Introduction to Personal BrandingPresented by:

Kaitlin Luna, M.Ed. | Career Counselor

University of Colorado Denver | Career Center

Dreaming. Believing. Achieving

It’s About You, Not Your Job

“Tennis doesn’t define me,” she states defiantly “My parents taught me to be really well-rounded and to be more than just an athlete,”.

Your Brand 2.0

Overview:

1. Discover

2. Create

3. Communicate

4. Maintain

Personal Branding DefinedProcess of differentiating ones self from others and

articulating your unique value proposition (personal or

professional), and then leveraging it across platforms

with a consistent message and image.

Discover Your Personal BrandPersonal Branding consists of three elements: Value Proposition: What do you stand for? Differentiation: What makes you stand out? Marketability: What makes you compelling?

Personal Brand – YOU!

5 Steps to Discover Your Personal Brand

1. Review your background

2. Take an Assessment

3. Evaluate

4. Inquire about you

5. Visit the Career Center

Creating Your Brand?NetworkResearchBusiness CardRésumé, Cover Letter, References Online Presence

Communicating your Brand?1. Clean up your Facebook account

2. Get on professional sites

3. Get involved

Communicating your Brand? Follow Engage Connect

Boils down to – Building relationships/Networking

Maintaining Your Brand Develop a social media strategy Be consistent on image throughout all your online platforms

Next Steps

1. Gather and monitor

2. Organize

3. Distribute

Conclusion You are a brand You are in charge or your brand There is no single path to success There is no one right way to create the brand called

You

Except this: Start today. Or else!

Questions:

Visit the Career Center! In Person: Tivoli Student Union (Room 267) By Phone: 303-556-2250Email: careercenter@ucdenver.eduOnline: www.ucdenver.edu/careercenterQuick Tip Hours: Monday & Thursday11:00 – 1:00 3:00 – 5:00 Follow Us…