Date post: | 18-Jul-2015 |
Category: |
Marketing |
Upload: | jessica-keaton |
View: | 139 times |
Download: | 2 times |
A recent performance marketing model
Advertisers pay for qualified impressions or leads
Quality is the goal in the pay per call industry
Pay per call is also called cost per call
According to Telmetrics:
Pay-per-call ads have experienced the most
growth from mobile
According to comScore:
83 percent of consumers search online and then contact a business offline
Cost- The ROI of pay per call marketing has been touted thanks to its low risk approach since advertisers only pay for qualified leads
Value- Pay per call campaigns not only provide quality leads but also great metrics for tracking data, which can be used to make better advertising and marketing decisions
Innovation- Pay per call marketing is the performance marketing industry’s response to the rise of today’s mobilized world
There are several strategies that can result in a more productive and efficient pay per call marketing campaign
Make sure the requirements and expectations for which calls qualify as billable are reasonable based on what you define as quality calls.
Some requirements to consider:
Duration of Calls
Unique Callers vs. Repeat Callers
Location Specific Calls
..and use it!
A vast amount of search occurs on mobile, and approximately 50% of those searches are local searches
Add geo location features to a pay per call marketing campaign in order to reap the benefits of the growing mobile market
Make sure your pay per call marketing campaign uses tools to filter out telemarketers
Make sure repeat callers make sense, i.e. restaurants are more likely to have repeat callers vs. ecommerce based businesses
Have parameters set in advance that can address these issues
With Call Data You Can:
Get caller demographics
Use data to adjust campaigns accordingly
See where your efforts are going well
Determine what additional steps should be taken to ensure sales
Include CTA’s that target the best consumers
Locale
Gender/Age
Personal Interests
Characteristics
Income
Education
Background
Lifestyles
Affiliate Call Fraud
Fraud was easily attainable through pay per click campaigns, and now the tactic has spread to pay per call campaigns.
Several industry leaders will be discussing this topic at LeadsCon in Las Vegas
Current pay per call fraud schemes and methods of preventing call fraud will be discussed
HyperTarget Marketing is a pay per call affiliate marketing company based in Santa Monica, California. Founded in 2009,
HyperTarget has over 20 combined years of experience in online and mobile marketing, as well as experience in traditional media including: radio, print, TV, and direct mail. To learn more about HyperTarget Marketing visit our website and check out our blog.
Call us today: 213.973.9905
Email: [email protected]
Find us onTwitter: @HyperTargetPPC