Date post: | 20-Jan-2017 |
Category: |
Mobile |
Upload: | genevieve-linchangco |
View: | 130 times |
Download: | 0 times |
UX Project Example
Genevieve LinchangcoFreelance User Experience Researcher
Usability StudyNew User Experience prototype 1
April 2014
create and send collaborative video greeting cards on iOS
www.getcelebrate.com
identify current greeting behaviors and pain points:one-on-one interviews
validate finding generalizability:online survey
review social media accounts
test prototype:usability
tasks
test next prototype:
usability tasks
Research Plan Context
Initial Consult
Request: test our prototype
general impressions will they will use it?do they like the colors?do they like the emojis?does the intro make them excited?how often would they use it?
Revised Questions:
understand what it is?see why they should use it? create a montage, invite, gift easily?general impressions
Method: Usability Tasksmoderatedfirst study, many unknowns
one-on-onefirst study, many unknowns“realistic” first session is solo
in-personfirst study, many unknownscatch session detailsexperience environment
on-campusparticipant recruitment easecasual settingexperience environmentreal context of use
participant’s iPhonereal context of use
task basedspecific questions
Session Outline
5-10 minutespaperwork and rapport building
40-45 minutesusability tasks
5 minutesparticipant questions
5 Participants in study
Selection Criteria*:
1. social media power user
2. recent greeting post/message
3. female
4. age 18-22
5. local college student
6. iPhone 5s or higher
Participants
Recruitment method:
surveymonkey screener
on campus flyers
craigslist
campusjob.com (wayup.com)
* 1-5 validated in previous studies
Introduction
Task 1.1:Take a look and let me know when
you get to the register screen
screen 1 animation
Introduction Screens
Task 1.2:what can you tell me about the
app?
Goals of Introduction
User goals:
Quickly judgeWhat does it do/is it for?How much time, effort, $?Something I would use?Should I sign-up?
Product team goals:
Get sign-upsExplain appCommunicate value prop
Introduction Screen Findings
Quickly judge
✔ screenshots look cool
✖ dated vs current
✖ itching to start
✖ wouldn’t read IRL
What does it do/is it for?
✔ videos, group, montage
✖ unsure, hesitant
✖ gift focus not clear
✖ miss screen 1 animation
Introduction Screen Findings
What do I have to do?✖ “easy” how?
How much time, effort, $?
✔ free
✖ “we do all the work for you” huh?
Something I would use?✖ not sure
Should I sign-up?✖ not sure
Introduction Recommendations
1. Let them start!skip button, fast, easy, cheap, testable
2. Edit contentless is moreno meaningless words e.g. “easy”nix animation
3. Rethink info locationbefore download, appstore or landing page
4. Visual Designcurrent, continuity
Montage Creation
Task 2:create a montage for something
coming up
Interest user in coming back✔ emojis feel casual and relatable
✔ colors feel fun and updated
✖ “These big events don’t apply to me”age appropriate and general events
⚖ if keeping list: re-order occasions
Select Occasion
Task 3:record your first video
Record videoGive ideas to encourage recording
✖ didn’t notice idea buttonnot essential, nix & revisit later
⚖ if keeping: point out first time through
Record videoIndicate time left and recording
✖ expected near record buttongroup with record
✖ “Wait, am I recording?”responsive button: integrate progress bar
Preview, upload, re-record✖ “Will I lose this one?”
replace arrow with “x”
✖ “Who am I sending it to?”replace “SEND” with “ADD”, “USE”, “UPLOAD”
Preview Video
Event Homeview all montage videos
✖ “Can I post it on my friend's Facebook?”options to download/share final product
✖ “Who sees my videos?”indicate privacy level before camera
continued interaction with likes✖ “what’s this for?”
not essential- nix for now
Invite Friends
Task 4.1:invite “Tim Jones” to your montage
Task 4.2:invite me to your montage
Invite FriendsEasily select friends to invite
✖ “How do I invite people that aren’t in my contacts?”
ability to send linkbuild in invite via FB most salient for
population
✖ “Oh no! I didn’t mean to send it!”nix 1-tap invite for Celebrate users
⚖ if keeping separate user invite: add user symbol and step to confirm
Invite Friendsindicate participation
✖ icons confusingnix! see on main screenstatus of invite in confirmation only
send to recipient✖ “But it’s not done yet”
devote screen for non-celebrant invites
Invite Messageget friends to download app and leave video
✖ canned message seems “spammy”clear, short, casual, easily editable
easy default to iMessage✖ “I don’t use iMessage”give optionsdo not set default
Gift Montage
Gift Montage
special way of inviting celebrant✖ “How do I send it?” “So you’re just inviting them like everyone else?
devote screen for non-celebrant invitesseparate “host” gifting experience
Recurring Themes/Concerns
GIFTINGlet me feel important
highlight host (e.g. longer video)separate gift giving experienceonly host can send gift
SHARINGlet me show it off
download & sharing options
DELETElet me mess up
delete videos
INVITE OPTIONSlet me invite without #’s
invite with link, with FB, suggestions
CLOSED INVITESlet me choose who’s important
only host can invite
Recurring themes/concerns
End! Any Questions?