Proprietary + Confidential

Partner Name

Name/Date

Proprietary + ConfidentialINTRODUCTION

ADD BIO SLIDE

PARTNER

Proprietary + Confidential

Agenda

[ Insert webinar agenda #1 ]

[ Insert webinar agenda #2 ]

[ Insert webinar agenda #3 ]

[ Insert webinar agenda #4 ]

[ Insert webinar agenda #5 ]

PARTNER

Proprietary + Confidential

Consumer behavior is changing

Control/Convenience

24/7 access to information

Options/Informed & Aware

Can consider more options in a shorter amount of time

High Expectations

Extraordinary is the new ordinary

INTRODUCTION

Proprietary + Confidential

[Insert Vertical-Specific Digital Trend]

• [ Include a digital trend relevant to the end customer ]

• [ Add facts, figures and metrics to support the trend ]

• [ Include visual aid - Charts,graphs, tables, etc ]

PARTNER

Proprietary + Confidential

240.5Mmobile device users in the US

by 2020

PARTNER

Proprietary + ConfidentialTRUTHS

“HVAC vs Air Conditioning” Search Trends: 2015 to Date

PARTNER

Proprietary + Confidential

[ INSERT TOPIC OF INTEREST FROM PARTNER AREA OF EXPERTISE ]

• [ Add facts, figures and metrics to support the trend ]

• [ Include visual aid - Charts,graphs, tables, etc ]

PARTNER

Proprietary + Confidential

How do we reach the right customers in the digital world?

Proprietary + Confidential

[ INSERT CORE BUSINESS/INDUSTRY INSIGHTS ]

• [ INSERT BULLET LIST ]

• [ INSERT BULLET LIST ]

• [ INSERT BULLET LIST ]

• [ INSERT BULLET LIST ]

PARTNER

Proprietary + Confidential

Measure your performance and maximize your ROI

PARTNER

Proprietary + Confidential

Example:

• Google Ads is one of the most effective digital marketing solutions.

• Proven ad products that deliver a high return on investment.

• Leading provider of Search, Display and Video solutions.

• Digitally engaged SMBs generate higher revenue and are able to reach a more diversified customer base.

Why Google Ads? PARTNER

Proprietary + Confidential

Key benefits of the Google Ads experience/ What it means for your business

Results are measurable and ROI

can be optimized

Ads appear on Google search and

Google Display Network to reach

vast number of users at scale

Gives you an increase in website

traffic without increasing costs

Your ad is seen only by prospects who are looking for what you

have to offer

PARTNER

Proprietary + Confidential

How do Google Ads work?

Use Google Ads 101 to educate the listeners and take them through the Paid Search journey in brief.

[ INSERT BULLET POINTS TO EXPLAIN BRIEFLY ]

PARTNER

Proprietary + Confidential Google Ads

Google Ads

● Paid platform● Promoted listings● Any business can

join

PARTNER

Proprietary + Confidential

Refined Targeting Options

Location Extensions Call Extensions Callout Extensions Price Extensions

PARTNER

Proprietary + Confidential

CASE STUDY

[ INSERT CASE STUDY ON CURRENT VERTICAL TREND ]

PARTNER

Proprietary + Confidential

order pizza

Order Pizza Online - Delivered Hot & Fast example.com/orderpizza20% off orders over $20 - Order Now!

Ad

order pizza

Pizza Making - $99.99 example.com/Make your own pizza today.

Order John’s Pizza Order Pizza Place

Ad text matches your keyword list

Relevant landing page

Call To Action

Ad Extensions

Ad

What does paid search look like? PARTNER

Proprietary + Confidential

[ TALK ABOUT BENEFITS OF SEARCH ADS AND EXPLAIN ORGANIC AND

PAID SEARCH ]

PARTNER

Proprietary + ConfidentialGoogle Ads rankings are based on two components

1. Bid amount for the keyword○ Can vary depending on search terms

○ Customers pay per click

○ Example: I want to pay $3 any time someone searches for the query ‘plumber bay area’

2. Quality score○ How often the ad is clicked (click through rate)

○ Landing page quality

○ Many other signals

PARTNER

Proprietary + Confidential

Testimonials/Success Story

[ Insert bullet points of success story details like ROI, increase in website traffic, conversion metrics, customer base, visibility, etc. ]

Example:

“Transparency, relevant reach, and last but not least the granular targeting possibilities enable us to achieve continuous profitable growth via this highly efficient channel.” - Michael Neuner, CEO admatics.com

“We’re getting really successful metrics [with Remarketing]. Google’s Display Network is leading the charge for us.” - Paul Langtry, Managing Director, ClearSearch | media.

PARTNER

Proprietary + Confidential

Short Q&A

Proprietary + Confidential

SPM INTRO

[ INSERT SPM BIO ]

[ INSERT PICTURE ]

SPM

Proprietary + Confidential

Grow your Business with Paid search

Search ads

Display ads

Mobile ads

Shopping ads

Video ads

[ TALK ABOUT PRODUCT OFFERING AND TYPES OF GOOGLE ADS ]

SPM

Proprietary + Confidential

Today’s media reality:

Consumers expect to find exactly what they want,

exactly when they want it 82%

of consumers use Google to search for local services

in their locality

SPM

Proprietary + Confidential

Google Ads is the largest ad platform in the World - Be a part of it

+3.5BOf searches conducted daily on

the Google Network globally

97%of mobile search spend in U.S..

Dominating mobile search advertising

+1BProducts on Google

Shopping

+4MOf advertisers already using

Google Ads around the world

90%Of internet users reached

worldwide with Google Display Network

SPM

Proprietary + Confidential

How Google Supports its Partners

● SPM CAN CHOOSE TOPICS TO SHARE WITH LISTENERS ABOUT PROVIDING ACTIVE SUPPORT TO PARTNERS.

● ACCELERATION PROGRAM CAN BE DISCUSSED BRIEFLY.

● WHAT THIS MEANS TO THE ADVERTISER?

● HOW SIGNING UP FOR GOOGLE ADS INCREASES ROI.

SPM

Proprietary + Confidential

Maximize your digital presence and increase your visibility

[ Insert Partner product offering/bundle ]

[ Insert Ads Paid search offering ]

[ Insert additional product information ]

[ Insert Pricing information ]

PARTNER

Proprietary + Confidential

Q&A

Proprietary + Confidential

Thank You!