Heather VescentPersonal Branding

@heathervescent

update2014

yourselfsee

as a product

DetachmentVision

End-Goal

yourexperiences

yourknowledge

yourhandiwork

yourcode

yourskills

yourcreativity

yournetwork

yourcontacts

yourcompany

yourenergy

productbuilding

When building a technology product, it’s about what the

market, audience, users want.

When building yourself, it’s about what YOU want.

Who you want to BE.

you?who are

multipleidentities

Integrator vs SegmentorSegmentation

ProfessionalPersonal

Family/HealthHobby/Online Community

You can be Several Brands*

*nymwars

marketresearch

Who do you think you are?

Who do others think you are?

How do you want to be thought of?

Pay attention to yourselfDo you like yourself?

Does it work?

This is you, you’d better like it!

createyour identity

yourname

Easy to say, easy to spellAuthentic, meaningful,

metaphoricalVisual, memorable, provocative

Something you likeYour personality

Don’t force it

yourpersonality

Online style (email, texts)Offline style (dress)

Leave room for imaginationUse mentors & role models

Be AuthenticBe Yourself

creativethe

mindset

Be AuthenticBe RelaxedBe Focused

Don’t wait for perfection!

Rapid Identity Iteration

your brandusing

ConsistencyName, picture, identifiable as you

Link back to your main page

OnlineSocial networks, blogs, communities

OfflineBusiness cards, being memorable

Do not do what someone else could do as well as you. Do not say, do not write what someone else

could say, could write as well as you.

“Look for your own.

Care for nothing in yourself but what you feel exists nowhere else.

And, out of yourself create, impatiently or patiently, the most irreplaceable of beings.”

– André Gide

want more?personal branding worksheet

thank you@heathervescent