PREFACE
I am pleased to present the project report on "COMPANY PROFILE
ON PARLE-G before my respected readers. It is a humble attempt from
my part to judge consumer behavior for the effectiveness of
existing and self designed ad-copy of Spices.
This study deals with a number of topics, which will help the
reader understand and learn how consumers make consumption
decisions regarding Spices.
Language of the report is simple and lucid. Attempts have been
made to arrange the subject matter in a systematic and well-knit
style. Efforts have also been made to deal with all topics
precisely and gently.
I express thanks to all those prolific teachers and experts of
management whose theories and ideas have been incorporated in this
project report.
Despite of this it is very difficult to be perfect to the core
and mistakes do creep in for which I extend my apology and carve
the hospitality of the readers to point them out. Their criticism
and suggestions for the improvement in future are welcomed.
ANJALI AHIRWAR Acknowledgement
Preparing a project of this nature is an arduous task and I was
fortunate enough to get support from large number of person .I wish
to express my deep sense of gratitude to all those who generously
helped in successful completion of this report by sharing their
invaluable time and knowledge.
It is my proud and previledge to express my deep regard to
respected Dr. J.P.N.Pandey ,(PRINCIPLE). Anand Tiwari ,Dr. Navin
Gidion (HOD) Department of business management Govt. Girls P.G
college of excellence sagar for following me to undertake
project.
I feel extremely exhilarated to have completed this project
under the able and inspiring guidance of Mr. Chandrashekher
Sharnagat She rendered me all possible help and guidance while
reviewing the manuscript in finalizing this report.
I also extend my deep regards to my teacher, family members,
friend and all those whose encouragement has infused courage in me
to work successfully.
ANJALI AHIRWAR B.B.A(IIND sem.)
Certificate The project report titled COMPANY PROFILE ON PARLE-G
has been prepared by ANJALI AHIRWAR, B.B.A IIND sem under the
guidance and supervision of MR. CHANDRA SHEKHER SHARNAGAT, for the
partial fulfillment of the degree of B.B.A.
Signature of the Signature of the Signature of the
Supervisior: Head of the
Examinar:
Department:
Declaration by the Candidate
I declare that the project report titled COMPANY PROFILE ON
PARLE-G is my own work conducted under the supervision of MR.
CHANDRASHEKHAR SARNAGAT, Department of buissness Management,Govt.
Girls P.G college of excellence sagar. To the best of my knowledge
the report does not contain any work, Which has been submitted for
the award of any degree, anywhere.
ANJALI AHIRWAR B.B.A(II sem.)
INDEXCertificate
Declaration
Preface
Acknowledgement
1INTRODUCTION ABOUT COMPANY
2OBJECTIVE OF THE STUDY
3PRODUCT PROFILE
4PRODUCT LINE
5RESEARCH METHODOLOGY
6GRAPHS/ PICTURE/ PHOTO
7RESLEARCH DEGINE
8DATA COLLECTION
9CONCLUSION
10SUGGESTION
11BIBLIOGRAPHY
INTRODUCTION ABOUT COMPANYINTRODUCTION
INTRODUCTION
Parle Products has been India's largest manufacturer of biscuits
and confectionery, for almost 80 years. Makers of the world's
largest selling biscuit, Parle-G, and a host of other very popular
brands, the Parle name symbolizes quality, nutrition and great
taste. With a reach spanning even the remotest villages of India ,
the company has definitely come a very long way since its
inception.
Many of the Parle products - biscuits or confectioneries, are
market leaders in their category and have won acclaim at the Monde
Selection, since 1971. With a 40% share of the total biscuit market
and a 15% share of the total confectionary market in India , Parle
has grown to become a multi-million dollar company. While to
consumers it's a beacon of faith and trust, competitors look upon
Parle as an example of marketing brilliance.
2. HISTORY
a) In 1929 a small company by the name of Parle products emerged
in British dominated India. The intent was to spread joy and cheer
to children and adults alike, all over the country with its sweets
and candies. The company knew that it wouldnt be an easy task, but
they decided to take the brave step. A small factory was set up in
the suburbs of Mumbai, to manufacture sweets and toffees. A decade
later it was upgraded to manufacture biscuits as well. Since then,
the Parle name has grown in all directions, won international fame
and has been sweetening people's lives all over India and
abroad.
b) Apart from the factories in Mumbai and Bangalore Parle also
have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan,
which are the largest biscuit and confectionery plants in the
country. Additionally, Parle Products also has 7 manufacturing
units and 51 manufacturing units on contract.
3. VISION
The main vision of Parle-G to Concentrate on consumer tastes and
preferences, the Parle brand has grown from strength to strength
ever since its inception. For fulfilling its vision they do every
batch of biscuits and confectioneries are thoroughly checked by
expert staff, using the most modern equipment hence ensuring the
same perfect quality across the nation and abroad.4. MISSION
Hindustan Ki Taakat.For over 65 years, Parle G has been a part
of the lives of every Indian. From the snow capped mountains in the
north to the sultry towns in the south, from frenetic cities to
laid back villages, Parle G has nourished, strengthened and
delighted millions. Various people have various reasons to consume
it, some consume it for the value it offers while others consume it
for sheer taste, For some it is a meal substitute for others it is
a tasty healthy nourishing snack. Patronised by millions for all
this qualities, it is much more than just a biscuit brand. Little
wonder than why is it the Largest selling Biscuit brand in the
World.
5. BUSINESS STRATEGYAn in-depth understanding of the Indian
consumer psyche has helped Parle evolve a marketing philosophy that
reflects the needs of the Indian masses. With products designed
keeping both health and taste in mind, Parle appeals to both health
conscious mothers and fun loving kids. The great tradition of taste
and nutrition is consistent in every pack on the store shelves,
even today. The value-for-money positioning allows people from all
classes and age groups to enjoy Parle products to the fullest.6.
AWARDSParle products have been shining with the golds and silvers
consistently at the Monde Selection ever since they were first
entered in 1971. Monde Selection is an international institute for
assessing the quality of foods and is currently the oldest and most
representative organization in the field of selecting quality foods
worldwide.
7. BRANDS
palettes, there's something for everyone. And the tantalizing
array of sweetmeats is just the cherry on top. Know a little more
about all the delicious Parle products. From yummy biscuits to
lip-smacking sweetmeats, the Parle product range is a genuine treat
for every snack lover. The biscuits alone have such variety,
catering to diverse
(a)...In biscuits
Parle-G Krackjack
KrackjackCrispy creams
Monaco
Hide and seek
Hide and seek milano
Digestive Marie
Parle Marie
Milk Shakti
(b) In confectionaries
Malody Chocolataty
mangobite
Kachcha Mangobite
Kismi Toffee
Kismi Gold
Orange Candy
Xhale
(c)... In Snacks
Musst Bites
Monaco Bites Cheesling
Sixer.
8.SOCIAL RESPONSIBILITY
Parle Products with its wide platter of offering of biscuits and
sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite and many
others since 1929 is also actively engaged to change & uplift
the social face of India. As a part of Corporate Social
Responsibility Policy Parle is keenly involved in the overall
development of younger generation with focused endeavor to built
New Face of India and spread happiness & joy all over .
9..Mommys DilemmaJune 07, 05
Parle rejigs Hide & Seek variants againBUSINESS LINETasting
growth in biscuitsExchange 4 Media - October 21, 04Best Brand:
KrackjackET Brand Equity - October 27, 04A delicious game - Hide
and Seek biscuitsSamsat - October 27, 04Smart CookieUSP Age -
November, 2004
Parle has a very open work culture. Our work atmosphere is
comfortable and relaxed that helps increase productivity and
efficiency. Group lunches and outstation team-building exercises
that augment inter-personal relations and mutual understanding are
part of our work culture. We organize discussion forums and
training programs on stress management and employee well being.
Yoga trainings, health check-up camps and workshops on healthy
lifestyle are regular events in Parle.
OBJECTIVES OF STUDY
Study on Product of Parle-G Study on Company Goals
Study on Product Mix
Study on Short Analysis
Study on Product Line
Study on Port Folio
PRODUCT PROFILE COMPANY PROFILE
PRODUCT PROFILE IN PANTNAGAR PLANT:
PARLE G BISCUITS
ORANGE CREAM BISCUITS
WHOLE COMPANY BRANDS:
PARLE G CREAM BISCUITS:- KRACKJACK
MONACO
ORANGE
MARIE CHOICE
BOURBON
HIDE SEEK
CHOCOLATE
FUN CENTER
ELAICHI
CHEESLINGS
PINEAPPLE
SIXER
MANGO
MOTHER UNIT:
PARLE PRODUCTS PVT. LTD.
NORTH LEVEL CROSSING
VILLE PARLE (EAST)
MUMBAI
CORPORATE OFFICE:
NIRLON HOUSE
A.B.ROAD
MUMBAI.
MOTHER UNITS: -
Mumbai, Nasik, Banglore, khaboli, Bahadurgarh (Haryana), Bhuj
(Gujarat), Neemrana (rajas than), sitarganj, pantnagar.THE CUSTOMER
CONFIDENCE
The Parle name conjures op fond memories across the length and
breath of the country. After all, since 1929, the people of India
have been growing up on Parle biscuits and sweets.
Today, the Parle brands have found there way into the hearts and
homes of people all over India and abroad. Parle biscuits and
confectioneries continue to spread happiness and joy among people
of all ages. The consumer is the focus of all activities at Parle.
Maximizing value to consumer and forging enduring customer
relationships are the core endeavors at Parle.
Our efforts are driven towards maximizing customer satisfaction
and this is in synergy with our quality pledge. "Parle Products
Limited will strive to provide consistently nutritious and quality
food products to meet consumers' satisfaction by using quality
materials and by adopting appropriate processes. To facilitate the
above we will strive to continuously train our employees and
provide them an open and participative environment."
GOALS FOR 2008-09
To meet the challenges of this year, we need to increase our
single pointed "focus" towards customer, quality, productivity and
development of people, without any compromises. So our objective
will be:-
CUSTOMER FOCUS:-
- We must beat the customer' expectation by ensuring zero defect
product from all locations.
- We must increase direct customer interface by ensuring maximum
children and other visitor at all locations.
P.Q.S FOCUS:-
-Parle quality system=PQS=productivity quality safety.
Productivity improvement by reducing downtime, breakdowns.
- Wastage, re-works, thereby saving natural resources like fuel
and power.
- Quality improvement by strict adherence to quality assurance
norms without any compromises.
-Safety improvement by adhering in true spirit to HACCP, 5-S,
ISMS philosophies.
MISSION STATEMENT
> Grow then higher then market growth rate, while maintaining
leadership in the industry.
> Export 1 % of annual turnover.
> Have access to customized information globally.
> Aim to zero defect products, there are exceeding customers
expectations.
> Develop process flexibility and innovation to get
significant portion of turnover from new products.
> Expand distribution network in neighboring countries,
presence in other countries.
> Impart training, motivation and respect to all employees
and associates.
THE QUALITY COMMITMENT
Parle Products has one factory at Mumbai that manufactures
biscuits and confectioneries while another factory at Bahadurgarh,
in Haryana manufactures biscuits. Apart from this, Parle has
manufacturing facilities at Neemrana, in Rajas than and at Bangaore
in Karnataka. The factories at Bahadurgarh and Neemrana are the
largest such manufacturing facilities in India. Parle Products also
has 14 manufacturing units for biscuits and 5 manufacturing units
for confectioneries, on contract. All these factories are located
at strategic locations, so as to ensure a constant output and easy
distribution. Each factory has state-of-the-art machinery with
automatic printing and packaging facilities. Al Parle products are
manufactured under the most hygienic conditions. Great care is
exercised in the selection and quality control of raw materials;
packaging materials and rigid quality standards are ensured at
every stage of manufacturing process. Every batch of biscuits and
confectioneries are thoroughly checked by expert staff, using the
most modern equipment.
EMRGING TRENDS OF THE BRAND
Since its inception in the 30s Parle biscuits have prided itself
in offering quality products that are affordable to the common man.
The marketing mix has evolved with the times..........
THE PRODUCT
Parle biscuits have a range of variants in it product portfolio.
The popular brand Parle- G, krackjack, Monaco, and its variants
(Zeera, onion and Methi) are available in packets of various
convenient sizes. New products like hide & seek are a foray
into the premium segment.
THE PRICING STRATEGY
The biscuits major have not bothered to raise the price of its
flagship brand "Parle- G" for the past 6 to 8 years and has always
tried to provide its offering at nearly 33% discount as compare to
other competitive brands.
THE PROMOTION POLICYThe consumer is the focus of all activities
at Parle. Maximizing value to consumer and forging enduring
customer relationships are the core endeavors at Parle. Parle-G My
Dream Come True "- was one its biggest promotional ventures (2.5
crore) which gave contestants a chance to fulfill their dreams.
Discounts, gift offer schemes are other popular promotional
offerings.
THE PLACEThe well-entrenched distribution system (the company
covers 12-15 lakh outlets across the country), with 39 depots at
strategy points all over the country. From the depots, the biscuits
are sold to wholesalers and further to retailers.
THE PACKAGING
Biscuits have under gone a swift transformation. From the
earlier waxed-paper packing, Parle's BOPP offering is not only
stylish and enticing bit also increases the self-life of the
biscuits.
Filled with the goodness of milk and wheat, Parle G is not just
a treat for the taste buds, but a source of strength for both body
and mind. Tear over a packet of Parle G to experience what has
nourished Generations of Indians since last sixty-five years,
making it truly Hindustan Ki Taakat.
Krackjack - The original sweet and salty biscuit is one of the
most loved biscuits in the country.
Its not just a biscuit, its the taste of relationships captured
in a biscuit.A little sweet and a little salty crafted in such a
delicate and delicious balance, you can never get enough of it.
Have it anytime you like with anything you like.
Krackjack Crispy Creams is a delicious combination of crispiness
of Krackjack and sweetness of cream biscuit. The classic sweet and
salty taste gets laced with a sweet & sour lime flavor in the
cream sandwiched between Krackjack biscuits. A mouth watering
delicious combination
Share the company of great taste anytime, anywhere with Monaco.
A light crispy biscuit sprinkled with salt, Monaco adds a namkeen
twist to lifes ordinary moments.
Orange: Tickle your senses with Parle Orange Kream The tangy
orange cream between two scrumptious biscuits makes for a real
treat.
Heres a choco biscuit that flirts with your taste buds. Seek out
the chocolate chips that aren't really hidden. And relish a
delectable experience as they melt in your mouth. Also know to work
as an effective icebreaker its easy to see why its tasty itna, ki
dil aaj
The ingredients that go into making this prized cookie are a
well-guarded secret. What is, is the effect it has on those who eat
it. A cookie with a reputation for romance. Indulge in the sinful
taste of Milano and everything that follows it.
Digestive Marie will change your daily dipping and sipping
routine; making it more enjoyable and much healthier.
With five times more fibre than the regular Marie, you can
actually see the differences in Digestive Marie. With lower fat and
calories than other digestive biscuits, Digestive Marie helps you
stay Active-Lite all day.Yahi Marie, Sahi Marie
Your favorite Marie biscuit, Parle Marie is now even more
exciting. Its lighter. Its crispier. And its tastier. Making it
even more appealing than before.
So the next time youre hanging out with your buddies, just tear
open a pack of Parle Marie. And immerse yourself in an engaging
conversation and an even more engaging taste.
From boy-next-door to Super Boy, no thats not the plot for the
next Hollywood blockbuster its the effect of Milk Shakti. The
Shakti of milk fortified with the goodness of honey, a zabardast
combo that even ace batsman Dhoni swears by. So get that cape out
and head straight to for a pack of Milk Shakti toda
Mouth watering cookies that youll want to nibble as sweet
nothings. Not to mention, always have them within your reach. The
delicious taste of butter, sugar and milk in an all-you-can-have
tasty offering
.
A crispy cracker that adds a namkeen zing to the usual biscuit.
Goes well with a cup of tea, an evening snack or an occasional
namkeen thought. Just bite in and let the rich golden texture melt
in your mouth.
PRODUCT LINE
RESEARCH METHODOLOGY
Research MethodologyResearch methodology is a way to
systematically solve the research problem. It can be understood as
a science of studying how research is done scientifically. It takes
many dimensions and research methods to constitute a part of the
research methodology. Thus when we talk of research methodology, we
not only talk of the research methods but also consider the logic
behind the methods used in context of the research study in such a
way that results are capable of being evaluated either by the
researcher himself or by others. Under this head, the methods and
techniques used in preparing this report are discussed.
Research Process:
Design Research Methodology
The research methodology selected was influenced by the target
population i.e. the Telecom Users. The major parts of the research
methodology were:
Method of Data Collection
Both, secondary as well as primary methods were used.
Sampling Plan
Sampling Technique Non Probability Purposive and Convenience
Sampling
Sample Universe All the Parle-G sowners in Sagar
Sample Frame SAGAR
Sample Unit All respondentsSample Size 50
Questionnaire Design
The questionnaire was designed in order to meet all the primary
and secondary objectives of the study. Structured open and close
ended questionnaire was used.Plan and Do Secondary Research
Secondary DataIt included the data like Indian Cement Industry,
Need for Consumer behaviour and Buyer 5 Step process.
Secondary Data Sources: Internet, Company profile,
brochures.Plan and Do Primary Research Primary Data Primary data
was collected via Questionnaire.
Primary Data Sources: Primary data is collected directly by
meeting the consumers who uses telecom.Tabulation and Analysis
The analysis of data involved a number of closely related
operations such as establishment of categories, the applications of
these categories into raw data through tabulation, charts etc and
then drawing inferences. All analysis was univariate in nature and
was of Simple tabulation type. In this report mostly judgmental
analysis was applied. The data collected were grouped into research
characteristics and further subjected to segmentation and then the
scores were obtained by using tally bars. The scores and percentage
are presented in tables, graphs and charts. By percentile
inferences were drawn. Every table for each test is represented
through charts and graphs.
GRAPHS / PICTURE/ PHOTO
Brands
An in-depth understanding of the Indian consumer psyche has
helped Parle evolve a marketing philosophy that reflects the needs
of the Indian masses. With products designed keeping both health
and taste in mind, Parle appeals to both health conscious mothers
and fun loving kids. The great tradition of taste and nutrition is
consistent in every pack on the store shelves, even today. The
value-for-money positioning allows people from all classes and age
groups to enjoy Parle products to the fullest.
Biscuit goodies:Confectionary:
Parle-GGolGappa
KrackjackClassic Mint
MonacoLite Mint
Monaco FunionKismi
KreamsOrange Candy
Hide and SeekMango Bite
Hide and Seek MilanoMelody
Poppins
Eclairs- 50 p
BourbonMelody Softe- 1Rs.
Kismi Bar
Parle MarieChox
Kacha Mango
Milk ShaktiMazelo
Imli Bite
Kismi Gold
Parle 20-20 CookiesMunch on snacks:
NimkinMusst Bites
Parle biscuits: Parle biscuits are linked with factors of power
and wisdom providing nutrition and strength. Parle biscuits are
indeed much more than a tea- time snack, they are considered by
many to be an important part of their daily food. Parle can treat
you with a basket of biscuits which are not only satisfying but are
also of good and reliable quality. Parle biscuits cater to all
tastes from kids to senior citizens. They have found their way into
the Indian hearts and homes.Parle G
For over 65 years, Parle G has been a part of the lives of every
Indian. From the snow capped mountains in the north to the sultry
towns in the south, from frenetic cities to laid back villages,
Parle G has nourished strengthened and delighted millions. Filled
with the goodness of milk and wheat, Parle G is not just a treat
for the taste buds, but a source of strength for both body and
mind. Tear over a packet of Parle G to experience what has
nourished Generations of Indians since last sixty five years,
making it truly Hindustan Ki Taakat. Pack Sizes available: 16.5G,
38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825GKrackjack
The original sweet and salty biscuit is one of the most loved
biscuits in the country.Its not just a biscuit, its the taste of
relationships captured in a biscuit.A little sweet and a little
salty crafted in such a delicate and delicious balance, you can
never get enough of it. Have it anytime you like with anything you
like. Pack Sizes available: 75G, 170G, 240G
Monaco
Share the company of great taste anytime, anywhere with Monaco.
A light crispy biscuit sprinkled with salt, Monaco adds a namkeen
twist to lifes ordinary moments. Pack Sizes available: 75 G, 120 G,
240 G
Hide and Seek
The ingredients that go into making this prized cookie are a
well-guarded secret. What is is the effect it has on those who eat
it. A cookie with a reputation for romance. Indulge in the sinful
taste of Milano and everything that follows it. Pack Sizes
available: 25 G, 62 G, 100 G, and 200 G
Hide and Seek Milano
The ingredients that go into making this prized cookie are a
well-guarded secret. What is is the effect it has on those who eat
it. A cookie with a reputation for romance. Indulge in the sinful
taste of Milano and everything that follows it. Pack Sizes
available: 65 G, 135 G
Kreams
Orange: Tickle your senses with Parle Orange Kream The tangy
orange cream between two scrumptious biscuits makes for a real
treat.Age no bar! Pack Sizes available: 80 G, 90 G, 160 G, and 180
G
Parle Confectionaries: Right from candies to toffees, the sweet
'n' treat category of the Parle product range is a genuine treat
for every snack lover. This category can satisfy one's taste and at
the same time create a desire for more. These confectioneries are a
sheer delight to the taste buds and have a universal appeal. Parle
Biscuits and confectioneries, continue to spread happiness &
joy among people of all ages.Melody
Caramel meets chocolate to yield an outcome nothing less than
delectable. Parle Melody comes with an irresistible layer of
caramel on the outside and a delightful chocolate filling within.
Pop it in your mouth and relish the unique experience. It wont be
too long before you find yourself asking the age old question
Melody itni chocolaty kyon hai?'
Mango Bite
Need a quick escape from everything ordinary? Just pop a Mango
Bite and dive into a tropical mango paradise. Sit back, roll it
around and enjoy one wave after another of juicy mango treats that
go on and on and on.
Orange Candy
Feel like eating an orange but dont want to be bothered with
peeling one? How about just unwrapping one then? Parle Orange
Candy. This little candy is a mouthful when it comes to the tangy,
juicy taste of real oranges. A bite-sized orange in a
wrapper.Kachcha Mango Bite
The glider got copied and became a jet plane. Western hits got
copied and became Anu Malik songs. The typewriter got copied and
became a keyboard. Similarly, we have managed to copy the tangy
flavour of raw mangoes in a candy which is a little sour, a little
sweet and certainly a little mischievous. We call it Kaccha Mango
Bite. It truly is a kacche aam ka copy.
Kismi Toffee
Its everything that the Kismi Toffee Bar is, only smaller.
Wrapped in the distinct flavour of elaichi (cardamom) this toffee
is sure to send your sweet tooth on a joyride.
Golgappa
Mention Golgappa to lovers of roadside snacks and watch them get
excited. Just the very memory of the sweet tangy taste of Golgappa
is enough to make the taste buds tingle, the mouth water and the
senses to party. Now imagine if you can have the Golgappa whenever
and wherever you want it, even as you are reading this, for
example. It is possible with Parle Golgappa. It captures the same
magic of the popular street side Golgappa in a Goli or a hard
boiled candy, if you prefer. So pop in a Golgappa and treat your
senses to a fun filled trip, whenever and wherever.
Parle Snacks: Salty, crunchy, chatpata and crispy caters to the
bunch of Parle snacks. Parle snacks are a complete delight to the
taste buds and can create the desire for more and more. These
snacks will not only satisfy your tummy but will also sustain a
feel in your mouth to associate you with the bond of Parle.
Musst Bites
Cheesy fluffy baked snacks that are so irresistible that you
dont want to share them. Available in mouthwatering Garden Spices,
sweet and sour Tangy Tomato, tantalizing Chatpata Chat and heavenly
garden spices, you are going to have a hard time deciding which one
you want for yourself.
SWOT ANALYSIS
1. STRENGTHS:-
DISTRIBUTION NETWORK: The Company has a strong distribution
network consisting of a number of efficient salesmen, 700,000
retail outlets and 8000 distributors. The distribution fleet
includes different modes of distribution, from 10-tonne trucks to
open-bay three wheelers that can navigate through narrow alleyways
of Indian cities and trademarked tricycles.
STRONG BRANDS: The Parle-G has been named the world's top brand
for a fourth consecutive year in a survey by consultancy
Interbrand. It was estimated that the Parle-G brand was worth
$70.45billion. People all over the world enjoy Parle-G products
more than 1.3 billion times per day.
COST OF OPERATIONS: The production, marketing and distribution
systems are very efficient due to forward planning and maintenance
of consistency of operations, which minimizes wastage of both time
and resources, leads to lowering of costs.2: WEAKNESSES:
LOW EXPORT LEVELS: The brands produced by the company are brands
produced world wide thereby making the export levels very low. In
India, there exists a major controversy concerning pesticides and
other harmful chemicals in bottled products including Parle-G
.Therefore, people abroad, are apprehensive about Parle-G products
from India.
SMALL SCALE SECTOR RESERVATIONS LIMIT ABILITY TO INVEST AND
ACHIEVE ECONOMIES OF SCALE:
The Companys operations are carried out on a small scale and due
to Government restrictions and red-tapism, the Company finds it
very difficult to invest in technological advancements and achieve
economies of scale.
3: OPPORTUNITIES:
LARGE DOMESTIC MARKETS: Parle-G India claims a 60.1 per cent
share of the soft drinks market; this includes a 42 per cent share
of the cola market. Other products account for 18.1 per cent market
share, chiefly led by Limca.
EXPORT POTENTIAL: The Company can come up with new products,
which are not manufactured abroad, like Maaza etc and export them
to foreign nations. It can come up with strategies to eliminate
apprehension from the minds of the people towards the Coke products
produced in India.
HIGHER INCOME AMONG PEOPLE: Development of India as a whole has
lead to an increase in the per capita income thereby causing an
increase in disposable income. The beverage industry can take
advantage of such a situation and enhance their sales.
4: THREATS: IMPORTS: As India is developing at a fast pace, the
per capita income has increased over the years .If consumers shift
onto imported beverages rather than have beverages manufactured
within the country, it could pose a threat to the Indian beverage
industry as a whole in turn affecting the sales of the Company.
TAX AND REGULATORY SECTOR: The tax system in India is
accompanied by a variety of regulations at each stage on the
consequence from production to consumption. Therefore, this can
limit the growth of the Company and pose problems.
SLOWDOWN IN RURAL DEMAND: Low per capita disposable income,
large number of daily wage earners, poor roads; power problems; and
inaccessibility to conventional advertising media. All these
problems might lead to a slowdown in the demand for the companys
products.
CHANGING OF CONSUMERS PREFERENCE: The Company should keep a eye
on the changing preferences of the consumers.
PUSH & PULL STRATEGY PUSH STRATEGY:-
HCCBPL is using Push strategy in which they use its sales force
and trade promotion money to induce intermediaries to carry,
promote and sell the product to end users i.e. consumers.
For example-as HCCBPL is giving free pet bottles and other trade
schemes to distributors, agency owners and retailers.
PULL STRATEGY:-
HCCBPL is also using Pull strategy in which they are using
advertising and promotion to persuade consumers to ask
intermediaries for the company brand product by this way HCCBPL
inducing customer to order it from shopkeeper.
For example-HCCBPL is using flanges, display racks, tier racks,
standees, mobile hangers and visicooler brand strips.
RECOMMENDATIONSIn the analysis the respondents have shown that
they consider PARLE-G motor company after BRATANIA and PARLE-G and
this is a major concern for the company. PARLE-G motor company has
to make some arrangements to increase the awareness level among the
prospects through media.
The company should also emphasize on other bikes excluding
PARLE-G and PARLE-G because some of the bikes in PARLE-G like
Apache RTR are more popular than these bikes in the surveyed
area.
In New Delhi the respondents who have visited the dealership are
not satisfied with the service facilities which can be improved by
regular visit of the service managers as well as providing regular
training to the staff as well as the owner.
The dealership in New Delhi also lacks in space, which is a
major concern because the first impression on the mind of the
customer is about the window display, which can be improved with
the help of the professionals.
The buying behavior of the customers in New Delhi is not focused
on the celebrity endorsement but they want a product which should
contain all the factors and at an affordable price.
The customers in New Delhi want more number of dealers in their
area so as to have more options in visiting the dealership.
Every
dealership should have the same services and excellent window
display so as to attract more customers.
As in the demographic phase of the respondents the younger
generation wants to have a bike with lot of power and style which
PARLE-G should come within future .As PARLE-G has launched its new
in the market.
LIMITATIONS
This report incorporates sincere efforts to submit the best
possible dossier on the topic assigned because no study can be
perfect. There are bound to be limitations that I faced and within
which I had to work.
The data used in most part of the report is secondary data, it
has inherent discrepancy.
As PARLE-G is still not a household brand name, some of the
respondents were not completely aware of its products and track
record.
CONCLUSION
The facts and figures shown in the analysis is correct and the
survey has been done in a good faith and responsibility
As BRATANIA , PARLE-G have taken the 1st, 2nd and 3rd position.
Thus PARLE-G motor co. has to make some more efforts to increase
the awareness among the people in the context of bikes.
The respondents have been asked about the most effective slogan
in different brands of bikes in which again PARLE-G have taken the
lead. PARLE-G motor co. has emphasized only and not on other bikes,
thus people only know about and not other. Print media and
different types of media should be used to make people know about
the slogan.
The respondents in the factors, which they consider while
purchasing a bike, have done the ranking. is the first factor
following with POWER and also with an adaptable PRICE. The company
has to make efforts for making a product that should have all these
three factors with considerable price.
The most influencing factor in purchasing decision of the bike
is FAMILY and after that FRIENDS which is not at all linked with
the company investment. The company generally invests in Dealer
promotion and Media, which is not appropriate as analyzed in this
question. Awareness level through Media and dealer should be
increased.
When asked about the experience at the PARLE-G dealership most
of the respondents had a good and average experience with a small
number having bad experience. The small number of bad experience
can be avoided by giving warm welcome and good behavior by the
staff.
The respondents who have not visited the PARLE-G dealership are
either not interested in PARLE-G bikes or they are not satisfied
with PARLE-G products. In this matter the dealer should increase
the road shows as well as arrange regular customers meeting which
will create interests in other prospects.
Most of the respondents had knowledge about the PARLE-G, which
is a good sign for the PARLE-G.
BIBLIOGRAPHY
WEB SITE
Google.com,www.parleg.com
TEXT BOOKS
Marketing Research, Test and cases, Richard D. Irwin, Linois
C.R Kothari, Research Methodology
MAGAZINES
Biscut Business Outlook
Report Writing and Presentation
Tabulation and Analysis
Primary Research
Secondary Research
Design Research Methodology
Prepare Research Design
Define Research Objective
Information Need Felt
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