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UNDERSTANDING OUR BUSINESS
Bespoke Marketing Proposal
715 Parker Lakes Road
UNDERSTANDING OUR BUSINESS 2
CONTENTS
5 your Team
6 Bespoke Defined
7 Marketing Strategy
8 By the numbers
10 Value Proposition
11 Auction house Exposure
14 Web marketing
20 Property Listing Collateral
21 magazine Placement
22 Activity Reporting
23 Summary of Benefits
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS 3
Executive Summary Christie’s International Real Estate’s top executives will partner with Trails West Real Estate to leverage our brand
to target the highest echelon of qualified buyers globally. We will especially promote and expose the property to
ultra high-net-worth buyers who have ultimately been responsible for many of the record-breaking prices, in
both real estate and fine and decorative art, which Christie’s has achieved in recent years. Our unrivaled ability to
market one-to-one to this exclusive client base is a key component in maximizing the value of this unique
property. The combined global networks, both market leaders in the sale of luxury goods, creates a world-class
stage for the presentation of distinguished residential offerings. To reach these clients and maximize possible sales
leads, we will focus on targeting the most likely buyers in our database as well as through our auction house
events, offerings and publications.
By cultivating a unique balance of worldwide scope and highly personalized service, Christie’s International Real
Estate has become a global authority on the effective marketing of distinctive properties. A finely tuned suite of
programs and a commitment to the business philosophy established by Christie’s in 1766 define a brand based on
trust, integrity, discretion, and excellence.
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
529 Benchmark Drive
715 Parker Lakes Road Bigfork, Montana
UNDERSTANDING OUR BUSINESS
Clayton Andrews
Senior Vice President
Asia Pacific Region
Central US Region
312.980.3500
Natalie Hamrick
Marketing Analyst
312.980.3502
Claire Spadafora
Administrative Assistant
312.980.3503
Your Team – Central Region
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Individually tailored
• Made to specification
• High degree of customization
and quality
What is Bespoke?
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Generate high-quality referrals from
Christie’s and Christie’s International Real
Estate.
• Provide a program with dedicated resources
and marketing support to secure and extend
the most high-profile and competitive
listings.
• Maximize our global reach, public relations,
and marketing channels to build
international awareness of your finest
properties and to find buyers.
Bespoke Marketing Strategy
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Total Properties: 80
• Total Value: $1.5B
• Average Price: $19.1M
• Above $10 Million: .47
• $20 Million and Above: .25
• Total Value Sold (2012): $299.3M
• Total Value of Properties Under
Contract (2013): $34.7M
• Average length of Bespoke
Enrollment Before Closing
(2012): 12 months
Bespoke By the Numbers
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Proprietary programs and auction venues reserved
for properties enrolled
• Marketing initiatives supported by our art house
colleagues
• Property-specific custom-designed marketing plan
and monthly reports
• Hands-on support of your regional vice-president
and marketing analysts
• Christie’s International Real Estate and local Affiliate
working as a selling team
• Exclusive – less than 1% of Christie’s International
Real Estate’s listings
Custom-Tailored Marketing for the World’s Most
Extraordinary Properties
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Auction House Lobby Exposure
• Christie’s International Real Estate
Magazine
• Presentation Books
• Auction Catalogues
• Promotion Cards and Bookmarks
• Proprietary Christie’s Publications
• PR Support
• Christie’s Events
• Global Media Plan
• Christie’s Web Site
• Christie’s International Real Estate
Web Site
• Targeted Mailings
• E-Campaigns
• Video Initiatives
• Social Media
• Activity Reporting
Value Proposition: Proprietary Marketing Venues
*Each value proposition expertly tailored to your property
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Lobby Video featuring a montage of
properties at: Christie’s Rockefeller Center
Christie’s King Street, London
• Target Date: Within 45-60 days of
enrollment
• Estimated Total Cost: $0
Auction House Exposure
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Inclusion in Brochure Displays at key
Christie’s Auctions and Events
Worldwide
• Events and Dates TBD
• Target Date: As available
• Estimated Total Cost: $0
Auction House Exposure
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Inclusion in Christie’s E-Newsletter
mailed to over 170,000 Christie’s
clients
• Estimated Total Cost: $0
Auction House Exposure
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Descriptive property promotion
on Christie’s International Real
Estate site:
www.christiesrealestate.com
• 100,000 average monthly
visitors
• Target Date: Ongoing
• Estimated Total Cost: $0
Web Marketing
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Location promotion on Christie’s
International Real Estate – Great
location site:
www.christiesrealestate.com
• Reader’s discover the unique lifestyles
and property offerings surrounding
your property
• Target Date: Ongoing
• Estimated Total Cost: $0
Web Marketing
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Property promotion on Christie’s Site:
www.christies.com
• 300,000 average monthly visitors
• Target Date: Ongoing
• Estimated Total Cost: $0
Web Marketing
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Featured showcase on home
page carousel:
www.christiesrealestate.com
• Target Date: Ongoing
• Estimated Total Cost: $0
Web Marketing
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Placement on Featured Properties Page:
www.christiesrealestate.com/SearchListing/
1539192/75/1/15
• Linked directly from home page and
dedicated ONLY to Bespoke Properties
• Target Date: Ongoing
• Estimated Total Cost: $0
Web Marketing
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Promotion on Social Media
Channels:
YouTube
Google+
• Target Date: Ongoing
• Estimated Total Cost: $0
Web Marketing
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Four Page Brochure
• Target Date: 15-30 days after
enrollment
• 1,000 Copies
• Estimated Total Cost: $2,850
Property Listing Collateral
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Full Page Property Ad in Christies
International Real Estate Magazine
• Target Date: Issue Three –
September 2013
• Estimated Total Cost: $3,400
Christie’s International Real Estate Magazine
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS
• Regular reports detailing marketing,
inquiries, and showings
• Target Date: Ongoing
• Estimated Total Cost: $0
Activity Reporting
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS 23
Summary of Benefits
Auction House Exposure
Web Marketing
Property Listing Collateral
Christie’s International Real Estate Magazine
(includes placement in Issue Three)
Bespoke Marketing Proposal
UNDERSTANDING OUR BUSINESS 24
Thank You
We are thrilled to have the opportunity
to present our proposal for the sale of
715 Parker Lakes Road.
Our team would like so assure you that
we will apply our superlative standards
toward achieving the highest results on
your behalf and making this process as
seamless as possible.
We look forward to further discussing
our ideas and offerings with you.
Bespoke Marketing Proposal