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Please notice: Agenda details are subject to alteration due to PCP Strategy. PCP Training Workshop Indoor Cleaning I (Home Care World): Basics and Product News 24 – 26 April 2018, BSH Factory Bad Neustadt / Hotel Sturm, Mellrichstadt, Germany Tuesday, 24 April (9:00 a.m. – 6:00 p.m.) BSH factory Bad Neustadt Wednesday, 25 April (9:00 a.m. – 6:00 p.m.) Hotel Sturm, Mellrichstadt Thursday, 26 April (9:00 a.m. – 3:00 p.m.) Hotel Sturm, Mellrichstadt Training start 9:00 a.m. • Welcome and introduction to PCP category Indoor Cleaning • Design of a vacuum cleaner • Factory visit including test labs Training start 9:00 a.m. • Introduction to IC Strategy • Competitor comparison part I: Cordless Vacuum Cleaner (e.g. Dyson, Samsung, Rowenta, AEG / Electrolux…) Training start 9:00 a.m. • Summary competitor analysis • Simulated sales dialogue ‘Convincing consumers’: Focusing on needs and benefts for selling our products best. Lunch Lunch Lunch Transfer to Hotel Wyndham Garden, Bad Kissingen • Basics vacuum cleaning (Hands-on workshop): • Airfow • Dust pick up • Filtration / re-emission • Noise level • EU energy label: ‘More transparency for consumers’ • Practice sharing sales example from countries • Summary and wrap up End of day 1, 6:00 p.m. • Competitor comparison part II: Vacuum cleaners bagless with dust box (e.g. Dyson, Philips, Miele…) • Competitor comparison part III: Vacuum cleaners with dust bag (e.g. Miele, Rowenta, AEG / Electrolux…) • Summary and wrap up End of day 2, 6:00 p.m. • Questions and answers • Summary Training Workshop Indoor Cleaning • Feedback and take-away End of training 3:00 p.m. 3:15 p.m.: Transfer shuttle to Frankfurt airport. Transfer to airport takes approx. 2 hrs.
