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INTERNATIONAL MARKETING

MODEL COLLEGETY B.M.S

Subject: INTERNATIONAL

MARKETING

PACKAGING

PACKAGING

INTRODUCTIONPackaging is a process of covering, wrapping

of goods into a package. Packaging involves desinging & producing the wrapper for a product.

Packaging is next to grading and branding

Packaging is essential for Offering goods in safe, and secured position to consumer

TYPES OF PACKAGING

-Designed for consumer - industrial packaging is

convenience & appeal, focuses on the handling

marketing consideration convenience & protection

& display during transportation

- The main emphaises - the main emphaises

Is on marketing is on logistics

CONSUMER PACKAGING INDUSTRIAL PACKAGING

FUNCTIONS OF PACKAGING PRIMARY FUNCTION

Presentation

Protection

Preservation

Economy

convenience

Primary functions…….. PRESENTATION:

presentation of product should be attractive & eye catching

PROTECTION

- protection increases life cycle of a product PRESERVATION

- It preserves original colours,

Quality, favour etc

ECONOMY- Packaging of a prodcut should be

economy

CONVENIENCE

- packaging should be light to handle

SECONDARY FUNCTION

Containment

Identification

SuitabilityLabeling

Handling

Secondary function Containment: - premeasured , preweight and then placed in box

Identification : - packaging helps to indentify the products easily

Labeling : -it helps to promote the sale of goods

Handling: - when package is light in weight

it facilitate easy handling of cargo

Suitability: - packaging should be match with

the product

Factors for package design in international market

Physical characteristicsLanguage, colour and sizeEconomyContainerConvenience

Indian institute of packaging

The Indian institute of packaging was setup in Mumbai on 14th may 1966

Indian institute of packaging is a registered body under the societies registration Act

Laboratories are in Delhi , Chennai & Kolkata

Role of IIP in export packagingGrapes

Mangoes Mangoes

Vegetables

Handicrafts Handicrafts

LABELING AND MARKINGThe label is printed matters that appears on

the package

Marking means putting some identification mark on the package during transportation and wharehousing

Types of labels

Brand label

Grade label

Informative label

Some other international labeling symbols in use are as follows

s

Cclamp

Do not clamp

keep away from water

Do not use hand hook

This way upKeep away

from sunlight

Problems in product packaging

Over weight

Breakage

Pilferage

Moisture and

temperature