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Analytical Periscope for the Retail Industry ‘Providing foresight beyond the line-of-sight’ Markdown optimization provides retailers the ability to determine which items should be marked down; by how much they should be marked down; and when and in which markets, stores or store clusters it should be done. Retailers of all kinds - grocery, apparel, mass, specialty, hard goods, food, drug, can base this analysis on critical factors such as inventory levels, base sales volume, price elasticity and local demand or preferences. With Periscope solution, retailers can develop and implement optimum pricing strategies at the local market level to maximize revenues and profitability while meeting end-of- season inventory goals. 0 20 40 60 80 100 110 115 120 125 130 135 140 145 Inventory Demand In such situations, Periscope helps the retailer to identify missing items from customer’s cart that week and provides the discount on the same items for next purchase. With the use of Periscope and data from loyalty card retailers can churn out terabytes of historical purchases data in real time and get valuable insights. The computer matches customers’ past purchase history to ongoing promotions in the store and provides the suitable output that can help the retailer in providing right mix of offerings to customers. Retailers receive huge amount of data every day. Each time, a customer heads to Safeway (a grocery store) and fills up his/her cart. The cashier scans the items, then hands over a coupon for $1.00 off on his/her favorite brand of ice-cream. With hundreds of grocery items on the shelves, how does the retailer know what he/she is most likely to buy? Address Markdown Optimization Predict Product Demand Periscope: Competitive Advantage The opportunity to achieve competitive advantage from our Periscope solution is enormous. Major advantages are: < External-factors-based prediction: Retail analytics use external factors to optimize the prediction outcome < Analyzing buying behaviour: Develop close relationships with customers based on the understanding of their behaviors and needs < Customized promotions: Deliver the targeted advertising, promotions and product offers to customers that will motivate them to buy < Inventory as per use: Balance inventory with demand so you are never out of stock or carrying excess inventory < Customer-driven pricing: Charge the price that customers are willing to pay
