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Parent Club Membership-Survey Results-
July 2007
Parent Club Membership Survey Results
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Survey Purpose
Gain better picture of Parent Clubs
Gather input on membership regarding views and trends
Determine recruitment actions
Ascertain the AKC tools Parent Clubs use
Determine additional tools/resources AKC can develop and offer
Parent Club Membership Survey Results
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Survey Methodology
Sent email with survey link and explanation to Parent Club officers and delegates
Asked each club to submit one response
Parent Club Membership Survey Results
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Survey Methodology
Timing Survey launched 4/05/07
Survey closed 5/01/07
87% Response Rate
Parent Club Membership Survey Results
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Survey Results
1. Club Demographics
2. Membership
3. AKC Tools
Parent Club Membership Survey Results
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Club DemographicsWhat office/position do you hold in your club?
8%
8%
9%
32%
44%
Delegate
Treasurer
Vice President
Secretary
President
76% were Presidents and Secretaries
Parent Club Membership Survey Results
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Club Demographics How long has your club been in existence?
16%
32%
23%
14% 14%
Less than20 years
20-50 years 51-75 years 76-100years
More than100 years
Majority of clubs 20-75 years old
Parent Club Membership Survey Results
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How many committees does your club have?
Club Demographics
Half of clubs offer 10-20 committees
> 2027%
< 1023%
10-2050%
Parent Club Membership Survey Results
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27%
42%
49%
55%
58%
59%
65%
73%
78%
87%
92%
94%
Pedigree information
Online store
Breeder and/or stud registry
Club publication
Mentoring programs
Other directories
Newsletter
Canine health initiatives
Merit or awards program
Matches, trials, or shows
Code of Ethics
Volunteer opportunities
Membership: OfferingsWhat benefits does your club offer its members?
Parent Club Membership Survey Results
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Membership: ApplyingWhat requirements for membership does your club have?
6%
8%
8%
17%
22%
72%
91%
None
AKC events
Home visit
Time in breed
Applicant essay
Code of Ethics
Sponsorship
Majority of clubs require sponsorship and signed Code of Ethics
Parent Club Membership Survey Results
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Membership: ApplyingWhat barriers do you feel exist for potential members?
56% indicate no membership barriers
Biggest barriers: Sponsorship (31%)
Specified time in breed (7%)
Clubs wanting to increase membership more likely to identify barriers
Parent Club Membership Survey Results
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Membership: AgeHas the average age of members changed over the past ten years?
Increased by at least 10 years
(17%)Slightly increased
(46%)Decreased
(12%)Stayed the same
(25%)
63% experienced increase in the average age
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1%
64%
35%
0%
Less than 35 years
35-50 years
51-65 years
More than 65 years
Membership: AgeWhat is the average age of your current members?
Average age of members most likely to be 35-50
Parent Club Membership Survey Results
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Membership: Age
US birth rates 2.1 children per female
Median age 36.4 in 2006 and rising
% over age 44 will continue to grow
World’s fastest growing age group 80+
Average age at death 77
If you think your members are getting older, you’re right!
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Increased Significantly 6%
Increased Slightly 30%
Stayed the Same 30%
Decreased Slightly 26%
Decreased Significantly 8%
Membership: ExperienceA typical member’s years of experience in the breed has:
2/3 indicate increase or
no change in member
experience
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Strongly Agree 13%
Agree 57%
Disagree 26%
Strongly Disagree
5%
Membership: Experience
70% satisfied with the expertise of club members
My club is satisfied with the experience and expertise of our members.
Parent Club Membership Survey Results
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48%
68%
88%
96%
Serve as volunteersat our events
Fill important roleson our committees
Be a future clubofficer or Delegate
Chair the NationalSpecialty
Membership: Experience
Confidence in members is high
My club is confident that many of our club members could:
Parent Club Membership Survey Results
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4%
52%
33%
8%3%
Less than$20
$20-$30 $31-$45 $46-$60 Morethan $60
Membership: Dues
Most clubs (85%) charge between $20-$45
What are the standard annual dues for an individual member?
Parent Club Membership Survey Results
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Membership: TypesWhat types (or levels) of membership does your club offer?
29%
35%
45%
53%
60%
98%
71%
Associate
Honorary
Lifetime
Foreign
Junior
Family
Individual
Many clubs offer multiple types of membership
Parent Club Membership Survey Results
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6%Less than 100
10% 1001-2000
6% More than
200023%501-1000
30%100-30024%
301-500
Membership: Types
• Few clubs have fewer than 100 or more than 2000 members
• More than half of clubs have 100-500 members
How many members are in your club?
Parent Club Membership Survey Results
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Membership: LevelsIn the last 10 years, the total number of club members has:
4%
22%
25%
31%
18%
DecreasedSignificantly
DecreasedSlightly
Stayed theSame
IncreasedSlightly
IncreasedSignificantly
Almost 75% experienced
increases in or maintained the
same membership
levels
Parent Club Membership Survey Results
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Decrease membership
Maintain current
membership
Increase membership
62%
37%
1%
Membership: LevelsRegarding number of members, what is your club’s goal?
• Larger clubs more likely to want to maintain membership levels
• Smaller clubs more likely to want to increase membership
Parent Club Membership Survey Results
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Membership: LevelsBy club membership goal, what has been the membership trend?
Of the 62% wanting to increase membership, 47% had increases
Of the 37% wanting to maintain membership, 25% stayed the same
Of the 1% wanting to decrease membership, 100% had increases
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79% approve more than 10 new members
32% approve more than 35 new members
Number of members approved proportional to club size
Membership: LevelsWhat is the average number of new members approved annually?
Parent Club Membership Survey Results
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Less than 5
14%
5-10 25%
11-15 23%
21-30 12%
More than 30 26%
Membership: Levels
Almost 40% of clubs lose more than 20 members per year
On average, how many members annually do not renew membership?
Parent Club Membership Survey Results
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In order of most to least influential:
Breed popularity
National media coverage of AKC events
Breed in media, TV, or film
Experience requirements
Trainer and veterinarian influence
Media coverage of club
Membership restrictions
Membership: LevelsRate how influential these factors are on membership.
Parent Club Membership Survey Results
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Membership: LevelsRate any steps that your club has taken to increase membership.
In order of most to least utilized:
Soliciting at shows
Including club flier with AKC registration mailing
Using AKC New Titles of Record Report
Utilizing local media resources
Using AKC Stud Book report
Parent Club Membership Survey Results
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Membership: Levels
Having forms available on an updated web-site
Recommending membership to and sponsoring puppy families
Notifying all “potential lapsing” members to renew
Having a top 10 search engine breed
Advertising regularly with Dog Fancy and Dog World
Summary of effective actions taken to increase membership:
Parent Club Membership Survey Results
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Tools: New Titles of Record
2%3%1%
13%17%
64%
Yes No: Did notknow thisreport wasavailable
No: Not now,but we may in
future
No: My clubdoes not
need/wantnew members
No: Does notfulfill any
needs
Not Sure
Does your club use the New Titles of Record Report?
• 64% of clubs use the report
• 33% of clubs do not use the report; of those, over half were not aware that it was available
Parent Club Membership Survey Results
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Tools: New Titles of Record
49%
71%
13%
For other purposes (e.g.,publications or awards)
To solicit potential members
To gather statistics on dogs
Of those using the report, which describe your club’s use of the report?
Most clubs use it for statistics
Parent Club Membership Survey Results
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8% More than 30
Members
8% 16-30
Members
8%11-15
Members
42%1-5 Members
33%6-10 Members
Tools: New Titles of RecordOf the 13% soliciting with the report, how many joined in the last year as a result?
Most clubs solicited fewer than 10 members using the report
Parent Club Membership Survey Results
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Tools: New Titles of Record
This report lists all titles earned by a breed in a given month
AKC emails the report free to a Parent Club designated recipient monthly
The online subscription form is available at www.akc.org/new_titles_of_record.cfm
Report contains: Title, breed, dog name, sex, registration number, DOB, date titled, color, stud book date, sire information, dam information, owner name and address, and breeder name
Parent Club Membership Survey Results
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Tools: New Titles of Record
Dog Title Breed Group Dog Name SexRegNumber DOB
Date Titled Color
Champion Dachshunds (Smooth) Hound Group CH Cheyenne Prairie DHP2001238
6 1-Dec-05 9-Mar-07 Blk & Tn
Champion Dachshunds (Smooth) Hound Group CH Arctic Boom a Zoom DHP1119863
2 22-Jun-04 17-Mar-07 Rd
Champion Dachshunds (Smooth) Hound Group CH Kissing My Brass"" BHP1338786
5 21-Dec-04 11-Mar-07 Rd
Champion Dachshunds (Smooth) Hound Group CH Glenn's I Wannabe A Rock Star DHP1667892
3 17-Jul-05 3-Mar-07 Blk & Tn
Champion Dachshunds (Smooth) Hound Group CH Madison's Dazzle and Razzle BHP0575855
6 22-Oct-02 21-Mar-07 Rd
Sample of New Titles of Record Report (not all fields shown below)
Parent Club Membership Survey Results
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Tools: Stud BookDoes your club use the Stud Book?
Yes53%
No47%
Half use the Stud Book (not necessarily for membership purposes)
Parent Club Membership Survey Results
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Tools: Stud Book
Stud Book documents the first time any AKC-registered dog (male or female) is used to breed
Report contains information on dog, owner/breeder, dam, and sire
Contact Gina Lash, Asst. Vice President/Asst. Executive Secretary at [email protected] to obtain it One or two members of each Parent Club can receive it after
signing an agreement
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Tools: Stud Book
Sample of Stud Book in pdf format
Parent Club Membership Survey Results
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Tools: Stud Book
DOG NAMEDOGSEX
DOG NUMBER
WHELPDATE
DOGCOLOR
OWNER/ BREEDER SIRE NAME
ADDY‘S STORM CLOUD B WZ00553590 08-09-03 BLK & RST C. PLUNKETT ADDISON SHULTZ ROYAL PISTOL
BULLS DAY AT THE FIELD D WS05427511 08-30-03 BLK & TNL. HEIN & W.
HOLLIS NOSFERATU'S STORM
JAZZY MUSIC AND DANCER B WS05535941 08-11-03 BLK & RST J. KELLY MONTE PITTS
MONTANAS CLEAR BLUE SKYE B WS09608837 07-20-04 BLK & RST
L. PITT/ A. JUSTICE BRUTUS VON SAMSON DAILY
CH AMERICAN HERO D WP92010249 09-09-00 BLK & RSTJ. BOYD & G.
BOYDCH MARIENBURG'S GAUCHO
PRIETO
Sample of Stud Book text file converted to Microsoft Excel format (not all fields shown below)
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Conclusions
Decreases in membership experienced by 26% of clubs
Clubs view member abilities in positive light: Member experience same or increased (66%)
Confidence high in members to serve/fill roles
Aging of members in line with aging of general population
Thank you!