REALISING THE ECONOMIC POWER OF TRUST

The P4TM Value-based Management Framework

THE P4TM MISSION

To harness the economic power of Trust, creating value and competitive

advantage through better execution of your initiatives and strategies –

thriving not just surviving in the Age of Distrust.

WHAT IS P4TM?

P4TM is a system that measures and helps guide engagement through

Trust and indicates how effectively your strategy is being executed.

Measurement results and analysis help make engagement programmes

more effective in implementing change and key initiatives.more effective in implementing change and key initiatives.

Provides help to leadership teams in terms of their development and

getting the right action plan implemented to improve performance

Helps deliver competitive advantage – financially, operationally and

behaviourally – fueling sustained growth and greater value.

P4TM – THE COST OF DISTRUST

What are

these

Wasted

Time

Hidden

AgendasDuplication

these

costing

you ?

Complex

Processes

Lack of

Clarity

WHAT IS TRUST?

Trust is at the heart of every transaction, decision and choice

TRUST =

Employees

Partners

Customers

Society

TRUST =

‘I feel I know what

to expect from you

and feel I can rely

on you to deliver it

(or make it right if

you don’t)

WHAT IS TRUST?

Trust is at the heart of every transaction, decision and choice.

Trust is a core leadership competence.

“What is Trust? I could give you a dictionary definition but

you know it when you feel it. Trust happens when leaders

are transparent, candid and keep their word. It’s that are transparent, candid and keep their word. It’s that

simple.”

Jack Welch, former CEO General Electric

THE VALUE OF TRUST – ‘TRUST IS ECONOMIC’

Trust is a powerful business tool – a fundamental influencer, positive or

negative, of your ability to execute strategy via the very tangible

mechanisms of Speed and Cost.

TRUST = SPEED + COST

TRUST = SPEED + COST

Trust is a means of better executing strategy, not an end objective

From Stephen M. R. Covey ‘The Speed of Trust’

INVESTORS BELIEVE ‘EXECUTION OF STRATEGY’ IS THE

NO.1 DRIVER OF SHAREHOLDER VALUE

Trust and Engagement enable effective execution of strategy

Source: Ernst & Young

TRUST IS ESSENTIAL FOR ANY BUSINESS

Without Trust you have no real engagement or willingness for change

(with your people, partners and customers)

Without engagement it’s hard to deliver the right results

Or create the momentum that underpins sustainable growth

HIGH TRUST VALUE CHAIN

Better

execution

Heightened

Loyalty –

employees,

customers,

Accelerates

growth

Increases

shareholder

& customer

Greater

engagement,

improved

collaboration

*High trust organisations outperform low trust ones by 286% in terms of total returns to shareholders – Watson Wyatt 2002

execution customers,

suppliers,

Investors

growth & customer

value*collaboration

& teamwork

HOW DO YOU BUILD A HIGH TRUST ENVIRONMENT?

• By consistently exhibiting HIGH TRUST VALUE-CREATING BEHAVIOURS

across everything that you do – across the 4Ps of Principles, Purpose,

Process, Performance

• You can drive Trust by TRUST LEADERSHIP BEHAVIOURS based on

innovation, ‘the exceptional’ and ‘going beyond the expected’innovation, ‘the exceptional’ and ‘going beyond the expected’

• You sustain it via TRUST SUSTAINING BEHAVIOURS – ‘important but

expected’ hygiene factors, ‘what any good company would do, both

generally and category specific’

P4TM VALUE-BASED MANAGEMENT FRAMEWORK 4x4 Value-Creating Behaviours

� Inspiration

� Initiative

� Intent

� Recognition

� Clarity

� Alignment

� Responsive

� Empowered

� Consistent

� Open

� Respect

� Authentic

� Results

� Growth

� Efficiency

� Accountable

IF THIS HAS BEEN OF INTEREST AND……

want to know more on how could help your organisation

achieve real engagement to support change and business strategy

Contact Details:-Contact Details:-

Adrian Woodstock - awoodstock@endaba.com

Mobile: +44 (0)7769 650960

Company Email Address: www.endaba.com