August 2017

Poland Market Statistics

Welcome

INSIGHT DEPARTMENT: POLAND MARKET STATISTICS

INDICATORSKEY FACTS

UK SCOTLAND

Total visits 1,920,000 138,000

Visits by purpose12% holiday

40% VFR45% business

9% holiday54% VFR

35% business

Total nights 15 million 885,000

Total spend £389 million £20 million

Top towns visited

LondonBirminghamManchester

BristolGlasgow

GlasgowEdinburgh

Stirling

Average length of stay 7.8 nights 6.4 nights

Average spend per day £25 £22

Average spend per visit £202 £144

Source: IPS, 2016

In 2016, Poland was the UK’s

• 8th largest source market measured by number of visits• 5th largest by number of nights • 16th largest by expenditure

In 2016, Poland was Scotland’s

• 5th largest source market measured by number of visits• 7th largest by number of nights • 20th largest in terms of expenditure

‘Poland: Market Statistics’ factsheet provides the latest data and trends on the volume and value of visitors from Poland to Scotland from the International Passenger Survey (IPS).

Visitors from Poland to the UK and Scotland in 2016

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Visitors from Poland to Scotland Compared to Other Overseas Markets:

INSIGHT DEPARTMENT: POLAND MARKET STATISTICS

TRIPS SPEND NIGHTS

000s % £m % 000s %

USA 451 16% 510 28% 4,109 19%

Germany 355 13% 212 11% 2,725 13%

France 152 6% 75 4% 1,160 5%

Canada 149 5% 130 7% 1,370 6%

Poland 138 5% 20 1% 885 4%

Australia 132 5% 102 6% 1,354 6%

Italy 123 4% 92 5% 901 4%

Netherlands 115 4% 62 3% 884 4%

Irish Republic 96 3% 25 1% 295 1%

Sweden 89 3% 43 2% 372 2%

Rest of World 948 35% 579 31% 7,174 34%

Total 2,747 100% 1,850 100% 21,229 100%

Source: IPS, 2016

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Latest Information Visitors from Poland to Scotland

INSIGHT DEPARTMENT: POLAND MARKET STATISTICS

Jan-Mar (40%)

Apr-Jun (12%)

Jul-Sep (21%)

Oct-Dec (26%)

1-3 nights (26%)

4-7 nights (50%)

8-14 nights (18%)

15+ nights (7%)

Holiday (9%)

Business (35%)

VFR (54%)

Seasonality

Purpose of travel Duration of stay

Source: IPS, 2016

INDICATORS KEY FACTS

Total visits to Scotland 138,000 trips

Total nights in Scotland 885,000

Total spend in Scotland £20 million

Average length of stay 6.4 nights

Average spend per day £22

Average spend per visit £144

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INSIGHT DEPARTMENT: POLAND MARKET STATISTICS

Regions Visited

Top towns visited Glasgow Edinburgh Stirling

Top regions visitedGreater Glasgow & Clyde Valley

LothianLoch Lomond, Stirling, Trossachs and Argyll

Source: IPS, 2016

Source: IPS (2014-2016 cumulative visits (000s))

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Trends InformationVisitors from Poland to Scotland

INSIGHT DEPARTMENT: POLAND MARKET STATISTICS

VISITORS FROM POLAND TO SCOTLAND: 2007 – 2016

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Total Visits (000s) 114 125 85 82 57 67 80 138 87 138

Total Nights (000s)

2,593 1,094 812 841 547 358 777 1,246 620 885

Total Spend (£m)

40 32 31 21 11 14 28 45 20 20

Source: IPS, 2007-2016

1. Total visit/nights/spend

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2. Volume/Value trend

0

30

60

90

120

150

2016201520142013201220112010200920082007

Visits (000s)

Spend (£m)

Linear (Visits (000s))

Source: IPS, 2007-2016

Visitors from Poland to Scotland have risen to pre-recession levels and with and overall shows an upward trend. Expenditure has not risen by the same

amount as visitor numbers showing that those who are coming to Scotland are spending less than in 2015.

INSIGHT DEPARTMENT: POLAND MARKET STATISTICS

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INSIGHT DEPARTMENT: POLAND MARKET STATISTICS

Direct to Edinburgh

Ryanair: Krakow – Edinburgh Wroclaw – Edinburgh Lodz – Edinburgh Poznan – Edinburgh (Seasonal)Warsaw – Edinburgh

Centralwings: Gdansk – Edinburgh (Seasonal)

Direct to Prestwick

Ryanair: Krakow – Prestwick (all year round)Wroclaw – Prestwick (all year round)

Wizz Air: Poznan – Prestwick (all year round)Katowice – Prestwick (all year round)

Connectivity

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CONTACT US

Insight DepartmentVisitScotlandOcean Point One94 Ocean DriveEdinburgh EH6 6JH

0131 472 2222research@visitscotland.comAugust 2017

visitscotland.com visitscotland.org

Disclaimer: VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any error or omissions. Images © VisitScotland

USING AND INTERPRETING STATISTICAL DATASource: Data is sourced from the Office for National Statistics’ International Passenger Survey (IPS). Information about the survey can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section) or the Office for National Statistics website www.statistics.gov.uk/hub/index.html.

Sample Sizes: Analysis of sub-groups, such as trips by purpose or demographic group, relies on small sample sizes that can be unreliable. Where this is a particular issue, methods to aggregate data, such as using a 3-year average instead of single-year data, have been used. Before using the data, it is important to recognise the limitations of using a small sample size. Further information, including methodology and sample sizes, can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section).

APPENDIX:International Passenger Survey 2016