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Y.VENKAT REDDY M.E

SENIOR LECTURER /PACKAGINGDEPARTMENT OF TECHNICAL EDUCATION

ANDHRAPRADESH

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MARKING,MARKING,

LABELING ANDLABELING AND

PACKAGINGPACKAGING

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MARKINGMARKINGMARKINGMARKING

Marking means to mark the address,Marking means to mark the address,number of packages etc. on the packetsnumber of packages etc. on the packets

It is essential for identification purposeIt is essential for identification purpose

and should provide information onand should provide information on

exporters' mark, port of destination,exporters' mark, port of destination,

place of destination, order number andplace of destination, order number anddate, gross, net and tare weight anddate, gross, net and tare weight and

handling instructions.handling instructions.

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It should also be ensured that while puttingIt should also be ensured that while putting

marks, the law of buyer's country is dulymarks, the law of buyer's country is dulycompiled with.compiled with.

Marking requirements vary from country toMarking requirements vary from country tocountry.country.

The marking can appear in any form, such asThe marking can appear in any form, such as

print, stencil, and emboss as long as the wordsprint, stencil, and emboss as long as the wordsare permanent.are permanent.

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CE MARKCE MARK

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CE markingCE marking is a mandatoryis a mandatoryconformance markconformance mark

on many products placed on the single market inon many products placed on the single market inthethe European Economic AreaEuropean Economic Area (EEA).(EEA).

The marking certifies that a product has metThe marking certifies that a product has metEuropean Directives regarding consumer safety,European Directives regarding consumer safety,

health or environmental requirements.health or environmental requirements.

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COUNTRIES REQUIRINGCOUNTRIES REQUIRING

THE CE MARKINGTHE CE MARKING The CE marking is mandatory for certain productThe CE marking is mandatory for certain product

groups in the European Economic Area (EEA),groups in the European Economic Area (EEA),

consisting of the 27 Member States of the EUconsisting of the 27 Member States of the EU

and EFTA countries Iceland, Norway,and EFTA countries Iceland, Norway,

Switzerland and Liechtenstein.Switzerland and Liechtenstein. It is also obligatory for all products made in thirdIt is also obligatory for all products made in third

countries (noncountries (non--member states) which are sold inmember states) which are sold in

the EEA. In that case, the importer has to makethe EEA. In that case, the importer has to makesure that the manufacturer outside the EU hassure that the manufacturer outside the EU has

taken the necessary steps that allow him to affixtaken the necessary steps that allow him to affix

the CE marking.the CE marking.

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GS1 barcode requirementsGS1 barcode requirements

OnOn

Medicines/DrugsMedicines/Drugs

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These requirements cover medicines/drugsThese requirements cover medicines/drugs

(except medical devices & other medical(except medical devices & other medical

supplies for which separate GS1 barcodesupplies for which separate GS1 barcode

requirements apply) procured by Ministry ofrequirements apply) procured by Ministry of

Health & Family Welfare (Health & Family Welfare (MoHFWMoHFW), Govt. of), Govt. ofIndia under various programs by differentIndia under various programs by different

divisions for both branded & genericdivisions for both branded & generic

pharmaceuticals/drugs, meant for supply andpharmaceuticals/drugs, meant for supply anddistribution throughdistribution through MoHFWMoHFWregulatedregulated

distribution channel (distribution channel (PHCsPHCs,, CHCs/FRUsCHCs/FRUs Govt.Govt.

hospitals etc).hospitals etc).

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Barcode requirements using GS1 identificationBarcode requirements using GS1 identification

standards are provided below at various levels ofstandards are provided below at various levels of

product packaging which include at primary,product packaging which include at primary,secondary and shipper/carton levels and need tosecondary and shipper/carton levels and need to

be complied with while supplyingbe complied with while supplying

medicines/drugs tomedicines/drugs to MoHFWMoHFW..

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LABELINGLABELING

LablesLables are termed as labeling.are termed as labeling. LablesLables are usefulare usefulin providing detailed information about thein providing detailed information about the

product, its content, method of use, etc. variousproduct, its content, method of use, etc. various

function performed by labeling are as followsfunction performed by labeling are as follows--

Describe the product & specify its content.Describe the product & specify its content.

Identification of the product or brand.Identification of the product or brand.Grading of products.Grading of products.

Help in promotion of products.Help in promotion of products.Providing information required by law.Providing information required by law.

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Some examples of labeling:Some examples of labeling:Some examples of labeling:Some examples of labeling:Some examples of labeling:Some examples of labeling:Some examples of labeling:Some examples of labeling:--------

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PACKAGINGPACKAGING PackagingPackaging is the science, art and technology ofis the science, art and technology of

enclosing or protecting products for distribution,enclosing or protecting products for distribution,

storage, sale, and use. Packaging also refers to thestorage, sale, and use. Packaging also refers to theprocessprocess of design, evaluation, and production ofof design, evaluation, and production of

packages. Packaging can be described aspackages. Packaging can be described as

aa coordinated systemcoordinated system of preparing goods forof preparing goods fortransport, warehousing, logistics, sale, and endtransport, warehousing, logistics, sale, and end

use. Packaging contains, protects, preserves,use. Packaging contains, protects, preserves,

transports, informs, and sells.transports, informs, and sells. In many countries itIn many countries itis fully integrated into government, business,is fully integrated into government, business,

institutional, industrial, and personal use.institutional, industrial, and personal use.

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Types of packagingTypes of packagingTypes of packagingTypes of packagingTypes of packagingTypes of packagingTypes of packagingTypes of packaging Primary packagingPrimary packaging

Secondary packagingSecondary packaging

Tertiary packagingTertiary packaging

Primary packagingPrimary packaging Primary packaging is the material that firstPrimary packaging is the material that first

envelops the product and holds it. Thisenvelops the product and holds it. Thisusually is the smallest unit of distribution orusually is the smallest unit of distribution or

use and is the package which is in directuse and is the package which is in direct

contact with the contents.contact with the contents.

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Examples of primary packagingExamples of primary packaging

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Secondary packagingSecondary packagingSecondary packagingSecondary packagingSecondary packagingSecondary packagingSecondary packagingSecondary packaging

Secondary packaging is outside the primarySecondary packaging is outside the primary

packaging, perhaps used to group primarypackaging, perhaps used to group primary

packages together.packages together.Examples of secondary packagingExamples of secondary packaging

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Tertiary packagingTertiary packagingTertiary packagingTertiary packagingTertiary packagingTertiary packagingTertiary packagingTertiary packaging Tertiary packaging is used forTertiary packaging is used for bulkbulk

handling,handling,warehousewarehouse storagestorage

andand transporttransport shipping. The most common formshipping. The most common formis ais a palletizedpalletized unit loadunit load that packs tightly intothat packs tightly into

containers.containers.

Examples of tertiary marketingExamples of tertiary marketing

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Examples of tertiary packagingExamples of tertiary packaging

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Factors to be considered inFactors to be considered inFactors to be considered inFactors to be considered inFactors to be considered inFactors to be considered inFactors to be considered inFactors to be considered in

packagingpackagingpackagingpackagingpackagingpackagingpackagingpackaging ProtectionProtectionPackaging is used to protect thePackaging is used to protect the

product from damage during shipping andproduct from damage during shipping andhandling, and to lessen spoilage if the protect ishandling, and to lessen spoilage if the protect isexposed to air or other elements.exposed to air or other elements.

VisibilityVisibilityPackaging design is used to capturePackaging design is used to capturecustomerscustomers attention as they are shopping orattention as they are shopping orglancing through a catalog or website. This isglancing through a catalog or website. This isparticularly important for customers who are notparticularly important for customers who are not

familiar with the product and in situations, suchfamiliar with the product and in situations, suchas those found in grocery stores, where aas those found in grocery stores, where aproduct must stand out among thousands ofproduct must stand out among thousands of

other products.other products.

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Added ValueAdded ValuePackaging design and structurePackaging design and structurecan add value to a product. For instance,can add value to a product. For instance,benefits can be obtained from packagebenefits can be obtained from packagestructures that make the product easier to usestructures that make the product easier to use

while stylistic designs can make the productwhile stylistic designs can make the productmore attractive to display in the customermore attractive to display in the customersshome.home.

Distributor AcceptanceDistributor AcceptancePackaging decisionsPackaging decisionsmust not only be accepted by the final customer,must not only be accepted by the final customer,they may also have to be accepted bythey may also have to be accepted bydistributors who sell the product for thedistributors who sell the product for thesupplier. For instance, a retailer may not acceptsupplier. For instance, a retailer may not acceptpackages unless they conform to requirementspackages unless they conform to requirementsthey have for storing products on their shelves.they have for storing products on their shelves.

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CostCostPackaging can represent a significantPackaging can represent a significantportion of a productportion of a products selling price. For example,s selling price. For example,

it is estimated that in the cosmetics industry theit is estimated that in the cosmetics industry thepackaging cost of some products may be as highpackaging cost of some products may be as highas 40% of a productas 40% of a products selling price. Smarts selling price. Smart

packaging decisions can help reduce costs andpackaging decisions can help reduce costs andpossibly lead to higher profitspossibly lead to higher profits

Environmental or Legal IssuesEnvironmental or Legal IssuesPackagingPackagingdecisions must also include an assessment of itsdecisions must also include an assessment of itsenvironmental impact especially for productsenvironmental impact especially for products

with packages that are frequently discarded.with packages that are frequently discarded.Packages that are not easily bioPackages that are not easily bio--degradable coulddegradable could

draw customer and possibly governmentaldraw customer and possibly governmentalconcern. Also, caution must be exercised inconcern. Also, caution must be exercised inorder to create packages that do not infringe onorder to create packages that do not infringe on

intellectual property, such as copyrights,intellectual property, such as copyrights,trademarks or patents, held by others.trademarks or patents, held by others.

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THANKYOUTHANKYOU