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Programmatic Advertising with Otto Group Media
Programmatic Advertising with Otto Group Media
OTTO GROUP MEDIA | | 2
We belong to a wide family of
Otto Group companies
... and many more.
OTTO GROUP MEDIA | OTTO GROUP MEDIA |
First Party Data Segments
| 3
Meet Otto Group`s customers
SOCIO INTERESTS SHOPPING BEHAVIOUR REGIO
Gender
60% 40%
Urban vs. Countryside
Regional distribution
18-29 30-49 50+
16% 54% 30%
Fashion 65% Living 50%
Family 37,5% Technology 35%
Sports 30% Travel 15%
Ø shopping cart size
>50€
>100€
>500€
>1000€
9,2 Mio.
10,5 Mio.
Sensitivity of price
Premium buyer
Bargain hunter
20%
27%
35%18%
20%80%
Age
Source: Otto Group BI
OTTO GROUP MEDIA | OTTO GROUP MEDIA |
Otto Group Media - Portfolio
| 4
Advertising on webshops – delivered in an eCommerce environment
Retail Programmatic
Access our inventory via
different sell side platforms
Retail Media
OGM channels
offer concentrated ad
reach for different target
groups
OTTO GROUP MEDIA |
Otto Group Media - Portfolio
Your ad space
Your ad space
Less ad clutter - more focus on your advertiser and transactions
OTTO GROUP MEDIA
CHANNELS
PROGRAMMATIC FACTS
TECHNOLOGY
OTTO GROUP MEDIA |
OGM Run of channel - selection
| 7
Some examples for available inventory channels Facts on Run of channel - Deals
Age of 50yrs
plus Living Pregnancy
- All channels consist of a combination of
several shop brands
FamilyWinter products incl.
fashionBaby 0-6 months
- Parts of each shop are selected and put
together with fitting sections from other
shops
WomenHome appliances &
MultimediaBaby 7-12 months
Household
equipmentBusiness Baby - all ages - Different types of combination:
Fashion Washing machineTelecommuni-
cation
a) Same group of products is collected
on all shops and combined – e.g. shirts,
shoes, bags, TV sets, smartphones
Travel SportsMotor bike
products
b) Different products regarding one topic
are selected from all shops and
combined – e.g. Sports, Fashion, Business
CTR optimized Viewability optimized Order confirmation
sites
OTTO GROUP MEDIA |
Programmatic facts
04.07.2017 | 8
Price type Sitelist (2017)
Programmatic guaranteed
with data – NEW!Fix price
• Heine.de
• Limango.de
• Limango-outlet.de
• Limango-travel.de
• Mytoys.de
• Ambellis.de
• Mirapodo.de
• Yomonda.de
• Schwab.de
Programmatic guaranteedFix price
Run of channel / Run of site Floor price / Fix price
Preferred Deal Fix price
Private Auction / Private Deal Floor price / Fix price
Formats
728x90, 970x90, 120x600,
160x600, 300x250
300x600, 800x250, 970x250
300x50, 300x75, 300x100,
300x150 / 320x see above
Dynamic Sitebar Ad via Yieldlab
OTTO GROUP MEDIA |
NEWS – Programmatic – Otto Group Media
• Otto Group Media uses Yieldlab and OpenX for Programmatic Advertising
> brand list for Yieldlab: HEINE, MYTOYS, BAUR, LIMANGO
• Dynamic Sitebar Ad via Yieldlab
> our latest format is the Dynamic Sitebar – purchasable via Yieldlab
• Programmatic Guaranteed with Data Segments
> Otto Group 1st party data for your campaign – with fixed volume & price
OTTO GROUP MEDIA |
Sell side platforms
Receive our bid requests from different stacks for maximum access to our inventory
OTTO GROUP MEDIA |
Which deals do you need?
+49 40 3289066-37
+49 171 222 78 96
