Date post: | 20-Jan-2017 |
Category: |
Marketing |
Upload: | andrea-m-tarrell |
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LAUNCHING YOUR PROGRAM
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PLANSTRUCTURESETTINGSMANAGE
1 PLAN - Tracking• Install Google Analytics
• Set Goals
• Enable Remarketing
• Connect to Search Console (Webmaster Tools)
1 PLAN - Linking• Link Google AdWords to:
• Google My Business• Google Analytics• Search Console• YouTube• Merchant Center (e-commerce only)
1 PLAN• GOAL SETTING – Google Analytics
• Value of a Goal
• Cost per Acquisition
• Life Time Value of a client
1 PLAN
1 PLAN• GOAL SETTING – Google Analytics
• Value of a Goal
• Cost per Acquisition
• Life Time Value of a client
1 PLAN
2 STRUCTURE
2 STRUCTURECAMPAIGNS - SEARCH
• Brand
• Vendors
• Products
• Services
• Location
Budgets are set at the campaign level
2 STRUCTURESEARCH CAMPAIGNS > AD GROUPS
• Text ads – 2 ads per ad group
• Headline – 25 characters
• Description 1 – 35 characters
• Description 2 – 35 characters
• Display URL – 35 characters
• Keywords – 10-15 per ad group
• Broad
• Modified Broad
• Phrase
• Exact
3 SETTINGS - Campaign
3 SETTINGS – Location
3 SETTINGS – Location
3 SETTINGS – Location
3 SETTINGS – Location
3 SETTINGS - Networks
3 SETTINGS - Devices
3 SETTINGS - Languages
3 SETTINGS - Budget
3 SETTINGS - Schedule
3 SETTINGS – Ads
3 SETTINGS – Ads
4 MANAGEKEY PERFORMANCE INDICATORS
• Basics – Paid Marketing
• Clicks, Impressions, CTR
• Spend, Average CPC
• Conversions, Conversion Rate, Cost per Conversion
• Average Position
• Google Analytics – General Website
• Users, Sessions
• Page views, Pages per session
4 MANAGEFilters
• Below 1st page bid
• Low Search Volume
• Low Quality
4 MANAGEKeywords
• Max CPC
• Match Type
• Negative Keywords/Match Type
4 MANAGEA/B Testing - Text Ads
• Two text ads
• Two text ads for mobile
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PLANSTRUCTURESETTINGSMANAGE
June 14, 2016
10:00 – 11:00 AM CDTAdam Buettner, Email Product Manager & SEO Specialist
http://www.topfloortech.com/seminars
ANY QUESTIONS?