Panel Book DataDiggers EN_2015

datadiggers

Panel Book2015

Contents Slide

About us 3

What makes us different 4

Quality 5

Profiling 6

Panel sizes 7

Bosnia & Herzegovina 8

Bulgaria 9

Croatia 10

Czech Republic 11

Estonia 12

Greece 13

Hungary 14

Latvia 15

Lithuania 16

Poland 17

Romania 18

Russia 19

Serbia 20

Slovakia 21

Slovenia 22

Turkey 23

Ukraine 24

We are an expert in this region, covering all the quantitative data collection methods, including concept testing, U&A, product test (iHUT), pack evaluation, name or idea testing, price elasticity etc.

On the qualitative side we support with online focus groups, online bulletin boards, diaries and in-depth interviews.

We are also fully able to conduct mobile surveys via smartphones or tablets.

About us

www.datadiggers.ro│ [email protected] 3

DataDiggers is the largest online panel provider in Central and Eastern Europe offering active consumers, B2B and healthcare online panels in 17 markets:Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine.

http://www.datadiggers.ro/

What makes us different


What makes us different and reasons why others are using us:

no minimum fees and no set up fees, meaning no stress about hidden fees and a lot more simplicity in putting together your proposal

very competitive CPIs free weekend coverage very quick service, i.e. bidding in <30 minutes or launching in <60 minutes from

the project confirmation free questionnaire localization done on every project, so that the data you get

from us is always of highest quality possible high flexibility at all stages: we never overcharge you before, during or after

project, we often not change costs even if specs are tougher and we very often work extended hours to launch and manage your project

highly professional and friendly staff, quick and proactive offering insights on local markets for free very low rates in case you ever need programming, translations or coding.

Among our current customers there are both large full market research companies, as well as different online panel suppliers: GfK, Instantly, Research Now, Light Speed GMI, Embrain, GMO, iPanel Online, Borderless Access, Cross Tab etc.


Quality


All our panels fully meet the quality standards agreed in the industry, as defined by ESOMAR and CASRO organizations.

Our panels and any external resource we use simultaneously meet several tight quality criteria: offer active double opt-in online panel members have transparent panel management rules in place (in terms of recruitment,

incentivizing, purging, treating fraudulent respondents etc.) are able to re-contact panel members if needed and usually register reasonable

return rates in such situations are open to new industry trends, such as mobile surveys, online forums, online

diaries or online focus groups use a healthy recruitment policy, including a large variety of resources are capable to provide local insight, especially questionnaire localization.

We never conduct surveys based on databases, email lists, social networks or river sample, as we do not trust the data quality that results from using those resources, plus there are many drawbacks associated with them.


Profiling


Reaching out directly to hard-to-get audiences across

Eastern Europe is no longer a dream - DataDiggers offers the

most comprehensive in-depth profiling for all markets in the

region with more than 70 criteria including:

Automotive: car ownership, year of registration, car

brands, car makes etc.

Household: items owners, decision making purchase

(main shoppers) etc.

Food & beverage: fast food/restaurant consumption

habits, grocery shopping decision making, type of

beverage consumed and frequency etc.

Technology & gaming: smartphone ownership, phone

brand, Internet usage frequency, PC ownership, game

consoles ownership

Mother of babies & parenting: age, gender and number

of children in household, pregnancy, shopping behavior

etc.

B2B: ITDMs, BDMs, C-Level employees, job titles,

company size, company revenue

Healthcare: doctors, nurses, pharmacists, other hospital

staff etc.

Travel: business, leisure, air travelling, air carriers,

frequency, hotels, destinations

Finance & banking: usage of banking services, card

brands etc.

Entertainment: sports playing/watching, pet ownership,

TV usage etc.

At registration all panel

members are required to

provide various basic data,

such as:

• age

• gender

• region

• household income

• education level

• occupation

• marital status

• children in household

• employment status

• industry and department

currently working in

• job title.


7www.datadiggers.ro│ [email protected]

Country B2C panel size

Bosnia & Herzegovina 11,060

Bulgaria 48,022

Croatia 48,236

Czech Republic 125,486

Estonia 47,535

Greece 44,926

Hungary 210,382

Latvia 43,957

Lithuania 35,277

Poland 263,118

Romania 119,583

Russia 791,325

Serbia 23,478

Slovakia 41,283

Slovenia 24,309

Turkey 648,774

Ukraine 183,143

Please find below our latest panel sizes across Central and Eastern Europe:

Latest update: March 2015

Panel sizes



Age Panel Census

16-24 21% 13%

25-34 46% 17%

35-44 22% 18%

45-54 9% 19%

55+ 2% 32%

Sources:

• Age and gender data: U.S. Census Bureau, 2015

• Region: Wikipedia.org, 2015

• Total population: U.S. Census Bureau, 2015

• Internet penetration and number of Facebook users:

www.internetworldstats.com, 2014

• Smartphone owners: Google Consumer Barometer, 2014

Bosnia & Herzegovina

Gender Panel Census

Males 53% 48%

Females 47% 52%

Region Panel Census

Federation of Bosnia and Herzegovina

45% 47%

Sarajevo 20% 16%

Brčko District 1% 2%

Republika Srpska 34% 35%

Active B2C panel size

Total population

Internet penetration

Facebook users

Smartphone owners

11,060

3,867,055

67.9%

1,345,020

20%


http://www.internetworldstats.com/


Age Panel Census

16-24 28% 10%

25-34 33% 16%

35-44 24% 18%

45-54 13% 16%

55+ 2% 40%

Bulgaria

Gender Panel Census

Males 39% 47%

Females 61% 53%

Region Panel Census

North West 4% 12%

North Central 16% 12%

North East 14% 13%

South West 35% 28%

South Central 21% 20%

South East 10% 15%

Sources:








Total population


Facebook users

Smartphone owners

48,022

6,867,134

59.0%

2,522,120

33%




Age Panel Census

16-24 20% 13%

25-34 35% 16%

35-44 25% 16%

45-54 16% 16%

55+ 4% 39%

Croatia

Gender Panel Census

Males 48% 48%

Females 52% 52%

Region Panel Census

Croatia proper 26% 30%

Zagreb county (incl. Zagreb city)

29% 26%

Slavonia 19% 19%

Istria 6% 5%

Dalmatia 20% 20%


Total population


Facebook users

Smartphone owners

48,236

4,464,844

70.9%

1,595,760

46%

Sources:










Age Panel Census

16-24 40% 11%

25-34 38% 16%

35-44 13% 20%

45-54 6% 15%

55+ 3% 37%

Czech Republic

Gender Panel Census

Males 51% 49%

Females 49% 51%

Region Panel Census

Central 14% 10%

Northern 15% 17%

Eastern 23% 24%

Southern 24% 17%

Western 7% 8%

Prague (incl. Central Bohemia)

17% 24%


Total population


Facebook users

Smartphone owners

125,486

10,644,842

78.3%

43%

3,834,620

Sources:










Age Panel Census

16-24 17% 12%

25-34 23% 18%

35-44 24% 16%

45-54 19% 16%

55+ 17% 39%

Gender Panel Census

Males 46% 44%

Females 54% 56%

Region Panel Census

Harju (incl. Tallinn city)

36% 43%

Hiiu 1% 1%

Ida-Viru 2% 12%

Jõgeva 4% 2%

Järva 5% 2%

Tartu (incl. Tartu city) 16% 12%

Others 36% 28%

Estonia

Sources:







Total population



Facebook users

Smartphone owners

47,535

1,249,312

83.3%

501,680

43%




Age Panel Census

16-24 14% 10%

25-34 43% 15%

35-44 29% 18%

45-54 11% 18%

55+ 3% 39%

Greece

Gender Panel Census

Males 48% 48%

Females 52% 52%

Region Panel Census

Northern Greece 26% 23%

Central Greece 15% 17%

Western Greece 14% 14%

Attica (incl. Athens) 35% 36%

Crete & Aegean Islands

10% 10%

Sources:








Total population


Facebook users

Smartphone owners

44,926

10,775,643

59.9%

3,845,820

42%




Age Panel Census

16-24 29% 12%

25-34 29% 15%

35-44 22% 19%

45-54 13% 15%

55+ 7% 38%

Hungary

Gender Panel Census

Males 41% 47%

Females 59% 53%

Region Panel Census

Southern Great Plains 13% 13%

Southern Transdanubia 9% 10%

Northern Great Plains 13% 15%

Northern Hungary 12% 12%

Central Transdanubia 12% 11%

Central Hungary 32% 29%

Western Transdanubia 9% 10%

Sources:








Total population


Facebook users

Smartphone owners

210,382

9,897,541

74.5%

4,265,960

39%




Age Panel Census

16-24 17% 11%

25-34 23% 19%

35-44 25% 17%

45-54 20% 17%

55+ 15% 36%

Gender Panel Census

Males 45% 46%

Females 55% 54%

Region Panel Census

Riga 54% 50%

Vidzeme 11% 10%

Zemgale 12% 12%

Kurzeme 12% 13%

Latgale 11% 15%

Latvia

Sources:







Total population



Facebook users

Smartphone owners

2,151,638

43,957

75.2%

39%

414,520




Age Panel Census

16-24 21% 13%

25-34 30% 18%

35-44 24% 17%

45-54 16% 17%

55+ 9% 35%

Gender Panel Census

Males 45% 46%

Females 55% 54%

Region Panel Census

Vilnius 29% 24%

Kaunas 22% 20%

Klaipeda 12% 11%

Siauliai 11% 11%

Panevezys 7% 9%

Utena 5% 5%

Others 14% 20%

Lithuania35,277

3,495,316

68.5%

1,118,500

44%

Sources:








Total population


Facebook users

Smartphone owners




Age Panel Census

16-24 38% 12%

25-34 30% 19%

35-44 18% 18%

45-54 10% 15%

55+ 4% 36%

Gender Panel Census

Males 45% 48%

Females 55% 52%

Region Panel Census

Central 18% 26%

Greater Warsaw 10% 7%

Silesia 24% 31%

Pomerania 15% 18%

East 25% 14%

Masuria 8% 4%

Poland

Sources:








Total population


Smartphone owners

Facebook users

263,118

38,301,885

66.9%

9,863,380

41%




Age Panel Census

16-24 32% 12%

25-34 25% 18%

35-44 17% 20%

45-54 16% 16%

55+ 10% 34%

Gender Panel Census

Males 44% 48%

Females 56% 52%

Region Panel Census

Bucharest - Ilfov 19% 11%

South 35% 39%

West 9% 9%

Central 8% 12%

North East 20% 16%

North 9% 13%

Romania

Sources:








Total population


Facebook users

Smartphone owners

21,666,350

119,583

5,374,980

51.4%

34%




Age Panel Census

16-24 41% 11%

25-34 42% 20%

35-44 11% 18%

45-54 5% 17%

55+ 1% 34%

Gender Panel Census

Males 48% 45%

Females 52% 55%

Region Panel Census

Northwestern 18% 9%

Central 16% 19%

Moscow 29% 8%

Ural 5% 8%

Volga 16% 21%

Southern 6% 18%

Siberia & The Far East 10% 18%

Russia

Sources:









Total population

Facebook users

Smartphone owners

791,325

61.4%

142,423,773

7,963,400

45%




Age Panel Census

16-24 26% 12%

25-34 44% 16%

35-44 18% 17%

45-54 9% 16%

55+ 3% 38%

Serbia

Gender Panel Census

Males 44% 48%

Females 56% 52%

Region Panel Census

Vojvodina 23% 27%

Beograd 41% 23%

Central and Western Serbia

19% 28%

Eastern and Southern Serbia

17% 22%


Total population


Smartphone owners

Facebook users

Sources:







23,478

65.3%

7,176,794

3,377,340

36%




Age Panel Census

16-24 33% 13%

25-34 29% 19%

35-44 21% 20%

45-54 13% 16%

55+ 4% 33%

Gender Panel Census

Males 49% 48%

Females 51% 52%

Region Panel Census

Central 52% 49%

Eastern 28% 30%

Western (incl. Bratislava)

20% 21%

Slovakia

Total population



Facebook users

Smartphone owners

Sources:







41,283

82.1%

5,495,998

2,032,200

50%




Age Panel Census

16-24 21% 10%

25-34 25% 16%

35-44 23% 18%

45-54 20% 18%

55+ 11% 39%

Slovenia

Gender Panel Census

Males 44% 48%

Females 56% 52%

Region Panel Census

Eastern 56% 55%

Western 44% 45%

Sources:







1,983,412

24,309

75.5%

730,160

44%



Total population

Facebook users

Smartphone owners




Age Panel Census

16-24 37% 20%

25-34 36% 23%

35-44 20% 20%

45-54 6% 16%

55+ 1% 21%

Gender Panel Census

Males 53% 50%

Females 47% 50%

Region Panel Census

Marmara 29% 30%

Northern 11% 10%

Central Anatolia 20% 16%

Eastern Anatolia 8% 8%

Southeastern Anatolia

7% 11%

Mediterranean 11% 13%

Aegean 14% 13%

Turkey648,774

82,523,053

56.7%

32,131,260

39%

Sources:








Total population


Facebook users

Smartphone owners




Age Panel Census

16-24 37% 12%

25-34 40% 19%

35-44 16% 17%

45-54 5% 16%

55+ 2% 35%

Ukraine

Gender Panel Census

Males 64% 45%

Females 36% 55%

Region Panel Census

Central 19% 19%

East 24% 21%

Kiev 3% 6%

North 18% 14%

South 26% 19%

West 11% 21%

Sources:








Total population


Facebook users

Smartphone owners

183,143

44,008,507

2,312,920

41.8%

24%



Our offices are open between 9:30AM and 6:30 PM from Monday to Friday, GMT+2.

Whether you need a proposal or just to get in touch with us please use the below contact details. Thank you!

Headquarters28 Rucar st., 1st district012257 Bucharest, RomaniaPhone: +40 745 538 196@: [email protected]: www.datadiggers.ro

Contact

mailto:[email protected]?subject=Request for quotation (from panel book)


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