Date post: | 14-Dec-2014 |
Category: |
Mobile |
Upload: | yodel-mobile |
View: | 222 times |
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Mobile & Social - at the intersection of content, context & conversations
Peggy Anne Salz
Content & Industry Analysis
Research, Strategy, Content, Knowledge
Author & curator of mobile app books, research and insights
People are mobile
…and mobile is part of who they are
True Personal Mobility
• PERSONAL (we customize our mobile devices and regard them as an extension of our personal identity)
• PORTABLE (we have them on our person most of the time)
• PEDESTRIAN (we make them a part of our real-time life as it happens)
Personal and participatory
“I needs WE to be ME.”
Mobile: extension of ourselves
People depend on their phones to manage their lives, interact with companies and brands, conduct commerce, transfer money and even pray.
Smart (& loved!) personal assistant, life manager
Experience across all verticals & screens:We want what we want, how we want it
Amazon raises the bar - will marketers need to follow?
Bridging digital & physical worlds
http://www.mmaglobal.com/bridging-digital
Thanks!
Peggy Anne SalzFounder & Chief [email protected]: @peggyanne Skype: peggy.salzMobile: +49 172 245 1028
mobilegroove.com