MEHRAN BOTTLERS(Pvt. Ltd)

GROUP MEMBERS:

1. Komal Arif (7882)

2. Uroosa Khalid (8703)

3. Syed Anas Abdali (8960)

4. Noman Muhammad Taj (8934)

5. Romana Fayaz (7680)

6. Samiya Nawaz (9183)

The company mission is to provide its consumer

all over the globe with premium quality

beverages with a vast variety that guarantees

consumer satisfaction an also provide

opportunities for growth to its employees and

the communities in which they operate.

Pakola has and will fulfill its promise to provide

international quality beverages made with the

finest ingredients to its consumers and come up to

their expectations at all costs.

Brand Introduction

Pakola range of soft drink brands owned by “Mehran Bottlers”

Product launched on 14th of August 1950

“DIL BOLA …. PAKOLA”

PRODUCTION

Filling capacity of 200 cans per minute

A bottle filling plant has a capacity of 240 bottles per

minute.

Mehran bottlers is Filling the cans of Coca cola since 4year

1st most modern bottling plant in South Asia.

Raw Material Production

Backward Integration

Organizational Culture

Traditional culture

Pakola follows

traditional culture in

organization by

implementing the laws,

rule and regulations

that are enforced by the

government.

ORGANIZATIONAL STRUCTURE

Finance

CEO

Sales and marketing

Q.A

Quality Maintenance

MechanicLab Electric

Production

Export Local

Distribution Sales

Accounts Cash

Procurement

Procurement Manager

General store

Purchases

Departmentalization:

Finance

Procurement

Sales & Marketing

Quality Assurance

By Functions:

Departmentalization:

By Region:

Karachi

Islamabad

Sukkur

Centralization

Tall Structure

Management Levels:

Planning & Strategic Levels:

Involvement

of

Top Management

&

Middle Management

Strategic Response

On

Environmental Change

Striving Towards Uniqueness.

Making Effort To Increasing

Marketing Budgets.

Establishing Good Relation With

International Competitors.

Outsourcing Distribution.

Planning

The initial face planning startsfrom the top management. In

this face the top management

is striving towards maximizing

their profitability, mainly due

to expanding their budget of

marketing campaign.

Organizing

The company is dealing with the top

management as well as the middle

management to enhance their

launched/upcoming product. Top and

middle manager combines together and

implement their planning strategies.

Leading

All the middle managers of different

departments works together in order

to achieve the desired strategic

goals, which help us the staff and

lower management to work together

by sharing the different ideas and

perspective.

Controlling

The process of controlling in

this organization is mainly the

process of manufacturing the

products.

ANALYSIS

Strengths

55 years established presence

Extremely brand loyal customers

Automated bottling plant

Online order booking system

Public Perception on of being an innovator

Unique flavors

Weak distribution setup

Ineffective marketing

Centralized decision making process

Lack of professional employees

Weaknesses

Opportunities

High growth rate of food industry

No one introduced these flavors which pakola offer their customers.

And meanwhile they don’t low the quality of their product so their

customers always retains.

Competitor’s High budgets

and Strong Marketing strategies

Advertisements, Campaigns

Threats

CHALLANGES

To provide High quality product in a very low

budget

to retain the consumer with poor marketing

plans and advertisements.

Celebrate Your Identity

With “Pak cola”

For Further Detailed email us at:

contact.anasabdali@gmail.com