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Technology Solutions for Tourism Conference 2012
Thursday 23rd February
Part 4 - Robbie Parish, Director of Digital and Media, Visit Scotland
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VisitScotland Digital Project – Robbie Parish
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• 2010/ 11 Brief Summary• The new site and Key Next Steps
Contents
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Recap on Mission
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Recap On Key Component Deliverables
2. Extranet System
3. Event Engine
4. Central Relational Database (Database Categorization & Algorithms)
5. Property Management System & Hotel Integration – April onwards
6. New Site Navigation, design and CMS.
7. Shopping Basket
1. Geo Mapping
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Task Action (s) Date
1 Project Governance and Planning October- December 2010
2 Terminate with Tiscover December 2010
3 Tender preparations and Procurement process January – September 2011
4 User Testing Program January – April 2011
5 Design and Brand Guideline Creation January – May 2011
6 Site Integration and Content Migration Planning May 2011- March 2012 (Phase 1)
7 D&G Interim Site Design, Partnering and Build January – September 2011
8 Edinburgh & Lothians Interim Site Design, Partnering and Build
June – November 2011
9 D&G Site Launch September 2011
10 Edinburgh & Lothians Site Launch November 2011
Summary of Activity
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Summary of Activity
Task Action (s) Date
1 Data Integration and Main Site Build October 2011 – March/ April 2012
2 First Phase Content Migration (VS.com & Regional Lites)
April 2012
3 First Phase Launch of Main Site April 2012
4 Further Phasing of Main Site (Full Regional Sections, International Requirements and UT, Golf and Surprise Yourself)
April 2012- October 2012
5 Internationalisation and further phasing
October 2012 – End of 2013
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VisitScotland.com
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VisitScotland.com
www.edinburgh.org
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Visitscotland.com – the new site
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New .com Homepage
•Homepage- New Visuals
•Homepage - Current
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User Group Feedback
•OJEU advert placed on Public Contracts Portal •February 2011•53 submissions of interest received. 10 full responses received and assessed•March 2011•Invitation to Tender;•April 2011•ITT submissions received and assessed - Note - all Scratch build vendors pulled out at this stage•June 2011•1st Round Clarification F2F meetings
•specific questions to each Vendor ITT submission•June 2011•2nd Round Clarification F2F meetings
•Infrastructure capability/ scalability •Scope for customization in each core component
•June 2011•Final Clarification Questions Issued
•IP ownership and licensing•Commission structures
•July 2011•Scoring, Final Procurement Stages and Legal Preparation•August 2011•Board Approval•August 2011
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User Group Feedback
Geo Mapping
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Next Steps
Task Action (s) Date
1 Database Integration and Main Site Build
October 2011 – April 2012
2 1- Provider Communication and Training2- VIC/ QTA and CC training
February – April 2012
3 First Phase Content Migration- main Visitscotland.com website, regional lites and some products.
April 2012
4 First Phase Launch of Main Site April 2012
5 1- Full Regional Website Integration2- Internationalisation 3- Availability Search4- Product Site Integrations (e.g. Wildlife, EatScotland, Active, Campaign)5- Mobile Technologies
April 2012- Spring 2013
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VS Data System
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New Backend System – what it will bring
• Improved product listings• Better quality and larger images• Various map options including OS• User friendly Extranet• Self catering Extranet• Quick and easy availability/price editor• Provider Reports
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Product Listing Before…
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Product Listing After…
•Product Page – latest visuals
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Mapping Before….
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Mapping After….
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Extranet
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Provider Reports
• Number of visits to product listing
• Links to providers own website
• Emails sent• Location Map views• Added to Shortlist• Bookings
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Provider Reports
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• February 22nd to April – General Communication email detailing key tasks and actions
• Early March through to April- Bespoke emails sent with Username, Password and Webinar
• All correspondence will include inbound support number for Contact Centre
• Priority Groups identified for outbound support calls from Contact Centre from early March to April 2012
• Site launches end of April 2012
Summary of Immediate Dates
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Thank You
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Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk
Wednesday, 14 March 2012