The Personal BrandBy Arlee Velasco

Brand Personality“Honest and Genuine”

“Pleasant and well mannered”

“You stay true to what you believe in”

Brand DifferentiationLoyal to my core valuesHonest and GenuineDependable and trustworthyNot associated with drinking or smokingProfessional

Brand ValuesBe faithful and true to what I believeBe honest and genuineMoral values

Brand PromiseTo be honest and genuinePleasant and well manneredStaying true to my belief

Brand VisionI want to be an inspiration to those who seek to

live honest and genuine lives.I want to influence those who struggle to stay

true to what they believe in.

Brand Name

ARLEE

Brand ImageShades of BlueTim TebowChick-fil-AReligion

LOGO

Brand StoryBeing honest and genuine have been a normal part of my life. But what separates me from others is my devotion to my core beliefs that make me the person that I am. My brand means I can be depended on ans will not stray from my core beliefs.