Personal Brand,Presentation and NetworkingRICHARD PAGÉ M.SC.

An introduction

Personal Branding• Define and develop

Presentation Skills• What and how to communicate

Networking Skills• How, where and who to meet

Assignment

AGENDA

Management Consultant: BI, ERP and CRM systems• Specializing in Organizational Change, Marketing / Sales

and Analytics

Attended four universities• Concordia University• University of Vienna• Lancaster University • McGill University

Twenty years of work experience• Ten years in Operations• Ten years consulting – SAP ERP, Microsoft CRM and

various BI platforms

INTRODUCTIONWho am I

Lessons from Marketing

• Product – who you are and who you want to be

• Promotion – identify locations (either physical or virtual)

• Price – know your worth and how to augment your value

• Place – what geographic area, business sector, business function and role you want to be in

PERSONAL BRANDINGMarketing Mix

Education• University• Program

Employment• Organization• Position

Volunteering• Social Causes / Organizations• Role

PERSONAL BRANDBrand Assets

You are a product – no matter what type of role or position you have.• Know your cost and price for which you are marketed• Know what side of the general ledger you are on.

Dissonance• Between who you are and what you portray.

Always be TRUE to yourself

PERSONAL BRANDPoints to remember / consider

Transfer of knowledge• Information • Concepts

Two equally important parts• Presenter• Presentation

PRESENTATION SKILLSHow and what

Present to the knowledge / experience of your audience

Focus on content first, creative comes second

State your assumptions• Do not transpose your biases onto your audience

Acquire, internalize and paraphrase• Get you audience to listen and watch• Place the content into a context they can relate to• Force them to take notes - limit the use of text

PRESENTATION SKILLSTransfer of knowledge

Use charts, graphs and infographics

PRESENTATION SKILLSTransfer of knowledge – Information

Communicate ideas with shapes and forms

PRESENTATION SKILLSTransfer of knowledge – Concepts

Communicate the same message through different means

PRESENTATION SKILLSTransfer of knowledge – Concepts

Communications*• 7% through words• 38% through vocal elements• 55% through nonverbal elements

Give your presentation a narrative• Concreate examples

Speak using analogies – when and how to use similes and metaphors – they are NOT the same

Don’t be a statue, modulate your voice, focus on different people, try to elicit questions – create a dialogue

PRESENTATION SKILLSPart 1 – Presenter

*Albert Mehrabian Professor Emeritus of Psychology at UCLA

Two schools of thought• Images

• Words

Use a legible font and appropriate size

In preference – dark background with a light colored font

Don’t over do the number of bullets

Minimize animations – use other means for emphasis

•SIZE, Bold, italic, underline and color

PRESENTATION SKILLSPart 2 – Presentation

Read!• Newspapers• Magazines• Trade Journals• Academic Articles• Research from recognized organizations

Ask questions – people love talking about themselves• Be interested in what the person has to say

Add to the conversation

NETWORKINGHow

Real World• Alumni• Professional Associations• Special Interest• Conferences and Trade Shows

Virtual• LinkedIn• Domain specific• Blog network

NETWORKINGWhere

Smile

Firm handshake

Look people in the eye

Elevator pitch – you and your organization

Be forthright

People buy people. Be gracious, generous and positive in your conversations.

NETWORKINGNever forget – in person

LinkedIn• Complete• Up-to-date• Broadcast• Share• Posts• Group discussions

Communications• Courteous• Neutral • Complimentary

NETWORKINGNever forget – online

NETWORKINGLinkedIn – Drive traffi c and contribute

Confidence is based on education, knowledge and experience.

Perception is reality

IN FINAL

Define your personal brand• Who are you and what are your capabilities• Differentiator – Unique Value Proposition• Market Niche

Define a 5 year and 10 year career goal• What are the skills and experiences required

How does your personal brand overlap with your career?

ASSIGNMENTThree paragraphs – in total no more than 300 words