7
Insanity: Doing the same thing over and over again and expecting different results
Insanity: Doing the same thing over and over again and expecting different results
Only 48% of media is delivered to the right audience
Source: Admap, May 2013
Ad-content congruence improves purchase motivation by 15%
Direct Sales?
Inside Sales?
Fax Team?
Programmatic is about changing the results, not just automating existing processes
Publishers should focus on relationships not just transactions
Understand the true value of your assets by taking a holistic view of all demand channels
