Optimisation Migrationto HSPA+& FutureEvolution ... WirelessMarketingEurope,Huawei,Germany ... 10:00...

18-20 May 2010Okura Hotel, Amsterdam

Register Now! - Visit www.lteconference.com

NOW IN ITS 6TH YEAR!

45 Operator Case Studies Including...

“Attendance is a must for anyonein the mobile industry”

(SH, VODAFONE)

Strategic Partner:

(3GPP is a trade mark of ETSI)

2010

20%Operatordiscount

Philippe LucasVP International Standards &Industry RelationshipsFrance TelecomFrance

Malcolm LorangCTO and FounderMetroPCSUSA

Tommy LjunggrenSVP and Head of SystemDevelopment at Mobility ServicesTeliaSoneraSweden

Seizo OnoeSVP & Managing Director,R&D Strategy DepartmentNTT DoCoMoJapan

Kim KyllesbechLarsenEVP Technology Service &International Network EconomicsT-Mobile InternationalThe Netherlands

Stephen ByeVP of WirelessCox CommunicationsUSA

Gustavo MarambioLopezCTOTelefonica MovilesChile

Ben ParkerDirector of WirelessTransport GroupVerizon WirelessUSA

Diamond Sponsor: Platinum Sponsors: Silver Sponsors:Gold Sponsors: Bronze Sponsors:

• 125+ speakersincluding 45 operators

• 95 countries represented• 80+ exhibition stands,pods and private meeting rooms

• 1000 attendees!• 5 in depth and interactive workshops• 3 training courses by Telecoms Academy

Co-located with:

Developing RevenueGenerating BusinessModels & PlanningEffective Deployments

5823 LTE World Summit Brochure2.qxd:. 11/2/10 13:55 Page 1

“LTE success -

built on solid foundations”

During the 2009 LTE World Series, discussions centred around the

potential of the LTE Standard. One year later, dis

cussions have moved towards the

commercial and practical challenges presented by early deployment. In effect, the

agenda has moved on from "how and when?" to "how much and where?"

So job done? Not quite. Significant work is taking

place in the standards world to

optimize the technologyand to ensure that LTE really does deliver

on its promise.

3GPP is very happy to support the LTE World Series, in the hope that industry as a

whole may contribute through this event to the success of LT

E.

Adrian Scrase

Head of 3GPP Mobile Competence Centre

Booking Hotline: +44 (0)20 7017 5506 or visit:www.lteconference.com

Who Will I Meet?

Senior Level Delegates� CxO/VP/MD ..................................................25%� Director, Head of Dept ..................................19%� Senior Manager/Manager ..............................34%� Principal/Senior Engineer ..............................18%� Analyst Consultant ..........................................4%

(Source: LTE World Summit 2009)

International Audience from 95 Countries� Western Europe ............................................47%� Americas ......................................................15%� Middle East ..................................................13%� Asia ................................................................9%� Scandanavia....................................................7%� Russian/CIS ....................................................4%� Africa ..............................................................2%� Eastern Europe................................................3%

(Source: LTE World Summit 2009)

Despite the economic downturn in2009, the LTE World Summit wentfrom strength-to-strength, but don'tjust take our word for it...

“A supercharged opportunity to find outabout everything to do with LTE - well done!”(DW, CTO, BT GROUP @ LTE WORLD SUMMIT 2009)

“We love to attend because the LTEcommunity is here and it’s a goodopportunity to check what happensand to progress in the deployment of LTE”(MF, FRANCE TELECOM @ LTE WORLD SUMMIT 2009)

“This conference enabled speedy anddeep interaction between those partiesthat will eventually make it [LTE] happen”(KM, DIRECTOR, CORPORATE STRATEGY, TELIASONERA @ LTE WORLD SUMMIT NOV 2008)

“The selection of topics wasexcellent and the conference wasexcellently organised...”(FM, VP, T-MOBILE INTERNATIONAL)

“The calibre of attendees has beenextremely high; we’ve been very pleasedwith the operators we’ve been able to meetand we’re definately connecting at very high levelswithin these organisations and we’re able to reallymove our business objectives forward so we’re verypleased - it’s a great place to meet and do business”(STEVE SHAW, PRESIDENT, VOLGA FORUM @ LTE WORLD SUMMIT 2009)

“A very intense program and excellentexperience”(CW, NGN PROJECT MANAGER, ARCOR @ LTE WORLD SUMMIT 2009)

“If you want to get to know key people in theLTE industry, from equipment manufacturersall the way to operators... this is the place to go”(OK, TEKTRONIX @ LTE WORLD SUMMIT 2009)

“I find the audience to be very, verywell organised and relevant to theevent, and very senior technical and decision-makingpeople are here”(BH, CTO, CHINA MOBILE @ LTE WORLD SUMMIT NOV 2008)

20102010

10 Reasons to Attend LTEWorld Summit 2010...

1 The LTE World Summit isthe only global event,specifically focusing onLTE - the future of mobilebroadband and brought toyou in partnership with 3GPP! Thus a highly-influential audience is guaranteed!

2 125+ expert speakers, 45+ operators,15+ analysts and 1000 delegates from95 different countries, making the LTEWorld Summit a truly global event!

3 LTE Awards – a fantasticopportunity to position yourbrand as an LTE market leader!For more information pleasevisit www.lteawards.com

4 Supported by Key Industry Associationsincluding 3GPP, ETSI,GSA, SDR Forum,WiFiAlliance, Femto Forum, SIM Alliance, UMTSForum, CTIA, FMCA, IPv6 Forum,Wireless IndustryPartnership, 3G Americas, CDG, ICU, SIP Center,LSTi, IP/MPLS Forum, VoLGA Forum andmore!

5 80+ exhibition stands, pods and privatemeeting rooms - the largest exhibition in theworld dedicated to LTE!

6 Workshops tailored specifically for theindividual needs of delegates. These highlyinteractive session help delegates to delvedeeper into the carefully selected subjects inorder to maximise the benefits from attendingthe conference.

7 Benefit fromlimitlessnetworkingand learningopportunities viathe LTE World SeriesLinkedIn group, LTE blog, Twitter, YouTubewebsite and Podcast series!

8 LTE TV – be a part of LTETV, a detailed series ofinterviews featuring ALLthe main LTE players! Hosted on the Serieswebsite and via the LTE World Series YouTubechannel, this is your chance to get yourmessage across to a captivated audience!

9 Meet the leading industry press &analysts! Gain exclusive access to ALL themost influential press in the Industry... discussyour visions for LTE and update the marketwith all the latest news from your organisation

Delegate Networking Tool – allpre-registered delegates, speakers,press and sponsors will be given theopportunity to access the whole attendee listthree weeks prior to the event, throughout theevent itself and for up to three months afterthe event though our delegate networkingsystem. A great opportunity to make contactwith other attendees, initiate introductions,setup meetings and network before the eventhas event started... walk away with a brandnew portfolio of contacts and business!

Keep Upto Date with All the Latest News from the LTE World Series!

Follow us atwww.twitter.com/LTEWorldSeries

Read our LTE Series News Blog athttp://lteconference.blogspot.com

Watch ALL the Latest Event Highlights and Interviews atwww.youtube.com/LTEWorldSeries

Network with our LTE Community atwww.lteconference.com/linkedingroup

Hear ALL the Latest LTE News on your Mobile Devicethough the LTE World Series Podcast Series! Visit

www.lteconference.com/podcasts

10

Did youknow that...93% of surveyed

attendees at LTE WorldSummit 2009

recommended theircompany attendagain in 2010

Co-Located with the firstever Next GenerationCore Networks Summit

www.ngcnsummit.com

(3GPP is a trademark of ETSI)

WELCOME



Strategic Partner:

Part of:(3GPP is a trade mark of ETSI)

LTE World SummitProgramme at a Glance

Tuesday 18th May 2010

Conference Day 1 & Exhibition

Keynote Plenary Session

Morning Break & Exhibition Visit

LTE Awards 2010!

Track A Track B Track C

LTE FieldExperience &DeploymentModels

Spectrum &Regulation

Voice OverLTE, DeviceAvailability forLTE & IPR

Wednesday 19th May 2010

Conference Day 2 & Exhibition

Keynote Plenary Session

Analyst Breakfast Briefing Session

Morning Break & Exhibition Visit

End of Exhibition

Track D Track E Track F

RevenueGeneratingBusinessModels

Future Pricing& BusinessModels for

LTE

LTE Advanced,Standardisation& Optimisation

Migration toHSPA+ &

Future Evolutionto LTE

Transitioning toLTE – OperatorChallenges

LTE Backhaul& Traffic

Management

LTE Femtocells

Thursday 20th May 2010

Special Focus DayPost-Conference

Workshops

Modernising Networks toAchieve Lower OPEX and

Higher Efficiency

Morning Workshop E:

LTE Backhaul: MeetingOperator Requirements

Led by: RAD Data

Monday 17th May 2010

Pre-Conference Workshops

Morning WorkshopWorkshop A:

How to Build the OptimumStrategy and Business Casefor Wireless Broadband

Led by:PA Consulting Group

Morning Workshop C:

Taking LTE from Early Trialsto Deployed Networks

Led by:Agilent

Afternoon Workshop B:

Bringing SON to Life: TheDesign, Implementation and

Installation of a Centralized LTESON System

Led by: Actix

Afternoon Workshop D:

Where and How to LeverageDPI in LTE Networks

Led by:Continuous Computing

www.lteawards.com

Tuesday 18th MayHotel Okura, Amsterdam

The organisers of the LTE World Series, the leading LTE Events Series for telecomsprofessionals, are delighted to announce the launch of the Informa LTE AWARDS. TheAwards will recognise and celebrate excellence in the LTE Technology community and willculminate in a Gala Dinner in the Grand Ballroom of the Okura Hotel during LTE WorldSummit 2010.

The Informa LTE Awards, and the marketing campaign associated with them, offer excellent brandingopportunities to suit every budget to ensure your company profile is at the forefront of some of the most seniordecision makers in the industry.

Why should your company sponsor the LTE Awards?

� Position your company as a Market Leader - Sponsoring the Informa LTE awards demonstrates that yourcompany is an industry champion and is committed to the LTE technology.

� Be associated with the leading LTE event in the industry - For the last 5 years, the LTE World Series ofEvents has been assisting leading players in the LTE ecosystem to inform and support their businessstrategies, and the Informa LTE Awards provide an opportunity to place your brand alongside an evening thatcelebrates “all that’s best’ in the communications market across the industry.

� Network with the industry’s most influential people - Your participation at the LTE Awards provides you withan evening of unparalleled networking with our esteemed judging panel, highest quality entrants and senior-level attendees.

� Stand out from your competitors - As a sponsor you will host a table at the ceremony, present an Award*,and see your branding at many high-profile points throughout the night.*Dependent on package.

��

�

�

• Best Network/Device Testing Product for LTE

• Best Contribution to LTE Standards(Individual or Company)

• Significant Progress for a CommercialLaunch of LTE by an Operator

• Significant Progress for a CommercialLaunch of LTE by a Vendor

• Best Enabling Product/Technology forLTE (components, subsystems etc)

• Best Contribution to Research& Development for LTE

• Best Green LTE Product or Initiative

• Award for Individual Contribution toLTE Development

Awards Categories

To sponsor the awards categories, to book tables or any other features of the awards evening, please contact:

CarolineMcColl, LTEWorld Series Sales Executive, Tel: +44 (0)20 7017 5719 Email: [email protected]

NGCNSummit

NGCN

Summit

Deadline for Entries:Friday 26th March 2010

Email: [email protected]

Submit You Entry! - Visit www.lteawards.com

Did youknow that...82% of surveyeddelegates ratedthe networking

opportunities as goodor excellent



KeynotePlenarySession

CONFERENCE DAY 1 • Tuesday 18th May 2010

Chairman: Michael Lemke, Senior Marketing Manager,Wireless Marketing Europe, Huawei, Germany

12:10 LSTI IOT Field Testing: Examining theProgress of Industry Wide Trials• Evaluating results from current trials takingplace world wide

• Understanding the true performance thatLTE can deliver, what can the end userexpect?

• Results from TD-LTE testing and comparingit with FDD results

• What still needs to be done for the LSTI tofulfil its commitment?

Jani Mäenpää, Chairman IODT Working Group,LSTI

12:30 France Telecom’s LTE Trial and Results• Undertaking a trial compliant with LSTIspecifications

• Linking 14 radio sites to an external network• Testing radio, service performance and userexperience in different circumstances

• Measuring latency as well as MIMO and celledge performance

Remi Thomas, Director of the NGMN Project,France Telecom, France

12:50 Launching LTE Pre-Commerical LTE Trialsin Italy• Results from using 14 LTE basestationswhich are integrated into the existing mobileinfrastructure

• Realizing seamless end-to-end mobilebroadband connectivity with LTE

Sandro Dionisi, Head of TILab,Telecom Italia, Italy

13:10 Networking Lunch & Exhibition VisitSponsored by:

14:25 Results From Telefonica O2 UK’s LTE Trial• Overview of the O2 UK LTE trial• Examining key findings and results – Whatwas the performance of LTE in a loadednetwork?

• End user experience of LTE• Trials with indoor LTE solutions and SON• How the LTE trial has helped to develop O2UK’s position on 4G

Robert Joyce, Head of Radio Evolution,Telefonica O2, UKA recent showcase also demonstrated real life case studies offuture consumer demands on a LTE network, including highdefinition video streaming, mobile gaming, high speed filetransfer and video conferencing.

Chairman: Alan Hadden, President, GSA, UK

12:10 Addressing the Frequency Fragmentationin the Industry• Assessing the fragmentation, how manyflavours of LTE will there be?

• The effect on global roaming between 3Gand LTE as well as roaming betweendifferent LTE networks

• How fragmentation in the industry impactschoice and the performance of terminals

• Ensuring harmonisation between FDD andTDD

Roberto Ercole, Director of Spectrum &Regulation, GSMA, UK

12:30 Making Ends Meet: LTE in a World ofSpectrum Scarcity and InsatiableDemand• Unprecedented growth in the demand formobile data services?

• A finite supply of spectrum suitable formobile?

• The promise of LTE in a capacityconstrained future?

Simon Edkins, Spectrum Policy & EconomicAnalysis, France Telecom, UK

12:50 LTE Opportunities in Existing Bands Suchas 900 and 1800MHz as an Alternative to2.6MHz Spectrum• Re-farming opportunities in both the 900and 1800MHz bands in Europe and beyond

• Challenges with spectrum re-farming forLTE

• Availability of equipment for 900 and1800MHz, is it a priority for the vendors?

David Aitken, Head of Regulatory & CorporateAffairs, CSL, Hong Kong


14:25 Achieving Universal Coverage with LTE –Should this be a RegulatoryRequirement?• Access to network by other operators andregional roaming

• What are the potential coverage obligationsthat regulators could impose uponoperators

• Impact of right to use the LTE network byother operators

• Examining the universal coverageconsultation by the EU

Vincent Muniere, Director Radio Access, SFR,France

14:45 LTE in the 2.6GHz Band – Will This be theMost Harmonised Band for LTE?• Why is there a lack of centre of gravityaround a certain spectrum band for LTE?

• Is 2.6GHz the only realistic option foroperators in Europe at the moment?

• Will 2.6GHz spectrum be used for coveragein urban areas only?

• What will be the impact of equipment that isbeing developed for the 800MHz band?

Bosco E. Fernandes, Industry Relations,Nokia Siemens Networks, Germany

Chairman: Bengt Nordström, CEO,Northstream, Sweden

12:10 Working with Various Solutions for Voiceand SMS Over LTE• Roaming implications if there are lots ofdifferent voice over LTE solutions

• Comparing the different options: OneVoice,VoLGA, CSFB

• What is the impact of having differentoperators deploying different voice solutionsfor LTE on the industry?

Dan Warren, Director of Technology, GSMA, UK

12:30 Delivering a Global IP Telephony Servicefor LTEHow to deliver interoperable IP Telephonyservices on LTE that really works on allnetworks and between all devices; arebackwards compatible with legacy telephonyservices and can simply and flexibly evolve tomeet future communications needsEric Ericsson, Head of Telephony Evolution,Ericsson AB

12:50 Industry Debate: Agreeing on a Solutionfor VoLTE: Will the Industry Speak withOne Voice?• Examining the solutions proposed fordelivering voice services

• Can the industry afford to go down differentpaths to deliver voice

• Examining One Voice as a voice solutionEric Ericsson, Head of Telephony EvolutionEricsson ABDan Warren, Director of Technology, GSMA, UKAdrian Scrase, Head of 3GPP MobileCompetence Centre, 3GPP, France


DEVICE AVAILABILITY FOR LTE

14:25 Delivering a “Test Once, Use Anywhere”Certification Scheme for LTE Devices• Certification; providing assurance of deviceconformance and interoperability

• Overview of the Global Certification Forum• GCF Certification for LTE; objectives,conformance tests, prioritisation, validation

• Meeting the needs of US, Japanese andEuropean markets, what spectrum bandsare being prioritised for FDD and TDD?

• Field Trials and status updateColin Hamling, Chairman, GCF, Head ofDevices and SIMs, Telefonica O2, UK

14:45 Creating a Viable Business Model forWireless Consumer Electronics Devices• Quantifying the value that wireless can addto home consumer devices

• Balancing low ARPU with large volume• Evaluating the feasibility of offering prepaidfacilities for wireless consumer electronics

Senior Executive, Samsung Electronics

Chairman: Antonios Drossos,Managing Partner,Rewheel, Finland

12:10 The Evolved Packet Core – A NewInternet Model For The Telecoms World?• What is the EPC? What are the benefits tooperators?

• Improving network performance by theseparation of control and data planes

• Flattened IP architecture and reducing thehierarchy between mobile data elements

Denis Gros-Jean, Head of Mobile PacketSwitched Systems, France Telecom, France

12:30 The Importance of Having a New CoreNetwork to Build a Sustainable BusinessModel in the 4G Era• Simplifying interoperability, management andoffering the user transparency and convenience

• Seamless connectivity across wireline andwireless access boundaries

• The importance of user convenience andubiquitous availability of any service

• Lowering the OPEX and cost per bit bytransitioning to a pure PS network

Tim Hubbard, Head of Wholesale DataSolutions, BT, UK

12:50 Examining the Standards andDevelopments in SAE• Overview of the standardisation work on SAE• Examining the role of SAE and IMS inproviding data services as well as voice andreal-time multimedia services with IMS

• How is the EPC different to current corenetworks?

• QoS performance targets for the EPCBalazs Bertenyi, Chairman of 3GPP SA2 –Architecture, 3GPP

13:10 Networking Lunch & Exhibition Visit

14:25 An Update from LTE/SAE Trial Initiative• Overview of who the LSTI is and the trialwork that is taking place across the industryby various partners

• What trials have been conducted on SAEperformance?

• Roadmap for future testing on SAE and theEPC

Dana Gauthier, Member of Steering Group, LSTI

SAE QOS AND TRAFFIC MANAGEMENT

14:45 Implementing Local Turnaround toManage Traffic in the Network MoreEffectively• Examining the X2 interface allowing localturnaround

• Providing the user with end-to-end QoSand mobility, what is the role of the corenetwork?

• Providing superior end-to-end QoSmanagement and KPI observability in orderto deliver new media-rich, low-latency andreal-time services

• Does local turnaround take away trafficcontrol from the operator?

Would you like to speak on this topic? Pleaseemail [email protected]

08:15 Registration & Coffee

08:50 Conference Welcome & Speed Networking SessionSabah Hussain, Senior Conference Researcher, Informa Telecoms & Media, UK

08:55 Chairman’s Opening RemarksThomas Wehmeier, Principle Analyst, Informa Telecoms & Media, UK

09:00 TeliaSonera Opening KeynoteTommy Ljunggren, SVP and Head of System Development at Mobility Services, TeliaSonera, SwedenTeliaSonera is leading operator in Scandinavia and was the first operator in the world to launch their LTE network in December 2009.Two years ago, speaking at the LTE World Summit in Berlin, TeliaSonera stated that they needed to adopt LTE early, as their networkwould not cope with the expected traffic!

09:20 Evaluating the Potential of TD-LTE Deployments• Progress update on China Mobile’s TD-LTE network rollout• Developing economies of scale with LTE in TDD mode• Should WIMAX become the TDD Mode for LTE?Bill Huang, CTO, China Mobile Research Institute, China (tbc)

09:40 Examining the Economics of Rolling Out LTE• Can LTE help to increase the ARPU from data services?• Examining over the top (OTT) applications, including third-party VoIP services, which threatento further commoditize the network

• Creating partnerships with content and application providers that expose LTE’s value-addednetwork capabilities to third-party application and content developers for a fee

Kim Kyllesbech Larsen, EVP Technology Service & International Network Economics,T-Mobile International, The Netherlands

10:00 Launching LTE and Generating Revenues Through Data Only Services• Launching NTT DoCoMo data services through data cards and dongles• Examining the 8 band power amplifier for mobile devices• What is the future of current 2G and 3G networks?• Further evolution to 4G/LTE AdvancedSeizo Onoe, SVP & Managing Director, R&D Strategy Department, NTT DoCoMo, Japan

10:20 LTE Commercial Readiness Across Different Spectrum BandsTim Watkins, Vice President West EU Region, Huawei

10:40 Keynote Operator Panel - What Are the Future Opportunities for Operators with LTE?Delegates have the opportunity to ask operators from the highest level questions about how they see the future ofmobile broadband and the opportunities with LTE to generate new revenue streams and business models. Email yourquestions in advance to [email protected] or ask on the day!Tommy Ljunggren, SVP and Head of System Development at Mobility Services, TeliaSonera, SwedenMalcolm Lorang, CTO and Founder,MetroPCS, USABill Huang, CTO, China Mobile Research Institute, China (tbc)Seizo Onoe, SVP & Managing Director, R&D Strategy Department, NTT DoCoMo, Japan

11:10 Morning Refreshments & Exhibition Visit

2010

Sponsored byA - LTE Field Experience& Deployment Models B - Spectrum & Regulation

C - Voice Over LTE,Device Availability & IPR

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“Best opportunity for networking and getting updated on technical evolution,standardisation process and availability forecasts” (AI, WANA CORPORATE, LTE WORLD SUMMIT 09)

Exhibition Opening Times: 08:15-17:50



15:05 The Need for an Intelligent TrafficManagement Solution in Order to Providea Consistent QoS• To what extent will concentration of datatraffic follow voice traffic patterns?

• Allocating network resources based onsubscriber, application, or business policies

• Prioritising traffic for tiered services andinitiate QoS upgrades or downgrades

• Challenges of managing QoS in the last mileJun Dong Lee, Manager, Strategy & PlanningOffice, KT Corporation, Korea

15:25 Panel Discussion: Managing andEnabling Differentiation of Real Time,Non-Real Time Services and MissionCritical Traffic and Services• Examining the end to end ability to set upQoS and charge accordingly

• Should an upper limit be placed on QoS?• Is deep packet inspection and otheradvanced packet processing required at thebeginning of a deployment to ensure QoS?

Jun Dong Lee, Manager, Strategy & PlanningOffice, KT Corporation, KoreaDana Gauthier, Member of Steering Group,LSTIBalazs Bertenyi, Chairman of 3GPP SA2 –Architecture, 3GPP

15:45 Providing Policy Control and a Reductionin OPEX and CAPEX for the Operator Viathe PCRF Approach• How big a change is PCRF from previousmobile systems, where service control wasrealized primarily through UE authenticationby the network?

• Examining how PCRF dynamically controlsand manages all data sessions andprovides appropriate interfaces towardscharging and billing systems

• Utilising PCRF to enable new functionality todeliver unrivalled network intelligence

• Measuring the value of enforcing policydecisions at the most efficient part of thenetwork

Mike Morash, Director, Product LineManagement, Bridgewater Systems, USA

16:05 Afternoon Refreshments & Exhibition Visit

16:50 Network Paradoxes and the Impact onthe Deployment of SAE• The need to prepare in advance a broadecosystem of actors and services/functions

• Making SAE and LTE an opportunity at theservice level

Roberto Minerva, Manager - Focal Point LongTerm Research, Telecom Italia, Italy

17:10 Panel Discussion: ImplementingDifferent Charging Mechanisms inthe Core• Examining flat rate and charging based onQoS models that are required to besupported in SAE

• How important is charging for QoS going tobe as a business model, will customers bewilling to pay for a better quality service?

• What role will IMS play in charging when itis rolled out?

Roberto Minerva, Manager - Focal Point LongTerm Research, Telecom Italia, ItalyMike Morash, Director, Product LineManagement, Bridgewater Systems, USATim Hubbard, Head of Wholesale DataSolutions, BT, UK

SAE SECURITY

17:30 SAE Advanced Security Mechanisms toProtect Against Threats and Attacks,Including Those Present on the Internet• Information authenticity between the mobileterminal and the network

• Examining the levels of user privacy:communication confidentiality, locationprivacy and identity protection

• How does the SAE -based system hide theidentity of the users, protect the content,origin, destination and location fromunauthorized third parties?

• Delivering network and basestation security,how can operators best secure the network?

• Advantages and disadvantages ofencrypted content in the network

• Comparison between authentication methodsused in current mobile networks and SAE

Robert Bienias, Senior TelecommunicationSecurity Specialist, Polkomtel, Poland

17:50 End of Day 1 & LTE Awards Evening

15:05 Broadband Wireless Access With LTE• The future direction of cellular technologies?• Is HSPA competing with LTE?• What is the impact of LTE impact on theconsumer devices?

Sami Jokinen, Senior Technology MarketingManager - LTE, Nokia Devices, Finland

15:25 Delivering Innovative New WirelessProducts and Services – Open orManaged Platform for LTE EnabledDevices?• Supporting early development of non-traditional products for use on LTE networks

• Building a broad ecosystem of devices inparallel with LTE deployment what shouldthe role of the operator be?

• Removing business and technical barriersand defining new models to acceleratemass adoption of new services and devices

Manish Singh, VP Product Line Management,Continuous Computing, USA

15:45 Reducing the Cost and Complexity forMulti Mode Terminals• Which technology combinations should thefirst multi mode devices be able to support?

• Ensuring 2x2 MIMO capability in the firstmulti mode devices

• Dual mode FDD-TDD devices, is a singlechipset possible?

• Targeting regionally focused devices only,what level of roaming support isrecommended?

• Achieving a global roaming device, whatsteps are needed to make this possible?

• Challenges with developing economies ofscale

• Silicon solutions for multi standardbasestations

Vieri Vanghi, Senior Director, TechnicalMarketing, Qualcomm


16:50 Bringing LTE to the MainstreamST-Ericsson is a world leader in developingand delivering a complete portfolio ofinnovative mobile platforms and cutting-edgewireless semiconductor solutions across thebroad spectrum of mobile technologies. Thecompany is a leading supplier to the tophandset manufacturers and ST-Ericsson’sproducts and technologies enable more thanhalf of all phones in use today…Mats Nordén, Head of LTE Platforms,ST-Ericsson, Sweden

INTELLECTUAL PROPERTY

17:10 Key Elements for a Successful LTE PatentPool• LTE complex scenario - How many patentsand who owns them?

• Setting the appropriate LTE Royalty Rate• Customized solution for a successful LTEpatent pool

Giustino de Sanctis, Managing Director, SisvelGermany

17:30 PANEL DISCUSSION: Avoiding RoyaltyStacking for LTE – Legal and CommercialConstraints on IPRSponsored by:

Moderator: Thomas Graf, Partner, ClearyGottlieb Steen & HamiltonGiustino de Sanctis, Managing Director,Sisvel GermanyKeith Mallinson, Founder,WiseHarbor, UKKoen Wuyts, Chief Intellectual Property Officer,KPN, Netherlands

17:50 End of Track C & LTE Awards Evening

14:05 Challenges for Regulators in India WithMaking New Technologies Affordable toMass Market• Overview of the market in India and thegrowth in mobile subscriptions

• What are the particular challenges that Indiafaces in terms of network costs and revenuegeneration?

• Can LTE be affordable for India in the shortto mid term

• Perceived advantages of WiMAX for theIndian market?

J.S Deepak, Joint Secretary,Ministry ofCommunication & IT, India

15:25 Flexible Spectrum Usage and HigherChannel Bandwidths, What is Possiblefor Operators Realistically?• Requirements coming from the operatorcommunity for R10

• Is bandwidth aggregation the only way toachieve larger channels for LTE in lowerspectrum bands?

• Moving forward with long term licensingwhile achieving international harmonizationof the band and a FDD/TDD arrangement

• Channel planning and packaging• Technology and service neutrality vs.defining a universal service obligation forbroadband

Daniel S. Hamadeh, Senior Expert - SpectrumManagement, TRA Lebanon

15:45 Giving Rapid Access to NewTechnologies Such as LTE, What are theChallenges for Regulators?• Expectation of new technologies such asLTE in terms of cost and capacity

• Bridging the digital divide with newtechnologies such as LTE

• Is the auctioning of spectrum holding upLTE?

• What opportunities exist for LTE with 2Gspectrum liberalisation?

• Will larger channels be available foroperators in order to maximise the benefitsof LTE?

• Will operators need to meet coveragerequirements for next generation mobilenetworks

Abhaya Sumanasena, Technical PolicyManager, Ofcom, UK


16:50 The Digital Dividend – Can 25% of the400MHz Spectrum Being Used toAnalogue TV be Freed up for MobileBroadband?• Providing operators with 20MHz channelsfor LTE

• Allocating spectrum to accommodatemultiple operators and to promotecompetition

• How the digital dividend will help to delivercheaper and better services with anincreased possibility for contentenhancement and interoperability of devices

• Examining the economic and social benefitsof the digital dividend

• Challenges with 800MHz spectrum notbeing available everywhere in Europe

Gerhard Jeutter, Head of Section, BNetzA,Germany (tbc)

17:10 PANEL DISCUSSION: Examining the“Obama” Broadband Stimulus Package,Is Government Intervention Needed aMust to Ensure that no one isUnderserved?• How can the fund be put to best use toserve rural America?

• Is there a place for funding LTEdeployments in rural areas?

• How can the benefits of a stimulus packagebe measured?

• Comparing the stimulus package approachto other approaches around Europe

• The role of EU legislation and the impact onnew technologies such as LTE

• How much bandwidth do we need?Karim Antonio Lesina, Executive Director,EMEA Government Affairs, AT&TRoberto Ercole, Director of Spectrum &Regulation, GSMA, UKAbhaya Sumanasena, Technical PolicyManager, Ofcom, UKSimon Edkins, Spectrum Policy & EconomicAnalysis, France Telecom, UK

17:50 End of Track B & LTE Awards Evening

14:55 Assessing the End-to-End Readiness ofCommercial LTE Networks• Assessing the readiness of LTE through allof the operator LTE field trials

• Specific lessons learned from these trials• Achieving complete geographical coveragefor LTE

• Challenges with ensuring E2E userexperience in the LTE network

Lars Bondelind, Vice President WirelessMarketing, Huawei, Germany

15:05 PANEL DISCUSSION: Assessing the End-to-End Readiness of LTE• Milestones that have already been achievedwith LTE field testing

• Lessons learned from current field trials• Looking at the complete E2E picture for LTEJani Mäenpää, Chairman IODT Working Group,LSTIRobert Joyce, Head of Radio Evolution, O2, UKDionisi, Head of TILab, Telecom Italia, ItalyTim Summers, Manager Networking ProcessorDivision, Freescale, UKSenior Executive, NEC, UK

15:25 A Simulation Study to Examine VariousDeployment Scenarios for LTE• Analysis methodology for cell performanceand typical user data rate evaluation

• Performance evaluation and tradeoffs,HSPA vs LTE

• Small vs large, high vs low frequency LTEcell performance

• Conclusions and potential deploymentscenarios

Dr Hamid Falaki, Senior Product Manager,Global LTE/SAE, NEC Europe

15:45 LTE Trials in the Digital Dividend Band,End User Data Rates and ExperienceExpectations• Examining the trials taking place in thedigital dividend band –

• Analysis of real performance and data ratesto be expected in rural areas

• Is the digital dividend band likely to be thesecond harmonised band in Europe?

• Is there a danger of interference withbroadcast TV?



16:50 What does MIMO Really Deliver?Separating the Marketing Hype fromReal-World Performance• MIMO – what is it? How does it work? Whatconditions are required?

• Manufacturer dreams and what is neededto make them come true

• Planning implications when you can’tsimulate the channel

• Some examples of where and how it worksand where the technology is going

Suhan Choi, Senior Engineer,Telecommunication Systems Division,Samsung Electronics, Korea

17:10 Effectively Utilising a Single RANMSR/SDR Radio Network• Overview of what is achievable with MSRand SDR technology

• How can the network be optimised bydeploying MSR/SDR?

• Live trial results and conclusions fromCostmote’s MSR/SDR trail

Konstantinos Chalkiotis, Principal Engineer,RAN Integration, Cosmote, GreeceOther than CSL, Cosmote has been an operator leading the waywith trialing multi standard radio (MSR) or SDR as it is alsoknown, making practical many processes that were once onlytheoretically possible.

17:30 Boosting the Capacity of a Network withLTE 1800Other than CSL, Cosmote has been anoperator leading the way with trialing multistandard radio (MSR) or SDR as it is alsoknown, making practical many processes thatwere once only theoretically possible.• Bouygues Telecom’s motivation for LTE• The French Telco frequency landscape• The difficult choice of the best frequency band• Technical, regulatory and industrychallenges of LTE 1800

• LTE integration in an operator network• Bouygues Telecom’s expectations for LTEVincent Lemoine, Technical Director,Bouygues Telecom, France

17:50 End of Track A & LTE Awards Evening

“Very profitable. Manageable size, more profitable for networking than huge venues like MWC” (PM, ST-ERICSSON @ LTE WORLD SUMMIT 2009)

Be part of theseprestigious awards -Book your seat atthe Gala Dinner!

What’s available:Table of 10: Branded table, 10x tickets, champagnereception, 4 course gala dinner, awards programme,entertainment, your table listed in the awards programmeSingle Ticket: Champagne reception, course gala dinner,awards programme, entertainment

To book your table simply visitwww.lteawards.com and register your details.For more information please contact:CarolineMcColl at [email protected] oron +44 (0)20 7017 5719

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Deadlinefor Entries:

Friday 26th March 2010Email: [email protected]


08:55 Chairman’s Opening RemarksKeith Mallinson, Founder,WiseHarbor, UK

09:00 Can LTE Provide Low Cost Data to the Mass Market?Malcolm Lorang, CTO and Founder,MetroPCS, USAMetroPCS is a tier two operator in the USA that caused a lot of excitement in the industry when they announced thatthey would be deploying LTE. Working with Ericsson, MetroPCS will be looking to launch the network in 2010 andhave already confirmed that Samsung will provide their first LTE device!

09:20 Always Broadband Connected: The Integration of Cable and MobileBroadband ServicesStephen Bye, VP of Wireless, Cox Communications, USACox Communications is a leading cable operator in the USA. Cox successfully completed a trial in both the AWS and700MHz spectrum band this year. The trial included high definition video streaming, leading analysts to speculatethat as a cable operator, Cox could differentiate their wireless offerings from traditional operators

09:40 What are the Challenges Facing Mobile Operators as they Move Towards theCommercialisation of LTE?• Developing an “always most profitably connected” model• Steps to mass-market LTE• Questioning the operator’s role in the future value chainThomas Wehmeier, Principle Analyst, Informa Telecoms & Media, UK

10:05 Standards and IPR in Telecommunications• The importance of IPR in the telecommunications industry - Lessons learned from the past• Enabling competition by fostering the creation of a fair and reasonable market price• Patent pool and standard – how do they work togetherRoberto Dini, Founder, Sisvel, Italy

10:25 Alcatel-Lucent Keynote SpeechKen Wirth, President, 4G/LTE Networks, Alcatel-Lucent

10:50 Morning Refreshments & Exhibition Visit

Chairman: Dimitris Mavrakis, Senior Analyst,Informa Telecoms & Media, UK

11:50 Rolling Out LTE Through a Joint Venture• Launching a GSM/LTE shared network anda very early LTE 2600 network

• Enabling mobile internet connectivity for themass market

• Offering customers mobile services for highspeed data communication and voice

• Examining the cost savings that the partnershipis expected to being to both operators

Speaker to be confirmed. Seewww.lteconference.com for more details

12:10 Fundamental Operator Challenges in theTransition to LTE• Surging traffic demand and congestion• Increasing usage indoors and the need formore spectrum

• The need to significantly reduce networkcosts, CAPEX and OPEX

• Improving network performance and enhancingthe subscriber’s Quality of Experience

Jorge Delrio, Head of LTE/4G Evolution &Technology Strategy, CTO Office,TELUS Mobility, Canada

12:30 Embracing the Open Culture withNetwork API’s to Introduce InnovativeNew Third Party Services• Breaking free from the dump-pipe paradigmto create new high margin revenueopportunities and competing against webbased application and content providers

• Exploring revenue opportunities, key trends inopen network APIs and the challenges thatare facing operators in implementing them

• What new services can LTE enable?Dimitris Mavrakis, Senior Analyst,Informa Telecoms & Media, UK


14:10 Connecting the Unconnected. Is Machineto Machine (M2M) the Next Frontier?• Exploring high speed wireless M2Mapplications, such as video surveillance andin-vehicle camera systems

• Impact LTE is expected to have in fosteringnew M2M applications

• Potential revenue opportunities with M2M?• Does LTE make M2M more efficientcompared to legacy networks

Joost Fleuren, Strategy & BusinessDevelopment Director, KPN, Netherlands

14:30 Bridging the Digital Divide and DeliveringHigh Quality Broadband for Consumersand Enterprises Outside of the Cities• Economic development in rural areas withmobile broadband, how can rural areas bebest served?

• Can LTE deliver affordable mobilebroadband in rural areas?

• Assessing the impact that a coverage requirementby the regulatorwill haveonLTEdeployments

• Examining proposals such as the onesmade in the Digital Britain report, can

Chairman: Adrian Scrase, Head of 3GPP MobileCompetence Centre, 3GPP, France

11:50 Mobile Access to the Future Internet:Moving Beyond LTE• How does the EU envisage the future of theinternet?

• Expectation with LTE-Advanced• Examining EU R&D investments in thetechnologies beyond LTE

Andrew Houghton, Deputy Head of FutureNetworks, EU

12:10 Update on Standardisation Progress onLTE Advanced• Evolving LTE towards LTE advanced, whatwill be the additional benefits?

• Technology components currently beingconsidered for the evolution of LTE

• Timelines for the standardisation processfor LTE Advanced

Philippe Lucas, VP International Standards &Industry Relationships, France Telecom,France

12:30 Advanced Network Topologies andSpectrally Efficient Air InterfaceSolutions for LTE-Advanced and Beyond• It’s about average performance, not peakrates

• Adding more spectrum is only part of thesolution

• Addressing growing gap between peak andaverage efficiency

• Previewing elements of “ Next GenerationCellular”

• How “Fuzzy Cell” techniques improve cell-edge performance

Ariela Zeira, VP, Advanced Air Interfaces,InterDigital


14:10 Optimizing CAPEX and Ongoing OPEXThrough Optimal Planning of LTENetwork Roll-Out• Estimating capacity of networks• Understanding the impact of sub-optimalplanning

• Improving initial network capacity throughbetter planning

• Minimizing initial roll-out cost and leveragingnew LTE technologies

Bernard Breton, COO & CSO, Mentum

14:30 An End to End Green LTE Network• How the whole network optimization formobile data communication is changing

• Reducing CO2 emissions with a green endto end LTE network

• Improving customer experience for the enduser

XiaoDong Zhu, CTO, Western Europe, ZTE

Chairman: Stéphane Téral, Directing Analyst,Infonetics Research, UK

11:50 LTE is it the Path for 3G Operators Only?An Alternative Operator BelievesOtherwise• What are the expected challenges foralternative operators to migrate to LTE?

• What are the limitations of current non-3GPP networks?

• Duplicating coverage - should the legacynetwork just be switched off?

Mystery Operator Speaker – To Be Announced

LTE Backhaul & Traffic Management

12:10 Developing a Backhaul Strategy for DataOrientated Services• Bridging the gap between customerapplications and the transport networks

• Overview of current transport networks,what can current backhaul networks handleand what is essential to upgrade

• Examining average subscriber footprints andforecasting data usage in the next ten years

• Responding to the bandwidth bottleneck atthe backhaul level

Ben Parker, Director of Wireless TransportGroup, Verizon Wireless, USA

12:30 INDUSTRY DEBATE: The Future ofBackhaul is Fixed, Discuss…Ben Parker, Director of Wireless TransportGroup, Verizon Wireless, USADr. Viraj Abhayawardhana, PrincipalResearcher, BT Innovate, UKRonen Guri, Director of Business Development,RAD Data


14:10 Managing New Traffic Volumes and NewTraffic Types in the LTE Backhaul Network• Understanding how cellular users are generatinga widening array of different applications andincreasing volumes of data traffic

• Distinguishing between different types oftraffic and prioritising higher valuecustomers or delay sensitive traffic

• Quantifying the cost per bit optimisationthat can be achieved with adaptive codingand modulation

Rehan Jalil, Senior Vice President, Mobile IP,WiChorus, a Tellabs Company

14:30 Converging the Legacy BackhaulInfrastructure With LTE vs. a NewTransport Network for LTE• Should the LTE transport network beconverged with current legacy infrastructure?

• Examining the pros and cons of convergingthe backhaul infrastructure

• Examining the technology choices thatcould be appropriate for this move

Providing New & Legacy Services With SAE

11:50 How Can Operators Offer Legacy-INServices Within LTE/SAE?• Why is there a need to offer legacy servicessuch as pre-paid and VPN over the LTEnetwork?

• What are the options from systemarchitecture point of view?

• What are the challenges and potentialproblems with each option from operatorpoint of view?

• 3GPP standard solution in R8 and R9Dietmar Kohnenmergen, Master Expert,System Architecture Network, E-PlusMobilfunk, Germany

12:10 Utilising the New EPC to Deliver aConverged Service Offering for Fixed andMobile Networks• How will mobile operators with a fixed andmobile network deploy SAE?

• Creating a better value quadplay serviceoffering with an integrated core network

• Business models for fully monetise bundledservices including offering such as IPTV

Dr. Mallik Tatipamula, VP Solution Marketing,Juniper Networks, Belgium

12:30 Handling Voice over LTE, What Are theVarious Options• How will the EPC handle voice services?• Understanding the increased complexity ofVoLGA

• Should operators be concerned withproviding a voice service for initial LTErollouts?

Koshimizu Takashi, Director of Core NetworkDevelopment Department, NTT DoCoMo, Japan

12:50 Networking Lunch & Exhibition Visit

14:15 Are the Findings of All IP Transformationin the Fixed Domain Applicable to theTransformation in the Mobile Domain?• The role of QoE (Quality of Experience) indefining the framework

• Enabling an end to end view from the servicedown to the network as key to success

• Enabling the network consolidation byproviding one network for different type ofservices

• Interoperabilty / communication with thelegacy part of the world

• Examples for converged multi play servicesWould you like to speak on this topic?Please contact [email protected]


AnalystBreakfastBriefing

08:00-08:45

Keynote

PlenarySession

This extremely popular session is back for the LTEWorld Summit 2010, with all of the key analysts fromacross the industry. To book your place on one of the roundtables or to lead a roundtable of your own,please email [email protected]. Places are limited and are on a first come first served basis.

CONFERENCE DAY 2 • WEDNESDAY 19TH MAY 2010

A. What are the Major Strategic Issues Facing Operators inthe Coming Decade as they Prepare to Commercialise LTE?Thomas Wehmeier, Principle Analyst, Informa Telecoms & Media, UK

B. What are the Costs and Revenues from LTE?Sylvian Fabre, Research Director, Gartner, UK

C. Mobile Broadband Economics, Business Models and theBusiness Case for LTEKeith Mallinson, Founder,WiseHarbor, UK

D. Forget LTE Trial Results and Simulation Studies – Here isthe Real Thing!Mike Thelander, CEO, Signals Research Group, USA

E. Is Backhaul on Demand the solution to the backhaul crunch?Philip Bates, Senior Manager, Analysys Mason, UK

F. Becoming a Full-Fledged Wireless ISP with LTEPatrick Steemers, Principal TME, CapGemini, Netherlands

G.Using LTE to boost ARPUZhahid Ghadialy, Managing Director,ExplanoTech & 3G 4G Wireless Blog, UK

H. What’s Wrong with LTE?Stéphane Téral, Directing Analyst, Infonetics Research, UK

I. What Will the LTE Core Network Look Like?Caroline Gabriel, Research Director, Rethink Research, UK

J. Challenges with Voice Over LTEDean Bubley, Managing Director, Disruptive Analysis, UK

K. 2010 - Last Chance for an LTE Patent Pool?Graham Bell, Principal Consultant, PA Consulting Group, UK

L. Greening the Industry: Can LTE Deliver?Walter Tuttelbee, Executive Director,Mobile VCE, UK

M. Smart Grids - Synergies and Opportunities for LTEAjit Jaokar, Managing Director, FutureText, UK

N. LTE in Consumer Devices: a Future Marketplace Reality ora Technologist’s Pipedream?Howard Wilcox, Senior Analyst, Juniper Research, UK

D - Developing RevenueGenerating Business Models

E - LTE Advanced, Standardisation& Optimisation

F - Transitioning to LTE– Operator Challenges

NGCN Summit2010

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“Excellent Conference!”(DK, E-Plus Mobilfunk, LTE World Summit 08)

HearFrom 15Leading LTEAnalysts



“All the LTE ecosystem in one place” (PL, SFR @ LTE WORLD SUMMIT 2009)

Operators afford to spend money onachieving 99% coverage?


Future Pricing & Business Models for LTE

14:50 What is the Impact of Moving Away FromFlat Rate Plans Expected to be?• Getting the balance right between valueand bit pricing

• Paying for service not just capacity• Keeping the balance right: not too manyoptions to confuse customers, but enough tomeet the increasing diversity of applications

• Impact of implementing usage basedpricing models

John Yeomans, Director, First Capital, UK

15:10 Analysing Different LTE MobileBroadband Uptake Scenarios - AnOperator Perspective• Reviewing different customer demandscenarios for services and applications

• Can mobile broadband offerings be devicespecific- Kindle, Netbooks, Smartphones etc?

• Do pricing models need to be changed, sothat operators are not simply competing onwho has the cheapest flat rate package?

• Can LTE compete with thebroadcast/multicast market?

Yesim Gurdere Erman, Head of Mobile InternetServices, Avea, Turkey

15:50 How Will the LTE Vision Affect OperatorNetwork Capacity and SubscriberExperience Strategies?• Will a bigger pipe be enough to manageconsumer demand?

• Examining the “preserving resources”strategy including policy control, dataoffload, and multi-access approaches

• Ensuring a seamless subscriber serviceexperience across 3G and LTE networks

Mike Morash, Director, Product LineManagement, Bridgewater Systems, USA

15:40 PANEL DISCUSSION: Open Networks andNet Neutrality – Does it PreventOperators from Developing a SubscriberCentric Pricing and Service Strategy?• Examining regulations surrounding net neutralityand lawful intercept, how does this affect anoperator’s approach to traffic management?

• Enhancing user experience openly with DPIand policy management

• Assessing the readiness of the newframework for the future development ofelectronic communication

Kim Kyllesbech Larsen, EVP TechnologyService & International Network Economics,T-Mobile International, The NetherlandsJonathan Morgan, Senior Director, ProductMarketing, Starent Networks, USADimitris Mavrakis, Senior Analyst, InformaTelecoms & Media, UKJohn Yeomans, Director, First Capital, UK

16:20 Afternoon Refreshments & Exhibition Visit16:50 How User Experience and Differentiated

Services will Drive the Adoption of LTE• Moving from providing a best effort service toproviding a differ-entiated customer servicemodel where customers pay for QoS

• Exploring the PCRF based approachtowards managing traffic and customerservice as a potential revenue generator

• Is there a commercial risk involved in shiftingto a bandwidth based pricing model?

• Which users could be offered access to a“fast lane” for certain application and becharged more for it?

• Examining established customer servicedifferentiation models in the fixed line space

Jonathan Morgan, Senior Director, ProductMarketing, Starent Networks, USA

17:10 An Analyst View of InvestmentOpportunities in LTE• How do public investors look atopportunities in the telecoms industry?

• Assessing the incremental revenue potentialof LTE

• What business models will work for mobileoperators and what won’t?

Would you like to speak on this topic?Please contact [email protected]

17:30 PANEL DISCUSSION: How Will CustomersConnecting Multiple Numbers of DevicesOver the Network Affect the Operator’sBusiness Model?• Examining the explosion of the number ofdevices that are expected to be connectedwirelessly as CE manufacturers enablewireless connectivity to their products

• What will be the effect of more and moreservices being pushed into the cloud be onthe number of connected devices?

• Possible pricing models for a customerowning multiple numbers of devices

Moderator: Frederic Astier, Senior Executive,Nokia Siemens NetworksJonathan Morgan, Senior Director, ProductMarketing, Starent Networks, USA

17:50 End of Track D Day 2End of Exhibition

14:50 Developing an Efficient OAM Strategy toRealize the Potential of LTE• Understanding the potential “networkintelligence” gaps introduced by LTEarchitecture

• Identifying the right RAN diagnosticsstrategy based on Data AcquisitionCost/time vs. Depth of Insight tradeoff

• Making the right choices in the LTE OAMstrategies: Top Down versus Bottom Upapproach

Robert Froehlich, Director Test & OptimizationPLM, Tektronix Communications

15:10 PANEL DISCUSSION: Interoperability andOAM Challenges for LTE• Challenges with managing multiplenetworks and different technologies

• How will optimisation of the LTE network bedifferent to 2G and 3G?

• Assessing the Reality and Readiness ofSON

Philippe Lucas, VP International Standards &Industry Relationships, France Telecom,FranceRichard Kateley, CTO, ActixJorge Delrio, Head of LTE/4G Evolution &Technology Strategy, CTO Office,TELUS Mobility, CanadaKenny Graham, Head of New Technologies &Innovation, Vodafone, UK

Migration to HSPA+ & Future Evolution to LTE

Chairman: Mike Thelander, CEO,Signals Research Group, USA

15:30 Conditions Needed to Deploy LTE andEvolving the Network from HSPA• Experience gained in building 3G networksand services

• Is there a cost-effective way of evolving thenetwork to LTE?

• Evolution challenges for the 3G operators.How future proof are current networks?

• Is LTE complimentary to current 3Gnetworks?

Gustavo Marambio Lopez, CTO,Telefonica Moviles, Chile

15:50 PANEL DISCUSSION: When ShouldOperators Break Away fromHSPA/HSPA+?• When should operators switch from HSPA+to LTE?

• The role of 3G femtocells in meeting thecapacity crunch head on

• Is there a wait and watch strategy going onwith operators?

• How long will operators run multiplenetworks?

• Comparing early LTE performance and withHSPA+, which will provide a higher level ofQoE?

Ayman El Nashar, Director – WirelessBroadband, du, UAEDr Eetu Prieur, Head of Access Networks,Planning and Optimisation, Elisa Corp FinlandGustavo Marambio Lopez, CTO,Telefonica Moviles, Chile


16:50 Preparing for LTE with HSPA+. How LongWill HSPA+ Suffice Before OperatorsNeed to Migrate to LTE?• How far does HSPA+ go towards meetingmid-term data requirements?

• Examining the speed enhancements thatcan be achieved with HSPA+

• When will the spectrum flexibility of LTE beneeded to increase capacity that HSPA+will not be able to provide?

Ayman El Nashar, Director – WirelessBroadband, du, UAE

17:10 HSPA+: The Foundation of LTE’s SuccessSerge Willenegger, VP Technology, Qualcomm

17:30 Coverage Optimised Mobile BroadbandSolutions: UMTS900 with HSPA Evolutionand LTE1800• Rural area coverage with UMTS900• How to manage the growing HSPA traffic• Possibilities of LTE1800Awaiting Final Confirmation: Dr Eetu Prieur,Head of Access Networks, Planning andOptimisation, Elisa Corp Finland

17:50 End of Track E Day 2End of Exhibition

• What is the most cost effective way ofmanaging the backhaul?


LTE Femtocells & Convergent Business Models

14:50 Achieving the “Metrozone” Vision withLTE Femtocells• How the LTE Femtocell has the capability ofbringing together mesh, software-definedradio and self-organized networks

• How would an operator backhaul trafficfrom all the femto basestations?

• Examining how operators can achieve highquality, localised coverage at a low costwith LTE Femtocells that are self optimisingand self configuring

Kenny Graham, Head of New Technologies &Innovation, Vodafone, UK

15:10 The Role of Femtocells in the LTEStrategy. Is an Early Deployment of LTEFemtocells Likely?• Could a single mode LTE Femtocell bedeployed as a fixed access solution early onbefore multi mode devices becomeavailable?

• Examining the OPEX and CAPEX savingscompared to a mass macrocell rollout

• What new application/servicesopportunities does this bring specifically forthe home zone that could be used to drivepeople to femtos?

Jaime Lluch, New New Access NetworksTechnology Manager, Telefónica, Spain

15:30 A New LTE 'Inside Out' DeploymentModel for Fixed Line Operators• Assets a fixed line operator has for and LTEdeployment

• Examining the BT Fon model which uses WiFi• Comparing different frequency bands andan unlicensed spectrum model using the TVwhite spaces

• How will fibre to the cabinet/home changethe requirements for LTE backhaul?

• Issues with 3G femtocells over DSL andhow it would change with LTE femtocellsand fibre

Dr. Viraj Abhayawardhana, PrincipalResearcher, BT Innovate, UK

15:50 Leveraging Femtocells to Manage theCost of an LTE Rollout• What are the key challenges of financingtechnologies such as LTE?

• What is the impact cost from havingFemtocells in the network?

• Offloading network traffic onto the fixed linenetwork using Femtocells

Harbir Nat, Manging Director,Æquator Capital, UK


16:40 Examining the Ecosystem for LTEFemtocells• Is there enough support for LTEFemtocells? Who are the key stakeholders

• How does the ecosystem need to cometogether

• What have been the developments in the3G ecosystem?


17:00 Deploying LTE Femtocells in Order toAchieve Coverage in Rural Areas• Are LTE Femtocells the quickest andcheapest way in which to achieve coveragein rural areas?

• How the capacity of mobile networks isincreased much more dramatically througha smaller cell radius rather than any othertechniques

• How will a LTE Femtocell deploymentcompare with a macrocell deployment at700MHz in rural areas?

Arief Gunawan, Senior Officer, RegulatoryManagement, Telkom Indonesia, Indonesia

17:20 Analysing the Business Case for SmallerCells – Why the Femtocell?• Are Femtocells a win-win situation for theoperator and the consumer?

• Challenges with standards, security andradio interference

• Analysing the cost of LTE Femtocells andcomparing the cost to pico and marcocellsby looking at deployment costs and coststhat can be offloaded to the subscriber

Simon Saunders, Chairman, FemtoForum, UK

17:40 End of Track F Day 2

End of Exhibition

Interoperability & Interconnection

14:40 Managing Femtocells and UntrustedNetworks in the Packet Core• Architecture challenges for the corenetwork to accommodate Femtocells

• Managing end to end QoS for femtocellshow is it different?

• How can operators manage untrustednetworks – examining the role of EPDG’s

Rajat Ghai, Chairman of the Network andInteroperability Working Group, FemtoForum

15:05 Opportunities for IPX Internetworking inthe Transition to All-IP• How does IP interconnection work today,and how can it work much more efficientlyin future?

• Enabling service providers to exchange IP-based traffic securely and with aguaranteed quality of service

• Reviewing GSMA’s IP exchangerecommendations

Sybren van Bentum, Director PortfolioManagement, Mobile Services, iBasis/KPNGlobal Carrier Services, The Netherlands

15:30 Enabling New Business Models and theRapid Introduction of New Services• Introduction of new business models, suchas partnering/revenue sharing with third-party content and application providers

• What will be the impact of new servicessuch as iPlayer and You Tube on mobilebroadband and how will SAE along withIMS manage these bandwidth hungryservices?

• Does triple-play and multi play meet theneeds of the consumer?

• Deploying services at the edge of the networkWould you like to speak on this topic?Please contact [email protected]


SAE Deployment Roadmaps –Planning a Cost Efficient Migration

17:00 Deploying a Next Generation CoreNetwork for 3G – What Are theChallenges With the Current 3GArchitecture?• Enabling high-speed multimedia servicessuch as video and Internet on its 3G/UMTSnetworks

• The ability to easily migrate the multimediacore platform to the 4G/LTE EvolvedPacket Core

• What elements required for 4G can beincluded in todays core network?

• Having a single platform for 2G, 3G andLTE and supporting multiple functions in asingle node

• Eliminating the need for forklift upgradesThomas Magedanz, Head of NGN Division,Fraunhofer Institute FOKUS, Germany

17:00 Audience Think Tank: Flexible DeploymentModels for the EPC - Centralized vs.Distributed Network Architecture forMME, SGW and PGW Deployment• The centralized model, in which PDN GWs,SGWs, and possibly other elements suchas the MMEs are located in a few centralsites

• The distributed model, in which PDN GWs,SGWs, are located in a relatively largenumber of sites

• The regionalized model, where PDN GWs,SGWs, and so on located in a limitednumber of regional sites

17:20 IPv6 Transition Considerations for LTEand Evolved Packet Core• Examining IPv6 specifications• What progress is being made to implementIPv6 and what is the impact on NGMNs?

• Is IPv6 an candidate to EPC?Latif Lalid, President, IPv6 Forum, Luxemburg

17:40 End of ConferenceEnd of Exhibition

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“Really rich of interesting and usefulinformation about LTE, coming fromthe various point of view (Operators,Vendors, Analysts, ...)”(SF, GARTNER, LTE WORLD SUMMIT 09)


Post-Conference Morning Workshop E

LTE Backhaul: MeetingOperator RequirementsLed by: RAD DataWorkshop Overview:LTE is widely accepted as the global 4G standard; however, transportproviders face substantial challenges in realizing LTE’s business andtechnological potential. Some of these challenges are also common tooperators with self-built networks: Ensuring accurate timing andsynchronization over packet networks; smartly managing traffic in LTE’s flat architecture; providingadequate resiliency for 4G critical applications; and enabling backward compatibility to ensure servicecontinuity for legacy 2G and 3G traffic are a few examples of the critical issues that need addressing.Nevertheless, backhaul providers need to address additional issues that are related to multi-operator co-location and customized backhaul SLAs.

This workshop reviews the implications of LTE’s “intelligence crunch” for backhaul providers anddiscusses how Carrier Ethernet can be used to smartly overcome migration hurdles.

Who Will Benefit From Taking Part?This workshop is for anyone involved in making decisions about the future of the backhaul network, fromengineers to CTO’s from fixed, mobile operators and internet service providers. Managed serviceproviders and vendors would also benefit from learning about the future possibilities with LTE backhaul.

Agenda:

09:00 Registration

New Challenges for Transport Providers: The LTE Backhaul Intelligence Crunch• Using a flat partial mesh backhaul network for LTE• How the LTE architecture’s flat topology represents a departure from the hierarchical networks of

earlier generations.• Ensuring careful planning to guarantee effective and scalable inter-eNodeB communications• Efficiently provisioning and maintaining a multitude of connections over diverse infrastructure.

Service Capabilities and performance management• Differentiated backhaul services with hard QoS that meet performance criteria, such as packet loss,

delay, jitter, and availability.• Examining how traffic security, service resiliency, synchronization, clocking accuracy and OAM

diagnostics are mandatory for operators who wish to offer mobile users rich content and othervalue-added applications over packet-based transport

Backhaul Sharing• Reducing the cost of the LTE backhaul by outsourcing some or all backhaul services to the fixed-line

transport providers or by consolidating their networks with other operators• Challenges relating to network service delivery with backhaul sharing• The need to support multiple operators with differentiated SLAs while keeping access rate fairness

among operators• SLA assurance, performance monitoring and diagnostic capabilities in a multi-domain environment

Carrier Ethernet at the Transport Layer• Simplicity, scalability and cost-effectiveness of Carrier Ethernet• Use of smart gateways to connect LTE elements with the backhaul network• Examples of backhaul topologies using Carrier Ethernet• Sophisticated service handling functionalities for service delivery and SLA assurance

12:30 End of Workshop

If you are Involved with LTE, these are4 Events you Cannot Afford to Miss!

LTE World Summit18-20 May 2010Okura Hotel, Amsterdam

LTE Latin America27-28 April 2010Hotel Intercontinental, Rio de Janeiro

LTE Asia7-8 September 2010KowloonShangri-LaHotel, HongKong

LTE North America9-10 November 2010Dallas, USA

SPECIAL FOCUS DAY - Thursday 20th May 2010

Modernising Networks to AchieveLower OPEX and Higher Efficiency

Chairman: Walter Tuttelbee, Executive Director,Mobile VCE, UK

MODERNISING YOUR BROADBAND STRATEGY

09:00 Chairman Welcome and Opening Presentation:Deploying and Maintaining a High Quality Lower Cost Network• Preparing for the impact of next generation technology on power consumption• The role of SON in network management and increasing network efficiency• Introducing LTE and maintaining the bottom lineWalter Tuttelbee, CEO,Mobile VCE, UK

09:30 CASE STUDY: Moving to a Low Cost Outsourced Network to Focus on CustomerService and Product Differentiation• Business models for an outsourced network can network quality still be maintained?• How does the fixed fee per subscriber model ensure that vendors also limit their costs, butcontinue to guarantee a minimum level of customer care?

• Potential cost savings from implementing this model• Can operators continue to manage the network, the services, customers and continue toreduce their costs?

Ed Candy, CTO, 3, UK

10:00 Economics of Mobile Broadband From a Financial Markets Perspective• Deploying equipment is that is more easily upgradeable• The rationale for deploying LTE for low cost OPEX and increased efficiency in the long termAntoine Pradayrol, Investment Analyst, Telecom Operators Team, Exane BNP Paribas, UK

10:30 Morning Refreshments

IMPLEMENTING GREEN STRATEGIES TO LOWER NETWORK COSTS

11:15 Why Developing a Green Strategy is a Win-Win Situation• Promoting the telecoms industry as an enabler for sustainability• Reducing the wastage created in the industry, not just in the network• How will smart technology reduce the power consumption of the next generation of networks?• Reporting current achievements to date in reducing power consumption and wastageCristobal Alonso, Group CTO, Bite Group, Latvia

11:45 Utilising Renewable Energy Sources to Reduce CO2 Emissions in the Network• Examining the use of alternative off grid energy sources for smaller, more remote cell sites• Challenges with roll out and integrating renewable energy sources such as wind and solarpower into the network

• The benefits to alternative to diesel in emerging marketsLuis Neves, VP Corporate Responsibility, Deutsche Telekom and GeSI, Germany

12:15 Implementing Greener Strategies in the LTE Network to Reduce Costs• Overview of current cost reduction strategies in the network• What parts of the network consume the most energy and what efficiency savings can be made?• Reducing power consumption through intelligent networks• Translating the benefits of greener networks into OPEX savings for the operatorDr. Alex Vukovic, VP, Terrestrial Wireless Systems, Communications Research Centre,Industry Canada, Canada

12:45 Using Wind and Solar to Power Basestation Sites, Looking at a Successful Case Study• Validating the use of wind and solar power as a feasible source of energy to powerbasestations

• Are renewable sources of energy cost effective, what is the ROI?Pradeep de Almeida, Group CTO, Dialog Telecom, Sri Lanka

13:15 Networking Lunch

14:30 PANEL DISCUSSION: Will Alternative Power be Considered Reliable Enough to beAnything More Than a Back-up?• Implementing Hybrid Systems to Reach Untapped Rural Areas More Cost-Effectively• Providing an efficient and reliable alternative to roll-out of mains grid electricity• Minimising time taken for implementation in off-grid locations• Drastically reducing cost of power and maintenancePradeep de Almeida, Group CTO, Dialog, Sri LankaDr. Alex Vukovic, VP, Terrestrial Wireless Systems, Communications Research Centre,Industry Canada, CanadaLuis Neves, VP Corporate Responsibility, Deutsche Telekom and GeSI, Germany

NETWORK OPTIMISATION FOR INCREASED EFFICIENCIES

15:00 Energy Efficiency in Telefonica Group – A Pragmatic Approach to Save Money,Increase Quality and Reduce CO2 Emissions• Designing the network so that less air conditioning is required for basestations• Intelligent temperature controls and remote monitoring for winding down the power outputof the network when coverage and capacity is not

• Results from operator trials relating to network efficiency with RRH• Examining the best deployment options for operatorsGabriel Bonilha, Network Transformation Manager, Telefonica R+D, Spain

15:30 Planning and Optimizing the Network for Smartphones and Reducing Signalling Cost• Learn why smartphones can have such a dramatic impact on network performance• See how various smartphone applications and social networking services usedisproportionate amounts of network signaling resources

• Understand what can and is being done to combat the problemMike Thelander, CEO, Signals Research Group, USA

16:00 Developing Strategies for Self Organising Networks (SON)• Separating out the myths from the reality, what is realistically possible with SON• Results from SON tests and trials• Quantifying the cost savings, how does SON cut engineering and technical costs and reactsat a quicker rate to solve problems?

• Rolling out SON through the networkErik Fledderus, Head of Strategy, TNO, Netherlands

16:30 PANEL DISCUSSION: Will SON Deliver Improved Power and Operating Efficiencies?• Implementing new greener strategies in the LTE network with SON• How will SON make networks more energy efficient?• Examining the capacity that SON can deliver in the network• Calculating the savings that operators are expected to make just from a more energyefficient network

Erik Fledderus, Head of Strategy, TNO, NetherlandsChris Larmour, Chief Marketing Officer, ActixSenior Executive, Symena

17:00 End of Conference


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LTE Training programmes atLTE World Summit 2010

Informa Certified LTERadio Planning Professional17-20 May, Amsterdam (I2AEK): €2595 + VAT

The Informa Certified LTE Radio Planning Professional programme providesa detailed look at LTE, concentrating on RF network planning, design andimplementation, but also giving valuable insights into LTE efficiency, cost analysisagainst service propositions, and the effect of LTE adoption on the overall business plan.The Mentum Planet ® LTE radio planning tool and Symena Capesso™ optimization tooladd real value to the hands-on planning and analysis exercises.

Successful completion of the (optional) end of course exam will demonstrate you have theknowledge and practical skills to plan an efficient LTE radio network or contribute significantly to theplanning and implementation of your organisation’s LTE strategy.

Why attend this course?This highly practical programme includes extensive hands on experience. Over the course of the 4days you will:

1. Learn how to plan an efficient LTE radio network

2. Gain a clear understanding of the OFDMA principle of operation and how it is applied within LTE

3. Identify LTE modulation and coding schemes and explain how system performance is determined

4. List the logical, transport and physical channels of LTE and describe their function – relating thechannels to service delivery and Quality of Service

5. Describe the way in which spatial multiplexing and spatial diversity is applied to LTE radio systems

6. Fully understand the role of MIMO and Adaptive antennas, and how they can be used to improvesystem performance

7. Use models to calculate path loss and nominal cell radius, and estimate the capacity required in atypical LTE cell – and factor capacity issues in to the radio planning process

8. Apply planning and optimisation processes using the industry leading software modelling tools MentumPlanet and Symena Capesso™

9. Use the tools to analyse and assess system performance under different implementation options

10. Relate performance and planning scenarios to service provision and relative implementation cost

11. Take the end of programme exam and demonstrate you have the skills and knowledge required tocontribute significantly to the planning and implementation of your organisation’s LTE strategy

LTE Explained17-18 May, Amsterdam (I2AZ8): €1475 + VAT

This 2- day introductory LTE training course explains the evolution from the 3G and 3.5G networks of todaytowards the Long Term Evolution (LTE) technology standard. LTE and the associated System ArchitectureEvolution (SAE) standards are being defined by the Third Generation Partnership Project (3GPP) to providean evolution route for UMTS network operators towards Fourth Generation (4G) mobile networks.

The course briefly reviews the technology roadmap from 2G through to 3.5G technologies and thenexplores the LTE technology and the corresponding core network evolution to explain how thesetechnologies will enhance telecommunications services and applications.

Why attend this course?At the end of the course, the delegate will be able to:

1. Describe the evolution of the major mobile technologies from 2G to 3.5G and beyond.

2. Identify the market drivers for mobile broadband services and applications.

3. Describe the LTE and SAE concepts within the 3GPP standards family.

4. Identify the functionality of LTE and describe its operation.

5. List the features of SAE and describe how the architecture can support these features.

6. Describe migration strategies for 2G/3G network operators progressing towards LTE/SAE.

7. Identify how WiMAX relates to the mobile 3G technology standards.

8. Describe the evolution of the cdma2000 family and the UMB concept.

9. Identify the targets and characteristics for 4G networks and services.

LTE Technical Overview19-20 May, Amsterdam (I2BPC): €1475 + VAT

This course is designed for the delegate who requires a more technical insight into theoperation of LTE, both the radio interface and system architecture are covered indetail. The delegate attending this training programme will gain an in depthappreciation of the architecture and operation of the LTE system including the OFDMbased radio interface. The physical layer sections includes topics such as OFDMA,SC-FDMA and advanced antenna techniques including MIMO. The functions of theeNB, MME, sGW and the standard interfaces X2 and S1 are explained and the overalloperation of the SAE is demonstrated with example procedures.

Why attend this course?At the end of the course, the delegate will be able to:

1. Explain the role of LTE in the future of mobile broadband and explain thedifference between the competing broadband standards

2. Draw the LTE network architecture and describe the function of each LTE node

3. Explain the function of the main interfaces of the LTE network

4. Show how LTE may inter-work with other networks

5. Describe the advantages and disadvantages of an OFDM based interface

6. Understand the basic timing structure of the LTE radio interface

7. List the logical, transport and physical channels used on the LTE radio interface

8. Explain the basic operation of MIMO and describe its advantages

9. Describe the functions of each layer of the LTE protocol stack

10. Describe the procedure for network entry and location management

11. Show how data bearer are setup and QoS is managed in the LTE system

12. Describe two methods of supporting voice services in LTE.

13. Show how IMS may be used to support services across the LTE network.

School of LTE & Advanced Communicationswww.schooloflte.comTelecoms Academy’s School of LTE & Advanced Communications delivers a range ofessential distance learning and short instructor lead training programmes covering allaspects of LTE and associated advanced communications technologies. Our team ofleading technology experts have put together courses ranging from overview level toin-depth technical engineering and planning programmes and includes two newcertified programmes covering LTE radio and advanced core network planningdeployments, equipment, commercial and regulatory topics.

In-House Course OptionsAll School of LTE & Advanced Communications programmes are available as in-house training programmes. In-house training allows you to define a programme thatprecisely matches your needs, presented by a first-rate training organisation, withaccess to all the latest industry information and news, and at a location and time ofyour choice.

For more information and to register contact us on: Web: www.schooloflte.com, Email: [email protected], Tel: +44 (0)20 7017 4144

From Informa TelecomAcademy’s School of LTE &Advanced Communications



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A fully equipped press zone will allowyou tomaximise your PRopportunities. You will be able toorganise meetings with key industryjournalists and issue press releases.For press and PR enquires, pleasecontact Dan Cole on +44 207 017 4873or [email protected]

PRESS & INTERVIEW ZONE

The backhaul zone is a area specificallydedicated to backhaul vendors wantingto exhibit at the LTE World Summit.

Exhibition stands and pods are availableto suit every budget!

BACKHAUL ZONE

In order to maximise the benefits ofparticipating at the event, privatemeeting rooms are available topurchase. This is the ideal place tohost senior delegates at the event.Having a private meeting room, is acompliment to a booth, but can bepurchased separately.

PRIVATE MEETING ROOMS

A fantastic chance to ask theanalysts the questions you need toknow about! Discover solutions toyour problems and all the latestindustry news and views that willgive you the edge over yourcompetitors!

ANALYSTS’ CORNER

Relax and catch up with your peers in the networking bararea. Also join us for an exclusive networking reception in the barat the end of day 1. You will also get the chance to see demosfrom some of the leading players in this space.

NETWORKING BAR

Watch live interviews with key visionaryspeakers, sponsors and exhibitors abouttheir views on the future of mobilebroadband and LTE.

LTE WORLD SUMMIT TV WALL


Diamond Sponsor: Platinum Sponsors:

Silver Sponsors:

Gold Sponsors:



To Meeting Room 03 & Breakout Room 02

LTE World Summit Conference

To BreakoutRoom 1

6

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Limited budget? ExhibitionPods are a great businessopportunity for developers andstart ups to showcase the bestof what they can offer to themarket onsite at LTEWorld Summit!

EXHIBITION PODS

Raise your profile at

the LTE World Series 2010Informa Telecoms and Media have an unrivalled reputation forattracting decision making delegates from operator companiesfrom across the globe. Informa’s extensive database coupled with strongindustry support with prestigious industry associations and trade press guaranteesan audience of high calibre making the LTE Global Series an unrivalled and mustparticipate opportunity for all LTE players. Raise your company’s profile anddemonstrate your expertise before a valuable group of key and potential customers.

For further information please contact:Caroline McColl (Based in Europe)LTE World Series Sales ExecutiveE-mail: [email protected] Tel: +44 (0) 20 7017 5719

Sheryl Pacheco(Based in Asia)Conference Sales ExecutiveDirect Tel: +65 6514 3177

Who will you meet at the LTE World Summit exhibition?In addition to our sponsors,the following companies havealready committed to having apresence on the show floor:


Bronze Sponsors:

Lunch Sponsor:


TE/SH/DC/CM/KM/TREventCode:I0LY5

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HotalOkura,FerdinandBolstraat333,1072LH

Amsterdam,Netherlands

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LTEhastheabilitytocapitaliseontheincreasingdemandformobile

businesstostartgeneratingrevenuequicklyandencouragecustomers

tomoveovertothenewnetwork.Thisprovokessignificantquestionsfor

operatorssuchas:Howdoyoutakeadvantageofthismarket?Whatis

thebestbusinessmodeltoadopt?Whataretheopportunitiesandchallenges?

Thisworkshopwilllookatthethreelevelsofmobilebusinessandhowtheycanbeusedtomakeyour

LTEstrategyasuccess.

WhoWillBenefitFromTakingPart?

Thisworkshopisforanyoneinvolvedinmakingdecisionsaboutthefutureofthemobilenetworkand

specificallyaimedatoperatorslookingtodeployLTEatsomepointinthefuture.EngineerstoCTO’s

fromamoretechnicalbackgroundtomarketing/strategyandindividualsinvolvedinvalueadded

servicesfromfixed,mobileoperatorsandinternetserviceproviderswouldbenefitmostfromattending

thisworkshop.

Agenda:

09:00Registration

MobileBusinessVision-Aligning

YourLTEandServicesStrategy

•AddressingservicesthathavethepotentialtobecomeimportantgeneratorsonceLTEisdeployed

•Developingacoherentstrategyfordeliveringnextgenerationservicesandanextgenerationnetwork

•Ensuringareturnoninvestment,howcancarriersgenerateoutoftheecosystemtheLTE

enables?

•Willcarriersjustbeabigpipe,orcantheyworkothersintheindustrytodevelopnewand

innovativeservices?

CustomerProposition-ThePracticalExamplesofApplication

•Understandingthecustomerinordertomonetizenewservices

•Enablingaquickeruptakeofservicesandapplications

•Whatlessonscanbelearnedfromthepast?

•Developingapricingstrategyfornewapplicationsandservices,doweneedachangefrom

previouspricingstrategies?

•Examiningtheroleofthesmartphone,howcanitcontributetothesuccessofLTEdeployments?

•Buildingnewandeffectivechannelswithcustomers

Businesscapability-WhataretheChangesinStrategicThinking?

•Howdocarriersneedtogetinvolvedintheecosystem?

•Buildingrelationshipsandpartneringupwithapplication,platformdevelopersandbusinesses

suchastravelandfinancialservicescompanies

•Ensuringcustomeruserexperienceisofhighqualityanddifferenttoonlineuserexperience

12:30End

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PRECONFERENCEWORKSHOPS-Monday17th

May2010

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WorkshopOverview:

Withfallingrevenuesandhighnetworkcosts,operatorsareforcedtoreduceOPEX

whileinvestinginnewtechnologiesandsolutions.Constantlygrowingmulti-

technologyandmulti-vendornetworkshavebecomemorecomplexthaneverbefore

andsignificantnetworkplanningandmanagementeffortisneededtoensure

satisfactoryenduserexperience.ThiseffortcanbeminimizedwithimplementationofSelf-Organizing

Networks(SON)whichenablesoperatorstosimplifynetworkoperationandextendtheirnetworkinplug&

playmanner.


ThisworkshopisdesignedforanyonethathasaninterestinlearningmoreaboutSONandthe

benefitsassociatedwithdeployingit.Thisworkshopcoversamixoftechnicalandstrategicaspects

SON,therationalofdeployingSONinthenetworkandthepotentialROI.Everyonefromatechnical

engineertoaCTOshouldbeinterestedinlearningmoreaboutSONandhowitisshapingthefuture

onnetworkplanninganddesignintheindustry.

Agenda:

13:30Registration

TerminologyandKeyComponentsforSelfOrganizingNetworks

•Initialoptimization,operationaloptimizationandoperationalhealing

•Examiningadistributed,centralizedandhybridmodelforSON

•Buildinganetworkthatcanmanageitsresourcessothatoptimalnetworkqualityand

performanceisachieved

•Keyareasofautomateddeploymentofnewbasestations

•Multi-technologyandmulti-vendorsolutions

TheBusinessCaseforSON–CanwedoWithoutIt?

•WhyisSONahottopicinthetelecomsindustry?

•WheredoesSONhaveanimpactonnetworkcostsandwhatisthescaleofthatimpact?

•Whenwillthosesavingsforoperatorsmaterializeandinwhatway?

•QuantifyingtheexpectedROIfromSON

ExaminingtheImplementationArchitectureandInstallationStrategies

•Platforms,modules,interfaces

•Keycomponents:automaticdatahandling,correlation,diagnosis,solutionfinding,reportingand

orchestrationofoutboundcommands

•Manualinterventionwhenneededtosolvecomplexproblems

•PlanninganddeploymentofaSelfOrganisingNetwork:step-by-steporallatonce?

•Enablingoperatorstosimplifynetworkoperationandextendtheirnetworkinplugandplay

manner

Demonstrationof3GPP/NGMNuseCasesFromaliveCentralizedLTESONSystem

•Trafficoverload,celloutage,energysaving,frequencyre-assignments

•Severalmoreofthe43usecasesexamplesandsub-usecases

17:00End

ofWorkshop

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WorkshopOverview:

Withmobilebroadbandtrafficdoublingevery9monthsitisnowclearthat

LongTermEvolution(LTE)alonewillbeinsufficienttomeetbandwidth

demand.Duetospectrumlimits,operatorscannotsimplythrowmore

capacityattheproblem.Toaggravatethesituation,theeconomicsofthemobilebroadbandbusiness

modelitselfarenowinquestion.Duetoflat-ratedataplans,wirelessusageisincreasingsignificantlyfaster

thanrevenues,leavingcarriersstrugglingtobalanceprofitabilitywiththerequiredlevelofnetwork

investment.

Inlightofthesechallenges,operatorsareturningtotrafficmanagementbasedonDeepPacket

Inspection(DPI).Whereastodayalltrafficisessentiallytreatedequally,DPIallowsoperatorstovastly

improvesubscribers’experiencebyintelligentlyshapingandoffloadingtraffictoensurethoseservices

whichrequirehigherQualityofService(QoS)–suchasvoiceandstreamingmedia–aregivenpriority.

DPIalsoallowswirelessoperatorstoprotectnetworksfrombeingfloodedbythegrowingamountsof

virusesandspam.

Thisworkshopwill:

•Explainhowthegrowthofmobilebroadbandhasleadtoadecouplingoftrafficandrevenuesas

wellasacapacitycrisis

•ProvideinsightintohowDPIcanhelpremedythecapacitycrisisfacingoperatorsthroughtraffic

shapingandoffloading

•AssessvariousstrategiesfordeployingDPIintheLTEnetwork

•DescribehowDPIcantransformtheLTEbusinessmodelthroughtieredservices


Operators/serviceproviders,infrastructuremanufacturers,C-Levelexecutives,VPs,Directors,sales

managers,marketing,productmanagementandengineers,

analysts/consultantsandpress

Agenda:

13:30

Reg

istr

atio

n

Whe

re&

Ho

wto

Leve

rag

eD

PIi

nLT

EN

etw

ork

s•

WhyIsDPIEssentialforLTE?

•TrafficShaping&NetworkOffloadStrategies

•Security&FilteringStrategies

•ServiceDifferentiation&NewRevenueCreation

DP

IDep

loym

ent

Bes

tP

ract

ices

•HowMobileNetworkDPIDiffersfromFixedLineDPI

•PoisonousCocktail:MixingShapingwithOffloading

•MaximizingDPIThroughput&Performance

•Edgevs.CoreDeploymentPro’s&Con’s

17:00

End

of

Wo

rksh

op

Pre

-Con

fere

nce

Aft

erno

onW

orks

hop

C

Taki

ngLT

Efr

om

Ear

lyTr

ials

toD

eplo

yed

Net

wo

rks

Led

by

Per

Kan

gru

and

Mo

ray

Rum

ney

fro

mA

gile

ntTe

chno

log

ies

WorkshopOverview:

Transitioningfromearlytechnologydemonstrationstoa

deployedandoperationalLTEnetworkisinmanycasesa

multiyearactivityandsignificantgroupeffortforalarge

operator.Beingabletostructureandbuildontheexperiencesgainedthroughthisintoeffectivevendor

sourcingandoperationalnetworkmanagementandoptimizationmustbeahighprimaryforanyNetwork

OperatorconsideringLTE.Thisworkshopwillfocusonhowthelearningfromtheinitialphasesof

technologyevaluationcanbeusedwhileperformingvendorselectionandpreparingfornetworkrollout.


Inessencethefocusontheworkshopwillbetounderstandwhataspectsthatneedstobe

consideredtoenableanoperatortomovefromtheearlyphasesofLTEtrialstoadeployedand

commercialLTEnetworkoperation.

Agenda:

09:00Registration

Mea

suri

ngLT

EN

etw

ork

Per

form

ance

inth

eR

ealW

orl

d•

PredictingrealisticEnd2EndperformanceinaoperationalLTEnetwork

•Understandingnetworkandcellcapacitybasedonrealisticuserbehaviorandenvironments

•Understandingtheroleofinterferenceandhowinterferenceisgeneratedandmitigated

Ens

urin

gP

erfo

rman

cean

dIn

tero

per

abili

ty•

ValidatingLTEhandsetperformanceandensuringrelevantIOTcapability

•TheroleofKPI’sinthedifferentphasesofevaluationanddeployment

•IdentifyingstrongandweakaspectsofanE-UTRANorEPCandensuringthatthisknowledgeis

usedeffectivelyinthesupplychain

•Feedbackandwrapup

12:30

End

of

Wo

rksh

op

WorkshopLeaders:

Mo

ray

Rum

neyhasworkedforAgilent/HPfor25yearsandhasbeeninvolvedinwirelessstandards

withETSI/3GPPformostofthattime.HeisatechnologyadvisorwithinAgilent’sWirelessBusiness

unitandhascontributedtothearchitectureanddesignofAgilent’sbasedstationemulationproducts

widelyusedintheindustryforthemanufacturinganddevelopmentofmobilephones.Heiscurrentlya

memberof3GPPRANWG4developingtheairinterfaceofHSPA+andLTE.

Per

Kan

gruiscurrentlyworkingastheworldwideBusinessDevelopmentManagerforAgilent’s

NetworksSolutionsDivisionintheareasofLTEandSAE.PerhasbeenwithAgilentsince2001

workingmainlyintheareaofmobileprotocoltestingaswellasMPLSandIPRoutingconformance

testing.Perisnamedonmorethan20patentapplicationsbeingthesoleinventorofseveral.Peris

Agilent’sleadrepresentativeintheLTE&SAETrialInitiative(LSTI).

Did

you

know

that.

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ecis

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*Nex

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Net

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ksS

umm

it**

Dis

coun

tsar

eno

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5823LTE

World

Summit A4.qxd:5823 LTE World Summit A4 11/2/10 14:42 Page 1

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