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Participant Launch Package Starts 7/1 First Prize € 10.000 PGD COMPETITION # 1 ENTER YOUR 2013 PINK GLOVE DANCE VIDEO
Participant Launch Package
Starts
7/1First Prize
€10.000
PGD COMPETITION
#1
ENTER YOUR 2013 PINK GLOVE
DANCE VIDEO
A World Without Breast Cancer is in Our Hands.®
And we don’t just mean your Pink Glove Dance moves.
Thank you for your enthusiasm and dedication to breast cancer
awareness and to the first European Pink Glove Dance (PGD).
In this 2013 PGD launch kit, you will find tools and ideas to get your Pink Glove Dance
team on its way. Get ready and get set to be part of something that started in 2009
with 200 dancers at Providence St. Vincent Medical Center, in Portland, OR, USA; grew
to 4,000 dancers at 20 sites the next year; then 17,000 in the 2011 competition and
80,000 just last year.
In 2013, Medline will hold its first European Pink Glove Dance
Competition and donate €€10.000 to the 1st place and €€5.000 to the 2nd
place in the winner’s name to a charity of choice.
You are a mover and a shaker.
Total Pink Glove
Dancers to date
81K
Donated by Medline to National
Breast Cancer Foundation
$1.2M
PGD videos in the 2012 U.S. competition
275
Online views of 2012 PGD
videos 1.2M
US Stats
A World Without Breast Cancer is in Our Hands.
BACKGROUNDER
PGD FAST STATS
GRAPHIC GUIDELINES
PGD LOGO FILES
OFFICIAL RULES
TOOLS
Instructions We’re excited you have decided to participate in the 2013 PGD video competition. It’s time to build
your team, involve your community, dream big and make a difference. Get familiar with the PGD 2013
competition as you kick off your participation. Be sure to obtain permission from your organization for
all aspects of the PGD competition. To help you get to “Yes!” we’ve included plenty of information in
this launch kit to help answer questions and provide inspiration.
Ideas
Read up about everything PGD. Use the posters from the toolkit to spread the word about
your plans. Use the Pink Glove Dance logos to show you’re part of a global phenomenon.
Send emails to your colleagues about getting on board with the project. Start up some friendly
inter-departmental competition to garner support throughout your organization. Find
champions to organize and pump up the enthusiasm about the project.
1. Welcome
4. Make Your Video
PRESS RELEASE
POSTERS
PARTICIPANT’S MEDIA
RELEASE FORM
INTERNAL NEWSLETTER
STORY
MEDIA ADVISORY
2012 TIPS
TOOLS
See Official Rules for details.
A World Without Breast Cancer is in Our Hands.
Instructions
Note these rules for entering the competition, and double-check this list before you make your video:
Essay: Tell us in under 150 words about your inspiration to support breast cancer
awareness through the creativity of a PGD video.
Video length: Your video must be no longer than 90 seconds.
Music: you must use one of the officially licensed songs in your video. If you use
a song that is not on the list, your entry will be disqualified. “Carry On” by Fun. “Change the World” by
Outasight. “Tonight is the Night” by Outasight. “Brave” by Sara Bareilles. “Impossible Things” by 98°.
“What Makes You Beautiful” by One Direction. “Alive” by Krewella. “Rise Up” by Green River Ordinance.
“Treasure” by Bruno Mars.
Dancing: At some point during your video, there must be dancing while wearing
pink gloves. It is not required for the entire video.
Releases: Everyone in the video must sign a liability and publicity release
form. The form is available in the Tools section below.
1. Welcome to the Team/Family/Movement2. Make Your Video
Channel your
inner screenwriter,
choreographer,
director and
producer skills to
make your video.
Tell your breast
cancer awareness
story in words,
video, pictures
and sound. Try
dialogue, spoken
word, pantomime,
skits—PGD
embraces every
art form. Make us
laugh, make us
cry, make us think.
Surprise us with
your stories.
TIP
A World Without Breast Cancer is in Our Hands.
Campaign Everywhere
Your Website
Local Fairs & Events
Email Chains
Local Media
Local Merchants
Instructions
There are really two parts to this step. First, submit your video, essay, and release forms as described
in the Official Rules. Second, share your video with as many as you can to garner as many votes as
possible.
Ideas
Launch your video in style, with an official watch party complete with a big
screen and media coverage. Get your community voting for your video. Promote it
using campaign posters as well as personal and organizational websites. Post it on your
Facebook® and Twitter® accounts. Set up voting kiosks at reception, in the cafeteria, in
your local grocery store and more.
3. Get the Vote
POSTERSPRESS RELEASE
MEDIA ADVISORY TIPS FROM 2012
TOOLS
TIPCampaign Everywhere
A World Without Breast Cancer is in Our Hands.
1. Keep the dance going, keep your vision clear, keep your hands, feet, hearts and minds
working toward the ultimate goal of a world without breast cancer. Build and nurture your community
of commitment. Let PGD be a launching pad for your continuing efforts to make the world a better,
healthier place.
2. Keep fundraising and you’ll find that an ongoing effort is much easier to sustain with
dancing. Aim high, set goals, and keep up the good work.
3. Keep in touch! Share your stories. Celebrate.
Connect and follow the Pink Glove Dance on social media to receive the latest competition updates,
view the latest video submissions, and get more involved in competition.
Here are all the ways to connect:
Follow us on Twitter: @PinkGloveDance
Like us on Facebook: Facebook.com/PinkGloveDance
Subscribe on YouTube: YouTube.com/PinkGloveDance
Follow on Pinterest: Pinterest.com/PinkGloveDance
Follow on Instagram: @PinkGloveDance
Use Hashtag: #PinkGloveDance and #2013PGD in tweets, photos, pins, and other social media posts
Contact Us: [email protected] and +49 02821 7510 7645
Three Parting Thoughts
OFFICIAL RULESTOOLS
