Paula Scher
Graphic designer
Painter
Illustrator
Art Educator
Paula Scher’s images come to be visually identified with the cultural life of New York City.
Identity & branding systems for large corporations:
• Citi Bank
• Tiffany & Co
•Cocoa-Cola
•Public Theater
• New York City Ballet
•Museum of Modern Art (MoMa)
Maps/ NYC Transit
• Paintings reference what we identify with certain locations
• Lines established represent the separation of political allies or borders dividing enemies.
“(Paula Scher) re-imagined the urban landscape as a dynamic environment of dimensional graphic design.”