CE v5.51

Pedro RayVice-President, Regional Activities

Region 10 MeetingKota Kinabalu, Malaysia

March 2007

Regional Activities Challenges

CE v5.52

Membership Enterprise Engineering Project – Background and Charter

Background• June 2005 IEEE Board Membership Decision.

‒ RAB responsible for Membership and Membership Development.• January 2006 RAB SPC Retreat.• RAB VP Pedro Ray Constituted Project Team.• February 2006 Presentation to Board of Directors.• June 2006 Presentation to Board of Directors.• November 2006 Presentation to the Board of Directors.

Charter

Take a fresh look at the functions and processes of RAB and the larger IEEE as appropriate to engineer the IEEE Membership Enterprise. Make recommendations for the most effective and efficient organizational functions, processes, and structure to support, develop, and grow the enterprise.

Enterprise

$30M Membership Dues ($60M Total Member-Related Revenues)

Focus: Service Oriented – Responsibility-Over-Ownership – Effective – Efficient

This also contributes to the response to 2006 IEEE President Michael Lightner’s challenge.

CE v5.53

Vision

Ensure Quality Member Opportunities Through Continuous Engagement

Mission

Inspire, Enable, Empower and Engage Members of IEEE

IEEE Member Business Unit (MBU) – Vision & Mission

CE v5.54

Principles

• The member is IEEE and IEEE is the member.

• Members shape IEEE's future.

• Members collaborate to create IEEE's future.

• IEEE enhances members' future.

IEEE Member Business Unit (MBU) – Principles

CE v5.55

Goals

• Increase member engagement.

• Improve relationships with and between members.

• Increase operational efficiency and effectiveness.

• Enhance collaboration with other business units.

• Increase membership.

IEEE Member Business Unit (MBU) – Goals

CE v5.56

Strategies

• Increase the value of IEEE membership.

• Utilize member life cycle concept.

• Provide a simple, consistent interface to members and prospective members.

• Track member involvement and development.

• Make the process of joining and maintaining membership simple and straightforward.

• Facilitate member collaboration.

• Become more transnational in look, feel and language.

• Strengthen the relevancy of IEEE membership to industry.

IEEE Member Business Unit (MBU) – Strategies

CE v5.57

2007 MBU Progress Milestones by Workstream

Today

2008

Q1 Q2 Q3P

eop

leB

usi

nes

s P

roce

sses

Administration/Governance Technology

Q4

Role Description/

competencies

Critical hires

complete

Employee performance

criteria

Other hires/ Internal

redeployment

Team on-boarding

Member DB

Upgrade

Data Reqs.

MBU KPI’s

MBU governance committee Structure

Communication

MBU Reorg benefits tracking

Member strategic

plan1

1 Includes prioritized strategic initiatives and plans (membership sales/renewal, product management, market research, data segmentation, section/chapter activity) as well as an evaluation of the Member Services call center and processing activities

Short-term process

improvement opportunities

Reporting structure

adjustments

Chapter/ Section strategy

Member Services

recs.

CE v5.58

CE v5.59

IEEE.tv – internet television that produces and delivers special-interest programming about technology and engineering, for the benefit of IEEE's members and the public.

Member/Basic – programs exclusively available to members, requires authentication

Public Access – programs available to anyone, authentication not required

Members can watch programs on Public Access without authenticating

CE v5.510

2006Feb - RAB authorized beta releaseJun - New Initiative business plan

completedAug - Launched Member/Basic - Completion Production Guide and Production WorkbookSep - Launched Public Access - Marketing begins - Presentation, IEEE Broadcast

Technology Society - Washington DCOct - New Initiative recommended for

approvalNov - Upgraded viewer requirementsDec - Finalize business model - Invitations for IEEE.tv Advisory Group - 15 productions available

2007 Plan (to date) • IEEE.tv Advisory Group• Product Manager / Producer• 1st year of New Init production funding• Official launch marketing• 15-20 additional productions planned

CE v5.511

CE v5.512

RAB OU Management ProjectToolset for volunteers to simplify Section administration

responsibilities • Meeting/event management• Web Site: Content Management System for all

Regions, Sections, Chapters• Enable Membership support• Financial Management• Leadership updates• Electronic ballots• First Release

Contact: Ron Jensen, RAB Treasurerr.jensen@ieee.org

CE v5.513

Thank you!