Info on the Program

http://sourcingcertification.com

Q&A on the Program

Q&A on Sourcing

People Sourcing is finding information

about professionals.

We do People Sourcing so that (either

we or our business partners) get on the

phone with just the right people and at

the right time. People Sourcing makes a

cold call warm.

We call the discipline “People Sourcing”

Recruiters call it “Sourcing”, “Candidate

Sourcing”, “Talent Sourcing”, “Internet

Recruiting”, “Searching”, “Social

Recruiting”; Sales people are not familiar

with the term “Sourcing” and call it

“Name Generation” or “Lead

Generation“.

The People Sourcing Certification

Program is the next-generation

international online training and

certification program that

covers everything necessary to find

information about professionals.

The Program: › covers all the material that anyone

searching for professionals on the Internet needs

› assures that attendees practice and master the skills they learn

› teach the principals and ideas of people sourcing along with the rules and templates

› the certification is a proof of true hands-on people sourcing skills

› At the same time it’s affordable

The Program is taught online. All time

zones are accommodated. The Program

lasts for 5 weeks.

Participants are provided with:

› Video-recordings; slides; and extra materials

to keep

› Practice tasks; online support; interactive

Q&A

› Final exams

Two levels:

› CPSP-1 - Certified People Sourcing

Professional Level 1

› CPSP-2 - Certified People Sourcing Professional Level 2

Level 1 is recommended for all Recruiters, Sales, Business Development professionals, for beginner-to-intermediate Sourcers, and for advanced Sourcers who want to get a refresher

Level 2 is recommended for advanced Sourcers and anybody who wants to take their People Sourcing skills to the next level › We recommend taking the Level 2 in the round

after the level 1

Program starts with Material Delivery: three 90-min lectures on: › Search Engines

› Social Networks

› Productivity Tools Techniques’ Integration for Best Practices

Practice Month

Test Week

Level Two goes at a faster pace and provides deeper coverage than Level One

Level One

› June 4, 2013 (Tue): Materials are delivered

› June 4-July 2: Practice Month

› July 3-July 9: Test Week

Level Two

› June 11, 2013 (Tue): Materials are delivered

› June 12-July 9: Practice Month

› July 10-July 15: Test Week

The Certification is gaining recognition as the industry standard in the training and in the assessment of people sourcing professionals

As the Program Graduate you and your team will get to the next level in your People Sourcing practice (next slide)

The Certification Final Exams serve as a baseline in the assessment for the People Sourcing proficiency for everyone

You will: › be able to follow the best practices in our

industry, increasing productivity and team work

› be able to source target profiles in a variety of industries and locations without a need to retrain

› discover hidden profiles that you couldn’t before

› know how pre-quality professionals for a call, to get on the phone only with the right people

› know how to get additional information to make a phone call warm

› get ahead of the competition that is on the hunt for the same qualified professionals

Everyone who goes through the program

will experience more enjoyment and less

frustration while people sourcing.

Level I. Session 1. Search

žAbout PeopleSourcing

žSearch Engines

• The Boolean logic

• The Fundamentals of Google Search

–Syntax rules: the core operators; X-raying; special characters

–Settings and Options

• Strategies and Best Practices

–Excluding false positives

–Searching process

• Search Engines Comparison

• Bing overview

• Metasearch engines

žInternet Research

• Terminology research

• Finding target companies

• Job Title research

• Where do the potential leads “hang out”?

–Memberships

–Events

Level II. Session 1. Search žSearch Engines

• How Search Engines Work

• Deep and Surface Web

• Real Time Web

žGoogle Search

• Syntax rules

• Fill In the Blanks: The Asterisk

• Related

• Controlling the Display

• Searching Verbatim

• Excluding Junk Results

• Custom Search Engines

• Captchas

žSearching Without Google

• Search Engines Comparison

• Bing/Yahoo syntax

• Blekko

• DuckDuckGo

• Exalead

žHow to Find

• Resumes and CVs

• Social Profiles

• Lists of Prospects

žSearching Publications

žSemantic Search

Level I. Session 2. Social Networks

žIntroduction to Social Networks

• “Social” Recruiting Advantages

• Communicating options

–Call or email?

žThe Top Networks

žLinkedIn In-depth

• LinkedIn vs. Job Boards

• Levels of membership

• How to properly use people search

• Uncovering Hidden names

• How to Communicate with Members

• What can be revealed by X-raying

žFacebook

• People search applications

žGoogle-Plus

• What Google-plus means for your business

• People search techniques

žTwitter techniques for branding

žSummary

Level II. Session 2. Social Networks

�Social Recruiting” Advantages

žLinkedIn In-depth

• How to Communicate with Members

• X-raying

• LinkedIn Signal

• Recently Updated Profiles

• LinkedIn Secret Productivity Tips

žCross-referencing with

• Facebook

• Google-Plus

žGoogle-Plus Peoplesourcing

• Techniques and Limitations

žPeople Search on Twitter

žMore Networks

• Quora

• Pinterest

• Meetup

žBlogs

žAssessing Networks

Level I. Session 3. Tools žWhat makes peoplesourcing productive • What can be automated • What about the phone?

žPeople Finders • Pipl; Zoominfo; Jigsaw žX-raying vs. searching “inside” • How to X-ray membership sites žParsing, Sorting, and Filtering Tools • Email Extractors • Browser Extensions

žFinding contact information • Verification • Xobni �Distributed profiles and “Dream Software” ž[Teamwork.] Saving and sharing searches žSearching Internationally žPosting Jobs

žPutting it all together • Step-by-step Peoplesourcing Scenarios žKeep and improve your peoplesourcing skills

Level II. Session 3. Tools

žWhat Can and Cannot be Automated

žHow People Finders work

žLead Generation

žPeople Finders

žX-raying Membership Sites

žFinding Contact Information

žCross-Referencing

• The Find Friends Function

žBrowser Add-Ons

• Outwit Hub

žEmail Add-Ons

žExcel in Sourcing

�Distributed Profiles and “Dream Software”

žCross-Posting Jobs

žKeep and improve your peoplesourcing skills

At least six “office hours” online sessions

Practice assignments; discussing example test questions

Private group for discussions and sharing the materials

One month of Q&A

Test:

› 60 questions for Level 1

› 80 questions for Level 2

You will need to complete the test within

48 hours. The Test needs to be taken

within the Test Week. It can be taken

twice.

Steve Seay Porter, TX

Eileen Norton Manassas, VA

Gene Currie Alexandria, VA

Miriam Mealy Butler, PA

Gail Gerson Chicago, IL

Michelle Rea Stockholm, Sweden

Fiona Nelson Carmel, IN

Naresh NOL Andhra Pradesh, India

Megan Bird Atlanta, GA

Carolyn Yarbrough Cartersville, GA

Keith Stewart Flower Mound, TX

Clodagh Davis Kilcoole, Ireland

Nancy Warfield El Cerrito, CA

Stacey Smith Washougal, WA

› (*partial list)

Christopher Cruz San Diego, CA

Jing Wang Vancouver, BC, Canada

Roland Lancelot Pavamani Bangalore, India

Cathy Ou Sunnyvale, CA

Jung Kim Lake Forest, CA Sally Ahn Bellevue, WA

Alexa Betz Redmond, WA

Beth Smoots River Forest, IL

Katie Wilber Bellevue, WA Jean-Pierre Rudulier Maule, France

Heather Bain Sioux falls, SD

› (*partial list)

Certification Package

› Level One $799

› Level Two $799

› Group Discounts: see the site

› Previously enrolled $200

› Previously certified $100

* Subject to change for future attendees

All But Tests (the materials, the slides, and

video-recordings):

› Level One $399.00

› Level Two $399

› Both Levels $499

› Upgrade to full program: the difference in

price

Our team was raving about your

program at the end of the day

yesterday and how it compares to

others. Congratulations on getting that

up and running!

I feel that you pulled together and

verified information that can be found

in numerous places into one concept

and it finally ‘clicked’ for me.

For advanced sourcers, Level II was just

right offering technical explanations and

behind the scenes solutions to utilizing

your sourcing data more efficiently.

In reviewing Level I, I would recommend

that course to EVERY Recruiter using a

computer.

What are the dates for the next training?

What is the cost?

I will probably not be able to attend when you are giving the presentation live but would like to view them after work and take your test afterwards. Is it possible?

How do I access the program materials?

Will other dates be available in the future?

Is it possible to study on my own and only pay for the testing?

Is it possible to buy the materials only and perhaps join the program and go through testing later?

How is this certification different from AIRS?

Would the Level 1 be appropriate for a true beginner of sourcing?

How do I decide which level to sign up for?

How much time will I need to dedicate to study?

How many points do I have to pass the test and get certified?

Please email me for a questionnaire;

most people do know their “level”

Some guidelines:

› Do you use advanced search operators?

› Do you know how Google search has

changed in the past 6 months?

› Do you use many functions/advanced dialogs on LinkedIn?

› Do you use browser extensions?

http://sourcingcertification.com/webinars/

Sign up for the Program & receive one

recording of your choice: Boolean Strings Basics

Google-Based People Sourcing

How to Extract Candidates and Leads from

LinkedIn

Productivity Tools and Techniques for Internet

Sourcing

People Sourcing Essentials for LinkedIn

Boolean Search on LinkedIn

People Sourcing on Google-Plus

Contact me at

irina@sourcingcertification.com

510-233-9493 (PDT)

Customer Support Manager George Glikman

george@sourcingcertification.com

510-384-8262

Site: http://sourcingcertification.com