PERFORMANCE MEDIA MARKETING

WHAT IS PERFORMANCE MARKETING?Are you looking to reach new customers and build your business? Businesses make on average $2 in income for every $1 they spend in search marketing. 85% of Australians are digital users and spend on average, 10 hours and 24 minutes engaging with their digital devices every day. Your business can reach this lucrative market through Performance Media which connects your businesses with targeted audiences looking for your product or service across display & search media.

DISPLAY MEDIAProgrammatic display media works across multiple digital channels, desktop, mobile, in-APP & video helping you reach audiences in any country, town or street.

Programmatic media targets new audiences with digital profiles defined by your strategy and is the first step in a full-funnel marketing strategy, which delivers the right audience seeking your product or service. Display advertising boosts your brand and product awareness and with the right strategy is the most cost effective way of reaching diverse audiences.

n Social media advertising spending has doubled worldwide over the past 2 years, from $16 billion U.S. in 2014 to $31 billion in 2016.n Overall average click rate for all types of display ads is 0.17%!n Retargeted ads led to a 1046% increase in branded search after four weeks of retargeted ad exposure.n For Millennials in particular, recommendations from those within their social circles 75% and display advertising and online reviews from those they do not know 66%, outstrip the influence of TV advertising 61%.

SEARCH MARKETING MEDIA (PPC)Programmatic search media works across Google & Bing including their shopping channels helping your business connect with audiences searching for your category of product or service.

n 51% of searches are longer than 4 words.n Approximately 70% of all online searches are Google searches.n Approximately1,200 words count average for top content.n 90% of online users trust reviews.n 75% of marketers say SEO is content creation.n 95.3% of clicks go to the top 4 results.n 40% of store purchases start online.n Businesses make on average $2 in income for every $1 they spend.

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“Businesses make on average $2 in income from every $1 they spend” Source: Google

WHY IS PERFORMANCE MARKETING EFFECTIVE?More and more advertisers are jumping into the world of programmatic buying because it works. Programmatic buying is about using data to buy your audience at scale while maximizing efficiencies delivering your business more customers for a lower media investment. Media planning is essential to identify your audience and help deliver a creative strategy across display and search.

PROSPECTINGMedia planning is essential helping you identify a clear idea of your target audience when prospecting & retargeting.

Prospecting campaigns are powered by large, robust data sets of customer intent gathered from online publishers, social media networks, or advertiser sites. These data sets are analyzed to identify potential customers who are likely to engage with your brand or are interested in your type of product or service.

Prospecting works as a customer-acquisition solution because it eliminates guesswork. Instead of relying on the advertiser to manually set demographic, contextual, or placement targeting, most prospecting solutions use machine learning algorithms to serve ads to probable customers.

TRACK & RE-TARGETWin more customers with retargeting. Bring people back to your website by serving personalized ads across devices, the web, and social media.

Re-targeting works by tracking someone who visits your site but leaves without completing your desired action (purchase, signup, etc). Later, whilst browsing or playing on any device, they get targeted with your ad. Their interest is recaptured, and they return to your site to complete your desired action. Retargeted ads led to a 1046% increase in branded search after four weeks of retargeted ad exposure.

PAID SEARCH MARKETINGBusinesses make on average $2 in income for every $1 they spend in Search Marketing. Google search ads (and Bing search ads) target people when they’re searching for your type of product or service.

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40%STORE

PURCHASES START ONLINE

85%AUSTRALIANS ARE DIGITAL

USERS

1046%RETARGETING

INCREASES BRAND SEARCHES

HELPING YOU PROSPECT FOR NEW CUSTOMERS?Media Connect combines our industry leading programmatic platform with the people, partners and processes needed to create high performance

campaigns. Our unique offering ensures our clients get the most from every media dollar. Our powerful real-time bidding platform leverages huge

data sets from multiple global exchanges to identify potential customers who are likely to engage with your brand. The platform unifies all your digital

investments in one system to boost performance, maximize team productivity, and optimize results.

OUR PROSPECTING BEST PRACTICESn Use prospecting along with retargeting for the best results. Together, prospecting and retargeting make up full-funnel marketing, which nurtures the entire customer life-cycle from brand awareness to conversion.n Design eye-catching creatives that feature discounts and strong call to action that is relevant to your audience in order to engage brand new prospects.n Ensure that your retargeting campaign captures prospecting visitors. Think of it as a relay race: prospecting passes the baton (i.e., high-quality visitors) to retargeting, which closes the deal by bringing those visitors across the finish line to conversion.n When prospecting through search marketing consider long-tail versus short tail targeting. 51% of searches are longer than 4 words delivering a more accurate and in most cases, lower PPC investment.

MEDIA CONNECT + CUSTOMER CONNECTMedia Connnect helps your business attract new customers however, we would recommend combining Media Connect with Customer Connect,

a combination that targets, attracts, converts & re-targets customers to nurture them through the buyer journey with personalized and engaging content optimizing each customers lifetime dollar value.

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85% of Australians are digital users

“Australian digital users spend approximately, 10 hours and 24 minutes engaging on their digital devices”Source: Google

CONNECT WITH CONSUMERS NEAR YOUR STORE?The combination of hyperlocal targeting and programmatic ad exchanges has opened up a whole new world for advertisers. Hyperlocal, allows marketers to use a smartphone’s GPS data to geographically target local consumers near your store with instant ads or promotion and research shows 57% more customers are likely to visit a store.

CONNECTING WITH LOCAL AUDIENCESMarketers now have a cost-effective way to engage their audiences

in a manner that matches ads to the context of their physical location.

About 44% percent of mobile inventory in programmatic ad exchanges

is location-aware. That amounts to over 7 billion impressions per day a

tremendous amount of ad inventory with which to reach audiences in a

hyperlocal manner.

80 percent of adults have smartphones and it gets even better for local

businesses. According to a Google/Nielsen study on mobile search,

45 percent of mobile searches are goal-oriented, and when people use

mobile search to help make a decision, they are:

n 30% more likely to visit a retailer’s website

n 57% more likely to visit a store

n 51% more likely to make a purchase

n 39% more likely to call a business

When it comes to mobile, you don’t have to wait for customers to find

you and 80.4 percent of shoppers said their perception of a retailer would

improve if the retailer offered mobile deals and coupons to shop in their

store.

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51% are more likely to make a purchase

“57% are more likely to visit your store and 39% are more likely to call a business”Research: American Express

OUR MEDIA CONNECT PLATFORMNew Global Media combines our industry leading programmatic real-time-bidding platform with the people, partners and processes needed to create high-performance campaigns. Media Connect redefines the meaning of programmatic, expanding from real-time biddable media, automation and intelligence surrounding everything you do. It brings together the entire workflow of digital advertising, including search, social, RTB, and direct.

MEDIA CONNECT ADTECT MEDIA PLATFORMOur purpose is simple, take a performance driven approach to digital

combining our industry leading programmatic software with the people,

partners and processes needed to create high-performance campaigns.

Our unique offering ensures our clients get the most from every media

dollar. Our platform unifies all your digital investments in one system to

boost performance, maximize team productivity and optimize results.

Our omni channel DSP supports display, social, video, native, and

mobile, including smartphones and tablet APPs, mobile web, and mobile

video campaigns. With access to more than 30 exchanges, 1,000 private

marketplace deals, 20 third-party data providers, six billion users and two

trillion impressions per month. Media Connect an IBA aligned DSP has

the power to meet all of your programmatic needs.

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Our omni channel DSP supports display, social, video, native, and mobile, including smartphones and tablet apps, mobile web, and mobile

video campaigns

WHAT’S YOUR INVESTMENT?Media Connect delivers cost effective media strategy, planning and placement for SMEs and multi-national businesses. Media Connect delivers businesses real-time biddable media, automation and audience intelligence bringing together the entire workflow of digital advertising, including search, social, RTB, and direct. Take a look at an example of a low cost advertising media solution:

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*All prices exclude GST. The agencies terms & conditions apply. Subject to volume discounts. All media spend can be topped up and is subject to a 15% agency commission. ^Pay-per-click media reporting requires an additional $99 per month.

BENEFITS DISPLAY MEDIA + PAY PER CLICK (PPC)^

Campaign strategy P P

Creative adverts (7 IBA sizes) P P

Media planning P P

Media placement P P

Campaign optimization P P

Pixel your website for tracking P P

Hyper-local targeting included P O

Reporting P P

Media spend included AUD $ 1,000.00* AUD $ 1,500.00*

Your monthly investment AUD $ 3,000.00^ per month AUD $ 2,000.00^ per month

*Retail Connect Patent 2017100572

MEDIACONNECT.Our industry leading programmatic platform connects new customers with your brand & products across all digital media channels

RETAILCONNECT.Our innovative, programmatic facial recognition media platform connects retail customers with relevant products in-store driving sales*

CUSTOMERCONNECT.Nurtures new customers through the sales funnel increasing conversion and optimizing loyalty and customer lifetime dollar value

DIGITALCONNECT.How to effectively compete in the digital age through digital & business transformation

OUR POWERFUL MEDIA & DIGITAL HUB

NIGEL LAMBT. +61 (0)2 8294 6333E. nigel@newglobal.media

TONY MAATOUKT. +61 (0)488 088 273E. tony@newglobal.media

NEIL HAZELMANT. +61 (0)407 702 633 E. neil@newglobal.media