19
arket: Pakistan onth : January 2016
| Date post: | 20-Mar-2017 |
| Category: |
Data & Analytics |
| Upload: | mediatrack-pakistan-afghanistan |
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Market: PakistanMonth : January 2016
Data Statistics
Mediatrack monitor collect the data from Karachi, Lahore, Islamabad Hyderabad & Multan regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded.
For Magazines and Digest all type of advertisement monitored. 50+ Weekly / Monthly Magazines and Digest monitor for this study.
To get the better understanding of Brand spending, the analysis are made separately from Publications and Magazines.
Data Source:
Media analysis based on Publications
TOP 20 Categories% share of spend
CON
STRU
CTIO
N C
OM
PAN
IES
INST
ITU
TES
GOVT
OF
PUN
JAB
BAN
KS
FEDE
RAL G
OVE
RNM
ENT
PETR
OL/
LUBR
ICAN
TS
MO
BILE
PHO
NE
OPE
RATO
RS
INVE
STM
ENT
COM
PAN
IES
/ SAV
ING
CEN
TRES
INSU
RAN
CE C
OM
PAN
IES
SHO
PS
SHO
ES &
SAN
DLES
GOVT
OF
KHYB
ER P
AKHT
UN
KHW
A
AIRL
INES
HOSP
ITAL
S
CARS
/JEE
PS
RAZE
RS
HOTE
LS/R
ESTA
URA
NTS
CHAI
N S
TORE
S
MED
ICIN
E
NEW
SPAP
ERS
17%
14%
9%8%
6%
3% 3% 3%2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Data Source:
TOP 20 Players% share of spend
GOVE
RNM
ENT
OF
PUN
JAB
GOVE
RNM
ENT
OF
PAKI
STAN
BAHR
IA T
OW
N
SAM
AMA
CON
STRU
CTIO
N C
O.
SUI N
ORT
HERN
GAS
CO
MPA
NY
TREE
T CO
RPO
RATI
ON
LTD
EFU
INSU
RAN
CE
PAK
TELE
COM
MO
BILE
LIM
ITED
UN
ITED
BAN
K LI
MIT
ED
GOVE
RNM
ENT
OF
KHYB
ER P
AKHT
UN
KHW
A
MEZ
AN B
ANK
PAKI
STAN
STO
CK E
XCHA
NGE
LTD
BAN
K AL
HAB
IB
J. S.
BAN
K
IZHA
R GR
OU
P O
F CO
MPA
NIE
S
MET
RO C
ASH
& C
ARRY
PAK
ISTA
N
HIGH
ER E
DUCA
TIO
N C
OM
MIS
SIO
N
CHIN
A M
OBI
LE
DEFE
NCE
HO
USI
NG
AUTH
ORI
TY
SUPE
RIO
R GR
OU
P O
F CO
LLEG
ES
9%
4%4%
3%2% 2%
2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Data Source:
TOP 20 Brands% share of spend
BAHR
IA T
OW
N IC
ON
KAR
ACHI
SAM
AMA
STAR
MAL
L & R
ESID
ENCY
SUI N
ORT
HERN
GAS
TECH
NIC
AL E
DUCA
TIO
N &
VO
CATI
ON
AL T
RAIN
ING
MEE
ZAN
U P
AISA
UN
IVER
SITY
OF
LAHO
RE
PUN
JAB
KHID
MAT
CAR
D PR
OGR
AM
PAKI
STAN
STO
CK E
XCHA
NGE
BAN
K AL
HAB
IB
EFU
GEN
ERAL
INSU
RAN
CE
DREA
M G
ARDE
NS
MET
RO C
ASH
CARR
Y
HIGH
ER E
DUCA
TIO
N C
OM
MIS
SIO
N
J. S.
BAN
K
MEZ
AN B
ANK
LABO
UR
& H
UM
AN R
ESO
URC
E DE
PT P
UN
JAB
UBL
MO
NTH
LY IN
COM
TRE
M D
EPO
SIT
PUN
JAB
HEAL
TH C
ARE
COM
MIS
SIO
N
SUPE
RIO
R GR
OU
P O
F CO
LLEG
ES
ZON
G 4G
4%
3%
2%
2% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Data Source:
TOP 10 Urdu Publication% share of spend
JANG EXPRESS NAWA-E-WAQT DUNYA KHABRAIN NAI BAAT DAILY PAKISTAN KAWISH AUSAF JEHAN-E-PAK-ISTAN
41%
15%
12%
9%
6% 5%
2% 2% 1% 1%
Data Source:
TOP English Publication% share of spend
DAWN THE NEWS BUSINESS RECORDER
EXPRESS DAILY TIMES THE NATION PAKISTAN OBSERVER
PAKISTAN TODAY THE FRONTIER POST
35%
23%
14%
10%
7% 6%
3%2%
0%
Data Source:
Page Type Wise Analysis% share of spend
BACK COVER
21%
BACK INSIDE
1%CENTRAL SPREAD0.62%
FRONT COVER
24%
FRONT INSIDE10%
INSIDE44%
Data Source:
Region Wise Spending Share% share of spend
Hyderabad2%
Islamabad25%
Karachi35%
La-hore33%
Multan5%
Data Source:
English Vs Urdu Publication% share of spend
ENGLISH36%
URDU64%
Data Source:
Daily Trend % share of spend
Saturday Sunday Monday Tuesday Wednesday Thursday Friday
12%
33%
13%
9% 10% 9%
15%15%
33%
11%
7% 7%9%
17%
ENGLISH URDU
Data Source:
Media analysis based on Magazines/Digest
TOP 20 Categories% share of spend
BEAU
TY C
REAM
S / B
EAU
TY M
ASKS
COO
KIN
G O
IL &
GHE
E
GARM
ENTS
/FEB
RICS
/LAW
NS
LOTI
ON
S/O
ILS
MED
ICIN
E
READ
Y TO
CO
OK
FOO
DS
HAIR
CO
LORS
/GEL
/LO
TIO
NS
SHAM
POO
S
JAM
ES &
JELL
Y \ H
ON
EY
BAN
KS
HAIR
REM
OVI
NG
PRO
DUCT
S
DIGE
STIV
E
SAU
CES/
SEAS
ON
INGS
/PIC
KLES
FURN
ITU
RE
INTE
RNET
SER
VICE
WAT
CHES
ELEC
TRO
NIC
APP
LIAN
CES
TOO
TH P
ASTE
S
BEAU
TY /
MED
ICAT
ED S
OAP
S / F
ACE
WAS
H
HOTE
LS/R
ESTA
URA
NTS
18%
6%
4% 4% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1%
Data Source:
TOP 20 Players% share of spend
COSL
AB P
AKIS
TAN
IQRA
LABO
RATO
RIES
ENGL
ISH
LABO
RATO
RIES
(PVT
) LTD
SHAH
EEN
COSM
ETIC
S PA
KIST
AN
PAKI
STAN
TEL
ECO
MM
UNIC
ATIO
N CO
MPA
NY
LTD
MAR
HABA
LABO
RATO
RIES
(PTV
) LTD
YOUN
GS F
OO
DS
MAR
RIAN
A IN
TERN
ATIO
NAL
MO
HAM
MAD
HAS
HIM
TAJ
IR S
URM
A
STILL
MAN
S BE
AUTY
PRO
DUCT
S
SUFI
SO
AP &
CHE
MIC
AL IN
DUST
RIES
(PVT
) LTD
UNILE
VER
PAKI
STAN
LTD
WHI
TE S
ECRE
T BE
AUTY
CRE
AM
BLAC
K RO
SE C
OSM
ATIO
S
WILL
MAR
SCH
WAB
E GE
RMAN
Y
HABI
B O
IL M
ILLS
QAR
SHI I
NDUS
TRIE
S (P
VT) L
TD
POO
NIA
BRO
THER
S PA
KIST
AN
K n
S FO
ODS
S J H
ERBA
L LAB
S PA
KIST
AN
6%5%
3%
2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%
Data Source:
TOP 20 Brands% share of spend
CARE
NAT
URAL
HO
NEY
LOTI
ON
GOLD
EN P
EARL
BEA
UTY
CREA
M
PTCL
EVO
& C
HARJ
I
HASH
MI I
SPAG
HOL
STILL
MAN
S BL
EACH
CRE
AM
WHI
TE S
ECRE
T BE
AUTY
CRE
AM
GOLD
EN P
EARL
WHI
TENI
NG M
OIS
TURI
ZING
LOTI
ON
FACE
FRE
SH B
EAUT
Y CR
EAM
K&NS
SM
ART
COO
KING
CHAN
DNI W
HITE
NING
CRE
AM
NEST
LE C
EREL
AC
CARE
FAI
RNES
S CR
EAM
BLE
ACH
MAR
HABA
HO
NEY
HABI
B CO
OKI
NG O
IL
FAIZ
A BE
AUTY
CRE
AM
OXF
ORD
SW
EATE
RS
ENGL
ISH
ANTI
LICE
SHA
MPO
O
GOLD
EN P
EARL
WHI
TENI
NG S
ERIE
S
CARE
HEE
L CRE
AM
ENGL
ISH
UBTA
N TU
RMER
IC C
REAM
2% 2%
2%2% 2%
1% 1%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Data Source:
BLACK & WHITE3%
COLOUR97%
Data Source:
Color Vs Black & White Ad Spend% share of spend
BACK COVER4% BACK INSIDE
4%
CENTRAL SPREAD6%
FRONT IN-SIDE4%
GET FOLD
1%
IN-SIDE83%
Data Source:
Page Ad Type Wise Spending% share of spend
For Quires :
Postal Address :mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road off Shahrah-e-Faisal, Karachi-Pakistan
Phones/Faxes Phone: +9221-34583302-3 Fax: +9221 34576659
