Please notice: Agenda details are subject to alteration due to PCP Strategy.PCP Training Workshop Indoor Cleaning I (Home Care World): Basics and Product News24 – 26 April 2018, BSH Factory Bad Neustadt / Hotel Sturm, Mellrichstadt, GermanyTuesday, 24 April (9:00 a.m. – 6:00 p.m.)BSH factory Bad Neustadt Wednesday, 25 April (9:00 a.m. – 6:00 p.m.)Hotel Sturm, Mellrichstadt Thursday, 26 April (9:00 a.m. – 3:00 p.m.)Hotel Sturm, MellrichstadtTraining start 9:00 a.m.• Welcome and introduction to PCP category Indoor Cleaning• Design of a vacuum cleaner• Factory visit including test labs Training start 9:00 a.m.• Introduction to IC Strategy • Competitor comparison part I: Cordless Vacuum Cleaner (e.g. Dyson, Samsung, Rowenta, AEG / Electrolux…) Training start 9:00 a.m.• Summary competitor analysis• Simulated sales dialogue ‘Convincing consumers’: Focusing on needs and benefits for selling our products best.Lunch Lunch LunchTransfer to Hotel Wyndham Garden, Bad Kissingen • Basics vacuum cleaning (Hands-on workshop): • Airflow • Dust pick up• Filtration / re-emission• Noise level • EU energy label: ‘More transparency for consumers’• Practice sharing sales example from countries• Summary and wrap up End of day 1, 6:00 p.m. • Competitor comparison part II: Vacuum cleaners bagless with dust box (e.g. Dyson, Philips, Miele…)• Competitor comparison part III: Vacuum cleaners with dust bag (e.g. Miele, Rowenta, AEG / Electrolux…)• Summary and wrap up End of day 2, 6:00 p.m. • Questions and answers• Summary Training Workshop Indoor Cleaning• Feedback and take-away End of training 3:00 p.m. 3:15 p.m.: Transfer shuttle to Frankfurt airport. Transfer to airport takes approx. 2 hrs.