Growing the success of Irish food & horticultureAIDAN COTTERCHIEF EXECUTIVE
BORD BIA28 JANUARY 2009
Growing the success of Irish food & horticulture
Michael Murphy 19th June 2012
Pathways for GrowthPathways for GrowthPresentation Presentation
toto
Exploring Opportunities in Emerging Markets
Growing the success of Irish food & horticulture
3 billion
8 billion
7 billion6 billion
5 billion
4 billion
9 billion
World Population 1950 - 2050
50% in cities
70% in cities
30% in cities
“global car fleet to doubleto 1.7 bn cars by 2030”
“changing lifestyles,shifting dietary habits”
Source: UN World Population Prospects; the 2010 revision
Growing the success of Irish food & horticulture
FAO Food Price Index
Global food commodity prices on an upward pathWorld Food Prices
Growing the success of Irish food & horticulture
Roz O’Shaughnessy Manager Corporate Communications
Growing the success of Irish food & horticulture
Promoting and Developing markets for Irish food and drink
Bord Bia – Partner with Industry
2608 client enquiries
883 client meetings
904 buyer presentations & meetings
986 buyer enquiries
476 business services
Growing the success of Irish food & horticulture
Meat & Livestock€2,795m
Dairy€2,665m
Prepared Foods€1,540m
Beverages €1,220m
Seafood €420mHort. & Cereals.
€210m
Exports up 12% in 2011....to almost €9bn
+11%
+17%+12%
+6%
+13%+9%
Growing the success of Irish food & horticulture
UKUK41%41%
Continental EUContinental EU34%34%
International International Markets 25%Markets 25%
Export Growth
Growing the success of Irish food & horticulture
Increase value added by €3bn
Exports of €12bn by 2020
Output growth targets
Growing the success of Irish food & horticulture
Quality and Environmental Assurance
Growing the success of Irish food & horticultureGrowing the success of Irish food & horticulture
Demonstrating our Green Credentials
Full ProductFull Product
SustainabilitySustainabilityLife CycleLife Cycle
Water
Biodiversity
Carbon
Key AreasKey Areas
Welfare
Growing the success of Irish food & horticulture
Sustainability ProgrammeSustainability Programme
Farming
Processing
Packing
TransportRetail
Nov
Feb
CalculatingCalculatingthe Carbon Footprintthe Carbon Footprint
Growing the success of Irish food & horticulture
Agriculture uses 70% of the world’s freshwater
Ireland has a very favourable water stress index(% of territory under water stress)
Source: Yale University
Growing the success of Irish food & horticultureGrowing the success of Irish food & horticulture
Demonstrating our Green Credentials
“Ireland is at an enviable starting point in the race to produce exactly the type of food that a growing number of consumers are demanding. It is universally
associated with the colour green and its land evokes natural.
Along with being low cost, its grass-based production system wins points
for sustainability and enhanced nutrition”. Our brand promise is
“we are natural and we can prove it”.
Professor David Bell, Mary ShelmanHarvard Business School
