Pepiras technologies, digital marketing is marketing that makes use of electronic devices

(computers) such as personal computers, smartphones, cell phones, tablets and game consoles

to engage with stakeholders. Digital marketing applies technologies or platforms such as

websites, emails, apps (classic and mobile) and social networks. Social Media Marketing is a

component of digital marketing. Many organizations use a combination of traditional and

digital marketing channels; however, digital marketing is becoming more popular with

marketers as it allows them to track their Return on investment more accurately compared to

other traditional marketing channels.

In simplistic terms, digital marketing is the promotion of products or brands via one or more

forms of electronic media. Digital marketing differs from traditional marketing in that it involves

the use of channels and methods that enable an organization to analyze marketing campaigns

and understand what is working and what isn’t – typically in real time.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place

they want it. Gone are the days when the messages people got about your products or services

came from you and consisted of only what you wanted them to know. Digital media is an ever-

growing source of entertainment, news, shopping and social interaction, and consumers are

now exposed not just what your company says about your brand, but what the media, friends,

relatives, peers, etc., are saying as well. And they are more likely to believe them than you.

People want brands they can trust, companies that know them, communications that are

personalized and relevant, and offers tailored to their needs and preferences.

Result Driven Digital Marketing Services by Digits

Here are no 2 thoughts about it. A strong digital marketing strategy is the cornerstone of any

growing business. If you find your competitors ahead of you on the search engine results, then

your business will most definitely need a stronger presence on the web.

At Digitz, we help you grow business with social media marketing, reputation management, and

online ad campaigns.

Pay Per Click – PPC

Pepiras technologies help you create and organize excellent PPC campaigns that will give your

business more recognition, and in the process, drive plentiful targeted traffic to your website.

Our PPC helps you:

Maximize the benefits of your advertising costs

Gets you the most customers for every dollar spent

Targets the right customers with keyword research

Increases your sales conversion rate, which is by bringing in more paying customers to your

website.

Online Reputation Management – ORM

Pepiras technologies, digital marketing strategy also includes creating a brand image and

maintaining a positive association in your customers’ mind.

Benefits of our online reputation management services:

Positive stories about your business are promoted on various credible sources on the net

Unfair criticisms are buried deep in the results, so they are not easily visible

You get direct feedback from customers, so you can make informed business decisions and

strategies

Managing the brand reputation online is crucial for any sustainable business. People will buy

into your marketing message only if it is genuine, and if your products are better than others in

some way.

Mobile Marketing

Keep your business ahead of the competition with our smart mobile marketing campaigns. We

specialize in app advertising and mobile web advertising.

By targeting the right kind of users with location and behavior based advertising, you will

attract more customers, who are actually interested in your products, and will turn into paying

customers.

It is really the combination of all three aspects of digital marketing that will give you a

competitive edge in the local, as well as the international market.

With our professional SEO strategies, we make sure your business is always on the radar of

people, who are seeking the products or services that you wish to market. Your website traffic

keeps growing steadily, contributing significantly to the bottom line of your business. Profits!!!

Marketeering Group begins each new package with a strategic plan, which serves as a guide for

the entire campaign. This plan is designed to be a living document that is revisited on a regular

basis as your business grows and the digital marketing landscape changes. You will receive a

paper or digital copy of this plan, based on your preference.

Starter Package:

Strategy Document

Review basic business stats & goals

Target demographic overview

Web revision suggestions

SEO Goals

Social Media recipe

Content Piece calendar

Meeting:

Onboarding facilitator lead

Social Media or Content representative support

Brief introduction to a developer (if applicable)

Standard Package:

Strategy Document

Review business stats & goals

Target demographic overview

Creation of ideal customer profile

Web revision suggestions

SEO Goals

Social Media recipe

Content Piece calendar

Photo/video plan

Meeting:

Onboarding facilitator lead

Social Media or Content representative support

Brief introduction to a developer (if applicable)

Account Manager/SEO Strategist lead

Full team representation, including Content, Social & Development

Premium Package:

Strategy Document:

Review business stats & goals

Target demographic overview

Creation of ideal customer profile

Web revision suggestions

SEO Goals

Social Media recipe

Content Piece calendar

Photo/video plan

Meeting:

Senior Level Strategist lead

Full team representation, including Content, Social, Development

Starter Package Account Setup:

Project management system

Analytics:

Google Analytics

Webmaster Tools

Directories:

Yep, if applicable

Social Media:

Facebook control

Twitter to control

Google Plus/maps page claimed

Linkedin Control (Optional)

Standard Package Account Setup:

Project management system

Analytics:

Google Analytics

Goals established

Webmaster Tools

Keywords highlighted

Directories:

Yep, if applicable

Profile build out

Top 10 Directories for the industry

Social Media:

Facebook control

Profile build out

Twitter to control

Influence and list building

Google Plus/maps page claimed

Profile build out

Linkedin Control (Optional)

Premium Package Account Setup:

Project management system

Analytics:

Google Analytics

Goals established

Webmaster Tools

Keywords highlighted

Directories:

Yep, if applicable

Profile build out

Top 20 Directories for the industry

SEO:

Competitor comparison dashboard

Social Media:

Facebook control

Profile build out

Twitter to control

Influence and list building

Google Plus/maps page claimed

Profile build out

Linkedin Control (Optional)

Existing Website Acquisition

The extent of Website Rework will be determined by the strategic plan, and is limited to the

hours allotted in the selected package. If you also purchase either of Marketeering Group’s

Website Packages, any completed Website Rework hours listed in the setup section of their

package will be applied as a credit toward the website rebuild, and shall be used either for

creative direction or research and development at no additional expense up to the hours

allotted in the package’s setup.

The client will provide all hosting and content management system logins.

Website Rework will be subject to the hours allotted in their package setup section. The specific

changes will be outlined in the Strategic Plan.

Standard security and SEO updates will include, but are not limited to, malware security, site

uptime monitoring, backups, standard website updates, as well as installation of verification

certificates, tracking codes, and SEO plugins.

All security and SEO updates are subject to the client’s CMS compatibility with Marketeering

Group’s standard core competence, as well as access given by the client.

The purpose of your SEO campaign is to increase the total visibility of your brand online to

prospective clients or customers. Specific goals are subject to your Strategic Plan. All packages

contain a regular schedule of site check­-ins called Work and Review Sets(WARS), which are

designed to analyze problems and opportunities and assign a work set to address issues and

take advantage of opportunities. The details of each review and work set vary, depending on

the client’s industry, goals, and competition.

Work And Review Sets (WARS):

Each regularly scheduled Work And Review Set will address and/or implement the necessary

combination of the following techniques, practices, technologies, or coding to accomplish your

individual goals. These include, but are not limited to, the practices listed below. Marketeering

Group will, by default, alternate the work and review set types on an equal basis, so long as the

individual strategy or client access limitations do not dictate otherwise or restrict the regular

alternation between the two Work and Review Set types.

On-­Site SEO: An On-Site Search Engine Optimization(SEO) Work and Review Set (WARS)

consists of up to an hour of analysis of site structure, content and user experience, and up to

three hours of implementation of the needs either discovered during the WARS analysis of

issues previously outlined in your Strategic Plan or Marketing Consultation.

Off-site SEO: An Off-Site Search Engine Optimization(SEO) Work and Review Set (WARS) consist

of up to an hour of analysis of traffic sources, links, total visibility of your website and various

other digital properties, and the sources of your and your competitors’ domain authority and

traffic. Additionally, it includes up to three hours of implementation of the needs either

discovered during the WARS analysis or strategies previously outlined in your Strategic Plan or

Marketing Consultation, including but not limited to link building and distribution of content.

Reporting:

Pepiras technologies Coimbatore, India Marketeering Group offers its clients access to real time

reporting via a private login through third party systems.

A Monthly Custom Report will be provided to clients on the Standard or Premium packages.

Requests for further reporting may be made, and will count against your Marketing

Consultation retainer. Simple questions or requests for clarification may be made over the

phone or email, and do not count against allotted consultation hours.

Limitations:

Pepiras technologies Coimbatore, India efforts does not guarantee the control or quality of user

reviews that are posted on external/directory websites.

We will regularly monitor website results and make adjustments to improve your ranking, but

we cannot guarantee your page ranking; it is affected by competition and the algorithms of

every unique search engine.

Marketeering Group will provide ongoing content marketing services as well as optional

content marketing work. All content created by Marketeering Group shall be considered work-

for-hire shall belong to the client, with the exception of the terms of use outlined in the Terms

and Conditions.

Content Marketing Pieces:

Pepiras technologies Coimbatore, India Content Marketing Pieces include any combination of

Internal (on-site) Blog Posts, External (off-site) Blog Posts, On-Site Static Content, and General

Off-site Content. Marketeering Group will produce the Content Marketing Pieces in the

frequency allotted in your selected package. The particular type of Content Marketing Pieces

will be determined by the Strategic Plan and may be overridden at the discretion of the analyst

performing the SEO WARS, or by a mutual decision with the client in a Marketing Consultation.

Each Content Marketing Piece will be between 300 and 600 words, depending on the goal of

the piece.

Internal Blog Posts: These Content Marketing Pieces will be posted on the client’s blog and be

comprised of topics approved in the strategic plan, on a case-by-case basis as requested by the

client, or under advisement from the analyst performing your SEO WARS

External Blog Posts: These Content Marketing Pieces will be posted on other websites for the

purpose of link building, and/or awareness. Pieces written for this purpose are determined by

the strategy for Off-site SEO WARS. Approval of content is dependant on the nature of the post

and where it is placed.

On-site Static Content: These Content Marketing Pieces will be applied to building out static

pages of your website. Its purpose shall be determined by either the Strategic Plan, On-site SEO

WARS, or Marketing Consultation with the client.

General Off-Site Content: These Content Marketing Pieces cover up to 600 words of unique

descriptions for directories or any other purpose that enhances your visibility and reputation as

it appears on any other property than your website. The specifics will be determined by the

Offset SEO Wars, the Strategic Plan, Marketing Consultation or by request from other

departments within Marketeering Group.

Pepiras technologies Coimbatore, India Marketeering Group will setup up any non-existing

social media accounts in the client’s selected campaign. There are extended Social Media

Packages and add-­ons available, should you wish to utilize them for the added fee, as noted on

our website.

Posting:

You will receive monthly check-ins with a social media specialist to discuss ideas, campaigns,

specialized posts, and any questions. Marketeering Group will produce and distribute regular

Posts of original content in one of the following ways:

Monthly scheduling of posts to be distributed to Facebook, Twitter, Google+ and Linkedin (if

selected).

Posting and organic build out of Pinterest Profiles.

Conversion Campaigns:

Pepiras technologies Coimbatore, India Marketeering Group will work with you to plan posts on

Facebook that are specifically designed to accomplish a conversion or goal for the given period.

These posts will be boosted with a discretionary budget (included in the regular retainer). The

client may pay for an additional conversion budget to extend the effect of the campaign.

Note: We may apply these campaigns to different networks by request of the client or changes

in the strategy.

Social Outreach & Engagement:

Pepiras technologies Coimbatore, India Marketeering Group will utilize the social properties

dictated by the Strategic Plan, Marketing Consultation, or Off-Site SEO WARS to network with a

client’s peer, influence, community, clients or potential clients for the promotion of content, to

build awareness and followers, or to solicit direct connections.

Product/Reporting:

Pepiras technologies Coimbatore, India Marketeering Group offers its clients access to real time

reporting via a private login through third party systems.

Requests for further reporting may be made, and will count against your Marketing

Consultation retainer. Simple questions or requests for clarifications may be made over the

phone or email, and do not affect Consultation hours.

Starter Account’s will be managed by Marketeering Group’s Facilitator staff, and facilitate

inbound requests for meetings or updates on the account. All account changes in the course

will be either initiated by the client’s request or outlined in a meeting with their team during

their Consulting Hours.

Standard Accounts will be assigned an Account Manger within the SEO department. Their SEO

account manager will be proactive in suggesting monthly suggestions in their campaign along

with their reports.

Premium Accounts will be assigned a Senior Level Analysis within the SEO Department. Their

Analyst will be proactive in suggesting monthly suggestions in their campaign along with their

reports.

Starter accounts will receive a PDF summarizing their traffic, and work completed that month.

Standard Packages will receive a PDF report summarizing the following:

Traffic

Rankings

Work completed

Other properties of note

Premium Packages will receive a PDF report summarizing the following:

Traffic

Rankings

Work completed

Other properties of note

Pepiras technologies Coimbatore, India Marketeering Group offers a free entry level hosting to

its active clients, as well as tech support for any client hosted on Marketeering Group’s servers

to ensure the perpetual proper functionality of their site. Proper functionality will be defined

as:

Functioning within the parameters of the website when it was launched and/or when

Marketeering Group took over the account, OR

Functioning according to the most recently requested an update or change.

Registration and DNS management:

Pepiras technologies Coimbatore, India Marketeering Group can register domains on your

behalf. Client's domains registered for Marketeering Group’s Registrar accounts are not owned

by Marketeering Group, and domain registration renewals will be added to your monthly bill as

they become due each year. In the event that you discontinue service with Marketeering Group

in total, the domain will be transferred to a registrar selected by the client and DNS will be

pointed to a new location, if required.

Hosting Standard Security Protocol:

Pepiras technologies Coimbatore, India Marketeering Group’s standards shall be fluid and

dynamic based on the demands of our clients and the industry. These standards will be updated

on the Website Development page of the Marketeering Group website.

Malware removal is provided to client sites, and in the event a site is compromised,

Marketeering Group will provide immediate attention to the site’s health, as soon as the

compromise is brought to our attention – whether via our monitoring systems, or contact from

the client, whichever comes first. Security breaches include and are not limited to: SQL, file

injection, corrupted files and data breach. In the event of a data breach, see our Liabilities

Section.

Additional Security:

SSL certificates are required for all e-commerce sites and are available to our clients. The full

additional expense of installation and licensing (see the Website Development page of the

Marketeering Group’s website for current pricing) is passed on to the client. Additional security

for SSL includes, but is not limited to:

Site Firewall

Server Firewall

Server Monitoring

Email Management:

All clients who take advantage of Marketeering Group’s Hosting and Tech Support have the

option to have Marketeering Group manage the hosting of their email.