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Page 1MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service
names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
MOTOROLAHOTSPOT SOLUTIONS
JULY 2011
Page 2MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
HOTSPOT MARKET DRIVERS
ENHANCED CUSTOMER
ENGAGMENT
RETAIL COMPETITIVE ADVANTAGE
• In-aisle mobile advertising• Lack of sufficient indoor cellular penetration • Smartphone users Highly desirable demographic• High speed internet enables shoppers to get to information
quickly to help in decision making processo Product reviewso Social mediao Manufacturer content
• Gain new insights into customer behavior: o Tie unique identity of a Smartphone to the individual shoppero Presence detection as the shopper enters or gets near a storeo Analytics on what web content is valuable to the shopper
• High expense of DAS solutions and Immature femtocell solutions • Economic Benefits of Offloading Mobile Data from Cellular to Wi-Fi
RETAIL WI-FI HOTSPOT DRIVERS
Page 3MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
HOTSPOT SOLUTION REQUIREMENTS
• Captive Portal foro Explaining acceptable use policies o Authenticationo Brandingo Billing
• Security & Data privacy
• Walled Garden• Bandwidth Management• Reporting• Data Retention
o EU and LEAs require retention of key user statistics for 12 months
• Content Filtering
Page 4MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
NATIVE WING 5 HOTSPOT FEATURES
FLEXIBLE FORWARDING
AND REDIRECTION
FLEXIBLE DEPLOYMENT
MODELS
FLEXIBLE AUTHENTICATIO
N METHODS
SECURITY
• Built-In AAA server on the AP
• Captive Portal Server on the AP
• Captive Portal Redirection on the AP
• Stateful Firewall on the AP
• Combination of Local and Distributed data Forwarding
• Centralized redirection for campuses.
• Distributed redirection for telecom operators
• Web browser based authentication
• User name and password using RADIUS
• Custom user information like mobile number etc.
AAA FEATURES
• Bandwidth management policies
• Dynamic VLAN assignments
• RADIUS authentication and accounting
• Time based access policies
• Time of day and day of week access policies
• Layer 2 and 3 stateful inspection firewall
• MAC address user pass-through
• Permit and deny MU to MU communications
• Secure web based administration
• Secure SSL based authentication
• Static and dynamic firewall policy assignment
• Walled garden support
Page 5MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
HOTSPOT PARTNERSHIPS
For the successful deployment of Wi-Fi guest access services Motorola’s partner solutions offer the following key features:
• Customer Acquisition• Self Provisioning• Branding• Personalization• Multi-mode Authentication and Access Control• Walled Garden• Flexible Billing Models• Advanced Security• Policy Based Traffic Shaping• Content Filtering• Management
Page 6MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
Capture & Own Valuable New In-Store Shopping
Analytics
Location Aware In-Store Mobile Commerce
• In-store maps and direction answer what is usually the #1 question from shoppers: “Where is it?”
• Concierge services help sales staff engage with your most important customers at the point of need
• Location-aware promotions bring manufacturer promotions to shoppers at the point of decision
mCommerce HOTSPOT
Motorola’s partnership with Nearbuy Systems is uniquely positioned to serve your mCommerce needs with a purpose built captive portal
• Track and authenticate users by MAC address across sites with cloud based system
• Report on the types of devices connecting to the network (Device & OS fingerprinting)
• User's accept terms & conditions and in future their MAC is recognized as they pass through
• Collect the list of sites people visit and forward it up to the cloud reporting engine.
• Deploy remotely at each store or centrally in the data center
• Retain analytics in the cloud for detailed reporting and compliance
Together, we empower mobile shoppers to remain connected to your brand
Page 7MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
Head Quarters
Air Defense Management Platform
OPTION 1: DSL/CABLE MODEM PER STORE FOR GUEST ACCESS
Internet
Branch Office
AP650
• Firewall• QoS Enforcement• Bandwidth Mgt.
RFS6000
AP650
Edge Switch
DSL/CableModem
ISP
SSID: Guest
SSID: Associate
•DNS•DHCP
Pros•Offload internet traffic from store T1 circuit(s)•Avoid traffic policing configuration on the T1 to accommodate the additional traffic•Avoid configuration and maintenance of routes/firewall rules on the store router and the NOC/DMZ•Avoid having to deal with DHCP scopes and DNS services for the internet users•End user experience is unaffected when store T1 circuits are busy during peak hours
Cons•Cost of additional equipment and recurring ISP fees•Enforcing an SLA for this network with the ISP
Page 8MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
OPTION 2: SHARE STORE T1 LINE FOR GUEST ACCESS
Internet
Head Quarters
Branch Office
Air Defense Management Platform
AP650
• Firewall• QoS Enforcement• Bandwidth Mgt.
RFS6000
AP650
Edge Switch
ISP
SSID: Guest
SSID: Associate
• DNS• DHCP
Pros•Cost effective as no additional infrastructure and monthly fees is required•SLAs could be enforced•Content Management/Web Filtering could be enforced
Cons•The store T1 circuit(s) will have to deal with the additional internet traffic, •Traffic policing configuration on the T1 is required to accommodate the additional traffic•Configuration and maintenance of routes/firewall rules on the store router and the NOC/DMZ•DHCP/DNS services required for this additional subnet•End user experience will suffer when store T1 circuits are busy during peak hours •With a T1 circuit will eventually need upgrade to accommodate the growing centralized applications and this Internet traffic
Page 9MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
HOTSPOT CASE STUDY
Applications Guest internet access
Requirements
• WIPS - Rouge detection, Evil Twin..• Secure SSL based authentication• Prevent MU to MU communications• PCI Compliance
Solution
• Deployment Model: DSL/Cable Modem per store for Guest Access (Option1)
• Per store Wireless Infrastructure: 40-50 APs per Supercenter, 24-36 APs per Sam’s Club
• # of stores deployed: > 2,000
Carrier AT&T
Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Wal-Mart
Page 10MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
HOTSPOT CASE STUDY
Applications Guest internet access
Requirements• WIPS - Rouge detection, Evil Twin..• Secure SSL based authentication• Prevent MU to MU communications
Solution
• Deployment Model – DSL/Cable Modem per store for Guest Access (Option1)
• Per store Wireless Infrastructure: WLAN 1-20 APs, Hotspot 1-2 APs (AP5131)
• # of stores deployed: 500-600
Carrier Managed Hotspot Solution by Wandering-Wi-Fi
Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Kroger
Page 11MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
HOTSPOT CASE STUDY
Applications• mCommerce• Guest internet access
Requirements• WIPS - Rouge detection, Evil Twin..• Secure SSL based authentication• Prevent MU to MU communications
Solution
• Deployment Model – DSL/Cable Modem per store for Guest Access (Option1)
• Per store Wireless Infrastructure: WLAN 24-30 APs, Hotspot 60-70% of Aps
• # of stores deployed: 50-60
Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Meijer
Page 12MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved.
HOTSPOT CASE STUDY
ApplicationsGuest internet access w/advertising for Bell Canada
Requirements
• WIPS - Rouge detection, Evil Twin..• Secure SSL based authentication• Prevent MU to MU communications• PCI Compliance
Solution
• Deployment Model – Store T1 line shared for Guest Access (Similar to Option2)
• Per store Wireless Infrastructure 1-2 Aps• # of stores deployed: >2,000 including
McDonalds inside Wal-Mart's
CarrierBell Canada with managed services by Data Valet
Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at McDonalds