Date post: | 28-Nov-2014 |
Category: |
Documents |
Upload: | jasminetakanikos |
View: | 1,023 times |
Download: | 0 times |
HELLO
Jasmine Takanikos
I am
I am a Creative Brand Strategist & A Trend Forecaster.
The objective of this assignment is to source products in neighborhoods in New York City and connect what you source to a central trend theme.
Trend Field Research AssignmentANALYZING TRENDS Class 2010
Tell the story Visually
Trend
Elements that BUILD and SUPPORT
A
Brand/Product: Who are the Brands/Labels & Products that are being used, worn and coveted? Who are the retailers and how is the merchandising exemplifying the trend?
Person/Consumer: Who are they visually? This is about finding an example of the human behind the trend.
Place/Environment: Where/what is the neighborhood, and how does it’s landscape support and help the trend to flourish?
Time/History: How is history shown and reinvented in the trend, something new always has a shadow of influence from something in the past.
Materials/Color: What are the colors and textures that resonate with this trend?
Media: How are they consuming media- and what are the publications & political associations? Magazines, Newspapers, Blogs, TV Networks…
Lifestyle: What activities is the person/consumer participating in? How/what are they eating & where are they socializing?
Artisan & Bespoke Luxury elements of craft and artisanship in luxury goods
Lower Eastside. NOHO. MLBrown Hand Crafted Accessories.Monocle.WKInteract.OAK.Freemans
Slow Culture products that reflect a consumer desire to slow down and unplug
Red Hook BK .The Good Fork. Multi-Purpose Community Urban Design. Hand Crafted. Time.
New Vices in a world of pressures to be pure and good - products that tap into vice as the new private club
Meatpacking District.Maison Martin Margiela.Absinthe.Exclusive Club Houses.Fur.Rare Meats.
Local products that craft a meaningful local story
The Mapping Project. Bedford Cheese Shop. Local Artist Exhibition. T-Shirts made in BK.
products that tap into consumer desire to broadcast their beliefs
Eco-Badges
Eco-Baby Products. Nau Pop Up Shop Soho. Green House Club. Eco Fashion Week.
www.mlbrownnyc.com
www.inhabitat.com
www.freemanssportingclub.com
www.fabienneverdier.com/
www.monocle.com
www.wkinteract.com
www.inhabitat.com
www.timeout.com
www.vanleeuwenicecream.com
www.nau.com
www.gizmag.com/belkiz-feedaway-high-chair-recyclable/13422/ www.psfk.com/2009/10/made-by-bodega-the-mapping-project.html
www.viceland.com
www.greenhouseusa.com
www.sohohouseny.com
www.maisonmartinmargiela.com
www.bijulesnyc.com
www.kikidm.com
www.vmagazine.com
www.forumforurbandesign.org
www.oaknyc.com
SOURCES