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© 2012 IBM Corporation
IBM SmartCloudTony DoyleEuropean Technical Leader, Cloud & Service Management
May 2012
© 2012 IBM Corporation2
Agenda
Cloud market, adoption patterns Building clouds, lessons learned SmartCloud portfolio update Analyzing your cloud opportunity
© 2012 IBM Corporation33
InfrastructurePlatform
Managementand Administration
Availability andPerformance
Security andCompliance
Usage andAccounting
Enterprise
Application Services
ApplicationLifecycle
ApplicationResources
ApplicationEnvironments
ApplicationManagement
Integration
IBMSmartCloud ServicesInfrastructure and Platform as a Service
Smarter Commerce Smarter Cities
Social BusinessBusiness Analyticsand Optimization
InfrastructurePlatform
Managementand Administration
Availability andPerformance
Security andCompliance
Usage andAccounting
Infrastructure as a Service Technologies
Platform as a Service Technologies
ApplicationLifecycle
ApplicationResources
ApplicationEnvironments
ApplicationManagement
Integration
Enterprise+IaaS
Consulting &Implementation
IBMSmartCloud FoundationPrivate and Hybrid Clouds
PaaSConsulting &
Implementation
BPaaS / SaaSConsulting &
Implementation
CloudStrategy
IBMSmartCloud SolutionsSoftware and Business Process as a Service
IaaS
PaaS
SaaS
BPaaS
Cloud Components Cloud Services
Consume cloud services over InternetHardware & software to architect and build private or hybrid clouds
Consulting &Implementation
ServicesDesign my cloud
© 2012 IBM Corporation4
Cloud Enabled Data CenterIntegrated service management, automation, provisioning, and self service.
Cloud Platform ServicesPre-built, pre-integrated IT infrastructures tuned to application-specific needs
Business Solutions on CloudSoftware-as-a-Service delivering IT and process orchestration within and across organizations
Cloud Service ProviderAdvanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services
IBM delivers prescriptive, repeatable cloud solutions for our clients’ most pressing priorities.
© 2012 IBM Corporation5
Cloud Enabled Data CenterIntegrated service management, automation, provisioning, and self service.
Cloud Enabled Data Center
© 2012 IBM Corporation6
Cloud Platform ServicesPre-built, pre-integrated IT infrastructures tuned to application-specific needs
Cloud Platform Services
© 2012 IBM Corporation7
Business Solutions on CloudSoftware-as-a-Service delivering IT and process orchestration within and across organizations
Business Solutions on Cloud
© 2012 IBM Corporation8
Cloud Service ProviderAdvanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services
Cloud Service Provider
© 2012 IBM Corporation9
9
= OPTIMIZED BUSINESS
…allowing you to optimize new investments for direct business benefits
=AGILITY +BUSINESS
& IT ALIGNMEN
T +SERVICE FLEXIBILITY
INDUSTRY
STANDARDS+
Cloud-onomics…
= Reduced Cost
….leverages virtualization, standardization and automation to free up operational budget for new investment
=VIRTUALIZATION + ENERGY
EFFICIENCY +STANDARDIZATIONAUTOMATI
ON+
© 2012 IBM Corporation10
Building clouds
© 2012 IBM Corporation11
IBM helps clients analyze their cloud opportunity
What are my business drivers?Who would sponsor, who are the key stakeholders?Should this be an IT or Business initiative?What would cloud services look like inside my company?What would be impacted – portfolio, process, people, technology?Which of my workloads are most suited to cloud delivery (gain/pain)? How can I calculate potential business benefits?Pace of cloud journey must reflect appetite/capacity for changeWhat is my service management and standardisation maturity today?How can I avoid pitfalls, de-risk my journey?Where should I start?
© 2012 IBM Corporation12
Consumption based metering and dynamic capacity optimization
End-to-end real-time monitoring and optimization
Virtualization management
Service delivery automation
Business service catalogs and self service
Virtualization underpins
Cloud
Cloud focuses on eased service
consumption & management
Organizations are now moving beyond virtualization to higher value stages of Cloud
© 2012 IBM Corporation13
Paradigm shift
Every Step in the direction of a highly automated Infrastructure gives benefits like Flexibility, workloadoptimization and agility
Virtualisation Standardisation Automation
Wor
kloa
dsU
seC
ases
Pro
cess
IaaS
Paa
SS
aaS
BP
aaS
Degree of Optimization / Benefit
Degree of Optimization / Benefit
low High
Ser
vice
orie
ntat
ion
Cloud characteristic
Solutions for efficient managementof virtualized Environments with the result of optimized Performance and usage
Basic Cloud Functionalities with Selfservice-Portal,simplified Administration of Infrastructure and automatedDeployment
Integrated Service Management Plattform with automated Service Deployment, management of the whole Service Liefcycle,Accountin and Billing
Value for IT Operations -
Optimization of Delivery
Value for Line of Business -
Optimization of usage
© 2012 IBM Corporation14
What dictates the pace of adoption?
Cloud RoI is measured by REVENUE GROWTH, COST REDUCTION, and TIME
INHIBITORS includeLack of clear business caseNervousness to take decision without diligent analysisPerceived risk to workloadsFailed / disruptive attempts Cost of migration
IBM can help by supportingBusiness analysis phaseStructured and Proven Architectural approachBuilding a roadmap to suit both your reality and your visionTechnology, Expertise, and Experience to deliver each step of journey
© 2012 IBM Corporation15
Portfolio update
© 2012 IBM Corporation17
IBMSmartCloud Continuous Delivery
Accelerate delivery
Self-service
Reduce risk
Improve quality
Manage change
Optimize Workload PatternsRational Team Concert
Linked Data (OSLC) Interface
Quality ManagersDevelopers
IBMSmartCloud Provisioning
IT Managers
A simple approach to lifecycle agility
New
17
© 2012 IBM Corporation
Analyzing your cloud opportunity
© 2012 IBM Corporation19
IBM helps clients analyze their on-premise cloud opportunity
What are my business drivers?Should this be an IT or Business initiative?What would cloud services look like inside my company?Which of my workloads are most suited to cloud delivery (gain/pain)? What would be impacted – portfolio, process, people, technology?How can I calculate potential business benefits?Who to sponsor, where are my key stakeholders?Pace of cloud journey must reflect our capacity for changeWhat is my service management and standardisation maturity today?How can I avoid pitfalls, de-risk my journeyWhere should I start?
© 2012 IBM Corporation20
What is a Cloud Architecture Workshop:• 2 Day Workshop• Documented Process for Scoping a Cloud Implementation• Proven process accepted across IBM• Exploits Cloud Computing Reference Architecture• Team Solution Design - Outputs
Scoping A Cloud Implementation• Business Drivers• Business Process• Current IT environment• Service&Workload Descriptions• Use Cases & Actors• Non Functional Requirements• System Context• Solution Architecture• Roadmap/Timeline
Introduction to the Cloud Architecture Workshop
© 2012 IBM Corporation21
IBM Cloud Computing Reference Architecture:Development Process
Development led by the IBM Cloud Computing Architecture Board
Comprising technology leaders from IBM Research and IBM’s software, systems and services organizations
>50 of IBM’s top cloud computing experts represent the core team
Derived from extensive client interaction combined with IBM’s extensive capabilities and experience in building enterprise-class IT systems.
The CCRA provides specifications for
• the physical components of a cloud implementation (network, compute, storage, virtualization)
• Software components required to run management
• Operational processes• Governance policies tailored for the
environment or enterprise.
A process of continuous improvement helps ensure that the reference architecture is both responsive to changing client and
security requirements and incorporates technology developments via IBM products and evolving design
specifications.
Given to Open Group
© 2012 IBM Corporation22Governance
Security, Resiliency, Performance & Governance
Cloud Service Provider
Common CloudManagement Platform (CCMP)
Operational Support Services (OSS)
Cloud Services
Infrastructure-as-a-Service
Platform-as-a-Service
Software-as-a-Service
Business-Process-as-a-Service
Business Support Services
(BSS)
Service Creation
Tools
Infrastructure
Cloud Computing Reference Architecture as a Blueprint for Clearstream ?
Existing & 3rd party services, Partner
EcosystemsCloud Service Integration
Tools
Consumer In-house IT
Infrastructure
Middleware
Applications
Business Processes
Consumer Administrator
Consumer BusinessManager
Consumer End user
ServiceIntegrator
Service M
anagement
© 2012 IBM Corporation23
In summary
Rapid technology advancements in Cloud, more is feasible
Extensive experience and success, you can leverage our people and assets
Heterogeneity and Integration are key Traditional project discipline applies, sound and
complete analysis drives successful outcomes IBM can help ensure your analysis is sound, de-
risking decisions and investments Let’s work together !
© 2012 IBM Corporation24
Thank You
MerciGrazie
Gracias
Obrigado
Danke
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