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Perceptions of Palestinian Public Relations
Practitioners toward Palestinian Authority’s
PR campaign to drum up ahead of
statehood bid at UN
By
Rani M.A. Hemaid
Date: Oct, 2012
Supervisor: Dr. Abbas Ghanbari
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PRESENTATION OUTLINE
•Introduction
•Research Hypothesis
•Research framework
•Methodology
•Data Analysing
•Findings and conclusion
•Limitation
•Recommendations
History and Background
• Palestine
• Public Relations in Palestine
Statement of Problem• lack of researches on Palestinian
Authority PR campaign
• Lack of measuring the impact of using PR campaigns
• Lack of measuring the communication between Palestinian Authority and public
Objectives Of The Study• Figure out how efficient the
campaign of the Palestinian Authority
• Figure out the perception of the Palestinian PR practitioner on the campaign
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INTRODUCTION
The positively relationship between the perception of Palestinian Public Relations Practitioner and efficacy.
There is a positive relationship between the perception of Palestinian Public Relations Practitioner and the persuasion.
There is a positive relationship between perceptions of Palestinian Public Relations Practitioner and communication tools
There is a positive relationship between perceptions of Palestinian Public Relations Practitioner and the barriers.
RESEARCH HYPOTHESIS
Perception of PR practitioner
EFFICACY
Persuasion
CommunicationTools
Barriers
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RESEARCH FRAMEWORK
H1
H2
H3
H4
IV1
DV
IV2
IV3
IV4
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RESREACH METHODOLOGY
• Data source
• Primary Data ( Questionnaire)
• Secondary Data
• Response Rate
Data Sample %
Distributed 134 100%
Respondent Profile
Validity & Reliability Result
Correlation Test Result
Regression Analysis (SPSS 14.0)
DATA ANALYSIS METHOD
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RESPONDENTS PROFILE
Description Percent Remark
Gender
Male 86.6% Majority
Age
Under 30 years old 78.4% Majority
Education
Bachelor Degree 78.4% Majority
Job
Private sector 56% Majority
Region
Gaza 76.9% Majority
Political
Independent 61.2% Majority
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• Validity Result(
• Reliability Result
VALIDITY & RELIABILITY RESULT
VARIABLES NO OF ITEMS CRONBACHS
ALPHA
REMARK
Perception of PR
practitioner
5 0.800 Good
Efficacy 5 0.826 Good
Persuasion 5 0.801 Good
Communication Tools 5 0.733 Good
barriers 5 0.748 Good
CORRELATION TEST RESULT
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VARIABLES CORRELATION
WITH CUSTOMER
SATISFACTION
REMARK
Efficacy 0.701 High correlation
Persuasion 0.644 High correlation
Communication Tools 0.565 moderate correlation
Barriers 0.745 High correlation
DV1: Efficacy , Linear Regression
Adj R2: 48.7%
H1. There is a positive relation between the Efficacy and Perception of PR practitioner .
DV2:Persuasion , Linear Regression
Adj R2: 41.5%
H2. There is a positive relation between DV2:Persuasion and Perception of PR practitioner .
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RR
Square
Adjusted R Squar
e
Std. Error of
the Estimat
e
F Sig.
.701
a.491 .487 .54057 127.442
.000a
RR
Square
Adjusted R
Square
Std. Error of
the Estimat
e
F Sig.
.648
a.419 .415 .57747
95.34
0.000
LINEAR REGRESSIONModel Summaryb
Model Summaryb
DV3:communication toolsLinear Regression
,Adj R2: 31.5 %
H3. There is a positive relation between the communication tools and Perception of PR practitioner .
DV4:Barriers, Linear Regression
Adj R2: 55.2%
H4. There is a positive relation between the Barriers Assurance and Perception of PR practitioner .
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RR
Square
Adjusted R
Square
Std. Error of
the Estimat
e
F Sig.
.565a .320 .315 .62509 62.021.000
a
RR
Square
Adjusted R
Square
Std. Error of
the Estimate
F Sig.
.745a .556 .552 .50517165.07
1.000
LINEAR REGRESSIONModel Summaryb
Model Summaryb
MULTIPLE REGRESSION
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Model Summaryb
Model R R Square
Adjusted R Square
Std. Error of the
Estimate
Change Statistics
R Square Change
F Change df1 df2 Sig. F
Change
1.772
a.596 .583 .48742 .596 47.526 4
.772
a.000
R = 0.583
Adjusted R2 = 58.2%
Sig. = 0.000a
•HR Efficacy has a positive influence on public relations
practitioners - Significant.
•HR Persuasion awareness has a positive
influence public relations practitioners -
Significant.
•HR Communication tools has a positive influence
public relations practitioners - Significant.
•HR Barriers has a positive influence on
public relations practitioners - Significant.
FINDING &
CONCLUSION
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•Scarce of academic resource
•Study limited to Gaza strip and
West Bank only
LIMITATION
OF STUDY
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RECOMMENDATION
• The study should be replicated in the future to analyze whether Palestinian Authority still using the same communication tools or not
• Create official groups and pages on social media websites to receive ideas and opinions from the ordinary people to be represented in the International fore
• The PR campaigns should be formulated and planned by public relation practitioner from all Palestinian
FURTHER RESEARCH
• Find out how Israeli camping
• Investigate the weaknesses of public relations in Palestine
• Figure out whether it can help Palestine to build a good economical situation 16
THANK YOU
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