri Candler, Social Media Manager, KCET Stacy Shaffer, Marketing Manager, PBS SoCal Lauren Donia, Marketing Manager, PBS SoCal Keena Levert, Manager, Engagement and Education, PBS SoCal Submitted by: Jennifer Vides, Public Media Group of Southern California (PBS SoCal + KCET)





28. Gear up for Country Music, a Ken Burns Film, coming Fall 2019 Acclaimed filmmaker Ken Burns and writer/producer Dayton Duncan chronicle the history of a uniquely American art form in Country Music, coming Fall 2019. From southern Appalachia’s songs of struggle, heartbreak and faith to the rollicking western swing of Texas, from California honky tonks to Nashville’s Grand Ole Opry, the sweeping series follows the evolution of country music over the course of the twentieth century, as it eventually emerged to become “America’s music.” Florentine Films will join the session and share their approach to the film, including key themes and participants. PBS, WETA and member station staff will share insights around tools, timelines, key events and plans for outreach and support. Key Takeaways: - Plans and timelines of national publicity and promotional efforts around the film. - Opportunities and ideas for local events and engagement. - What other stations are doing and how to adapt to your local station and market. Interactivity: Share plans and executions of multiplatform marketing and promotional activities to engage audiences across a variety of platforms. Stations will share their engagement plans and how they can be adapted to your local market. Potential Speakers: Amy Labenski / Senior Director, National Impact and Engagement / WETA Joyce Bentzman / Director, Multiplatform Marketing / PBS Carrie Johnson / Senior Director, GA Publicity Strategy / PBS TBD - PBS Staff TBD - Station Staff Submitted by: Joyce Bentzman, PBS





29. MASTERPIECE is turning 50! How can your station make the most of this public television milestone? In 2020, MASTERPIECE will begin celebrating 50 years of being on PBS. We’re thinking about events, fund-raising opportunities, audience engagement, and we are looking to hear from you. What can the MASTERPIECE team provide your station to help you make the most of this milestone? We’ll share news about the 50th anniversary broadcast schedule, exciting goals for the MASTERPIECE Trust, and learn about what MASTERPIECE is planning for the anniversary year. We’re all ears, so bring your best ideas and we’ll have a brainstorm session together! Key Takeaways: - Stations will learn what’s being planned for MASTERPIECE’s 50th season - Gain ideas on how to make the most of the anniversary at their station - Brainstorm with other attendees on what MASTERPIECE can provide Interactivity: Clips, brainstorming, idea sharing Potential Speakers: Rebecca Eaton, Executive Producer, MASTERPIECE, WGBH Susanne Simpson, Deputy Executive Producer, MASTERPIECE, WGBH Steven Ashley, Senior Series Producer, MASTERPIECE, WGBH Matthew Midura, Associate Director, Station Relations, WGBH Emma Thomas, Director MASTERPIECE Trust, WGBH Submitted by: Matthew Midura, WGBH





30. PBS Brand for the Digital Age Be part of the digital evolution of our PBS brand. Join the brand strategy team, along with our agency partners and digital and creative colleagues, as we dive deep into the visual and verbal expression of our beacon platform and how it’s optimized for the digital age. We’ll reveal core brand elements of our beacon value proposition including strategy, positioning, architecture, logo, signature color and accent palette, typography, imagery, illustration and so much more! We’ll demonstrate our brand in motion across multiplatform environments including digital, social, OTT and broadcast. Every PBS'er will take an active role in bringing the refreshed brand to life throughout the system. Together we'll shine a light on what it means to be the beacon of thoughtful and thought-provoking media. Key Takeaways: - A clear understanding of brand positioning that will help stations transition to the refreshed brand in both verbal and visual identity; - Practical tools and inspirational best practices for highest impact; - Insights into launch plans and real-world, actionable information on how to leverage the new brand to effectively reach, engage with and motivate existing and new audiences Interactivity: Hear from 3-4 local stations who will share how they have prepared for brand refresh transition. Colleagues will share new cobrand identity; research or focus group information; voice tools and other ways they have used the station grant (if applicable) towards implementing the refreshed brand Potential Speakers: Shelby Hawker, Sr. Strategy Partner, Lippincott Bogdan Geana, Design Partner, Lippincott Nate Howe, Founder and Creative Director, Nathaniel Howe Studios Chris Bishop, Sr. Digital Creative Director, PBS Submitted by: Angela Corio, PBS





31. Social media management: the importance of integrating your off-platform efforts In this day and age, it’s vital that your station’s social media presence reflects the values, voice, and content that is consistent, substantive, and impactful to your community. In this session, we’ll do a reality check on what stations are doing to be in the driver’s seat of their social media presence, focusing on the specific workflows, technologies and systems stations rely on to keep on top of their social media game. Social media asset management, social listening, consistency in moderation, account security and more: come to hear what your colleagues are doing to stay on top of quickly evolving technology in social media. Key Takeaways: - Information on what stations are doing to be in the driver’s seat of their social media presence - A review of social media asset management, social listening, consistency in moderation, and account security - Providing a focus on the specific workflows, technologies and systems that stations use within their social media platforms Interactivity: By reviewing measure to stay on top of quickly evolving technology in social media. Potential Speakers: Brooks Heckner, Director, Partner Services, CDP Submitted by: Brooks Heckner, CDP





32. Steal This Idea STEAL THIS IDEA will bring together some of America’s best storytellers – our PBS stations – for a rapid-fire, idea-sharing session that energizes attendees with real-world examples from station colleagues. Attendees at this session will hear a series of case studies about innovative and engaging strategies that build audiences, raise money, and deliver on the PBS mission. For the past 8+ years, this concurrent session has highlighted real-world stories of success and lessons learned from station colleagues across a wide gamut of content marketing, social media, event, digital, fundraising, and community engagement topics. Attendees leave the session with a list of new, proven ideas they can apply locally to their station and community, as well as new contacts to build their professional network. Key Takeaways: - Attendees leave the session with a list of new, proven ideas they can apply locally to their station and community, as well as new contacts to build their professional network. - The floor is open to conversation with attendees near the end of the session. - Attendees gain numerous contacts and ideas they can take back to their station in a much faster timeframe than a traditional presentation provides. Interactivity: With numerous speakers and short presentations, the session moves quickly and keeps attendees' interest. Each presentation will be rehearsed and timed and only the most compelling and “portable” case studies will be featured. Potential Speakers: (Moderator/Facilitator) Joyce Bentzman TBD TBD TBD TBD Submitted by: Joyce Bentzman, PBS




Category: Development and Fundraising

33. 10,000+ Members Have Spoken: What they said about you, Passport, fundraising and more! In January 2019, 15 stations of all sizes surveyed thousands of active, lapsed, and sustaining members. Members told us what they think about Passport and if they will continue to use it, what would make them give an additional gift, why they became a sustainer, why they stopped giving, and more. You will leave this session with a better understanding of how to increase retention, sustainer conversion, and Passport activation. Key Takeaways: - What messaging is best for Millennials, GenX, Boomers, Silents, and how to talk to those members appropriately. - How members discovered Passport and if they self-identify as members or just users, why/how often they watch, do they tune in for local or national content, and what other streaming platforms they prefer. - What motivates sustainers to give, upgrade, lapse, and rejoin, and how to leverage this for fundraising. Interactivity: This session includes a diverse panel of station voices of all sizes from various markets. In a Q&A format, results will be presented, and questions will be posed to the audience and the speaker's panel. Audience members can share how they will use the information to adjust their fundraising. Potential Speakers: Aishah Rashied Hyman, Director of Individual Giving, Public Broadcasting Atlanta Sara Hunter, Development Analyst, ideastream Phil Trammell, Vice President of Development, WTCI Jodi Scheib, Vice President of Client Marketing, Carl Bloom Associates Submitted by: Christina McPhillips, Carl Bloom Associates





34. A Matter of Retention Retained donors account for up to 90% of membership revenue at most stations and serve as the foundation for successful major gift and planned giving programs. Understanding how to monitor your own retention is a critical skill. This session explores national and local donor retention trends and gives you the tools, metrics, processes and best practices to better monitor this all-important revenue stream at your station. Key Takeaways: - Understanding of local and national retention trends at stations - Practical tools and metrics for monitoring retention at your own station - Tips on best practices for focusing on the metrics that matter Interactivity: By exploring national and local donor retention trends and providing tools, metrics, processes and best practices to better monitor revenue stream. Potential Speakers: Michal Heiplik, Executive Director, CDP Submitted by: Michal Heiplik, CDP





35. Build A Neighborhood of Education Donors for Fundraising Success Digital Fundraising, Annual Donors, Major Donors, Legacy and Planned Gifts -- There’s a place and a path for everyone in your educational fundraising portfolio. In this session we’ll learn about how a variety of stations are building opportunities for a variety of donors and donation types and think about how we can deliberately create a robust portfolio of giving opportunities to help us graduate into educational fundraising success. Key Takeaways: Attendees will hear about currently used strategies for educationally interested donors at entry, mid, major and legacy giving levels. Attendees will walk away with ideas of how they can begin building an educational donor list and how they can identify and steward donors for deeper investment in their station’s kids and education content and services. Interactivity: Stations will participate in idea sharing and collaboratively developing a matrix of opportunities for donors at varying levels. We’ll capture and share out learning following the session so that we can all take advantage of our collective work during the session. Potential Speakers: Michelle Ripley, President, Commonwealth Fund for KET Tara Callahan, Social Media & Digital Philanthropy Specialist, WGCU Aaron Turner, Development Manager, WGVU Alyssa Tsagong, Director of Education, WPT Submitted by: Jennifer English, PBS





36. Building an Effective Stop/Loss Program in the Age of Sustainers Sustainers (a/k/a monthly donors) represent one of the single largest fundraising opportunities a station can seize. Keeping these valuable donors actively giving every month and effectively tracking disruptions to their giving is as critical as acquiring them in the first place. Effective stop/loss programs require a methodical approach and careful execution. The result is immediate and the impact is significant. Come take a look at one station that tackled the issue head-on with impressive results. Michal Heiplik and Daren Winckel will discuss insights from other successful programs around the country. This session will cover concrete steps that you can take to implement solid practices that lead to more sustainers. Key Takeaways: - Demonstrating the importance of a Sustainer Stop/Loss efforts through practical examples - Understanding of Sustainer retention behavior by marketing channel - Steps that can be taken to mitigate Sustainer attrition and implement an effective stop/loss program Interactivity: By reviewing the results of effective stop/loss programs. Potential Speakers: Daren Winckel Submitted by: Daren Winckel, CDP





37. Create simple, cost-effective content featuring local experts to drive legacy giving We will show how cost-effective, locally-produced video can generate legacy giving leads through on-air and digital marketing. Focusing on living donors, including local experts and breaking down perceived barriers to estate planning, stations of any size can effectively market planned gifts. This session showcases and explains the process and reasoning behind KNPB’s successful on-air Legacy Giving series. These locally-produced 6-minute breaks debuted during under-performing November pledge opt-in time slots, and have already identified highly-qualified planned giving leads. View one here - bit.ly/2zSUQPd KNPB’s videos use evidence-based language and framing to increase viewers that have estate plans and include charitable giving in their plans. We feature local estate planning experts, interviewed by development staff. We produce six-minute breaks, and will eventually combine these into a thirty-minute break, including these videos are also included in our social and web presence. Key Takeaways: - Evidence-based principles for legacy giving language and framing estate planning - Cost-effective ways to produce local planned giving content - Maximizing on-air time in under-performing pledge times. Interactivity: By interacting with the crowd, presenters will lead attendees to experience effective planned giving language directly, rather than hearing about it hypothetically. We will discuss effective ways to directly market these videos to potential donors through web-based and social technologies. Potential Speakers: Peter Stanton - Vice President of Development, KNBP Kurt Mische - President and CEO, KNPB Megan Myers - Vice President of Content and Marketing, KNPB Rebecca Cronon - Content Creator III, KNPB Chris Orr - Director of Digital Content, KNPB Submitted by: Peter Stanton, KNPB





38. Creative Campaigns to Fund Capital Straight-up 8-figure fundraising campaigns are a thing of the past. Hear from system leaders about how they've pushed beyond traditional campaign strategies to creatively fund capital from bricks-and-mortar to digital infrastructure. Key Takeaways: - How to prepare for a successful capital campaign. - How to seek and leverage creative financing opportunities beyond philanthropic support. - How to frame your capital campaign for the "venture philanthropist" who wants to see a specific return-on-investment without serious mission-drift. Interactivity: Panel discussion with lots of room for audience engagement. Potential Speakers: Amanda Mountain, President and CEO, Rocky Mountain Public Media Tom Axtell, CEO, Vegas PBS Amy Burkett, GM, PBS Charlotte Facilitator (possibly Deanna Mackey or Betsy Gerdeman) Submitted by: Amanda Mountain, Rocky Mountain PBS





39. Developing your own unique selling proposition for donors PBS stations position themselves well to viewers – as a source of unbiased journalism, arts and culture or local content, etc. But could stations better position themselves to donors? Let’s apply the Unique Selling Proposition (USP) —a for-profit marketing concept —to create a roadmap to persuading more donors to give. In this session we look at building donor-centric USPs that answer the often-unspoken donor question: “What’s in it for me?” During the session we will examine the differences in our market position with viewers vs. donors. Using feedback from attendees we will mock up a USP for a theoretical station, including consumer benefits and reasons to believe. Key Takeaways: - A time-tested template, including all core components, for creating your own USP - An understanding of donor vs. viewer motivation and how that impacts your positioning - How to utilize your USP across your organization Interactivity: We will use feedback from attendees to mock up a Unique Selling Proposition for a theoretical station to illustrate our point. Potential Speakers: Frank Auer, Director of Digital Fundraising Marketing and Strategy, CDP Submitted by: Frank Auer, CDP





40. Effective Sustainer Fundraising Sustainers now represent 20-40% of the donor file at most stations. While their retention rates are impressive, gaining one-time additional gifts and incremental upgrades from Sustainer has proven challenging within public media and across all non-profit sectors. In this session, you’ll hear from the teams at WGBH and CDP about compelling test results in their effort to extract more value from Sustainers. From friction-less donation experiences to making a simple but effective case for increased support at the point of conversion, we’ll review test results, discuss the findings and give you the facts you need to increase Sustainer support at your station. Key Takeaways: - Why increased Sustainer support matters - Understanding key Sustainer metrics and how they affect your program - Proven tips and techniques for increasing Sustainer upgrades and adgifts Interactivity: By using compelling test results. Potential Speakers: Michal Heiplik, Executive Director, CDP Submitted by: Michal Heiplik, CDP





41. Exploring Passport Engaged Donor Behavior Passport donors have increased the membership files at most stations at a time when pledge participation is in decline. But who are these donors and how do they behave within a traditional membership model? And what about existing donors who engage with you by activating and using their Passport benefit. Join us for this deep-dive as we profile Passport engaged donors and explore their responsiveness to traditional fundraising channels as well as their retainability. Key Takeaways: - Understanding the impact of large numbers of Passport donors on the member file - Detailed findings on how Passport donors respond to traditional fundraising techniques - Measuring the influence of Passport usage on retention of donors Interactivity: By explaining how Passport donors have increased the membership files at most stations at a time when pledge participation is in decline. Potential Speakers: Daren Winckel Submitted by: Daren Winckel, CDP





42. Groundswell: Raise More Money with Online Tools & Integrated Approaches With limited resources and often isolated fundraising activities, it can be difficult to decide which online efforts to incorporate into a campaign, much less know where to start. Utilizing the growth funnel, we’ll examine approaches for engaging prospects and members, learn about the tactics and strategies to launch successful campaigns, develop consistency through campaign calendars, and take a deep dive into audience segmentation. In addition, we’ll share creative ideas to use online, on-air and in the mail along with examples of proven success in integrated fundraising planning. Key Takeaways: - Utilize the growth funnel to develop targeted and effective campaigns - Create a campaign toolkit and annual calendar appropriate for the type of effort - Learn about creative themes and marketing ideas to launch successful integrated campaigns Interactivity: Group polls, vibrant visuals and campaign examples, extensive Q&A Potential Speakers: Jen Newmeyer, Director of Digital Engagement & Fundraising, UNC-TV Public Media North Carolina Submitted by: Jen Newmeyer, UNC-TV Public Media North Carolina





43. Grow and Diversify Your Donor Base with Experiential Premiums As the popularity of traditional premiums fades (Tote Bags, DVDs, CDs, Books), some stations are finding success with experiential premiums, while targeting diverse, younger audiences. From African Ancestry DNA Reveal events, to partnerships with international basketball tournaments, to leveraging corporate partners for cool VIP Concert “Insider” offers – stations can develop lasting and more meaningful donor engagement opportunities, target a diverse audience, attract new donors, and build community. Key Takeaways: - Attendees will learn specific strategies for leveraging local and national partnerships to develop experiential premiums targeting younger, diverse audiences. - Attendees will learn how to implement turn-key experiences that generate new net revenue, with minimal involvement with station staff. - Attendees can take back promo scripts, spots, premium samples, timelines, event/experience plans, contact info for national partners. Interactivity: - Break the ice with surveys and poll attendees during the session - Show videos of donor testimonials - Encourage attendees to think of ways they can engage audiences/donors they may be overlooking. - Invite one lucky attendee to take the African Ancestry DNA test during the session. Potential Speakers: Aishah Rashied Hyman, Public Broadcasting Atlanta Jaime Green, Public Broadcasting Atlanta WHYY Submitted by: Aishah Rashied Hyman, Public Broadcasting Atlanta





44. How to Leverage Your Board for Sustainability How board members can use station’s value proposition to cultivate new funders/partners. Key Takeaways: Attendees will walk away with cross-disciplinary applications in foundations, corporate sponsors, individuals. Interactivity: Using online polling, plenty of time for conversation. Potential Speakers: Rob Hilbert, IPTV Suzanne Zellner, WGBH Sue Ellen Stuebing, CET/ThinkTV Submitted by: Amanda Hoehn, PBS, Development Services





45. How to Raise $30,000 in 25 Days on Kickstarter You may have donated to a friend’s independent film on Kickstarter before, but have you ever wondered if a public TV project could succeed in the world of crowdfunding? This case study looks at all the elements involved in a Kickstarter campaign that raised $30,000 for KCET to digitize classic episodes of its popular show, Visiting with Huell Howser. Attendees will learn exactly what goes into planning and executing a successful crowdfunding campaign. We break down the entire process, from developing goals and refining your pitch, to delivering on promises and shipping rewards. Key Takeaways: - Participants will learn the key elements of pre-production for a crowdfunding campaign, such as how to produce an engaging project video. - They will learn how to develop an effective social media strategy and how to integrate that with other promotional elements, including on-air, online, in-person events, email and press. - They will also learn how to manage the final stretch of the campaign to meet their goals and analyze the data. Interactivity: We will share the actual rewards from KCET’s Kickstarter so people can pass them around and discuss their own ideas for rewards. This is a multimedia session, with examples of campaign videos, creative backer updates, project images, and social media posts. Potential Speakers: Corbett Barklie, Head of Advancement, Public Media Group of Southern California David Callaghan, Crowdfunding Manager, Public Media Group of Southern California Sheri Candler, Social Media Manager, Public Media Group of Southern California Mary Ordog, Advancement Coordinator, Public Media Group of Southern California Submitted by: David Callaghan, Public Media Group of Southern California





46. How you can use Behavioral Economics to increase your revenue In 2000, what’s now known as “The Jam Study” revealed consumers were 10 times more likely to purchase gourmet jam from a display offering six options instead of 24. This “paradox of choice” has held up across numerous subsequent consumer behavior studies. In light of it, should stations offer donors extensive premium selections and a vast array of giving options? This is one of many predictable decision-making patterns discovered through Behavioral Economic research. How can these principles help us add more members and increase net revenue? This session will examine implementable examples—from how “anchoring” can drive higher average gifts to how designing a giving form to invite “emulation” can increase conversion rates. We’ll encourage attendees to share their own experiences of how donors decided to act (or not) based on these often less than reason-based cognitive factors. Key Takeaways: - A better understanding of Behavioral Economics and why it is important to your donor program. - Understanding the split between what donors say and what they do. - A list of some initial Behavioral Economics concepts that are easy to apply to your team’s campaigns. Interactivity: By encouraging attendees to share their own experiences of how donors decided to act (or not). Potential Speakers: Daren Winckel, Senior Director, Membership, CDP Submitted by: Daren Winckel, CDP





47. Is Your Team Maximizing Sustainer Growth Opportunities? Do you know the top sustainer metrics to track and review each month to answer this question? Is your team presenting this information to you and your Board in a concise and thoughtful way and why it is important? In this session, we'll dig into key areas and KPIs of this important area for sustainable growth at your station. Key Takeaways: - Understanding of five-year cash flow projections for sustainer revenue - Acquisition and retention plans for increasing sustainer member count - Based on reports/projections, learn if your team properly staffed for future success Interactivity: Using applicable examples (see takeaways) Potential Speakers: Twin Cities PBS Submitted by: Amanda Hoehn, PBS, Development Services





48. "Made Possible In Part By ...”: Sponsor Messaging and the PBS Audience What does the PBS audience think about sponsor messages – do viewers love them? Hate them? Think they're a fair price to pay? Join PBS Standards & Practices for a lively and eye-opening discussion of how viewers and members alike react to sponsor spots. What they like, what they don't like, and where they draw the line... and spoiler alert: it might not be where you think. Bring your questions and stories about sponsor messages – the good, the bad, and the ugly - and be ready to leave with insights that will help anyone working with sponsors who want to partner with public television. Key Takeaways: - Creative approaches that resonate with viewers and members. - Executions that turn off our audience. - How attitudes toward sponsor messages have evolved over time, and where they might be going. Interactivity: - Focus group session video of actual viewers and station members. - Insightful, real-world analysis of qualitative (focus group) and quantitative (survey) data. - An open forum for participants to share their views, ask questions, and offer their own sponsorship stories. Potential Speakers: Chris Schiavone, Founder & Managing Partner, City Square Associates TBD, PBS Standards & Practices TBD, PBS Business Intelligence Group/Strategy & Ops - Sponsorship Submitted by: Dan O'Melia, PBS





49. Maximizing Fundraising Potential through Collaborative Digital and Social Advertising The market place continues to evolve and emerging technologies are changing the way our media is consumed and we interact with members and prospects. In this session we’ll discuss how to make search and social media advertising work for your membership program through scaled collaboration. With station-oriented case studies, strategic planning, and smart tactics, we’ll arm you with the knowledge you need to participate in efficient media buys and develop targeted and effective onboarding and conversion ads. Key Takeaways: - How to raise more money from members through social and digital ads - How to generate new leads and prospects for your conversion funnel - How to use collaboration to scale your ad buys in an efficient manner Interactivity: Through case studies, ROI projections, and painting a vision for how station membership teams can maximize success in digital media buying without adding more work to their plate Potential Speakers: Jonathan Sills, VP of Digital Services, Next Generation Fundraising Michal Heiplik, Executive Director, CDP Sabina Zabell, Director of Digital Services, Next Generation Fundraising Submitted by: Tim Oleary, Next Generation Fundraising





50. On-Air Fundraising: Looking Back and Looking Forward What’s the current fundraising environment for PBS and what are we doing about it? Join VP of On-air Fundraising Jerry Liwanag along with Senior Director Rudy Casillas and Director of Business Intelligence Bill Merkel as they explore new trends in fundraising including updates on new on-air experiments, a review of the past season’s results in terms of ratings and returns, a look at the program pipeline and an update on just who’s watching your fundraising efforts. Key Takeaways: Attendees will return to their stations: - armed with the latest audience research - the latest long-lead pledge programming pipeline and - updates on next-generation pledge experiments. Interactivity: Presenters are trained to encourage Q & A throughout content presentation and robust debate amongst session attendees. Potential Speakers: Jerry Liwanag, Vice President, PBS Fundraising Programming Rudy Casillas, Senior Director, PBS Fundraising Programming Bill Merkel, PBS Director of Business Intelligence Submitted by: Rudy Casillas, PBS





51. Passport Donors: Who are they and what do they mean for your evolving donor and viewing landscapes? Approximately 3 years into the national launch of Passport, we’ll present Key Performance Indicators that will help you learn more about how this member benefit is evolving donor files at stations across the country. We’ll dive deeper into the trends surrounding Passport donors (i.e. who they are, what they view, etc.) and examine the similarities and differences to traditional public television donors. We’ll also share key findings and success stories from stations that will help boost Passport promotion and improve Passport donor acquisition, engagement and retention. And come prepared to share your questions, tests and ideas with fellow colleagues to help ensure continued success with this game-changing member benefit. Key Takeaways: - A better understanding of system-wide KPI Passport trends to help you evaluate your station’s Passport program. - The importance of multiple roles at the station coming together to make Passport successful in terms of audience and station goals. - Learn why continued investment in Passport and streaming platforms is essential to the system’s future fundraising sustainability. Interactivity: Idea sharing portion of the session, Passport swag giveaways for participation Potential Speakers: Susannah Winslow, VP of Development, KLRU TBD TBD Submitted by: Susannah Winslow, KLRU





52. Planned Giving for GMs and Station Leadership Wisconsin Public Television received a PBS Development Award Honorable Mention for our planned giving work at the PMDMC Conference in 2018. We made a well-received presentation on planned giving at the same conference. This presentation focused on useful strategies, techniques, and tools for successful planned giving, aimed to serve stations at every level, whether they had mature planned giving programs or were just getting started. For the PBS Annual Meeting, we propose to reorient this presentation for an audience of general managers and station leaders. We’ll demonstrate the value proposition, show the return on investment, and provide a roadmap for leadership. We will share tools that can be replicated. Our goal is again to provide working examples that can elevate planned giving programs, whether the starting point is the very beginning or already successful. Key Takeaways: Attendees will leave the session understanding the wisdom of investing in planned giving, knowing options for making those investments, and being inspired to get started or do more, not just for the financial return, but for the myriad ways planned giving empowers our work. Interactivity: Use of clips, a constrained amount of audience participation, ability to see and ask about specific materials present as effective examples, and open questions and answers will make for an engaging and interactive session. Potential Speakers: Aimee Granger, Director of Planned Giving, WPT Jon Miskowski, Director of Television, WPT Eric Greiling, Chief Development Officer, WPT TBD, Board of Directors and Heritage Society Member, Friends of WPT TBD, will seek to invite an attendee of our PMDMC session from another station who subsequently applied what we shared during that session Submitted by: Eric Greiling, Wisconsin Public Television





53. Staffing for the Future Learn how to build an effective fundraising team across digital, membership/sustainers, and philanthropy to ensure your station remains a financially sustainable and competitive organization. Key Takeaways: Attendees will walk away with applicable, cross-disciplinary takeaways to this opportunity and learn why this is a holistic approach. Interactivity: Online polling, plenty of time for conversation Potential Speakers: Gary Stokes, KSPS Neal Shapiro, WNET Jamie Westrick or Rich Homberg, DPTV TBD Submitted by: Amanda Hoehn, PBS, Development Services





54. Success Continues: Pledging Strategically The case study of KPBS San Diego using overnights, weekends and spot campaigns for a year long strategy of fundraising success. Since we started in FY17 KPBS has seen dramatic success using different day parts throughout the year. This has allowed KPBS to keep the prime time hours during the pledge drives with normal programming and keeping audience ratings consistent throughout the year. We still pledge some "core" programs but no pledge shows. This has made up the shortfalls in declining performance during the drives. Key Takeaways: A case study looking at specific pledge programming strategies that can be implemented immediately. Overall look at actual numbers and performance. With this session attendees will have the tools to start creating year round revenues. Interactivity: The presentation will tell the story of how we've been able to achieve this success. Will be presented with PPT graphics and videos as examples. Discussion and debate will be encouraged. Potential Speakers: Luis Estrada, On-Air Fundraising Manager/Senior Producer, KPBS TBD TBD Submitted by: Luis Estrada, KPBS





55. Sustainability Course Correction Learn how your station can implement small, 5% shifts across all fundraising disciplines (philanthropy, membership/sustainers), marketing and digital to increase revenue and grow audiences. By taking a holistic approach not only within development but together with marketing and digital, all areas will align for increased sustainability. Key Takeaways: Small and measured shifts across disciplines to increase sustainability. Interactivity: handouts, Q & A Potential Speakers: HPM UNCTV DPTV East TN PBS Submitted by: Amanda Hoehn, PBS, Development Services





56. The Marriage of Data & Digital Fundraising The world around us is changing at a rapid pace. So too are member preferences and behaviors. High-performing membership programs now require a marriage of both data and digital communications in order to deliver a positive brand experience and build value with supporters. We’ll examine giving trends at a macro level and explore the necessities of fundraising in a data and digitally-driven world. Key Takeaways: - How to collect and analyze the right kinds of data for membership engagement and fundraising - How to personalize a member journey from engagement through membership conversion - How to effectively coordinate the use of multiple digital and social media channels with offline member communications to maximize the member experience Interactivity: Through charts, case studies, and a live "touch-point" experience where we build a member journey with together with the audience Potential Speakers: Jonathan Sills, VP of Digital Services, Next Generation Fundraising David Preston, VP of Membership, Twin Cities PBS Amy Hubler, Director of Integrated Marketing & Communications, Twin Cities PBS Michal Heiplik, Executive Director, CDP Submitted by: Tim Oleary, Next Generation Fundraising





57. We Cut Pledge in Half and Still Made Money! UNC-TV will share the secret of how they cut their on-air fundraising efforts and, not only maintained, but increased their overall revenue. Learn about the intricacies of integrated fundraising, how to break down departmental silos, approaches for creating effecting online engagement and fundraising campaigns, evaluating and cutting expenses, and experimentation both online and on-air. This comprehensive session will pull back the curtain on a station that pushed the limits of implementing change within a historically shielded area of development. Key Takeaways: Attendees will learn how to: -Take the first steps to implement effective pledge drive changes at their stations -Utilize online campaigns, advertising and social media to create cohesive and branded integrated campaigns -Approach experimentation with both low-risk and more aggressive approaches Interactivity: Group polls, vibrant visuals and campaign examples, extensive Q&A Potential Speakers: Jen Newmeyer, Director of Digital Engagement & Fundraising, UNC-TV Public Media North Carolina Submitted by: Jen Newmeyer, UNC-TV Public Media North Carolina




Category: Digital Content and Services

58. Real Talk - VR/AR Content for Stations Extended Reality (xR) - the umbrella term for augmented reality (AR) and virtual reality (VR) - has long been seen as a functional technology imagined for some far flung future. However, worldwide spending on xR exceeded $28B in 2018, with expected growth of $100B+ by 2022. Meanwhile an increasing number of universities around the globe are beginning to train students in the creation of xR content. And even within our PBS system, stations are exploring these emerging technologies. This session will look at why now is the right time to begin building your station's skills across the xR spectrum. Three stations have been exploring and wrestling with the strategic and tactical issues of creating xR content, and will discuss their experiments - with examples of 360-video, augmented reality and virtual reality content and products that engage audiences across a spectrum of devices, including desktops, phones, tablets, and VR headsets. Key Takeaways: - Clear definitions of xR, VR and AR - Examples of successful xR projects created by stations, including actual 360 video, VR and AR projects - Strategies for successfully building a multi-platform solution to reach your audience on the devices of their choosing Interactivity: We'll bring 360 video clips, demo builds of AR projects and some station-built VR environments to test live. Additionally, while there will be the backbone of a presentation for structure, our style is to take questions as we go allowing the presentation to be more of a conversation. Potential Speakers: Chad Davis, Assistant General Manager - Emerging Media, netNebraska Andrew MacCartney, Vice President of Education and Digital Media, Georgia Public Broadcasting Submitted by: Chad Davis, NET Nebraska





59. [Proposal Withdrawn]





60. Virtual Reality Content Made Easy In this session attendees will be given clear and definable steps for creating and implementing a virtual reality series. Learn how your station can propel itself into serving your users with innovative virtual reality solutions. Using South Carolina ETV’s successful VR series Let’s Go! as an example, panelists will talk about how to simply capture and publish VR models, create community partnerships, and bring field trips into the home and classroom. Panelists will provide a list of tools and production costs that are scalable to any station. Key Takeaways: - VR can be simple and affordable production. - VR is a high return on investment by building partnerships, elevates learning opportunities for students in school, and provides a potential revenue stream. - VR puts your station on the cutting edge of technology in storytelling. Interactivity: Panelists will demonstrate how the camera works and record a VR model in class. Panelist will bring VR cardboards and users can experience the session in VR. Potential Speakers: Don Godish, Senior Director of Content, SCETV Tyora Moody, Digital Services Manager, SCETV Tabitha Safdi, Digital Media Manager, SCETV Submitted by: Tabitha Safdi, South Carolina ETV





61. When Stations Create Digital-First Series: Lessons from PBS Digital Studios PBS stations across the country are creating original web series that are reaching diverse, younger public media consumers by meeting them where they are: on YouTube, Facebook and other social platforms. Inspired by PBS Digital Studios’ Digital Voltage training events in 2018, this breakout session is designed to help stations develop high-level strategies for digital-first content development. This session will feature four stations that have launched successful web series in partnership with PBS Digital Studios: KQED (Deep Look), TPT (America from Scratch/Sound Field) , LPB (Nourish) and KLRU (BBQ with Franklin). These series are useful case studies for other stations interested in creating original, digital-first content, and represent a range of station sizes, budgets and formats. The ultimate message of this session is that every station has the potential to create compelling digital content. Key Takeaways: -A high-level understanding of formats/series concepts that lend themselves to online video (vlogs, explainers, etc.) -Best practices when building digital production teams (especially for smaller stations). For example, having team members play multiple roles — like a producer/editor or a writer/host — will keep budgets lean. -Insight into digital series funding strategies, especially sponsorships, grants and crowdfunding. Interactivity: Using Sli.do or Wooclap, easy-to-use web apps that allow audiences to ask questions (and vote on their favorites), we will take questions throughout the presentation. This will enable us to respond to more questions than a typical Q&A, as well as tailor the discussion to the audience’s needs. Potential Speakers: Maribel Lopez, Director of Rewire.org, TPT Christina Melton, Deputy Director, LPB / Producer, Nourish Sara Robertson, SVP Production & Technology / Producer, BBQ with Franklin, KLRU Brandon Arolfo, Senior Director, PBS Digital Studios Craig Rosa*, Senior Digital Editor, KQED / Series Producer - Deep Look (tentatively confirmed - see note below) Submitted by: Adam Dylewski, PBS




Category: Government Relations

62. Presenting Public Television's Value Proposition to Legislators In addition to providing an update on the outlook for FY 20/22 federal funding, we'll examine effective PTV value propositions that build the case. We'll focus in particular on rural representation, serving kids, and public safety. Key Takeaways: - Status of current appropriations requests and advocacy priorities; - Ideas & examples for communicating PTV value propositions to policymakers, particularly in/for rural communities; - Examples of PTV's role in early childhood education and public safety / emergency alerting. Interactivity: With participation from stations sharing what has worked and what hasn't. We'll also have a quiz on who's who and what's what in the new Congress. Potential Speakers: Bill Weber, VP Government Affairs & Associate General Counsel, PBS Kate Riley, VP Government & Public Affairs, APTS Key Station Leaders Submitted by: Bill Weber, PBS




Category: Journalism and Storytelling

63. A Global Neighborhood: Putting the Editorial Principle of Inclusiveness Into Practice Inclusiveness, one of the six core principles in the new PBS Editorial Standards & Practices, means “content should reflect views from different backgrounds, such as geographic areas, ethnicities, genders, age groups, religious beliefs, political viewpoints, and income levels.” Join PBS Standards & Practices and our panelists as we put this important principle into practice. We’ll explore the importance of Inclusiveness in hiring and training your staff, covering news from across the country (not just on the coasts), and developing the new animated social studies series Let’s Go Luna. You’ll learn new insights about just how broad this principle is, and you’ll receive important guidance about how to make sure your station reflects your community. Key Takeaways: - Best practices for ensuring inclusiveness at your station - The importance of geographic diversity in PBS programming - The care that goes into introducing children to ideas from around the world Interactivity: We’ll show clips from the animated series Let’s Go Luna. We’ll showcase three speakers with unique perspectives. We’ll provide plenty of time for the audience to ask questions and share their views. Potential Speakers: Doris Truong, Poynter Institute's director of training and diversity Sara Just, PBS NewsHour executive producer Natalie Engel, PBS KIDS director of content Submitted by: Brian Westley, PBS





64. Everything You’re Doing Wrong on Digital (and How to Fix it) It’s said you learn more from your failures than you do from your successes - we couldn’t agree more! Although you haven’t seen them, at FRONTLINE we’ve had our share of swings and misses. And we’ve realized that sometimes what worked yesterday, just doesn’t work anymore. What’s important is to make time to assess and learn from what’s no longer working and likely getting in the way of your future success. This process is key to FRONTLINE’s continuing evolution and success in the digital and social space. In this session - we’ll reveal how we’ve turned some of our failures into successes and how you can do the same. Some quick (and brutally honest) examples include: * Not thinking mobile first * Not being platform native * Not being experimental enough * Not measuring our efforts * Not leveraging out best partners (PBS!) * Not thinking about what’s trending in the world * Not authentically engaging with our audience * Not truly valuing or understanding how our awesome content is Key Takeaways: Our goal is for attendees to leave this session feeling both empowered and engaged - having a deeper understanding of the latest digital and social trends - and how to use them! Interactivity: Through interactive trivia games, group brainstorming, and hands-on experimentation using our very own mobile devices, this session will focus on exploring real world ways to turn embarrassing digital stumbles into cutting edge successes. (Yes. We will be creating stuff together during the session!) Potential Speakers: Pam Johnston, Sr. Director of Audience & Strategy, FRONTLINE Carla Borras, Director of Digital Video, FRONTLINE Submitted by: Pam Johnston, FRONTLINE





65. Local News Producer Showcase This year, PBS stations that produce nightly newscasts formed a consortium that meets, shares production/technology ideas, and brainstorms collaborative journalistic efforts (NJTV, WLIW, WGBH, KPBS, Ideastream, Arizona PBS, WTTW, and WLVT). In this session, news producers from this consortium will showcase their newest initiatives and share ideas how stations big and small can band together to tell meaningful stories that can be shared far beyond their coverage map. Key Takeaways: - Meaningful news content can be produced on all size budgets. - Our communities face many of the same successes/challenges. - Content produced at one station is often very relevant to a neighboring station. - Collaboration helps amplify our work. Interactivity: Producers from the aforementioned stations will show clips of some of their most successful initiatives and share tips on how to apply those techniques to your station. Potential Speakers: Phil Alongi, Executive Producer, NJTV News Diane Masciale, General Manager and Eexecutive Producer, WLIW Mary Field, Executive Producer, WTTW Mark Rosenberger, Chief Content Officer, Ideastream Natalie Walsh, Executive Producer, KPBS Submitted by: Phil Alongi, NJTV News





66. PBS NewsHour/Station Collaboration - A Look Ahead to 2020 For the 2018 elections, PBS NewsHour collaborated more than ever with PBS stations, bringing critical insights to races with national implications, including reporter 2-ways, local station satellite interviews and station pieces that we aired. Working with PBS partners, Judy Woodruff and several correspondents served as moderators for important election debates, which were streamed on NewsHour’s online platforms in addition to other local debates that we streamed. On Election Day, NewsHour provided stations with video feeds and customizable real-time graphics/maps powered by AP data for use on local broadcasts. These collaborations allow us to gain insight from the wealth of PBS reporters around the country who know their communities best. It also brings visibility and larger audiences to the work being done in your community. Looking back on 2018, we explore what worked, what didn't, and what more NewsHour can do in partnership with local stations as America turns its focus to 2020. Key Takeaways: - How might my station collaborate with PBS NewsHour on coverage of the 2020 elections? - What is a realistic timeline for when and how stations can collaborate with NewsHour, and when might we expect decisions to be made about NewsHour's broadcast/online coverage plans for Election Night and data offerings? - In 2018, what worked, what didn't, and what more can be done for PBS NewsHour and PBS station collaboration on the 2020 elections? Interactivity: This will be a very open conversation with a brief overview of what we accomplished in 2018 and what we anticipate for 2020, followed by a NewsHour and station dialogue on how we might amplify our work going forward. Potential Speakers: Sara Just, Executive Producer and WETA SVP, PBS NewsHour Richard Coolidge, Senior Content and Partnerships Producer, PBS NewsHour James Blue, Senior Content and Special Projects Producer, PBS NewsHour Beth Summers, Senior Politics Producer, PBS NewsHour Travis Daub, Director of Digital, PBS NewsHour Submitted by: Nick Massella, PBS NewsHour





67. What is INPUT? Professional Development for Producers and Programmers What are you doing to invest in and develop the creative perspective of your station’s producers and programmers? Does your staff have a chance to think big about content and storytelling? INPUT, the International Public Television conference, is an unrivaled development opportunity for public media content creators. Every year, producers from across the globe come together in a different country to screen and discuss programs. Not a marketplace or a festival, INPUT challenges media makers to think critically and creatively, network with other content producers and open their minds to new kinds of storytelling across platforms. In this session you will learn about INPUT and discover why your station should join the annual conversation that brings together international producers to push the boundaries of public media. Key Takeaways: - Learn what you can expect to get from the INPUT experience, how to submit work, make it feasible for your staff to attend. - Find out what Mini-INPUTs are and how you can host one at your station. - Get pumped about professional development for your content staff! Interactivity: Will Pedigo will moderate a discussion with the audience and our diverse panel of public media professionals who are familiar with INPUT and its potential value to the system. The session will include two videos: What is Input? (2-3 min) and a collection of exemplary program clips (5 min). Potential Speakers: Amy Shumaker, Associate General Manager of Content at WGCU Public Media - former US INPUT National Coordinator Donald Thoms, THOMS MEDIA GROUP-Production, Development Consultant - former INPUT Moderator Alexis Aggrey, Director of Marketing + Engagement, Black Public Media - 2016 INPUT Fellow Daniel Bergin, Senior Producer & Partnership Manager, Twin Cities Public Television - 2018 INPUT Presenter Will Pedigo, Executive Producer, Nashville Public Television - 2017 - 2019 INPUT Moderator Submitted by: Will Pedigo, Nashville Public Television




Category: Kids, Parents, Teachers and Education Category: Kids, Parents, Teachers and Education

68. Edcamps & More: Strong, Local Partnerships for Early Learning Professional Development This session will focus on the importance of creating strong local partnerships within the community to effectively engage early childhood educators, parents and providers. We will discuss how these local ties with stations can help increase engagement and create lasting impact. A special focus will be placed on engaging hard-to-reach communities. Key Takeaways: - Strategies for effectively engaging community partners in early learning; - Events and workshop ideas for educator professional development and family engagement; - Tips for engaging hard-to-reach audiences. Interactivity: Brainstorming sessions among participants (either a "pair and share" or a "turn and talk"); use of mobile devices to submit answers via presentation poll Potential Speakers: Eleanor Janszky, Early Learning Specialist, WNET Norah Jones, Content Producer, WNET Submitted by: Eleanor Janszky, WNET




Category: Kids, Parents, Teachers and Education

69. It's A Rainbow-Insta-YouTube Life: What Are Kids and Parents Doing When They're Not with PBS KIDS? We spend a lot of time looking at numbers and data and talking about our own content, but what's the PBS KIDS audience -- kids and adults -- watching, playing and interacting with when they're not with us? In this session we'll take a look at some of the shows, games, apps, and social platforms catching the time and attention of kids 2-8 and their families and talk about how PBS KIDS and your stations offer a unique, learning-centered service for kids and families. Key Takeaways: Attendees will walk away with a better understanding of the media landscape that surrounds the kids and families we're serving every day; how PBS KIDS and member stations provide differentiated and valuable content and services for those audiences as well as those who are partnering with us to serve kids, educators and families. Interactivity: We'll be looking at some fun content and have a rapid fire exploration through our own devices to see what's surfacing right now. Potential Speakers: Tommy Gillespie, Director, Children's Programming, PBS Abby Jenkins, Senior Director, Content, PBS KIDS Digital Karin Jue, Director, PBS KIDS Streaming Media Veronica Toney, Director, Social Media, Children's Media & Education Submitted by: Jennifer English, PBS





70. Know Your Audience? How Poverty and Adverse Childhood Experiences impact families When we work with families we do not realize how poverty and ACES, Adverse Childhood Experiences, impact their learning. Cindy Putman, a certified Poverty and ACEs facilitator, is using knowledge about ACES and poverty to better serve the Ready To Learn families that attend Family Community Workshops. If you have wondered why families are late, no-shows, or distracted by the circumstances of their lives then this information will help better understand how they view their world. This session will provide information and ideas for serving families who live in poverty. Better understanding of the families we serve will empower us to build relationships and allow true learning to occur. Key Takeaways: - How to understand the impact of poverty on families - Information about Adverse Childhood Experiences and brain development - Ideas for tearing down the barriers that poverty places on individuals Interactivity: This session will be interactive with participants focusing on their work with families in poverty, how to break down barriers, and understanding the dynamics of ACES and Poverty on children and their families. Potential Speakers: Cynthia Putman, Ready To Learn Project Manager, Poverty/ACEs Facilitator Shaquwanna Wester, TNT and Kids Matter program coordinator, Highlands Residential Services (Public Housing) Neil Marcum, West Side Community Center Director, Covenant Church Jennifer Drake-Croft, Tennessee Commission on Children and Youth Dr. Elizabeth Ramsey, ACEs Facilitator, Putnam County School System, Submitted by: Cynthia Putman, WCTE Upper Cumberland PBS





71. Learning For Littles: Professional Learning Experiences for Educators of Young Children Whether it’s in a home setting, a childcare center or a pre-K classroom, educators of young children are often looking for resources to fill their classrooms with joy, fun, play and relevant content. Working with stations throughout the country, PBS has developed a number of professional learning opportunities for educators so they can make the most out of the learning content PBS KIDS offers, and build communities of practice with their peers. In this session we’ll explore three models: PBS KIDS Edcamps; Playful Learning for Educators and the Virtual Professional Learning Series. Alone, or in combination, these different models of professional learning for early childhood educators have helped stations establish and grow engagement with local teacher communities. Key Takeaways: - Basics: Attendees will learn how each of these models work, the attributes that make them successful and how they can be replicated at the station level. - Engagement: Participants will leave with a basic understanding of how each model can fit together as pieces of a larger, deeper engagement strategy. - Partnerships: Participants will be encouraged to think about leveraging these models to connect with community partners and funders. Interactivity: Participants will be able to test one or all of the models in different ‘centers’ in the room: one area will be the Playful Learning for Educators Curriculum; one will be a mock PBS KIDS Edcamp, and one will share a VPLS type discussion using the OVEE platform. Potential Speakers: John Sessler, Consultant and Creator of Playful Learning for Educators Abi Manivannan, Manager of Online Communities and Digital Experiences, PBS Children's Media and Education Laila Hirschfeld, Director of Educator and Community Engagement Tasha Weinstein, WFSU Educational Engagement Manager Shelly Bautista, 2018 PBS Kids Early Learning Champion, Los Angeles Submitted by: Laila Hirschfeld, PBS





72. Leveraging PBS TeacherLine in Your Market for Local Impact and Revenue Join South Carolina ETV and Maryland Public Television for a discussion on how PBS TeacherLine professional development can bring value to your station and the educators you serve. There is exciting activity happening with TeacherLine. You will get an update on the refresh of online courses and what is in the pipeline. Whether your station readily serves educators or not, there’s likely a role, large or small, that PBS TeacherLine can play for you. From basic promotion to offering private courses, we’ll share the challenges and successes of offering TeacherLine courses and help you explore the possibilities TeacherLine may hold for your station. Key Takeaways: Participants will: - learn a variety of possible models to implement at their stations; - learn how to explore what is particular to the professional development needs of educators in their community and how TeacherLine can be a solution; and - learn strategies colleagues have used to find success including using the the Three Ps of Partnerships, Promotion and Positioning. Interactivity: We will use an app to poll attendees throughout the session regarding various aspects relevant to offering TeacherLine professional development and focus the discussion accordingly. We’ll also actively promote group sharing of concerns, questions and ideas. Potential Speakers: Kathy Finger, Program Coordinator, SCETV Betsy Peisach, Vice President - Education, Maryland Public Television Patricia Proutt, Professional Development Specialist, Maryland Public Television Submitted by: Kathy Finger, SCETV





73. Putting the Pieces Together - The Shifting Children’s Media Landscape and You A look at a number of broad trends affecting how children interact with content on both traditional and non-traditional platforms, how these trends are effecting the PBS KIDS audience and our strategies to connect with and serve those audiences. We'll also look at new tools available at the station level to build understanding about how local users are interacting with PBS KIDS digital content. Key Takeaways: Attendees will have a better understanding of broad trends that are influencing how children interact with media, how PBS continues to evolve with these trends, and why a balance of both television and digital offerings are important to reach your target audience. We'll also introduce a newly available tool that will begin to unlock the black box of your localized PBS KIDS digital data. Interactivity: Interactive with ample time for Q&A after the initial discussion is over and the ability to offer real time feedback and suggestions for the new localized PBS KIDS station dashboard. Potential Speakers: Joseph Miscavige, Director - Digital Analytics, Business Intelligence Andrea Schutzman, Director - Research, Business Intelligence Tommy Gillespie - Dir, Children's Programming, PBS Maria Vera Whelan - Sr. Director, Marketing & Communications, PBS KIDS & Education Station representative #1 Submitted by: Joseph Miscavige, PBS





74. Rocket Fuel for Education Innovation Through Transformational Fundraising and Partnerships Wisconsin Public Television has reinvented and grown its Education department in the last two years through an ambitious and entrepreneurial approach to Fundraising and Partnerships. At this session, you’ll get a behind-the-scenes look at how they have “gone big” by going local. Through collaborating with partners and making the case for public media’s unique role in the educational ecosystem of Wisconsin, WPT Education has built its first video game, Jo Wilder and the Capitol Case, attracted support for Youth Media and Student Reporting Labs, and received the largest gift in the station’s history to launch a bold new K-12 initiative. Key Takeaways: - Growing local educational media production: Co-create, iterate and experiment to scale. Lead change and create station-wide support - Collaboration models & Partner “dating” tips: How to find your mission-driven soul mates by investing in experimentation that has an ROI - Donor stewardship roles for station leadership: Learn the story of how WPT’s GM, Director of Education and Chief Development Officer collaborated for transformational success Interactivity: A segment of this session will use breakout groups by Education Innovation topic area (PBS Kids/Early Learning, K-12 Content Production, University Collaborations, Youth Media) to brainstorm value messaging and generate actionable strategies to take back to your station. Potential Speakers: Jon Miskowski, Director, WPT Eric Greiling, Chief Development Officer, WPT Alyssa Tsagong, Director of Education, WPT TBD, Board of Directors, Friends of WPT TBD, WPT Partner Submitted by: Alyssa Tsagong, Wisconsin Public Television





75. The Whole Neighborhood: Engaging and Empowering Hard-to-Reach Families with PBS KIDS Content Learn from PBS colleagues who are using PBS KIDS content to connect with hard-to-reach families in their communities, including immigrants, fathers, and families at homeless shelters. Attendees will learn strategies that both large and small stations can use to expand their audience with groups that are not well-connected to established learning networks, like schools, and don’t normally attend regular station events. Hear about community ambassador programs, hosting workshops in nontraditional public spaces, partnerships with local homeless shelters, and more. We will highlight PBS KIDS resources and other public media content, like Sesame Street in Communities, that are designed to meet specific needs of diverse populations. Participants will leave the workshop ready to expand the impact of their work to even more areas of their local community. Key Takeaways: Participants will: - Develop strategies for identifying and connecting with hard-to-reach families in their communities. - Recognize modifications that can make existing early learning family outreach programs more inclusive. - Identify PBS KIDS and related resources that work well with specific populations and in diverse contexts. Interactivity: This session will be an opportunity for participants to share their own challenges reaching certain populations, and discuss with other stations best practices for working with hard-to-reach groups. There will be interactive polls, small group discussions, and a strategy gallery walk. Potential Speakers: Norah Jones; Content Producer, Early Learning; WNET Ellie Janszky; Early Learning Specialist; WNET Francine Cutler; Community Health Educator; BMS Family Health Services Submitted by: Norah Jones, WNET




Category: Leadership, Management and Station Strategy

76. “To Infinity and Beyond”: Math & Technology This workshop will emphasize strategies for implementing engaging HANDS-ON math activities that integrate technology. SCETV and PBS provide a wealth of content aligned with South Carolina academic standards as well as National technology standards. We’ll discuss a range of activities that can be used in a variety of grade levels and instructional settings. This workshop is designed for the 21st Century learner! Key Takeaways: - A range of activities that can be used in a variety of grade levels and instructional settings. - An easy way to integrate technology. - Ease of use of PBS resources Interactivity: This workshop is hands-on and interactive. The focus is for attendees to actually immerse themselves in the activities so that each activity is engaging and meaningful. Potential Speakers: Kimberly Singletary, Early Learning Wi-Fi Manager of Education, South Carolina ETV Submitted by: Kimberly Singletary, South Carolina ETV




77. Change Management: Hitting All The Right Notes From how the public views our content to how people make charitable gifts, change is happening all around us. We have to be prepared to make and manage change. But “change” itself, doesn’t have to have you singing a sad song. This presentation isn’t about what changes are right or wrong or good or bad, but rather about the process of managing change with staff, boards, colleagues and the public. We’ll cover why people are resistant to change and how to overcome this resistance. By bringing together the writings and thoughts of some of the great minds of organizational management, we’ll discover how to temper the fear and anxiety of change to help us keep the beat with the world around us. While so many things in the world around us have or are changing, the good news is the fundamental elements of our work remain – education, exploration, and service. With a foundation like that, anything is manageable. Change is constant – but so is our relevance. Key Takeaways: Attendees will: - Be able to identify common reasons people are resistant to change. - Learn techniques for addressing change. - Leave with a new or renewed sense of confidence and strength to address change. Interactivity: Attendees will be provided a fillable handout to identify a change they want to make or manage. As the session progresses, they can chart their path to manage the change they want to make. The process is transferable and can be used when they go back to their stations. Potential Speakers: Rob Hilbert, Vice President, Iowa Public Television Foundation TBD Submitted by: Rob Hilbert, Iowa Public Television Foundation





78. Creating a Culture of Diversity, Equity, Inclusion and Belonging in the Public Media Workplace Diverse content comes from a staff with diverse perspectives and experiences. While often considered progressive, public media faces its own challenges in attracting and retaining a diverse employee population. Building a culture that is inclusive and creates a sense of belonging is critical to retaining and engaging all staff. Hear from those in the trenches about what has worked and not worked. Learn about the connection between inclusivity and eliminating workplace harassment. We will discuss how diversity contributes to and shapes your workplace culture and how to ensure executive leadership engagement. Key Takeaways: - Understanding the importance of creating a culture of belonging in retaining and engaging all employees and simple steps you can take to increase inclusivity - Moving beyond unconscious bias training - What does a multi-year Diversity, Equity, Inclusion and Belonging Plan look like and how do you create measurable goals to assess success in recruiting, retaining and developing a diverse workforce? Interactivity: This will be a panel discussion among four seasoned Public Media HR leaders who will share their experiences and lessons learned in creating inclusive workplace cultures both in and out of public media. Comments and questions from the participants will be encouraged. Potential Speakers: Maria Miller, VP of HR and Chief Employment Counsel, KQED Ann Dexter, Vice President, Human Resources, WGBH Mike Jacobson, Vice President of Human Resources, PBS Jenny Masters-Wolfe, Senior Vice President Human Resources & Organizational Development, TPT Submitted by: Maria Miller, KQED





79. Developing Tomorrow’s Leaders Today Like many public media stations, Twin Cities PBS (TPT) will soon experience an inevitable shift. Approximately 30% of our staff identify as Baby Boomers, and many have worked at TPT for 20+ years. As these staff members approach retirement, we seek innovative and capable rising leaders. Yet statistics show that 91% of our millennial workforce plan to stay in role fewer than 3 years. In response, we created Emerging Leaders, a learning and development program for high potential staff members at all levels. This initiative builds foundational public media knowledge and strengthens skills around communication, change management, design thinking positioning TPT for the future. Key Takeaways: - Design a scalable leadership program that can be right-sized for your needs - Navigate the “push-pulls” of a leadership program, such as budget vs. design and immediate gaps vs. future trends - Leverage peers in the public media system to identify ways to collaborate or learn other tips and tricks Interactivity: After learning about TPT’s Emerging Leaders program, participants will have best / next practices and templates to craft a customized blueprint that will jump-start Emerging Leader discussions at their home stations. Potential Speakers: Kelly Gavigan Swanson, HR Director of Learning & Development, Twin Cities PBS Jenny Masters-Wolfe, Senior Vice President of Human Resources Submitted by: Kelly Gavigan-Swanson, Twin Cities PBS





80. Disability Visibility: Raising the bar within media One in five people in America have a disability. Within public media a dialogue is moving around deeper ways to reflect the whole of our communities on-air and online. In this session you will hear ways in which the disability dialogue intersects with programming, engagement, visibility, and representation. Additionally you will learn how non-disabled allies can help advance opportunity and accessibility in public media. As we approach the 30th Anniversary of the Americans with Disabilities Act (ADA) in 2020, begin planning with other station allies on how to recognize this important event and be a leader in media. Key Takeaways: - You will learn the terms within multifaceted community. - You will gain a roadmap on how to enact programs, initiatives, and partnerships to strengthen your stations work with the disabled community. - You will be updated on the work already happening within public media and the resources currently available. Interactivity: Stations attending the panel will have an opportunity to ask questions and offer examples on successes and challenges with building leadership in their communities. Additionally stations will engaged to brainstorm in real time for a 30th Anniversary of the ADA. Potential Speakers: Jim Sommers, SVP of Content, ITVS PBS Rep (Thomas Crockett, Carol Sober, Sumner Menchero) Patricia Zagarella, Blind Love Series Creator, Filmmaker Station Rep (wfyi, wxxi, wgcu) Station Rep (wfyi, wxxi, wgcu) Submitted by: Lisa Tawil, ITVS





81. How to stay out of the headlines: The importance of building a strong culture at the office. Far too often media organizations are in the headlines for all the wrong reasons. Building a strong organizational culture is crucial to attracting and retaining talent, motivating your teams, and supporting good decision making – to help keep you on the front page for your content, not for employee bad behavior. But how do you create a strong culture? It starts with core values. Join us to learn about the impact core values can make on your organization and how you can create, or strengthen your core values program. Key Takeaways: - What are core values and what are the five steps to create them? - What are the best practices around creating and implementing core values? Who does this well? - How can you strengthen a strong culture and how can you get a weak culture back on track? - How do you gain buy-in from leadership, your Board, and your employees that HOW you do your work matters just as much as WHAT you do. Interactivity: To engage the audience, we will utilize Poll Everywhere – an online audience engagement tool that will allow us to collect live responses and show instant results. We will gather input from the audience and drive the conversation. Anyone with a phone will be able to participate using this tool. Potential Speakers: Culture expert from Eagle Hill Consulting TBD TBD Submitted by: Andy Glaser, Eagle Hill Consulting





82. Independent Producers: The Secret Sauce! WCTE has had rich experiences that have resulted in national / local content by working directly and encouraging independent producers. Bluegrass Underground and the upcoming Barnegie Hall distributed through PBS Plus! Meet BGU Producers, Todd Jarrell and Todd Mayo as well as Barnegie Hall Producer, Demetria Kalodimos with WCTE's Becky Magura to discuss this station / producer partnership. Key Takeaways: This session will allow GM's, Production Managers, Development Professionals the opportunity to see how a true partnership with independents broadens your ability to reach new audiences, support locally produced content and mentor a new pipeline of content for public media. Exploring what works and what doesn't is key to any relationship and if handled well, everyone comes out a winner. Interactivity: This engaged panel will engage the audience in a full q and a session about why it's important, what the difficulties are in producing for public media as well as the rich rewards. The beauty in this offering is to have the people who are doing the work share the importance of working together. Potential Speakers: Becky Magura, CEO, WCTE Todd Jarrell, Producer of Bluegrass Underground and Havana Time Machine Todd Mayo, Producer of Bluegrass Underground and Havana Time Machine Demetria Kalodimos, Producer of Barnegie Hall Verlon Thompson, Singer / Songwriter and Host of Barnegie Hall Submitted by: Becky Magura, WCTE





83. NextGen TV (ATSC 3.0) - What Station Leaders Should Be Considering and Doing NOW NextGen TV (the more marketing-friendly name for the ATSC 3.0 broadcast standard) has begun field testing at stations across the U.S. During 2019, commercial and non-commercial stations will begin market-by-market partnerships to prepare for the consumer launch. By late 2020, consumers will be buying TV sets with ATSC 3.0 receivers. (Over 1 million of these sets are already in use in South Korea). This session will help station leaders consider the opportunities and challenges presented by NextGen TV and take productive steps toward a NextGen TV strategy for their station. Key Takeaways: - Attendees will leave with a summary of NextTV capabilities, - Attendees will understand the key strategic challenges presented by NextGen TV, - Attendees will leave with tools to help them in the planning process for NextGen TV. Interactivity: Not sure, yet, we're figuring that out. Potential Speakers: Mark Fratrik - SVP, Media Advisory Services - BIA Kelsey Ted Krichels - CPB Talia Rosen - PBS Eric Wolf - PBS Submitted by: Eric Wolf, PBS





84. Strategy to the other side of status quo, organizational barriers and naysayers. After 18 months of activation in new strategy, you would think it would get easier - especially after realizing a surplus year and on track for another one. What I have learned is it is an ongoing process. Leading and navigating change that depends on engagement from the entire organization - is difficult. Leaders at all levels hesitate to take this on and miss the opportunity to fully realize what could be, because of the often challenging and at times exhausting journey to get there. Change is challenging and can be risky. Because of this it requires thoughtful positioning, buy-in, intentional analytics, efficient resources, collaboration from cross-functioning teams, on-going education, new language and total command of the strategy. This session will encourage an exchange of ideas and strategies to help leaders maneuver, where others are reluctant to challenge the status quo because they are comfortable with where they are, and the results they are achieving. Key Takeaways: - How to mind-map the way to think about analytics, and transition the organization from gut or legacy thinking. - How to demonstrate boldness that people want to follow and remain brave when things look different and people start to question. - How to have command of the strategy so that others are empowered to adapt to the strategy. Interactivity: There will be three separate times that we break for 10 minutes for idea sharing- 1. How do you approach testing and what are some of the factors to consider? 2. What can look different? 3. How do you ensure your command of the information? Potential Speakers: Courtney Lamm, Chief Development Officer, Houston Public Media Submitted by: Courtney Lamm, Houston Public Media





85. Tennessee Public Safety Initiative Tennessee's six PBS stations under the leadership of WKNO, Memphis, Mike LaBonia, received a two million dollar grant from the Tennessee Department of Homeland Security to create a datacasting network for first responders using Spectra Rep technology. Key Takeaways: Station leaders can learn how Tennessee PBS stations worked together with elected leaders to create this important opportunity for public safety. Interactivity: We will present the case and then open the floor for Q&A as well as feature a presentation by Spectra Rep to show what is currently in place in Tennessee as we build out this system. Potential Speakers: Mike LaBonia, WKNO CEO and Project Manager of TN Public Safety Initiative Vickie Lawson, ETPBS CEO and TN Public Television Council Chair Kevin Crane, NPT CEO TN Public Safety Official (TBD) Spectra Rep (TBD) or WKNO Board member Submitted by: Becky Magura, WCTE





86. The IPBS Way: Playbook for Communicating Effectively Across Your Statewide Network of Stations In an era when efficiency and collaboration are of paramount importance to business success, effective communication has inspired a culture of working well together among our family of Indiana Public Broadcasting Stations (IPBS). During this session, we will share the IPBS Way, our strategies and best practices for developing impactful statewide professional development conferences; for facilitating effective inter-station communication and coordination; for identifying collective underwriting opportunities; for strengthening program development and sharing efforts; and for working in a unified manner to advance relations with local, state and federal officials. The IPBS Way has produced meaningful results and a spirit of cooperation among our member stations while allowing them each to retain their unique identity. Panelists from our public media stations will share what they do to meet our collective IPBS goals and objectives while accentuating their individual core strengths. Key Takeaways: - We will share examples, best practices and data to illustrate how IPBS conferences are having a positive impact on our member station workforce. - Case study success stories for identifying statewide underwriting sponsor prospects will be provided to show how IPBS has increased revenue for member stations. - We will demonstrate through examples how collaborating on programming and government relations shows positive results with elected officials. Interactivity: We will incorporate an Indiana theme by interspersing humorous facts among our slides that make the audience chuckle, raise an eyebrow, and generally pique curiosity about Hoosier life. Each attendee will receive a symbolic Indiana souvenir and be entered to win a gift basket of Indiana goodies. Potential Speakers: Bruce Haines, General Manager, WFWA-TV Stacey Stuteville, Director of Corporate Development, WFYI Public Media Brent Molnar, Program Director, WTIU-TV Mark Newman, Executive Director, Indiana Public Broadcasting Stations Submitted by: Barbara Sams, Indiana Public Broadcasting Sessions (IPBS)





87. The New Realities of Fundraising for Station Executives Station executives have many challenges to overcome and opportunities to take advantage of in today's complex public media world. Raising money to support station initiatives has never been more important, yet the fundraising landscape is also changing rapidly. This session will hone in on the information station leaders need to lead a growing and innovative development and membership program. From understanding and analyzing the right metrics to sensibly investing in new and emerging media for fundraising success, we'll arm C-Level executives with the tools to build a vision for the future of their membership programs and ensure they are performing at optimal levels. Key Takeaways: - How to avoid running to shiny objects by understanding the best use of social, digital, and analytic fundraising tools - An understanding of the metrics that truly matter in today's public media fundraising landscape - Setting a vision and goals for building an innovative and high-performing fundraising program Interactivity: By sharing real stories from GM's of both success and failure, by soliciting examples from the audience and by leading station executives through a process to building a high-performing fundraising team and program Potential Speakers: Tim Oleary, CEO, Next Generation Fundraising Michal Heiplik, Executive Director, CDP Amanda Mountain, General Manager, Rocky Mountain PBS Steven Schupak, Chief Operating Officer, Maryland Public Television Submitted by: Tim Oleary, Next Generation Fundraising





88. Using Collaboration to Drive Culture Change Change can be difficult. In a rush to capitalize on the opportunities of today’s media landscape, we often try to push new ways of working into an established organization, process, or team. In some cases this can cause discomfort or lead to resistance. However, there are ways to help your organization move in a positive multiplatform direction that is inclusive and productive. This session will teach you how to leverage collaborative experiences as a way to break down barriers, relieve nerves, and prepare staff to welcome change into their organization. Using techniques and approaches created and tested over two years through the Digital Immersion Project, a joint station professional development program from PBS and CPB, you will get a hands-on walkthrough of what collaborative activities you can use to drive towards a more multiplatform-focused culture at your station. Key Takeaways: - Learn what exercises PBS developed to help Digital Immersion participants create multiplatform change at their station. - Engage in a collaborative hands-on activity that reflects the value that collaboration brings to creating culture change into an organization. - Leave with multiple, ready-to-go collaborative exercises for topics ranging from Data Analysis and Audience Segmentation to Multiplatform Marketing & Fundraising. Interactivity: In this session, attendees will engage in a hands-on workshop to learn what tactics they can employ for overcoming change aversion and siloed decision making. Attendees will select their preferred activity (via a poll) after an initial overview of the Digital Immersion content and activity options. Potential Speakers: Max Duke, Sr. Director, PBS Digital & Marketing, Station Products and Innovation Danielle Iannelli, Digital Immersion Coordinator, PBS Digital & Marketing, Station Products and Innovation Submitted by: Danielle Iannelli, PBS Digital; Station Products & Innovation





89. Why Mentoring Matters: Preparing the Next Generation of Public Media Leaders 75% of millennials deem mentoring critical to their success. With millennials continuing to flood the marketplace – they will account for 50% of the global workforce in 2020, mentoring has the potential to ensure these young leaders will have the skills they need to be effective and impactful. This session will explore the formal and informal mentor programs currently happening in public media and how station leaders can both create such programs at their own organizations as well as foster cross-departmental training. The session will also highlight the formal programs available in the system and how public media staff can participate in them. Key Takeaways: - How to create a simple, mentor or peer training program at your organization to ensure cross-departmental abilities for rising leaders. - Exploration of current formal mentoring programs available in the system and how to apply for and pursue them. - Research and background information on the impact of mentoring and how staff and leadership can create a culture of training & professional development in their organizations. Interactivity: During the part on the impact of mentoring we can have large post-it boards around the room and include time for participants to share what they have gotten out of mentoring or think is possible regarding impact. Potential Speakers: Deanna Mackey, President, Public Television Major Market Group Veronica Varela Reyes, Mentorship & Engagement Coordinator, Public Media Women in Leadership Keith Woods, Vice President of Newsroom Training & Diversity, NPR Lisa Shumate, Associate VP & General Manager, Houston Public Media or Josh Adams, Executive Director of Operations, Houston Public Media I will choose a representative from either the PMWL mentor program or the PTMMG Emerging Leaders program who is attending the conference to share their experience being a mentee in the programs. Submitted by: Deanna Mackey, Public Television Major Market Group




Category: Local Productions

90. Constructing a Plan: Kansas City PBS Builds Content With ‘Tent Poles’ KCPT has built its local production operations around “tent poles” - editorial projects that combine digital-first production, online stories, audience participation, social media and broadcast television to address issues in our community. This session will work through the trials and errors we encountered through implementing tent poles, and challenge other stations to look at how their digital first productions can jumpstart their local productions and reach new audiences in their respective local communities. This session will cover the ins and outs of our tent pole operation, from greenlight proposal to project end. Participants will take away knowledge and strategies to implement this scalable model to build digital capacity and reach audiences in different ways. Key Takeaways: - Idea-to-implementation process - Scaleable strategies - Editorial planning, production and promotion processes, including specific workflow tools used (Trello, Producers Guide to the Galaxy) Interactivity: There will be a brief presentation about that we're discussing, then we could have groups breakout and discuss how they at their stations decide on content throughout the year and where they may be breaking down. Potential Speakers: Kelly Cordingley, Content Manager, KCPT Karen Mell, Director for Online Content, KCPT Carla McCabe, COO, KCPT Cole Blaise, Creative Director, KCPT Submitted by: Kelly Cordingley, Kansas City Public Television





91. How to Produce Shareable Content: Local Content for Communities Across the Country Public media stations are some of the country’s best local storytellers. How can we increase local productions at all of our stations and amplify the impact of those stories in – and beyond – our communities? Join WNET, the team from Wavelength (www.WavelengthPublicMedia.org), and Wavelength station partners for an hour of best practices around how to produce shareable content, from uploading content that is free of graphics to highlighting local stories that transcend geography and resonate with communities beyond your broadcast range. Hear from stations using Wavelength about how you can create, and use, free content from the Wavelength platform on-air, online, in the community, and beyond. Finally, learn about America Gets to Work (w.t.), the forthcoming localizable program produced as part of the American Graduate Content Sharing Initiative (AGCSI) with funding from the Corporation for Public Broadcasting. Key Takeaways: - Walk away with action items to overcome key barriers to local production at their station. - Learn best practices for producing local content that is easy to share with stations across the country; impact of content sharing can be felt from fundraising to viewership. - Learn how your station can leverage local content available on Wavelength, from raw elements (b-roll, interviews) to localizable programs, including American Gets to Work (w.t.) Interactivity: The session will feature a moderated conversation with AGCSI/Station Partner representatives with interactive Q&A, as well as small-group brainstorming to ensure peer-to-peer engagement and discussion during the session. Potential Speakers: Diane Masciale, VP & General Manager, WLIW Neal Shapiro, President & CEO, WNET Sasha Schechter, Producer, WLIW AGCSI Partner Station Representative, TBD Wavelength User Partner Station Representative 2, TBD Submitted by: Diane Masciale, WNET/WLIW





92. INSIGHT: A partnership delivering educational programs featuring nonprofit orgs, issues & leaders INSIGHT is an interview program featuring regional nonprofits produced in partnership with local PBS stations. Result: 8 shows for broadcast as well as long, interstitial and podcast pieces (16 of each); media exposure for local nonprofits; stronger connection for stations to nonprofit constituents & funders. Panel discussion will center on developing the nonprofit equivalent of a business press, and how stations can participate in this and other partnerships. Past partners will discuss their experience with INSIGHT, and the group will share ideas on how we can all improve coverage of local nonprofits. Partners to date include: AKPM (AK), KCOS (TX), KVPT (CA), LPTV (MN), WHUT (DC), WIPB (IN). Key Takeaways: - Intel exchange on: a) the INSIGHT experience, b) key issues for your local nonprofits, c) how to become an INSIGHT partner. - How it works: logistics, joint ownership of resulting videos, project management, etc. - Benefits: reduced production costs, address the interests of local audiences, cross-promotion on social media, stronger connection to your nonprofit constituents & funders, service to the community. Interactivity: Station/General Managers will join host Mark Oppenheim for a panel discussion on improving coverage of local nonprofit orgs, issues and leaders. Attendees will be encouraged to jump in and highlight their own station's work covering nonprofits. Potential Speakers: Mark Oppenheim, INSIGHT host, m/Oppenheim Group Jefferi K. Lee, General Manager, WHUT Ed Ulman, CEO & General Manager, Alaska Public Media Elizabeth Laval, Senior VP, Content & Development, Valley PBS Emily Loya, General Manager, KCOS Submitted by: Steven Oppenheim, m/Oppenheim Group





93. Live Local Productions Break Through the Clutter Live local productions via broadcast and digital platforms increase consumer experiences which help turn viewers into so-called "fans" leading to increased memberships over time. A strategic goal of WCTE is to provide high quality coverage via broadcast and digital stream in its rural region of live cultural and entertainment events which include the Putnam County Fair, the Smithville Fiddlers' Jamboree, and Tennessee Tech University's Homecoming Parade. Big events in a rural region, for example, create a lot of buzz, thus leads to increased social and viewer engagement, breaking through the clutter of all the other various content offerings of 189 cable channels, for example, and the multitude of digital platforms which have transformed the media landscape over the last few years. It's estimated that live streaming will become a $70 billion industry by 2021, therefore, it's crucial to focus purposefully on viewer needs and experiences by leveraging live local productions. Key Takeaways: - Fueling underwriters to pay extra to reach live viewers because they're considered more passionate viewers. - Monetizing a live digital stream through an App. - Positioning viewer engagement through social media. - Creating opportunities to partner with other local and/or regional PBS stations through cross-station collaborative efforts to generate synergies. - Locating production trucks that fit within the station's budget. Interactivity: Showcase a sizzle reel, present a PPT deck, and allow for conversations to be very interactive throughout the presentation. Potential Speakers: Brent Clark, Director of Content & Digital Media, WCTE Daniel Duarte, Sr. Live Events Producer, WCTE Submitted by: Brent Clark, WCTE





94. Pitch, Please! Getting Content Partners on the Same Page Whether you are a small station maximizing content production or a large station juggling multiple projects, content partnerships play a valuable role in public media. Looking to step into the digital wild wild west or provide more resources for local productions? Partnering with outside content producers can be an energizing boost. After several digital-only, cross-platform, and traditional broadcast projects involving heavy reliance on content partners, Kansas City PBS has found some tips and tricks to gain access to partnerships and keep partnerships cost-effective, timely and worthwhile. Key Takeaways: - How to create a detailed project treatment for local productions to present to your documentary/television subject on your initial visit. - How to build confidence in your local production during your initial meetings, leading to not only your subjects cooperation, but a lasting partnership. - How to leverage your subjects expertise to tell the best story possible. Interactivity: From script to screen, we will present the initial pitches and compare them with the completed productions created from them. We will discuss successes and failures of each production. Potential Speakers: Brad Austin, Creative Arts Producer, KCPT Cole Blaise, Creative Director, KCPT Submitted by: Bradley Austin, KCPT - Kansas City PBS





95. Think Global, Create Local: Producing for multiple audiences by merging new & existing strategies Local journalism has a measurable impact in your community. It holds those in power accountable and leads to increased civic participation. Content creators at Arizona Public Media (AZPM, Tucson) reimagined their existing television programs and by doing so, dramatically increased broadcast and digital viewership, and social engagement. AZPM Executive, Series and Story producers, will lead participants through the steps to efficiently produce character and photography forward media. Rethinking processes, assignments and distribution strategies, using ‘digital media’ production techniques and merging them with traditional television presentation elements has led to content embraced by viewers on every platform. Whether it be contemporary public affairs or longer form ‘mini-documentary’ style, the techniques and tools presented will help your staff create content that resonates locally and globally. Key Takeaways: - A story pitch process (and take home template) that aides in the early and healthy development of stories with potential and quietly kills the ones that have not been thought through. - A detailed list of pivot points and opportunities that can allow or prevent a story from being easily leveraged to multiple platforms (including radio!). - Social Media tactics – derived from existing content - that encourage followers and engagement. Interactivity: Using the Q&A and Polling platform “Slido” our panel will; periodically ask and attendees for their opinion on ideas presented, respond to submitted questions - display questions and poll results in real-time - and allow the participants to choose story excerpts to be screened and discussed. Potential Speakers: John Booth, Executive Producer, Arizona Public Media Andrew Brown, Arts and Culture Producer, Arizona Public Media Kassandra Lau, Series Producer (Public Affairs), Arizona Public Media Submitted by: John Booth, Arizona Public Media





96. Town Hall Reinvented: Innovative Model for Community and Civic Engagement What is the purpose of a town hall and what does it look like? PBS Newshour and Nashville Public Television will share how both small and large stations can use town halls to engage communities on current topics in new and innovative ways. Learn about new strategies that can seed the community conversation before, during and after a town hall, encouraging the sharing a variety of voices and viewpoints. Learn about face-to-face discussions, social media, digital strategies, and video used to engage an audience leading up to, during and following the broadcast. See how to moderate a lively town hall discussion, balancing the contributions of experts and community members. Key Takeaways: - Attendees will expand their concept about what a town hall looks like. - Attendees will learn how to use a variety of strategies to more fully engage the community around important topics, expanding civic and community engagement platforms. - Attendees can adapt and implement new town hall models within their stations, even if their stations do not have regular weekly public affairs programming. Interactivity: The session can show clips from NPT and PBS Newshour town halls, eliciting comments, suggestions, questions. Presenters will share challenges, mistakes made along the way, asking stations for solutions and to share what has worked for them. Propose a town hall scenario and solicit responses. Potential Speakers: PBS Newshour speaker yet to be determined per Nick Masselli. Jo Ann Scalf, Sr. Director of Education and Community Engagement LaTonya Turner, NPT Town Hall Moderator and Producer Will Pedigo, NPT Executive Producer Submitted by: Jo Ann Scalf, Nashville Public Television





97. What Every Station Needs to Know About Starting a Podcast More and more, podcasts are becoming a go to for public media stations across the country. Hear from podcasters, local stations, and PRX training and marketing experts who have worked directly with local public television and radio stations on how to create and launch a successful podcast, because a good idea and experience making content is not enough. There is no direct path to success, in an on demand content environment, particularly one as intimidating as podcasting, keeping the focus on what the listener needs from you and your brand is different. And, an imperative to solve. This session will help you understand why you’re doing a podcast; understanding the real costs and time involved in making something great; why it’s critical to start planning for these things early on; and, establishing KPI, budgets and what type of team you’ll need. Key Takeaways: Budget, Time and Talent Needed to Create a Great Podcast. Interactivity: We will be using Slido; and, we'll allow stations to directly engage with their peers who have gone through PRX's Catapult training program on what they learned; what surprised them; and what they would do differently knowing what they know now. Potential Speakers: Donna Hardwick, Chief Marketing Officer at PRX Kerry Donahue, Director of Training at PRX Dr. Regina N. Bradley, host, Vice Versa from WABE Atlanta Christina Lee, host, Vice Versa from WABE Atlanta Submitted by: Donna Hardwick, PRX




Category: Technology and Station Operations

98. Buzzworthy Tech Bingo It is unlikely a day goes by in which you don't hear SOME new technology term thrown into a project pitch, a content proposal, a planning document, or a vendor invitation. It is IMPOSSIBLE to keep up with all of these terms. And, let's be honest, often times both the speaker and the audiences are kinda faking it.... This session will give you very quick introductions to a handful of technologies you might be hearing about a lot. We'll get you at LEAST to cocktail party discussion level and give you some ways for understanding why these technologies might or might not be relevant to your work. AND, we'll let the audience choose some topics that aren't on our list. On the list from the start: Blockchain, AI, HDR, 5G, Cloud Computing, IoT, IPTV This will be to technology what Drunk History is to History. Maybe. Target audience: Staff at all levels who encounter or have to make decisions related to technology but are not expert in it. Key Takeaways: - Enough knowledge to be dangerous on these topics, - YOUR questions answered, - Handouts about each technology Interactivity: We'll do a core set of technologies but then the audience can choose others that THEY want to hear about! Potential Speakers: Eric Wolf - VP, Technology Strategy - PBS Renard Jenkins - VP, Operations, Engineering & Distribution - PBS Rhonda Holt - VP, Software Development & Operations - PBS Submitted by: Eric Wolf, PBS




Category: Technology and Station Operations

99. Metadata 101: Creation, Presentation, and Use This panel will look at what metadata is, why it is important, and some of the Enterprise Metadata Management program’s work to ensure high quality, consistent metadata is available across the public television community and to consumers. A primary goal of any metadata management program is to support an excellent user experience and content discovery, so this panel will also look at the presentation of metadata via a UX, and the use of metadata in TV listings. Key Takeaways: - That metadata is important and needs active management, - That PBS is providing tools for the community to help with that process, and - That this has very real downstream consequences for audience engagement and content discovery. Interactivity: This will be an active panel that will provide real examples and demos (technology availability permitting) and opportunity for Q&A with the audience. Potential Speakers: Sally Hubbard, Metadata Architect, PBS Sierra Brandt, Data Analyst, Metadata, PBS Gaya King, Product Owner, National TV Listings, PBS Kristin Jolda, Product Management Director, PBS Submitted by: Sally Hubbard, PBS


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