Packaging and Labeling

Compiled by :Shishir Saralesh(08022)

Soumik Mukherjee(08024)Sourabh Kumar Saha(08025)

Packaging• Packaging - enclosing or protecting products for

distribution, storage, sale, and use.

• Packaging contains, protects, preserves, transports, informs, and sells.

Types of Packaging• Transport packing: To protect against loss

damage during handling, transport and storage

• Consumer Packing: This packaging holds the required volume of the product for ultimate consumption and is more relevant in marketing

e.g. beverages, tobacco etc.

Packaging as a Marketing Tool

• Self-Service

• Consumer Affluence

• Company and Brand Image

• Innovation Opportunity

Objectives of Packaging and labeling

• Physical protection • Barrier protection • Containment• Information transmission • Marketing• Security• Convenience

Functions of Packaging• Promoting and Selling the Product

• Defining Product Identity – invokes prestige, convenience, or status.

• Meeting Customer Needs – various sizes, snack kits, etc.

• Provides Information – - UPC symbols, contents, - guarantees, nutritional - value, potential hazards

Contemporary Packaging Issues

• Protecting the Product – during shipping, storage, and display.

• Protects food from spoilage.

Contemporary Packaging Issues

• Environmental Packaging – reusable, recyclable, less wasteful, and safer for the environment

Labeling

• A label is an information tag, wrapper, seal, or imprinted message attached to a product

• A labels main function is to inform about contents and give directions.

• Information about product use, care, other features.

Consumer Buying Behavior1. Packaging color2. Packaging Material3. Font Style4. Design of wrapper5. Printed Information6. Innovation

Packaging Machines

• Blister packs, skin packs and Vacuum Packaging Machines

• Bottle caps equipment• Box, Case and Tray Forming, Packing, Unpacking • Cartoning Machines• Converting Machines• Conveyor belts, • Inspecting Check weighed Machines• Label dispensers• Package Filling and Closing Machines

Packing Material

• Aluminium Foil• Butter Paper• Cartons & Carates• Flexible Plastic Laminate Pouches• Insulation Material• Laminated Paper/Sacks• Plastic Container and Film • Tin Container

Packaging of Amul Ice cream• Packaged in sticks, cones, cups as well as take

home packs and institutional/catering packs.

• Stick ice cream : Low income groups

• Stick, cup and cone ice cream from all range

Labeling of Amul Ice cream• Labeling are very attractive

• In their advertisement ,pictures and wordings will be available

• Wish their costumers on festival vocations through labeling • Important factors like manufacture date, net content,

expiry date, certification for quality and MRP rate will be available in labeling

• Makes people to identify their product easily

Baskin-Robins Ice cream

• Packaged in cups, cones, waffle, bowls, shakes • Label colors are very attractive• Letter “B” and “R” in big font and bold.

Labeling in Coca Cola

• Coca-cola uses two formulas (one with sugar, one with corn syrup) for all markets

• The product packaging in every country incorporates the contour bottle design

• Dynamic ribbon in same way, shapes, or form• Bottle or can also includes the country’s native

language• Is of the same size as other beverage bottles or

cans in that country

24%

16%28%

32%

CONSUMER PRIORITY TOWARD PACKGING

PROTECTIVE PACKGING ECO-FRIENDLYCONVIENCE PACKGING ALL ABOVE

67% consumers are influenced by packaging while making the purchase decision.

Observations in Product Packaging

• In preserved products long lasting packaging is most important

• In aesthetic components: a) Material use is most preferred b) Shape, size &color are less preferred c) Text & graphics are least preferred

Symbols used on packages and labels

• Symbols globally accepted• Symbols communicate• Speak about the product• Shipments of hazardous materials or dangerous

goods have special information• Shipments of hazardous materials or dangerous

goods have special information

Symbols used on packages and labels• With transport packages, standardized symbols

are also used to communicate handling needs.

Recommendations

• Preserved food packs is like that can be cooked in or kept at home as a re-sealable container.

- More emphasis on Visual package elements . - Develop innovative packages. - Aesthetic components should be soothing for

the eyes. - Label information accurately as consumers

would like it, if simplified.

Packaging Industry

• Global packaging industry growth rates vary across the types of packaging.

• Growth rate of beverages package industry is 3.2%

• 5% for health care products• Overall capital involved : $433 billion• Large and diversified market• Lots of contenders

Thank You