Date post: | 17-Jan-2017 |
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How we divided the whole country into 3,5 mio house numbers and launched highly targeted content multi-channel strategy
Dostupnýinternet.cz
Saturated market Success story
GOAL
SAN
DRE
QUIR
E-M
ENTS
SAVEMONEYIMPROVETARGETINGGENERATEAUDIENCYBETTERCOVERAGE
on PPCcampaigns
of organic search
and improveits targeting
trough getting customerfeedback
WeCreated
+3.500.000AccesibilityTOOL
entry pages
LocalizedPAGES
Topic related BLOG
COSTS COVERED
Firstarchievement
in 3-4 months
Firstproblem
indexing and duplicities
IMPR
OVEM
ENTS IMPROVED
PAGESCANONICALURLSCONTENTMARKETINGBETTERLINKING
most searched phrases got better content
for house numbers
systematic blogging
interlinksand backlinks
Another successNumber of indexed pages stabilized
2013
2016
Another successnumber of entry pages growth
420entry pages in 2013
10 500 entry pages in 2014
FURT
HER
WOR
K PERSONALIZATIONINTERNALSEARCH
MIKRODATA
POSITION ZEROIN SEARCH
www.dostupnyinternet.cz
Resultsin numbers
Organic visitsperiod Q3 2013 – Q3 2016
2013Q3
2013Q4
2014Q1
2014Q2
2014Q3
2014Q4
2015Q1
2015Q2
2015Q3
2015Q4
2016Q1
2016Q2
2016Q3
0
10000
20000
30000
40000
50000
60000Content strategy
Responsivedesign
Birth ofwebsite
Blog visits vs. new articlesperiod Q4 2014 – Q3 2016
2014Q4
2015Q1
2015Q2
2015Q3
2015Q4
2016Q1
2016Q2
2016Q3
0
2000
4000
6000
8000
10000
12000
14000
0
20
40
60
80
100
120
140
160
Visits Cumulative number of articles
+350.000targeting location search phrases
Achieving goals
+3.000.000 CZKsavings in PPC campaigns
ORGANICVISITS
PPC audiencesand better targeting
Feedbackfor better internet coverage of Czech republic
Keylearnings
Combination of SEO, PPC, UX and COPYwill lead to better results and greater savings
Useful and complex websites win
Effects of content marketingshould be evaluated only after some time
ThankYouUPC + H1.cz