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Personal Branding And Your Job Search

Date post: 11-Nov-2014
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A presentation I gave to the OCNSG on Personal Branding during a job search; what to do and what to avoid.
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Personal Branding Jeff Quandt Inbound Marketing Consultant What you need to know about BRAND “YOU” when looking for a Job.
Transcript
  • 1. Personal BrandingWhat you need to know about BRAND YOU when looking for a Job.Jeff QuandtInbound Marketing Consultant
  • 2. Something to Think About
  • 3. So what does YOUR Brand Look Like?
  • 4. You as a BrandAre You theProduct?Are You theService?
  • 5. ReallyYou are The Solution
  • 6. Marketing BasicsThe Four Ps Product P Price P Packaging Promotion
  • 7. Product YOU What do you want to be? Skills Abilities
  • 8. Price YOUHow much do you wantto make?Now?Future?
  • 9. Packaging YOU Appearance Business Cards Resume Cover Letter Elevator Speech Email Address
  • 10. Business Cards
  • 11. Elevator Speech Make it memorable Make it short Repeat your name Practice, but sound real
  • 12. Promotion YOUIts All AboutNetworking10%Social Networks
  • 13. Lets Talk About LinkedIn Profile Complete What Others See Professional Photo Sharing Posts Involved In Groups Follow Companies
  • 14. ProfessionalPhotoCustomize Titlewith a BenefitNetworkUpdatesExperienceEducationRecommendationsConnectionsLinksPublic Profile
  • 15. SummarySell YourselfPacked withKeywords Specialties
  • 16. ExperienceAdd benefitsAccomplishment
  • 17. LinkedIn Branding TipsParticipate in Groups/Discussions Answer QuestionsSection`s Applications Skills Blog Link Certifications Reading List Honors and Awards Box Net Volunteer Service SlideShare Patents Real Estate Pro
  • 18. Lets Talk About Facebook Find a Job? Profile
  • 19. What You Can DoFollow CompaniesEngage in the conversationAsk questionsNetwork with people at thecompany on Facebook
  • 20. Your Facebook Profile
  • 21. The Dark Side
  • 22. Yes, There is Dark Side to Social Media How Open Are You? What are your Privacy Settings? Can someone Tag you? What have you said in the past?
  • 23. Why Would Someone Hire YOU?
  • 24. How Do You Build Trust?
  • 25. Discovering Your Brand
  • 26. Social media is about Conversations Listening Engaging Publishing Not a Replacement
  • 27. Another way to increase your Brand
  • 28. BlogsGet PublishedBe a SMEShareMore personal
  • 29. LINKS Cross Links
  • 30. Questions
  • 31. Jeff QuandtInbound Marketing Consultant W www.on-qmarketing.com L Linkedin.com/in/JeffLQuandt T @jefflquandt YouTube.com/user/OnQMKTing B OnQmarketing.wordpress.com

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