PersonalBrandingModelAStep-by-StepGuide

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WhyuseamodelforPersonalBranding?

Scienceusesmodelstohelpusunderstandtheworld.

Theymakethecomplex...simple.

WhatisPersonalBranding?

Your personal brand is everything that communicateswhoyouareandyour

uniquevalue.

Click HERE to LearnWhy Building Your Personal Brand Is Important

PersonalBrandingModel

1. Evaluateyourself2. Createyourvision3. DoapersonalSWOTanalysis4. Identifyyouraudience5. Createyourbrand6. Repeat

Followtheprocess:

1.CreateYourVision

First,setthevisionofwhoyouare…

...and howyouwanttobeknow.

Usethesequestionstodefinethisvisionforyourself

Questionstoguidedefiningyourvision:

• Wheredoyouseeyourselfinayear,fiveyears,tenyears?• Whatisyourprimaryserviceorproduct?Yourexpertise?Yourstyle?• Howdoyoudescribeyourpersonality?• Whatdoyourclients,employers,andcolleaguesloveaboutyou?• Whatuniquevaluedoyouoffer?• Whatisthebestthingyoudo?Whatareyourtalents?• Whatareyourareasofexpertise?• Whatareyourpassions?• Whatmakesyoudifferentthaneveryoneelse?

DoaPersonalSWOTAnalysis

STRENGTHS

Whatareyougreatat?

OPPORTUNITIES

Externalareaswhereyoucanuseyourstrengths

THREATS

Externalareasthatwillexposeyourweaknesses

WEAKNESSES

Whatcanyoubebetterat?

Makesuretothinkaboutyouremotionalappealwhenassessingeacharea:

• Areyouhigh-energy, life-of-the-party?• Areyouacalmingforceintheoffice?• Funny?• Logical?

Brandshaveemotionalappeal.Yoursshouldtoo!!

DefineYourAudience

Likeanystrategy:

YOUCAN’TBEALLTHINGSTOALLPEOPLE

Usethefollowingquestionstohelpdevelopyouridealaudienceprofilesoyoudon'tfallintothetrapoftryingtopleaseeveryone.

QuestionstoHelpDefineYourAudience

•Whatchallengesorproblemsdomembersofyouridealaudienceface?• Howoldarethey?Describetheirdemographics?•Whatistheirlifestyle?Wheredotheylive?Dotheyownorrent?Whataretheirinterests?Howdotheyspendtheirtime?• Howcanyouhelpthem?• Howcanyoumaketheirlifebetter?Howcanyoumaketheirjobeasier?• Howdoyouwantthemtoseeyou?

PutItAllTogether

•Whatoneortwothingsaboutyouisspecial?

•Whatistheemotionyouevokeinothers?

•Whoisyourtargetaudience?

Theanswertothesethreequestionswilldefineyourbrand.Whatnow?

BrandYourself

Offline:

Doanythingthathelpsestablishyouasanexpertorgo-topersonbuildsyourbrand.

• Engageinpublicspeaking• Participateinnetworkinggroup• Giveinterviews• Talktopeople-watercooler,happyhour,businessevents

Everywhere you can, talk your brand!

BrandYourself

Online

Use Social Media To Build Your Brand

Social Media is just that- Social.Engage in social media andpost things that align with thebrand you want.

Thisisagoodstart,butyoucanbebetter

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